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All Journal Jurnal Pendidikan Indonesia SCHOOL EDUCATION JOURNAL PGSD FIP UNIMED JIPF (Jurnal Ilmu Pendidikan Fisika) Jurnal Elementary : Kajian Teori dan Hasil Penelitian Pendidikan Sekolah Dasar Buana Pendidikan: Jurnal Fakultas Keguruan dan Ilmu Pendidikan Unipa Surabaya EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Prima Medika Sains Jurnal Riset Pendidikan Dasar (JRPD) Cendikia : Media Jurnal Ilmiah Pendidikan Indo-MathEdu Intellectuals Journal JURNAL TUNAS PENDIDIKAN Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Keguruan dan Pendidikan (SNKP)
Edward Harefa
Univeritas Nias
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Other

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Journal : EQIEN - JURNAL EKONOMI DAN BISNIS

 1 
ANALYSIS OF SERVICE QUALITY AND PRICE ON PRODUCTS PURCHASE DECISIONS AT CITIMART GUNUNGSTOLI Epianus Lahagu; Yuterlin Zalukhu; Edward Harefa
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1218

Abstract

The quality of service and product prices offered by retail businesses will greatly affect the ability to compete in an effort to dominate the market. The purpose of this research is to examine the effect of service quality and product price on customer satisfaction simultaneously and partially at Citimart Gunungsitoli. This research is a quantitative correlational research method. The sample in this study was 67 customers at Citimart Gunungsitoli. Methods of data collection using interviews and questionnaires. Data analysis was performed by multiple linear regression analysis. The results obtained in the study indicate that service quality and customer value have a significant effect on customer satisfaction, and product prices have a positive and significant effect on customer satisfaction at Citimart Gunungsitoli. These findings provide consideration for Citimart Gunungsitoli in preparing the best strategy to be able to retain customers and their presence in the retail business competition.
ANALYSIS OF MARKETING STRATEGY THROUGH SOCIAL MEDIA ON UNIVERSITY STUDENTS' PURCHASE INTENTION IN PURCHASING SMARTPHONES AT TRICOMSEL GUNUNGSITOLI Fedianus Giawa; Yuterlin Zalukhu; Edward Harefa
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1219

Abstract

Social media users are increasing and influencing the world of marketing, even the use of social media as a marketing tool is considered a trendsetter. This study aims to analyze the effect of social media marketing on university students' purchase intention in smartphones sold at Tricomsel Gunungsitoli. This study was carried out using quantitative data, with a questionnaire containing 20 questions and being distributed to 85 survey university students who had made at least one smartphone purchase from the Tricomsel Gunungsitoli store. Utilizing the slovin formula, researchers employed the sampling technique of random selection. The purpose of this study's data analysis was to test hypotheses using validity and reliability testing. The results of the regression analysis demonstrate a very significant and statistically significant correlation between social media and consumers' purchasing interest by 73.7%. Researchers recommend that store to keep improving the marketing strategy through social media
PROMOTIONAL EFFECTIVENESS AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AT DEKORINDO JAYA FURNITURE GUNUNGSITOLI Marletare Daeli; Yuterlin Zalukhu; Edward Harefa
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1220

