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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) JURNAL PEMASARAN KOMPETITIF Jurnal Administrasi Bisnis (J-Adbis) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Inovasi Bisnis Manajemen dan Akuntansi Journal of Innovative and Creativity Journal of Scientific Interdisciplinary Global Leadership Organizational Research in Management JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Brilliant International Journal of Management and Tourism Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ulta Rastryana
Unversitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Kualitas Produk  Dan Harga Terhadap Kepuasan Konsumen Pada Pengadaan Barang Dan Jasa PT Sili Ona Manuia Rafiq Naufal; Ulta Rastryana; Rini Larasati Irawan
Journal of Scientific Interdisciplinary Vol. 2 No. 4 (2025)
Publisher : PT. Banjarese Pacific Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62504/jis1326

Abstract

Penelitian ini bertujuan untuk menganalisis sejauh mana pengaruh Kualitas Produk (X1) dan Harga (X2) terhadap tingkat Kepuasan Konsumen (Y) pada PT. Sili Ona Manuia. Pendekatan yang digunakan dalam studi ini adalah metode kuantitatif, dengan teknik pengambilan sampel berupa sampel jenuh, yaitu seluruh konsumen yang menggunakan layanan pengadaan barang dan jasa dari perusahaan dijadikan responden. Pengumpulan data dilakukan melalui penyebaran angket yang dinilai menggunakan skala Likert. Data yang digunakan merupakan data primer dan dianalisis menggunakan perangkat lunak SPSS versi 25. Analisis data mencakup beberapa tahapan, seperti Uji Validitas, Uji Reliabilitas, Uji Asumsi Klasik, Uji Hipotesis, serta Uji Koefisien Determinasi. Hasil penelitian mengungkapkan bahwa variabel Kualitas Produk (X1) memiliki pengaruh yang positif dan signifikan terhadap Kepuasan Konsumen. Hal yang sama juga berlaku untuk variabel Harga (X2), yang terbukti memberikan pengaruh positif dan signifikan terhadap kepuasan tersebut. Secara bersama-sama, Kualitas Produk dan Harga memberikan kontribusi positif yang signifikan dalam memengaruhi Kepuasan Konsumen di PT. Sili Ona Manuia. Kesimpulan dari penelitian ini menunjukkan bahwa perbaikan mutu produk serta penetapan harga yang tepat dapat meningkatkan kepuasan pelanggan secara keseluruhan.
Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Disiplin Pegawai Hayat Rachman, Pipit Shofiatul; Rastryana, Ulta
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 2 (2025): Maret 2025 - Mei 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i2.38

Abstract

Employee discipline serves as an indicator of adherence to the regulations implemented within acompany. This aspect encompasses compliance with working hours, punctuality in task completion, and adherence to procedures and policies that support organizational effectiveness and productivity. This study aims to analyze the influence of work motivation and work environment on employee discipline at the Regional Disaster Management Agency (Badan Penanggulangan Bencana Daerah) Office of Tangerang Regency. The population in this study includes all employees of the office, with a sample size determined using the Slovin formula, resulting in a total of 133 respondents. This research employs a quantitative approach, with data collected through questionnaires. Data analysis was conducted using IBM SPSS software version 26. The analytical techniques applied include descriptive analysis, validity and reliability testing, classical assumption tests (normality test, heteroscedasticity test, and multicollinearity test), multiple linear regression analysis, and hypothesis testing (ttest, F-test, and coefficient of determination test). The findings indicate that work motivation positively influencesemployee discipline, with a significance value of 0.000 < 0.05. Similarly, the work environment has a positive impact on employee discipline, with a significance value of 0.006 < 0.05. The adjusted R Square value obtained is 82.6%, indicating that the influence of work motivation and work environment on employee discipline falls within the low category.
Pengaruh Komitmen Organisasi dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan PT Adis Dimension Footwear Ferdiyanto , Agung; Rastryana, Ulta
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 3 (2025): Juni 2025 - Agustus 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i3.48

