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FINANCIAL GOVERNANCE TRAINING FOR SMEs BINJAI TOFU VILLAGE: BUILDING A FOUNDATION TOWARDS EDUCATIONAL TOURISM VILLAGE IN NORTH SUMATRA Ngatemin, Ngatemin; Emrizal, Emrizal; Darmawan, Rahmat; Rosari, Dina
MSJ : Majority Science Journal Vol. 3 No. 4 (2025): MSJ-November
Publisher : PT. Hafasy Dwi Nawasena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61942/msj.v3i4.490

Abstract

This study aims to analyze the effectiveness of financial governance training in improving the capacity of MSMEs in Kampung Tahu, Binjai, as a foundation for developing educational tourism villages in North Sumatra. The training focused on improving financial literacy, structured record-keeping practices, separating business and personal finances, and adopting simple financial technology. The methods used were pre-test and post-test surveys, observations, and focus group discussions with a purposively selected sample of 20 MSMEs. Furthermore, data analysis was conducted using the Structural Equation Modeling Partial Least Square (SEM PLS) approach to test the effect of training, financial literacy, technology adoption, and mentoring on financial governance implementation. The results showed a significant increase in financial literacy scores, record-keeping practices, and financial separation after the training. However, adoption of digital financial applications remains limited due to digital literacy and infrastructure constraints. GAP analysis demonstrates the need for ongoing mentoring, infrastructure strengthening, and multi-stakeholder collaboration to bridge the gap between actual and ideal conditions. This training is recommended as a model for developing the capacity of MSMEs based in educational tourism villages, particularly in rural areas facing similar challenges.
Travel Preferences of the Zelenial Generation (Case Study of Five Vocational Schools in Medan) Sumiati, Sumiati; Emrizal, Emrizal; Sitompul, Sumihar Sebastiana
TechTalent & Business Review Vol. 1 No. 4 (2026): TTBR-January 2026
Publisher : Asosiasi Peneliti dan Inovasi Nusantara (APIN)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63985/ttbr.v1i4.75

Abstract

This research aims to determine the preferences of the millennial generation for traveling by conducting research on 5 Tourism Vocational Schools in the city of Medan. The number of respondents used in this research was around 400 people by distributing questionnaires using Google Form. The research method used is a mix method (qualitative and quantitative), using cross-tabulation analysis (quantitative) between the respondent's gender and travel preferences, while Milles and Hubberman (qualitative), using data collection patterns, reducing data and concluding data. with the results of the analysis of tourist destinations that are in demand, namely Lake Toba, around 46%, the preferred tourist facilities are free internet (74%), the ticket application is agoda.com (38%), tiket.com (30%), the preferred transportation is buses around 52%. %, the preferred activity is taking photos (52%), the historical tourist interest is Maimun Palace (33%), the reason for traveling is because of comfort (45%), the preferred content application is Tik Tok (42%), 38% expenditure of 125,000 – 150,000 , the most preferred culinary is regional food (54%), the type of tourism that is in demand is culinary tourism (28%), the preferred payment application is OVO (40%), the preferred accommodation is homestay (45%), and the type of maritime tourism that is preferred preferred, namely diving (45%), planning tourism products for Gen Z based on the 6 A pattern (Attraction, Accessibility, activity, amenities, ancelary, available package). The conclusion is that Gen Z's preferences based on gender have the same preferences in traveling, only a few things This is only different because the characteristics of Gen Z are the same, one of which is depending on the internet or the digital generation.
The Role Of Entrepreneurial Resilience And Entrepreneurial Self-Efficacy On Entrepreneurial Intention On Students In Padang City Emrizal, Emrizal; Primadona, Primadona
International Journal of Science, Technology & Management Vol. 4 No. 1 (2023): January 2023
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v4i1.752

Abstract

This study aims to see the extent to which the role of entrepreneurial resilience and entrepreneurial self-efficacy on entrepreneurial intention of students in the city of Padang. This research was conducted by collecting data from 273 student respondents in the city of Padang. The data were processed by multiple regression analysis using the SPSS program. The results of the study indicate that there is a positive and significant effect of entrepreneurial resilience and entrepreneurial self-efficacy variables on entrepreneurial intention, either partially or simultaneously. This research is novel because there is still limited research on entrepreneurial intention associated with entrepreneurial resilience and entrepreneurial self-efficacy, especially in disaster-prone areas.
Tingkat Kinerja MHD Villa Syariah di Kota Bukittinggi Nency Ayu Wandira; Emrizal, Emrizal; Marciella Elyanta
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 4 (2025): Desember 2025
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v4i4.6895

Abstract

The background of this research is the unmet customer expectations. This study aims to determine the performance level of MHD Villa Syariah in Bukittinggi City. The research used a mixed method (quantitative and qualitative) with a sample of 30 respondents. Primary data were interviews with the Manager of MHD Villa Syariah and the management of MHD Villa Syariah. Secondary data sources included documentation reports, books, scientific journals, and previous research. Data were collected through observation, interviews, and questionnaires. Phenomenological data analysis (data reduction, data presentation, conclusion drawing) and importance performance analysis were used. The results of this study indicate that the performance level of MHD Villa Syariah is good and can be optimized by further improvements in quadrant one, such as parking management, facilities for ablution (wudu) and prayer, owners, staff, and covering their genitals in accordance with less stringent Sharia principles, understanding customer needs and ensuring safety, staff consistency in providing service, and the availability of public transportation from various locations to MHD Villa Syariah.