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All Journal KELOLA E-Dimas: Jurnal Pengabdian kepada Masyarakat RJABM (Research Journal of Accounting and Business Management) Jurnal Onoma: Pendidikan, Bahasa, dan Sastra JIMF (JURNAL ILMIAH MANAJEMEN FORKAMMA) JURNAL SeMaRaK Lexeme : Journal of Linguistics and Applied Linguistics DEDIKASI PKM Sinar Sang Surya: Jurnal Pusat Pengabdian kepada Masyarakat Indonesian Journal of Society Engagement (IJSE) Acitya Bhakti Jurnal Arastirma Prosiding Seminar Nasional Sasindo Jurnal PKM Manajemen Bisnis International Journal of Entrepreneurship and Business Management Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen JUMANDIK Jurnal Manajemen & Pendidikan Indonesian Journal of Innovation Multidisipliner Research
Amirudin Amirudin
Universitas Pamulang
Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Physics Social Sciences Other

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The Influence of Competence and Organizational Culture on Employee Performance Tjeri Hadjrillah; Amirudin Amirudin
International Journal of Entrepreneurship and Business  Management Vol. 5 No. 1 (2026)
Publisher : Asosiasi Dosen Peneliti Ilmu Ekonomi dan Bisnis Indonesia (ADPEBI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54099/ijebm.v5i1.1841

Abstract

Research Objectives: This study aims to examine the influence of competence and organizational culture on employee performance at PT. Permata Graha Nusantara, West Jakarta. Specifically, the research objectives are: (1) to determine the effect of competence on employee performance, (2) to examine the impact of organizational culture on employee performance, and (3) to investigate the combined influence of competenc. Research Method: The study employs a quantitative descriptive research method. Data were collected using a structured questionnaire. The population consisted of 50 employees, and the sample was selected using a saturated sampling technique, which means that all 50 employees were included in the study. Data analysis was conducted through validity and reliability tests, classical assumption tests, multiple regression analysis, multiple correlation coefficient analysis, determination coefficient analysis, and hypothesis testing. ResultsSimilarly, the t-test results for the organizational culture variable (X2) indicate that the calculated t-value (6.722) exceeds the critical t-value (2.011) and the significance level is below 5% (0.000), confirming that organizational culture significantly influences employee performance. The F-test results show that the calculated F-value (55.141) is greater than the critical F-value (2.80) at a 5% significance level (0.000 < 0.05), suggesting that competence and organizational culture together have a significant simultaneous effect on employee performance. Model Summary: The R Square value of 0.701 indicates that 70.1% of the variation in employee performance (Y) can be explained by competence (X1) and organizational culture (X2), while the remaining 29.9% is influenced by other factors not examined in this study.
English Literature Students’ Attitude to AI-Powered Tools Amirudin Amirudin; Tutik Ratna Ningtyas; Bambang Irawan
Jurnal Onoma: Pendidikan, Bahasa, dan Sastra Vol. 12 No. 3 (2026): Penulis pada Edisi ini Terdiri dari Dua (2) Negara: Indonesia dan Turki
Publisher : Universitas Cokroaminoto Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30605/pgppqr39

Abstract

AI-powered tools have been widely used in many fields, including education. The use of AI is prevalent due to its convenience offered to its users. Students in this era are among those who make use of this technology. The use can vary depending on the needs and intentions the students have. Therefore, it is necessary to find out how the students view this technology. This research aims at exploring how students see AI as beneficial tools for them as well as how students AI might cause concerns among them. This research applies a qualitative exploratory approach to collect the data. The findings show that students feel benefited from the use of AI during their learning journey including the instrumental functions and the more advanced functions of AI. On the other hand, the findings also show how students feel concerned about AI despite their regular use. The students realize that AI use may lead to overdependence causing the decline of critical thought. All in all, the use of AI must be accompanied by ethical considerations so that AI will not replace the cognitive process of its users.
Autentisitas, Identitas Digital, dan Validasi Komunitas: Konstruksi Kepercayaan Generasi Z terhadap Influencer Marketing di Era Kecerdasan Buatan Amirudin Amirudin; Syabrina Fitriyani
Jurnal Manajemen & Pendidikan [JUMANDIK] Vol 4 No 3 (2026): Jurnal Manajemen dan Pendidikan
Publisher : LAP4B

