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All Journal Buletin Peternakan JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Al-Mustashfa MAHKAMAH: Jurnal Kajian Hukum Islam Jurnal Ilmiah Universitas Batanghari Jambi Alfaz (Arabic Literatures for Academic Zealots) J-MAS (Jurnal Manajemen dan Sains) Jurnal Neraca: Jurnal Pendidikan dan Ilmu Ekonomi Akuntansi Eksis: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Masyarakat dan Budaya Nizham Journal of Islamic Studies Al-Ittijah : Jurnal Keilmuan dan Kependidikan Bahasa Arab JURNAL AKTUAL AKUNTANSI KEUANGAN BISNIS TERAPAN (AKUNBISNIS) Informatics and Computer Engineering Journal E-JRM Jurnal Ilmiah Ilmu-Ilmu Peternakan Science of Management and Students Research Journal (SMS) Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis Triwikrama: Jurnal Ilmu Sosial Jurnal Sains Student Research Santri : Jurnal Ekonomi dan Keuangan Islam Jurnal Intelek Insan Cendikia Penelitian Gizi dan Makanan (The Journal of Nutrition and Food Research)
Ubaidillah Ubaidillah
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Journal : E-JRM

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PENGARUH BRAND IMAGE DAN BRAND TRUST TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Smartphone Samsung di Fakultas Ekonomi dan Bisnis Universitas Islam Malang) Ubaidillah Ubaidillah; N. Rachma
E-JRM : Elektronik Jurnal Riset Manajemen Ejrm Vol 08. No 05 Februari 2019
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract

ABSTRACTThis study aims to examine and analyze the influence of brand image and brand trust on purchasing decisions among students of the Faculty of Economic Islamic University of Malang. The population and samples were taken from 96 Faculty of Economics student. Data collection can be through questionnaires and direct interviews with respondents. Analysis of thi data using SPSS version 16. Sampling using purposive sampling method and data testing techniques used in this study include validity test, reliability test, classic assumption test and multiple linear regression analysis and testing the research hypothesis.The results of the analysis show that there is a partial effect of brand image and brand trust and simultaneously on the decision to purchase Samsung smartphones in the student Faculty of Economic & Business, Malang Islamic University.Keywords : brand image, brand trust, and buying decision. 
Co-Authors Abdulrohman Abdulrohman Ahmad Yani Anarofida Anarofida Apri Lia Dewi Sabita Slamet Dodi Devitriano Dwirini Dwirini Eko Agus Alfianto Ermadiani, Ermadiani Fadhilatul Azkiya Hayat Hayat KHAIRUL ANWAR Komari Komari M Alpin Syahrir M. Zahari Marifati, Imam Soleh Masriah Masriah maulana saufi Meihilda Hoda Pratiwi Muhammad Koyum Muhammad Yunus N. Rachma Nur Wahyudi Rahmi Dianita Ratih Apri Utami Ratu Najwa Sa’datunnisa Revis Asra Rizan Zulfikri Rizky Bangkit Pamungkas Rohmi Fuadi Sakinah Sakinah Samsudin Samsudin Sapna Dwi Elisa Solehudin Yulianto Sudirman Sudirman Sudirman Sudirman Sugi Fitriyani Tika Amelia Tjandrakirana, Rina Wiranto Wiranto Yun Alwi Yuyun Rohmatul Uyuni