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All Journal Tekno : Jurnal Teknologi Elektro dan Kejuruan Teknologi dan Kejuruan: Jurnal teknologi, Kejuruan dan Pengajarannya Jurnal Pendidikan Sains Proceeding of the Electrical Engineering Computer Science and Informatics JOIN (Jurnal Online Informatika) JOIV : International Journal on Informatics Visualization Jurnal Pendidikan (Teori dan Praktik) INTENSIF: Jurnal Ilmiah Penelitian dan Penerapan Teknologi Sistem Informasi Jurnal Ilmiah Flash JITK (Jurnal Ilmu Pengetahuan dan Komputer) JTAM (Jurnal Teori dan Aplikasi Matematika) SENTIA 2016 MATRIK : Jurnal Manajemen, Teknik Informatika, dan Rekayasa Komputer EDUMATIC: Jurnal Pendidikan Informatika TRIDARMA: Pengabdian Kepada Masyarakat (PkM) Community Development Journal: Jurnal Pengabdian Masyarakat Letters in Information Technology Education (LITE) Jurnal Teknik Informatika (JUTIF) Journal of Applied Data Sciences Jurnal Pendidikan dan Pembelajaran Indonesia (JPPI) Bulletin of Community Engagement Jurnal Nasional Teknik Elektro dan Teknologi Informasi Jurnal Informatika Teknologi dan Sains (Jinteks) Jurnal Pengabdian Masyarakat Bidang Sains dan Teknologi JAPI: Jurnal Akses Pengabdian Indonesia JP (Jurnal Pendidikan) : Teori dan Praktik JURNAL PENGABDIAN PENDIDIKAN MASYARAKAT (JPPM)
Triyanna Widiyaningtyas
Universitas Negeri Malang
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Journal : Bulletin of Community Engagement

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Digitalisasi Produk UMKM Berbasis E-Katalog untuk Meningkatkan Komersialisasi Pemasaran di Lingkungan Komunitas UMKM PADUKA Irianto, Wahyu Sakti Gunawan; Widiyaningtyas, Triyanna; Sujito, Sujito; Habibi, Muhammad Afnan; Syah, Abdullah Iskandar; Abdul Hadi, Afif; Fuadi, Ahmad
Bulletin of Community Engagement Vol. 3 No. 2 (2023): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v3i2.826

Abstract

The Indonesian economy has traditionally relied heavily on the vital contributions of Micro, Small, and Medium Enterprises (MSMEs) to support economic growth and national development. MSMEs not only create jobs but also drive economic growth, especially after economic crises. This community engagement focuses on the Kasembon Subdistrict in Malang Regency and involves the PADUKA MSME Community. In this program, the introduction of an E-Catalog is presented as a solution to improve the marketing of MSME products. The results show that the implementation of the E-Catalog has enhanced the efficiency of product marketing, facilitated access to product information, and provided benefits to consumers. However, challenges related to technology adaptation and diverse understandings need to be addressed. Continuous support and capacity-building in the form of training and mentoring are necessary to ensure the sustainability of this program. This initiative underscores the significant potential of technology in advancing MSMEs and emphasizes the need for a sustainable approach to drive local economic growth. Keywords: E-Catalog, Community Engagement, Economic Growth, Product Digitalization
Co-Authors - Ardiansyah Abdul Hadi, Afif Adam Ramadhani P Adiba Qonita Ahmad Farobi Ahmad Fuadi Aji P Wibawa Aji Prasetya Wibawa Annas Gading Pertiwi Arif Mudi Priyatno Aya Shofia Mufti Bambang Nurdewanto Bintang Romadhon Binti Afifah Brilliant, Muhammad Zidan Budi Wibowotomo Darwis, Herdianti Dasuki, Moh. Didik Dwi Prasetya Ega Gefrie Febriawan Elta Sonalitha Fadhlullah, Aufar Faiq Fadli Hidayat, M. Noer Fitriyah Fitriyah Fitriyah Fitriyah Gading Pertiwi, Annas Gamma Fitrian Permadi Hairani Hairani Haviluddin Haviluddin Hazizah, Chalista Yulia Heru Wahyu Herwanto I Made Wirawan Imansyah, Pranadya Bagus Indriana, Poppy Kornelius Kamargo/Irawan Dwi Wahyono Kornelius Kamargo Kurniawan, Mohamad Yusuf Kurniawan, Rizky Rizaldi M. Ardhika Mulya Pratama M. Zainal Arifin Martin Indra Wisnu Prabowo Moh Zainul Falah Mohamad Rodhi Faiz Muhammad Afnan Habibi Muhammad Firman Aji Saputra Muhammad Iqbal Akbar Muhammad Jauharul Fuady Muhammad Rizki Irwanto Mulki Indana Zulfa Mulya Pratama, M. Ardhika Nafalski, Andrew Nurhidayati Pindo Tutuko Poppy Indriana Pratama, Satria Putra Purnawansyah Purnawansyah Qonita, Adiba Raja, Roesman Ridwan Rajib Muhammad Basthomy Rendy Yani Susanto Rhomdani, Rohmad Wahid Rizal, Muhammad Fatkhur Rosydah, Lucyta Qutsyaning Saifudin, Ilham Setiadi Cahyono Putro Shandy Krisnawan Soenar Soekopitojo Soraya Norma Mustika Sri Maryani Sucipto Sucipto Sucipto Sucipto Sujito Sujito Syaad Patmanthara Syah, Abdullah Iskandar Syamsul Arifin Utomo Pujianto Wahyu Caesarendra Wahyu Sakti Gunawan Wahyu Sakti Gunawan Irianto Waleed Ali Wibawa, Aji P Wisnu Prabowo, Martin Indra Yogi Dwi Mahandi Yuniardini, Fatma