Abstract

PT Adis Dimension Footwear is a labor-intensive company engaged in the field of sports shoes, where the products produced are exported abroad. The problem that occurs is a decrease in employee performance caused by the variables of organizational commitment and organizational citizenship behavior (OCB). The purpose of this study was to determine how much influence organizational commitment and organizational citizenship behavior (OCB) have on employee performance at PT Adis Dimension Footwear. The method in this study uses the causal associative method. For data collection, researchers used questionnaires to 100 respondents. Based on partial research, it shows that the variables of organizational commitment and organizational citizenship behavior (OCB) have a positive and significant effect on employee performance at PT Adis Dimension Footwear. While simultaneously also shows that there is a significant influence of organizational commitment variables and organizational citizenship behavior (OCB) on employee performance at PT Adis Dimension Footwear which is indicated by the sig value where the resulting sig value is 0.000 <0.05 and the F-count value is 185.348> F-table 3.09. And the coefficient of determination value shows that the organizational commitment and organizational citizenship behavior variables are able to explain employee performance variables by 78.8%, while the remaining 21.2% is explained by other variables outside the variables used in this study.
Pengaruh Struktur Modal Dan Likuiditas Terhadap Profitabilitas Pada Perusahaan Pertambangan Yang Terdaftar Di Bursa Efek Indonesia Tahun 2020-2024 Aliah, Ida Istania; Rastryana, Ulta; Irawan, Rini Larasati
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.241

Abstract

This study aims to analyze the effect of capital structure and liquidity on profitability in mining sub-sector companies listed on the Indonesia Stock Exchange during the 2020– 2024 period. The background of this research is based on the importance of financial management in mining companies, which require large capital and face high risks due to fluctuations in global commodity prices. The variables used in this study are capital structure measured by Debt to Equity Ratio (DER), liquidity measured by Current Ratio (CR), and profitability proxied by Return on Assets (ROA). This research applies a quantitative approach with a purposive sampling technique, resulting in 21 companies as the sample. Data were analyzed using multiple linear regression with SPSS version 26. The results show that, partially, capital structure has a negative and significant effect on profitability, while liquidity has a positive and significant effect on profitability. Simultaneously, capital structure and liquidity significantly affect profitability with a significance value of 0.000 < 0.05. The coefficient of determination (R²) is 20.8%, indicating that capital structure and liquidity explain 20.8% of profitability variation, while 79.2% is explained by other factors. In conclusion, mining companies should maintain a balanced capital structure and liquidity in order to enhance sustainable profitability
Analisis Penerapan Knowledge Manajemen Dan Peran Manajemen SDM Dengan Metode SWOT Pada Recruitment Karyawan PT. Astra Agro Lestari TBK Bayhaqi, Najwa Toha; Rastryana, Ulta; Rusmayanti, Santi; Syabrinildi, Syabrinildi
Innovative: Journal Of Social Science Research Vol. 4 No. 5 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i5.15057

Abstract

PT Astra Agro Lestari Tbk (AAL) merupakan Perusahaan yang bergerak dibidang agribisnis yang memproduksi berbagai macam produk pertanian terutama kelapa sawit. Setelah dilakukan observasi dan wawancara dengan pihak manajemen, ternyata terdapat beberapa permasalahan yang dialami oleh para karyawan, terutama dibidang penerapan knowledge management, manajemen SDM dan recruitment, beberapa permasalahan dibidang penerapan knowledge management diantaranya yaitu kurangnya budaya berbagi pengetahuan, kurangnya infrastruktur Knowledge Management, kurangnya pelatihan dan edukasi Knowledge Management. Sedangakan dibidang manajemen SDM dan recruitment diantaranya yaitu kekurangan kandidat yang qualified, persaingan yang ketat dengan perusahaan lain, biaya rekrutmen yang tinggi, dan keterbatasan waktu. Penelitian ini bertujuan untuk mengetahui dan menganalisis penerapan knowledge management dan peran manajemen SDM dengan metode SWOT pada recruitment karyawan PT Astra Agro Lestari Tbk. Metode penelitian yang digunakan dalam penelitian ini adalah metode kualitatif dan metode SWOT. Dengan penggunaan kedua metode ini akan mampu mengidentifikasi faktor-faktor kekuatan, kelemahan, peluang, dan ancaman yang dimiliki perusahaan. Berdasarkan pengolahan data dan Analisa, Hasil penelitian menunjukkan bahwa PT Astra Agro Lestari Tbk telah menerapkan knowledge management dalam recruitment karyawannya, Berdasarkan analisis IFE dan EFE, PT Astra Agro Lestari Tbk memiliki kekuatan internal
Pengaruh Stres Kerja Dan Kepuasan Kerja Terhadap Kinerja PPSU Pada Kelurahan Rawa Bunga Jakarta Timur Afifah Nur Nandita; Ulta Rastryana; Rini Larasati Irawan
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4150

