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All Journal Ihsan: Jurnal Pengabdian Masyarakat Forum Bisnis dan Kewirausahaan Jurnal Manajemen ProBisnis : Jurnal Manajemen Informatics and Enginering Dedication AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Publikasi Riset Mahasiswa Manajemen Publikasi Hasil Pengabdian Kepada Masyarakat. Prioritas : Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin Sahombu MDP Student Conference Jurnal Keuangan dan Bisnis Journal of Innovative and Creativity International Journal of Management and Business Applied
Nyimas Artina
Universitas Multi Data Palembang
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Implementasi Bisnis dan Potensi Keberlanjutan Fusion Katsu sebagai Inovasi Kuliner di Kota Palembang Arifin, Maria Selviana; Wijaya, Valent Fransiska; Artina, Nyimas
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15464

Abstract

This study describes the business implementation and sustainability potential of Fusion Katsu as a culinary innovation in Palembang City. The scope of the study focuses on operational implementation, consumer response, and sustainability strategies applied in running the business. A descriptive approach was used, supported by survey data collected through observation, documentation, and online questionnaires distributed to consumers. The results indicate that Fusion Katsu has been implemented effectively through a pre-order system and offline sales at the university campus, which help maintain product quality and operational efficiency. Consumer responses show a high level of interest, particularly among students and young consumers, due to affordable pricing, practical packaging, and attractive product presentation. In conclusion, Fusion Katsu demonstrates good potential for business sustainability, supported by positive market acceptance and planned business development strategies
Co-Authors Africano, Fernando Agung Wijaya, Agung Alexander, Martin Arifin, Maria Selviana Arisman, Anton Baldi, Jolin Rusli Tee Charlie Charlie, Charlie Cholid, Idham Dafid Dafid Dafid Dafid Daniel Udjulawa Ediansyah, Kelvin Febindra, Febindra Furtiman, Kelly Evita Gustin Leony Hendri Afrido Bekayo Idham Cholid Irene, Shelina Avrielle Jeffry Jeffry Kardinal, Kardinal Kathryn Sugara Keristin, Usniawati Kesuma, Dorie P. Khairani, Siti Lestari, Widi Dwi Malvino Terelie Fadly Marsella, Marsella Megawati Megawati Meilisa Meilisa Meilisia, Erin Melinda, Veny Muhammad Rachmadi, Muhammad Nadya Febrianti Sunardi Putri Rahma dini Rahmatunnisa Muhammad Assegaf Rastavela, Adela Retno Budi Lestari Saputra, Handy Shintia Wijaya Steven Agustinus Stevi Stevi Suharja, Taufik Hidayat Ria Suherman, Kenrick Tristina, Tia Vivian Natasyah wati, Elfira Wijaya, Michael Pratama Wijaya, Valent Fransiska Wiwik Handayani