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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Adbis : Jurnal Administrasi dan Bisnis Jurnal Pengabdian Polinema Kepada Masyarakat International Journal of Educational Review, Law And Social Sciences (IJERLAS) Jurnal Pengabdian Kepada Masyarakat Jurnal Pengabdian Kepada Masyarakat
Diana Eka Poernamawati
Jurusan Administrasi Niaga, Politeknik Negeri Malang
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Nursing Public Health Social Sciences Other

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THE EFFECT OF BRANDING AND PACKAGING ON PURCHASE DECISIONS IN UMKM CAHAYA RASA, WRINGINSONGO VILLAGE, MALANG REGENCY Mahmudatul Himma; Fullchis Nurtjahjani; Diana Eka Poernamawati; Asminah Rachmi; Muhamad Muwidha; Ane Fany Novitasari
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 5 No. 4 (2025)
Publisher : CV. RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v5i4.3720

Abstract

This study aims to analyze the influence of Branding and Packaging on consumer purchasing decisions. In an era of increasingly tight market competition, factors such as brand image and packaging design play an important role in attracting consumer attention and influencing purchasing decisions. This study uses a quantitative approach with a survey as a method of data collection. The population in this study were consumers of UMKM (Micro, Small, and Medium Enterprises) Cahaya Rasa, Wringinsongo Village, Malang Regency. The number of samples in this study was 180 people using a purposive sampling technique. The data collected will be analyzed using multiple linear regression. The results of the study show that Branding and Packaging have a significant role in influencing consumer purchasing decisions at UMKM Cahaya Rasa. The stronger the brand image that is built and the more attractive and informative the product packaging offered, the higher the likelihood of consumers making purchases.
PELATIHAN DAN PENDAMPINGAN PEMBUATAN KATALOG PRODUK PADA UMKM MITRA POLINEMA DI DESA DUWET KECAMATAN TUMPANG KABUPATEN MALANG Mahmudatul Himma; Diana Eka Poernamawati; Achmad Zaini; Ayu Sulasari; Muhamad Muwidha; Evi Suwarni
Jurnal Pengabdian kepada Masyarakat Vol. 11 No. 1 (2024): JURNAL PENGABDIAN KEPADA MASYARAKAT 2024
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v11i1.5411

Abstract

This community service aims at training and assistance in making product catalogs for polynema partner MSMEs in Duwet Village, Tumpang District, Malang Regency, which at that time there was still no porduk catalog available, so that marketing activities were still not optimal. The creation of this product catalog is expected as a means of promotion to introduce products made by Duwet Village residents to the wider community. This community service activity in the form of training and assistance in making product catalogs is divided into two stages, the first is that the Duwet village community will be given photography training to produce quality product images and the second stage is training on making layouts for photographic product catalogs. With this community service activity, it is hoped that the assisted villages can create product catalogs both print and digital for promotional facilities to increase sales volume so that the impact will be on improving the welfare of Duwet Village.   Keywords:MSMEs, Promotions, Product Catalogs
PEMBERDAYAAN WANITA MELALUI PELATIHAN KETRAMPILAN PADA IBU PKK RT. 02/ RW. 15, KELURAHAN MANGLIAWAN, KECAMATAN PAKIS, KABUPATEN MALANG Tri Istining Wardani; Esther Hesline Palandi; Dwi Sudjanarti; Diana Eka Poernamawati; Siti Nurbaya; Nilawati Fiernaningsih
Jurnal Pengabdian kepada Masyarakat Vol. 12 No. 2 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT 2025
Publisher : P3M Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/abdimas.v12i2.8978

Abstract

This community service program aims to enhance entrepreneurial creativity and skills among women members of the PKK RT 02/RW 15, Mangliawan Village, Pakis District, Malang Regency. The training was conducted using a hands-on approach by introducing the decoupage art technique, which involves decorating plain or used items with decorative napkins to increase their aesthetic and economic value. Decoupage art was selected due to its simplicity, affordability, ease of instruction, and potential to transform low-value materials into attractive products. The results show that all participants successfully applied decoupage techniques using two different deco-napkin patterns on two types of media—plastic bags with rough surfaces and flower pots with smooth surfaces—each requiring distinct treatment methods. Overall, the program effectively improved participants’ creativity, knowledge, and practical skills, demonstrating its potential to support women’s empowerment and household-based economic activities.
Co-Authors Achmad Zaini Ahmad Zaini Ananta, Ahmadi Yuli Ane Fany Novitasari Asminah Rachmi Ayu Sulasari Baroroh Lestari Doddy Maulana Dwi Sudjanarti Eko Boedhi Santoso Ellyn Eka Wahyu Esther Hesline Palandi Evi Suwarni, Evi Heru Utomo Herwandi Herwandi Imam Saukani Lilies Nur Ainie Mahmudatul Himma Mahmudatul Himmah Muhamad Muwidha Nilawati Fiernaningsih Nurtjahjani, Fullchis Pudji Herijanto Setiawan, Budhy Sidik Nurcahyo Siti Nurbaya Sulistyono Sulistyono Suyono, Achmad Tatiana Kristianingsih Tri Istining Wardani Tri Wahyu Widodo Zakijah irfin Zubaidi Zubaidi