Abstract

Petugas Penanganan Prasarana dan Sarana Umum (PPSU) memiliki peran strategis dalam menjaga kebersihan dan ketertiban lingkungan perkotaan. Penelitian ini bertujuan untuk menganalisis pengaruh stress kerja dan kepuasan kerja terhadap kinerja PPSU di Kelurahan Rawa Bunga, Jakarta Timur. Metode Penelitian ini yang digunakan adalah metode kuantiatif deskriptif, dengan teknik sampling jenuh terhadap seluruh populasi sebanyak 60 orang. Pengumpulan data dilakukan melalui penyebaran kuesioner, kemudian dianalisis menggunakan IBM SPSS versi 27. Teknik analisis data mencakup uji validias, reliabilitas, asumsi klasik, regresi linier berganda, uji t, uji f dan koefisien determinasi. Hasil menunjukkan bahwa stress kerja tidak berpengaruh signifikan terhadap kinerja PPSU (nilai signifikansi 0,553 > 0,05), sementara kepuasan kerja berpengaruh positif dan signifikan (nilai signifikansi 0,000 < 0,05). Nilai adjusted R – Square sebesar 44,8 % menunjukkan bahwa variabel stress kerja dan kepuasan kerja secara simultan memiliki pengaruh sedang terhadap kinerja PPSUU. Hasil ini mengindikasi pentingnya peningkatan kepuasan kerja sebagai upaya untuk memperbaiki kinerja petugas PPSU.
Analisis Kinerja Menggunakan Metode Balanced Scorecard Pada Pegawai di Kantor DisperindagKUKM Kabupaten Kebumen Alfia Annisa; Usran Masahere; Ulta Rastryana; Syabrinildi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3343

Abstract

Penelitian ini menganalisis kinerja pegawai di Kantor DisperindagKUKM Kabupaten Kebumen menggunakan metode Balanced Scorecard. Permasalah utama yang dihadapi meliputi keterbatasan pengukuran kinerja yang berfokus pada aspek administrativ dan keuangan, tanpa mempertimbangkan indikator strategis seperti kualitas layanan public dan pengembangan SDM. Penelitian ini bertujuan untuk mengevaluasi kinerja dari empat perspektif: keuangan, pelanggan, proses bisnis internal, serta pembelajaran dan pertumbuhan.Metode penelitian menggunakan pendekatan kuantitatif non-statistik dengan analisis deskriptif. Hasil penelitian ini menunjukan bahwa secara keseluruhan kinerja instansi berada dalam kategori baik. Dari perspektif pelanggan, terjadi peningkatan indeks kepuasan Masyarakat dari triwulan pertama 89,83 menjadi 91,49 pada triwulan kedua. Pada perspektif proses internal, 64,8% pegawai menilai kinerja sangat baik, meskipun terdapat tantangan dalam penyelesaian pekerjaan tepat waktu dan pemanfaatan teknologi. Sementara itu, perspektif pembelajaran dan pertumbuhan mengungkapkan Tingkat kedisiplinan pegawai sebesai 1,37% keterlambatan, namun masih terdapat kekurangan dalam program pelatihan dan tingginya angka mutase pegawai (44,44%).Berdasarkan penelitian tersebut, peneliti ini merekomendasikan perbaikan sistem pengukuran kinerja yang lebih holistic, peningkatan pelatihan berbasis kompetensi, serta penguatan strategi retensi pegawai. Hasil penelitian diharapkan menjadi acuan bagi pengambilan kebijakan untuk meningkatkan kualitas layanan public dan pengembangan SDM lingkungan pemerintah Daerah.
The Role of Social Media Analytics in Predicting Green Consumer Behavior: A Conceptual Framework Bilgah Bilgah; Andrianto, Usman; Rastryana, Ulta; Kiswati, Sri; Maryoso, Slamet
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7011

