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All Journal Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) JURNAL PEMASARAN KOMPETITIF Jurnal Administrasi Bisnis (J-Adbis) Al-MIKRAJ: Jurnal studi Islam dan Humaniora Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Innovative: Journal Of Social Science Research TOFEDU: The Future of Education Journal Jurnal Inovasi Bisnis Manajemen dan Akuntansi Journal of Innovative and Creativity Journal of Scientific Interdisciplinary Global Leadership Organizational Research in Management JMAEKA: Jurnal Manajemen Ekonomi Akuntansi Brilliant International Journal of Management and Tourism Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan
Ulta Rastryana
Unversitas Bina Sarana Informatika
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Pengaruh Motivasi Kerja Dan Lingkungan Kerja Terhadap Disiplin Pegawai : The Influence of Work Motivation and the Work Environment on Employee Discipline Rachman, Pipit Shofiatul Hayat; Rastryana, Ulta
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 2 (2025): Maret 2025 - Mei 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i2.38

Abstract

Employee discipline serves as an indicator of adherence to the regulations implemented within acompany. This aspect encompasses compliance with working hours, punctuality in task completion, and adherence to procedures and policies that support organizational effectiveness and productivity. This study aims to analyze the influence of work motivation and work environment on employee discipline at the Regional Disaster Management Agency (Badan Penanggulangan Bencana Daerah) Office of Tangerang Regency. The population in this study includes all employees of the office, with a sample size determined using the Slovin formula, resulting in a total of 133 respondents. This research employs a quantitative approach, with data collected through questionnaires. Data analysis was conducted using IBM SPSS software version 26. The analytical techniques applied include descriptive analysis, validity and reliability testing, classical assumption tests (normality test, heteroscedasticity test, and multicollinearity test), multiple linear regression analysis, and hypothesis testing (ttest, F-test, and coefficient of determination test). The findings indicate that work motivation positively influencesemployee discipline, with a significance value of 0.000 < 0.05. Similarly, the work environment has a positive impact on employee discipline, with a significance value of 0.006 < 0.05. The adjusted R Square value obtained is 82.6%, indicating that the influence of work motivation and work environment on employee discipline falls within the low category.
Pengaruh Komitmen Organisasi dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan PT Adis Dimension Footwear: The Influence of Organizational Commitment and Organizational Citizenship Behavior on Employee Performance at PT Adis Dimension Footwear Ferdiyanto , Agung; Rastryana, Ulta
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 1 No 3 (2025): Juni 2025 - Agustus 2025
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v1i3.48

Abstract

PT Adis Dimension Footwear is a labor-intensive company engaged in the field of sports shoes, where the products produced are exported abroad. The problem that occurs is a decrease in employee performance caused by the variables of organizational commitment and organizational citizenship behavior (OCB). The purpose of this study was to determine how much influence organizational commitment and organizational citizenship behavior (OCB) have on employee performance at PT Adis Dimension Footwear. The method in this study uses the causal associative method. For data collection, researchers used questionnaires to 100 respondents. Based on partial research, it shows that the variables of organizational commitment and organizational citizenship behavior (OCB) have a positive and significant effect on employee performance at PT Adis Dimension Footwear. While simultaneously also shows that there is a significant influence of organizational commitment variables and organizational citizenship behavior (OCB) on employee performance at PT Adis Dimension Footwear which is indicated by the sig value where the resulting sig value is 0.000 <0.05 and the F-count value is 185.348> F-table 3.09. And the coefficient of determination value shows that the organizational commitment and organizational citizenship behavior variables are able to explain employee performance variables by 78.8%, while the remaining 21.2% is explained by other variables outside the variables used in this study.
Analisis Kinerja Menggunakan Metode Balanced Scorecard Pada Pegawai di Kantor DisperindagKUKM Kabupaten Kebumen Alfia Annisa; Usran Masahere; Ulta Rastryana; Syabrinildi
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 7 No. 1 (2026): January
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v7i1.3343

Abstract

Penelitian ini menganalisis kinerja pegawai di Kantor DisperindagKUKM Kabupaten Kebumen menggunakan metode Balanced Scorecard. Permasalah utama yang dihadapi meliputi keterbatasan pengukuran kinerja yang berfokus pada aspek administrativ dan keuangan, tanpa mempertimbangkan indikator strategis seperti kualitas layanan public dan pengembangan SDM. Penelitian ini bertujuan untuk mengevaluasi kinerja dari empat perspektif: keuangan, pelanggan, proses bisnis internal, serta pembelajaran dan pertumbuhan.Metode penelitian menggunakan pendekatan kuantitatif non-statistik dengan analisis deskriptif. Hasil penelitian ini menunjukan bahwa secara keseluruhan kinerja instansi berada dalam kategori baik. Dari perspektif pelanggan, terjadi peningkatan indeks kepuasan Masyarakat dari triwulan pertama 89,83 menjadi 91,49 pada triwulan kedua. Pada perspektif proses internal, 64,8% pegawai menilai kinerja sangat baik, meskipun terdapat tantangan dalam penyelesaian pekerjaan tepat waktu dan pemanfaatan teknologi. Sementara itu, perspektif pembelajaran dan pertumbuhan mengungkapkan Tingkat kedisiplinan pegawai sebesai 1,37% keterlambatan, namun masih terdapat kekurangan dalam program pelatihan dan tingginya angka mutase pegawai (44,44%).Berdasarkan penelitian tersebut, peneliti ini merekomendasikan perbaikan sistem pengukuran kinerja yang lebih holistic, peningkatan pelatihan berbasis kompetensi, serta penguatan strategi retensi pegawai. Hasil penelitian diharapkan menjadi acuan bagi pengambilan kebijakan untuk meningkatkan kualitas layanan public dan pengembangan SDM lingkungan pemerintah Daerah.
The Role of Social Media Analytics in Predicting Green Consumer Behavior: A Conceptual Framework Bilgah Bilgah; Andrianto, Usman; Rastryana, Ulta; Kiswati, Sri; Maryoso, Slamet
Brilliant International Journal Of Management And Tourism Vol. 6 No. 2 (2026): Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v6i2.7011

