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Imam Djati Widodo
Magister Teknik Industri, Fakultas Teknologi Industri, Universitas Islam Indonesia
Engineering Mechanical Engineering

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PENGARUH KEMAMPUAN MANAJEMEN, MOTIVASI FRANCHISE, BRAND IMAGE DAN PROMOTION STRATEGY TERHADAP KEBERHASILAN USAHA FRANCHISE (Studi Kasus : Primagama Indonesia Timur) Yunita Primasanti; Imam Djati Widodo
Teknoin Vol. 23 No. 2 (2017)
Publisher : Faculty of Industrial Technology Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/teknoin.vol23.iss2.art9

Abstract

Enterprises that can be directly executed properly without having to market from the beginning is to buy products or services that have become, namely Franchise. It is the licensing of an overall business format in which the franchisor grants a license to a number of dealers or franchisee to market a product / service and conduct a business developed by franschisor using a name brand, Trademarks, specialist merchandising services and how to do business that the franchisor owns. This data analysis technique is by using quantitative technique with path analysis. Variable there are 6, which consists of Management Ability, Motivation Franchise, Brand Image and Promotion Strategy. These variables are called independent variables. Performance Franchise enter the dependent variable, while Franchise Cooperation entered variable factor. The sample in this research is 120 respondents, with data collection technique through questionnaire with likert scale. The result of this research is that the variable of Management Capability, Franchise Motivation, Brand Image and Promotion Strategy have direct influence to Franchise Cooperation, but have no direct effect on Knelan Franchise.
Usulan pengembangan fasilitas dan perangkat kendaraan siaran langsung (OB VAN) (Studi kasus di LPPL Radio Gemilang FM Magelang) Affan Rifai; Imam Djati Widodo; Ali Parkhan
Teknoin Vol. 23 No. 3 (2017)
Publisher : Faculty of Industrial Technology Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/teknoin.vol23.iss3.art1

Abstract

OB (Outside Broadcasting) Van Radio Gemilang FM Magelang is a vehicle that has studio facilities and transmitting equipment as a studio and broadcast radio transmitters in general in the form of mini and specific functions. From various user inputs such as broadcast division, operator and technical part there are development opportunities that can be done to further improve the quality of facilities and devices according to the needs of coverage and technology activities in the future. This study involved 30 respondents who are competent in operating OB Van equipment. The method used in this development proposal using the measurement of technique parameters with QFD method up to level 2, there are 17 quality variables that are based on 8 Quality Dimension Garvin. From the results of research conducted there are 10 technical respond that can be done, with the most important development priority is software development and audio codec device to reduce digital audio transfer rate transfer with weight 297,7 and internet connection quality with weight 256,8.
Co-Authors Affan Rifai Ali Parkhan Yunita Primasanti