Article Per Year (5 Year)
p-Index From 2020 - 2025
3.683
P-Index
This Author published in this journals
All Journal JURNAL KESEHATAN LINGKUNGAN (Journal of Environmental Health) Jurnal Kimia Riset Jurnal Wiyata : Penelitian Sains dan Kesehatan Jurnal Kesehatan Bakti Tunas Husada Al-Kimia Jurnal Penelitian dan Pengabdian Kepada Masyarakat UNSIQ Logista: Jurnal Ilmiah Pengabdian Kepada Masyarakat Jurnal Dunia Farmasi ad-Dawaa : Journal of Pharmaceutical Sciences Journal of Herbal, Clinical and Pharmaceutical Science (HERCLIPS) Indonesia Berdaya Jurnal Penelitian Farmasi dan Herbal Jurnal Riset Teknologi Pencegahan Pencemaran Industri International Journal of Engagement and Empowerment (IJE2) JOURNAL OF COMMUNITY ENGAGEMENT AND EMPOWERMENT Jurnal Sintesis: Penelitian Sains, Terapan dan Analisisnya Journal of Community Dedication Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Fery Pujiono
Staf Pengajar S1 Kimia Institut Ilmu Kesehatan Bhakti Wiyata Kediri
Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Veterinary Other

Published : 28 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Community Dedication

 1 
WORKSHOP PEMASARAN UBI LATA UNTUK PENINGKATAN EKONOMI MASYARAKAT LOKAL Reny Nugraheni; Tri Ana Mulyati; Dianti Ias Oktaviasari; Fery Eko Pujiono
JOURNAL OF COMMUNITY DEDICATION Vol. 4 No. 4 (2024): NOVEMBER
Publisher : CV. ADIBA AISHA AMIRA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Lata yam is one of the local commodities that has great potential to be developed as a superior product in the Badal Pandean Kediri area. Besides being rich in nutritional value, Lata yam has high flexibility to be processed into various value-added products, so that it can make a significant economic contribution to the local community. However, this potential has not been optimally utilised due to the community's limited understanding of marketing, especially digital marketing, which is now key in reaching a wider market and increasing the competitiveness of local products. This constraint has resulted in the low selling value of Lata yam and limited market reach, which in turn affects the income of farmers and small business actors in the region. Therefore, empowerment efforts are needed that can improve community marketing skills in processing and promoting Lata yam-based products. This community service programme aims to improve the marketing knowledge and skills of local communities through a Lata yam marketing workshop. This workshop includes training on basic marketing strategies, promotional content creation techniques, social media management, and simple digital marketing techniques that suit the capabilities and needs of the local community. The methods used included counselling, training, and intensive mentoring. Initial counselling focused on the importance of digital marketing for local products, followed by technical training in creating visual content and product descriptions that appeal to consumers. In addition, participants were taught how to manage social media such as Instagram and Facebook as effective yet cost-effective marketing tools. The results of this activity showed an increase in participants' understanding and skills in digital marketing. As many as 85% of participants who initially had not utilised social media for product marketing have now started to actively use the platform and demonstrated the ability to create more attractive and informative promotional content. In addition, there was an average sales increase of 15-20% in the three-month post-workshop period, indicating that digital marketing strategies have a positive impact on participants' competitiveness and income. Some participants were even able to develop Lata yam-based processed products, such as chips and yam flour, which have a higher selling value than raw products. This programme not only provides economic benefits for participants, but also has an impact on increasing community motivation and confidence in developing local products. This workshop is expected to be the first step in creating a sustainable marketing ecosystem, where communities can independently develop and market their local products more effectively. Through continued support and further training, it is hoped that Lata yam can become one of the leading commodities that is widely recognised, both in the national and international markets, so as to be able to make a long-term contribution to local economic development.
Co-Authors Binti Mu’arofah David Jourdhan Deni Luvi Jayanto Deny Luvi Jayanto Dianti Ias Oktaviasari Dianti Ias Oktaviasari Ekawati Wasis Wijayati Erawati, Erawati Frieti Vega Nela Indah Indah Kurniasari, Mia Ashari Lailiyah, Munifatul Miftakhul Nor Fizakia Muarofah, Binti Mulyati, Tri Ans Mu`arofah, Binti Ninis Yuliati Oktaviani, Dianti Ias Putri Solikah Reny Nugraheni Restuaji, Ibnu Muhariawan Reza Alrayan Silvia Putri Agustini Siska Kusuma Wardani, Siska Kusuma Tri Ana Ana Mulyati Tri Ana Mulyati Tri Ana Mulyati Tri Ana Mulyati Tri Ana Mulyati, Tri Ana Triffit Imasari Umul Farida