Abstract

This study proposes a conceptual framework to examine the role of social media analytics in predicting green consumer behavior. As sustainability becomes increasingly important in consumer decision-making, social media has emerged as a powerful tool for influencing attitudes and behaviors. The framework suggests that social media engagement, measured through analytics such as likes, shares, comments, and sentiment, influences green attitudes, environmental awareness, and green purchase intentions, which ultimately affect consumer behavior. Additionally, the study highlights that generational differences, environmental concern, and trust in green claims moderate these relationships. The proposed model builds upon existing theories in consumer behavior and sustainability marketing, offering new insights into how digital engagement shapes green consumer choices. From a practical perspective, this framework provides guidance for marketers to leverage social media analytics in promoting sustainable consumption, especially by tailoring strategies to different generational segments. Future research should empirically test the framework, explore its applicability across diverse cultural contexts, and examine the role of emerging social media platforms in fostering sustainable consumer behavior.
Pengaruh Promosi Media Sosial dan Celebrity Endorsement terhadap Minat Kunjungan Generasi Z pada Photobooth Photoism Indonesia: The Influence of Social Media Promotion and Celebrity Endorsement on Generation Z's Interest in Photoism Indonesia Sharfina Fildzah; Ulta Rastryana; Rini Larasati Irawan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.556

Abstract

This study aims to analyze the effect of social media promotion (X1) and Celebrity Endorsement (X2) on the visit intention of Generation Z to Photoism Indonesia photobooth (Y), both partially and simultaneously. A quantitative method with purposive sampling was applied to 100 Generation Z respondents aged 17–29 who had been exposed to Photoism content on social media. Data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with SPSS 27. The t-test results show that social media promotion has a significant partial effect (t=5.487; Sig.=0.000), as does Celebrity Endorsement (t=4.294; Sig.=0.000). The F-test indicates a significant simultaneous effect (F=36.526; Sig.=0.000). An R Square of 0.430 indicates both variables explain 43% of the variation in visit intention. Social media promotion contributes more dominantly (25.40%) than Celebrity Endorsement (17.61%). These findings enrich digital marketing research in the experience-based creative industry.
Pengaruh Citra Merek dan Persepsi Harga Terhadap Keputusan Pembelian Konsumen Produk Kopi FamilyMart di Jakarta Timur: The Influence of Brand Image and Price Perception on Consumer Purchasing Decisions of FamilyMart Coffee Products in East Jakarta Muhammad Zainal Muttaqim; Ulta Rastryana; Rini Larasati Irawan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.576

Abstract

The rapid growth of Indonesia's coffee industry has driven the emergence of convenience stores such as FamilyMart, which offer ready-to-drink coffee through its FamiCafe concept, where consumer purchase decisions are still influenced by various factors, including brand image and price perception. This study aims to determine the influence of Brand Image and Price Perception on the Purchase Decisions of FamilyMart coffee product consumers in East Jakarta, both partially and simultaneously. A quantitative associative-causal method was applied using purposive sampling on 100 respondents determined through the Cochran formula. Data were collected through a Likert-scale questionnaire and analyzed using validity, reliability, classical assumption tests, t-test, F-test, the coefficient of determination, and multiple linear regression with SPSS version 27. The results show Brand Image has a positive and significant partial effect on Purchase Decisions (t-value 6.992 > t-table 1.984; sig. 0.000), as does Price Perception (t-value 2.555 > t-table 1.984; sig. 0.012). Simultaneously, both variables have a positive and significant effect (F-value 61.864 > F-table 3.090; sig. 0.000) with a coefficient of determination of 56.1% (R² = 0.561) and a regression equation of Y = 12.347 + 0.636X1 + 0.220X2.
Co-Authors Afifah Nur Nandita Agung Ferdiyanto Alfia Annisa Aliah, Ida Istania Ananda Prassetiyo Bayhaqi, Najwa Toha Bilgah Bilgah Dedi Damhudi Ferdiyanto , Agung Hayat Rachman, Pipit Shofiatul Ida Istania Aliah Irawan, Rini Larasati Muhammad Zainal Muttaqim Nurfiqa Mutia Pipit Shofiatul Hayat Rachman Rafiq Naufal Rendy Adi Pratama Retno Nurcholis Rini Larasati Irawan Rini Larasati Irawan Rusmayanti, Santi Santi Rusmayanti Santi Rusmayanti Santi Rusmayanti Sharfina Fildzah Slamet Maryoso Sri Kiswati Syabrinildi Syabrinildi Syabrinildi, Syabrinildi Tri Lestari Tri Lestari Usman Andrianto Usran Masahere