Abstract

This study proposes a conceptual framework to examine the role of social media analytics in predicting green consumer behavior. As sustainability becomes increasingly important in consumer decision-making, social media has emerged as a powerful tool for influencing attitudes and behaviors. The framework suggests that social media engagement, measured through analytics such as likes, shares, comments, and sentiment, influences green attitudes, environmental awareness, and green purchase intentions, which ultimately affect consumer behavior. Additionally, the study highlights that generational differences, environmental concern, and trust in green claims moderate these relationships. The proposed model builds upon existing theories in consumer behavior and sustainability marketing, offering new insights into how digital engagement shapes green consumer choices. From a practical perspective, this framework provides guidance for marketers to leverage social media analytics in promoting sustainable consumption, especially by tailoring strategies to different generational segments. Future research should empirically test the framework, explore its applicability across diverse cultural contexts, and examine the role of emerging social media platforms in fostering sustainable consumer behavior.
Payback Period Analysis on Joint Analisis Payback Period pada Usaha Pembesaran Udang Maju Bersama Rusmayanti, Santi; Rastryana, Ulta; Lestari, Tri; Damhudi, Dedi
Jurnal Administrasi Bisnis Vol. 2 No. 2 (2022): November 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jab.v2i2.1416

Abstract

Tujuan didirikan sebuah perusahaan yaitu untuk mendapatkan keuntungan yang sebanyak-banyaknya. Selain keuntungan, didalam suatu usaha juga penting dilakukan perhitungan R/C, BEP (Unit) untuk menentukan berapa banyak jumlah produksi yang harus diperoleh agar perusahaan mengalami titik impas, ROI dan Payback Period (PP) untuk menghitung  berapa lama waktu yang dibutuhkan agar modal yang dikeluarkan bisa Kembali. Dengan melakukan perhitungan Analisa Payback Period maka perusahaan akan mengetahui berapa lama waktu yang dibutuhkan untuk mengembalikan modal atau nilai investasi yang dikeluarkan.Usaha Pembesaran Udang Maju Bersama merupakan perusahaan yang bergerak di bidang bisnis udang yang berlokasi di Serang, Banten.  Metode penelitian ini adalah metode deskrptif dengan pendekatan kasus untuk mendapatkan gambaran yang lebih jelas dan terperinci berdasarkan penelitian ini menunjukan bahwa perusahaan dengan memperhitungkan penilaian investasi berupa R/C, BEP, ROI, dan PP (payback period) dimana perusahaan dapat memperkirakan berapa lama waktu yang dibutuhkan agar modal kembali. Nilai R/C yang dicapai oleh usaha pembesaran udang maju bersama mencapai Rp.1,25, BEP (Unit) sebesar 114 Kg, ROI 44,78% dan PP(Payback Period) yang dicapai oleh Usaha Pembesaran Udang Maju Bersama mencapai 2,2 tahun dan angka ini lebih kecil dibandingkan umur investasi, maka investasi layak dijalankan. Owner usaha pembesaran udang Maju Bersama, sebaiknya menerapkan analisis Payback Period sebagai salah satu alat untuk mengetahui kondisi keuangan yang telah dicapai untuk mempersingkat waktu pengembalian modal yang telah dikeluarkan.
Pengaruh Promosi Media Sosial dan Celebrity Endorsement terhadap Minat Kunjungan Generasi Z pada Photobooth Photoism Indonesia: The Influence of Social Media Promotion and Celebrity Endorsement on Generation Z's Interest in Photoism Indonesia Sharfina Fildzah; Ulta Rastryana; Rini Larasati Irawan
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 4 (2026): September 2026 - November 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i4.556

Abstract

This study aims to analyze the effect of social media promotion (X1) and Celebrity Endorsement (X2) on the visit intention of Generation Z to Photoism Indonesia photobooth (Y), both partially and simultaneously. A quantitative method with purposive sampling was applied to 100 Generation Z respondents aged 17–29 who had been exposed to Photoism content on social media. Data were collected via Likert-scale questionnaires and analyzed using multiple linear regression with SPSS 27. The t-test results show that social media promotion has a significant partial effect (t=5.487; Sig.=0.000), as does Celebrity Endorsement (t=4.294; Sig.=0.000). The F-test indicates a significant simultaneous effect (F=36.526; Sig.=0.000). An R Square of 0.430 indicates both variables explain 43% of the variation in visit intention. Social media promotion contributes more dominantly (25.40%) than Celebrity Endorsement (17.61%). These findings enrich digital marketing research in the experience-based creative industry.
Co-Authors Afifah Nur Nandita Alfia Annisa Aliah, Ida Istania Ananda Prassetiyo Bayhaqi, Najwa Toha Bilgah Bilgah Dedi Damhudi Ferdiyanto , Agung Hayat Rachman, Pipit Shofiatul Irawan, Rini Larasati Rachman, Pipit Shofiatul Hayat Rafiq Naufal Rendy Adi Pratama Retno Nurcholis Rini Larasati Irawan Rini Larasati Irawan Rusmayanti, Santi Santi Rusmayanti Santi Rusmayanti Santi Rusmayanti Sharfina Fildzah Slamet Maryoso Sri Kiswati Syabrinildi Syabrinildi Syabrinildi, Syabrinildi Tri Lestari Tri Lestari Usman Andrianto Usran Masahere