Abstract

A person may experience either positivity or despondency after assessing a product in light of the expectations the person had for it, which is known as satisfaction. The objective of this research was to investigate, from a multiracial perspective and, at the same time, the impact that Dekorindo Jaya Furniture's marketing efforts and promotional strategies had on the level of contentment experienced by its clientele. This study was carried out in Dekorindo Jaya Furniture, which is located in Gunungsitoli City, North Sumatra. Using the nonprobability sampling method, the number of samples was decided to be 45 respondents, and multiple regression was implemented to analyze the data. According to the findings of the research conducted, it was discovered that advertising and product quality have a favorable and significant effect on customer satisfaction at Dekorindo Jaya Furniture Gunungsitoli, and this holds true for customers of both races concurrently. The findings of this investigation point to the recommendation of analyzing additional policies and tactics for advertising products and product quality to ensure customer satisfaction.
Co-Authors Agnes Putri Juwita Ziliwu Alfinis Telaumbanua Aljeffry, Silmi Trirana Ambrosius Karanggulimu Analisman Lase Angel Novliani Humendru Arni Putri Zendrato Bobi Firman Zega Boi Gea, Fortin Wan Bugis, Windy Syafriah Buulolo, Dorotea Solomasi Cindi Sheren Solinia Halawa Daeli, Artamefia Kristiani Damanik, Hosiana Rodearni David Candra Damai Gulo Dawolo , Indah Lisa Citrani Desrakna Sari Laoli Desti Dahliana Telaumbanua Dian Juliarti Tanjung Duha, Maria Magdalena Elevata Juniman Jaya Gulo ELIYUNUS WARUWU Epianus Lahagu Erlis Ventri Nosaria Gulo Fedianus Giawa Fortin Wan Boi Gea Gea, Berkat Damai Gea, Endang Purnawati Gea, Fitri Kurniati Gea, Fortin Wan Boi Gea, Hendri Anugrah Gea, Revisi Gea, Revisman Gea, Wistin Putri Gulo , Siti Nur Hidayat Gulo, Delvin Saputri Gulo, Desti Natalia Gulo, Family Kristiani Gulo, Fitri Nurhayati Gulo, Indah Restuti Gulo, Kelvin Gulo, Prima Sari Gulo, Seven Rianto Gulo, Sumangeli Gulo, Super Damai Prima Gulo, Syanti Maria Halawa, Alfrin Halawa, Ellen Margaretha Halawa, Elvian Kardiani Halawa, Ritasman Hardikupatu Gulo Harefa, Elvin Krisdamaiyanti Harefa, Erni Putri Kasih Harefa, Noniat Citra Harefa, Oberius Jaya Harefa, Rukun Iman Harefa, Widia Oktafiyani Hia, Sofiani Hulu , Besti Ratna Hulu, Arman Setiawan Hulu, Dwi Permatasari Hulu, Enjel Desman Samkhalis Hulu, Erlan Ndika Hulu, Trysna Febryani Indah Wijaya Lase Kasiani Nazara Krisman Waruwu Lahagu, Sinta Novita Sari Laoli, Hezti Nova Yakin Laoli, Natal Elviana Lase, Grace Sri Leony Lase, Ridho Krisman Lase, Rispen Elfandi Lase, Silvia Lenan Juwita Harefa Marletare Daeli Mendrofa, Elfanus Mendrofa, Foni Kurniaman Mira Talina Telaumbanua Ndraha, Firsal Yuran Putra Polem, Rizka Putri Ramadhani Purba, Eva Marlina Risman Setiawan Zega Rispen Elfandi Lase Sara Felicia Telaumbanua Siwa Novelis Lase Sonnia Tentri Yanti Gea Tafonao, Nelvis Tanjung, Risdanur Fitra Aulia Telaumbanua, Elisabet Indahsari Telaumbanua, Fransiska Telaumbanua, Grace Cristin Telaumbanua, Indah Anjelita Telaumbanua, Indah Lestari Telaumbanua, Natanael Yamohaga Telaumbanua, Teguh Joiswan Telaumbanua, Yemima Destri Telaumbaua, Hartati Tien, Elvis Tri Love Putrawan Gea Verna Kantri Florida Zendrato Vica Tri Putri Zega Vinis Alvinia Waruwu Waruwu, Datatuwu Pratama Waruwu, Sepni Putri Indartin Waruwu, Vinsensius Waruwu, Welman Kristian Winner Mastirani Dohona Xiao Huang Yelina Zihura Yemima Destri Telaumbanua Yendri Julvan Telaumbanua Yeremia Daeli Yernima Lombu Yola Arisandy Gea Yuniel Petrus Mendrofa Yuterlin Zalukhu ZAI, EKA PERIAMAN Zai, Ratna Febriani Zalukhu, Festi Hidayat Zebua, Arisman Kristian Zebua, Berta Swit Lady Zebua, Delviat Indah Sari Zebua, Eza Zebua, Irwan Zebua, Meidarman Zebua, Rohani Handayani Zebua, Roman Sartika Zebua, Syikcan Ayu Hasna Zega , Rizkiwan Mei Putri Kristiani Zega, Nofridayasari Zega, Rica Jernihman Zega, Winer Krisyanto Zega, Yaskarya Zendrato , Mutiara Zendrato, Eliasman Kristian Zendrato, Fani Obertin Zendrato, Jhoniel Samolala Zendrato, Putri Sejahtera Zihura, Yelina Ziliwu, Enidar Ziliwu, Ester