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58174/jpqxg153

Abstract

This study aims to explore and understand the process of consumer trust construction among Indonesian Generation Z toward influencer marketing practices increasingly mediated by artificial intelligence (AI). Amid the proliferation of AI-algorithm-supported digital content, fundamental questions about how trust is built, maintained, and even dismantled in technology-based influencer ecosystems have become increasingly critical. This study employs an interpretive phenomenological approach with data collection through semi-structured in-depth interviews with 18 Generation Z informants (aged 18–27 years) who actively consume social media content in Indonesia. Data analysis was conducted through Interpretative Phenomenological Analysis (IPA) procedures, yielding three main themes: (1) the dualism of trust between authenticity and suspicion of AI-based content; (2) the construction of influencer digital identity as a trust proxy; and (3) community mediation as a social validation mechanism. Findings reveal that Generation Z possesses digital literacy enabling them to detect AI-based manipulation, yet paradoxically maintain loyalty to influencers perceived as authentic even when using AI tools. This research contributes to the development of digital trust theory and provides practical implications for marketers in designing ethical and transparent influencer marketing strategies in the AI era.
Pengaruh Debt To Equity Ratio (DER), Total Asset Turnover (Tato), Dan Firm Size Terhadap Return On Asset (ROA) Pada PT Elnusa Tbk Periode Tahun 2014 -2024 Amirudin Amirudin; Yusran Deang Matta
Indonesian Journal of Innovation Multidisipliner Research Vol. 4 No. 3 (2026): Juli - September
Publisher : Institute of Advanced Knowledge and Science

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69693/ijim.v4i3.1222

Abstract

Penelitian ini dilatarbelakangi oleh pentingnya implementasi nilai semangat kebangsaan Penelitian ini bertujuan untuk mengetahui dan menganalisis Pengaruh Debt To Equity Ratio (DER), Total Asset Turnover (TATO) dan Firm Size Terhadap Return On Asset (ROA) pada PT Elnusa Tbk Periode Tahun 2014-2024. Penelitian ini bersifat deskriptif kuantitatif. Populasi dalam penelitian ini adalah seluruh laporan keuangan PT Elnusa Tbk, sedangkan sampel yang digunakan adalah laporan laba/rugi dan posisi keuangan konsolidasian PT Elnusa Tbk periode 2014-2024. Teknik analisis data dalam penelitian ini dilakukan dengan bantuan program SPSS 25. Debt to Equity Ratio (DER) merupakan rasio yang digunakan untuk menilai utang dan ekuitas. Total Assets Turnover/TATO (Perputaran total aktiva) menunjukkan kemampuan manajemen mengelola seluruh investasi (aktiva) guna menghasilkan penjualan. Ukuran perusahaan (firm size) merupakan salah satu faktor yang menjadi pertimbangan perusahaan dalam menentukan seberapa besar kebijakan keputusan pendanaan dalam memenuhi ukuran atau besarnya aset perusahaan. Return on Asset (ROA) merupakan rasio keuangan yang digunakan untuk menilai kondisi keuangan dari suatu perusahaan dengan menggunakan skala tertentu atau suatu alat untuk menilai apakah seluruh asset yang dimiliki perusahaan sudah digunakan semaksimal mungkin untuk mendapatkan keuntungan. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh Debt to Equity Ratio (DER), Total Asset Turnover (TATO) dan Firm Size secara parsial maupun simultan terhadap Return On Asset (ROA) pada PT Elnusa Tbk Periode Tahun 2014-2024.
Co-Authors Ade Yusuf Agustina Mogi Ahmad Nur Ihsan Ahyani Ahyani Ainurohmah Ainurohmah Baliya Munadjat Bambang Irawan Budi Haryono Budi Syamtoro Christina Angelina Citra Eliyani Cornelia Dumarya Manik Dede Hendra Didi Sunardi Dwi Septiani Elsa Khanaya Putri Endang Nurita Hasanudin Hasanudin Ichwan Nugroho Ida Nurlina Iskandar Zulkarnain Jazuli Mukhtar Jeni Andriani Kiki Dwi Wijayanti Laksmy Ady Kusumoriny Liawati Liawati Nelsi, Mitri Ninik Anggraini Nurlingga Setya Dewi Prihadi Dwianggoro Ridha Ikhva Erviana Rissa Hanny Robby Kharisma Rossy Halimatun Rosyidah RR Renny anggraini Rudy Bodewyn M.T Rudy Bodewyn Mangasa Tua Ruisah, Ruisah Ruth Vera Evelyna Syabrina Fitriyani Syarifah Ida Farida Tjeri Hadjrillah Tutik Ratna Ningtyas Yusran Deang Matta