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All Journal Jurnal Sinar Manajemen Indikator: Jurnal Ilmiah Manajemen & Bisnis Primanomics : Jurnal Ekonomi & Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Humaniora EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management To Maega: Jurnal Pengabdian Masyarakat MANAJEMEN DEWANTARA Dinasti International Journal of Education Management and Social Science Insight Management Journal Jurnal Ilmiah Wahana Pendidikan Innovative: Journal Of Social Science Research
Chaerudin, Chaerudin
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE ROLE OF SOCIAL MEDIA THROUGH PROMOTION AS ITS MEDIATING VARIABLE IN AFFECTING CONSUMERS’ PURCHASE DECISIONS (RESEARCH ON SOCIAL MEDIA FOLLOWERS OF ESENAK BUBBLE TEA KARAWANG) Abdul Jabbar; Chaerudin Chaerudin
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 6 (2021): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i6.940

Abstract

Changes in spending style caused by economic progress are a phenomenon that should be learned so that business people will continue to keep up with recent developments, particularly on the marketing field along with technological advances, these marketing methods which start modernized by latest technology, just like social media is an example. This research aims to reveal the impact from social media with promotion as mediation on purchasing decisions at bubble tea store eSenak Karawang. The research method used was descriptive verification with a quantitative technique. The population in this research are the total number of eSenak followers with sample of 175 respondents. Data were evaluated through path analysis by multivariate data techniques to examined the hypothesis. The results of this research declared that social media has a positive affect on promotion, social media has no affect on purchasing decisions, promotions have an affect on purchasing decisions.
INFLUENCE COMPENSATION, WORKLOAD AND JOB SATISFACTION TO TURNOVER INTENTION Muhammad Arkan Raihan; Chaerudin Chaerudin
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 5 (2021): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i5.944

Abstract

This study aims to test and analyze the effect of compensation, workload and job satisfaction on employee turnover intentions at PT. XYZ Research data is data collected from interviews, questionnaires and supporting data from PT. XYZ for 3 consecutive years from 2017 to 2019. The sampling method used is the saturation sampling method. From a population of 125 people, the sample used was 95 people as well. The analytical method used in this study is multiple linear regression analysis. The results showed compensation, workload and job satisfaction together (simultaneously) significantly influence turnover intention. Partially shows that compensation has a negative and significant effect on turnover intention. Workload has a negative and significant effect on turnover intentions. Job satisfaction has a negative and significant effect on turnover intentions.
Co-Authors Abdul Jabbar Ahmad Badawi Saluy Anggia Novanda Isrofani Ari Hashari Ari Hashari Banuara Nadeak Daniel Wisuda Purba Danny Ramdani Dapot Diarto Firdaus Yuni Dharta Fitri Rasdayanti Gifthera Dwilestari Haris Hermawan Effendi Hendro Budiyanto Indah Permatasari Dewi Ira Kamila Ira Nursehah Jejen Zainal Mutaqin M. Farid Wajdi, M. Farid M. Ibni Akil Abdilah Marhamah Ilahiyah Muchtadin Muchtadin Muhammad Arifin Muhammad Arkan Raihan Nurtika Meinitasari Odi Nurdiawan Rastri Kusumaningrum Ruliando Hasea Purba Santika Maruhun Sisca Septiani Wina Almayanti Wulan Istia Fatmawati