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All Journal Jurnal Sinar Manajemen Indikator: Jurnal Ilmiah Manajemen & Bisnis Primanomics : Jurnal Ekonomi & Bisnis Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Sosial Humaniora EQIEN - JURNAL EKONOMI DAN BISNIS YUME : Journal of Management To Maega: Jurnal Pengabdian Masyarakat MANAJEMEN DEWANTARA Dinasti International Journal of Education Management and Social Science Insight Management Journal Jurnal Ilmiah Wahana Pendidikan JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) UBMJ (UPY Business and Management Journal) Innovative: Journal Of Social Science Research
Chaerudin, Chaerudin
Universitas Singaperbangsa Karawang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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THE ROLE OF SOCIAL MEDIA THROUGH PROMOTION AS ITS MEDIATING VARIABLE IN AFFECTING CONSUMERS’ PURCHASE DECISIONS (RESEARCH ON SOCIAL MEDIA FOLLOWERS OF ESENAK BUBBLE TEA KARAWANG) Abdul Jabbar; Chaerudin Chaerudin
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 6 (2021): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i6.940

Abstract

Changes in spending style caused by economic progress are a phenomenon that should be learned so that business people will continue to keep up with recent developments, particularly on the marketing field along with technological advances, these marketing methods which start modernized by latest technology, just like social media is an example. This research aims to reveal the impact from social media with promotion as mediation on purchasing decisions at bubble tea store eSenak Karawang. The research method used was descriptive verification with a quantitative technique. The population in this research are the total number of eSenak followers with sample of 175 respondents. Data were evaluated through path analysis by multivariate data techniques to examined the hypothesis. The results of this research declared that social media has a positive affect on promotion, social media has no affect on purchasing decisions, promotions have an affect on purchasing decisions.
INFLUENCE COMPENSATION, WORKLOAD AND JOB SATISFACTION TO TURNOVER INTENTION Muhammad Arkan Raihan; Chaerudin Chaerudin
Dinasti International Journal of Education Management And Social Science Vol. 2 No. 5 (2021): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31933/dijemss.v2i5.944

Abstract

This study aims to test and analyze the effect of compensation, workload and job satisfaction on employee turnover intentions at PT. XYZ Research data is data collected from interviews, questionnaires and supporting data from PT. XYZ for 3 consecutive years from 2017 to 2019. The sampling method used is the saturation sampling method. From a population of 125 people, the sample used was 95 people as well. The analytical method used in this study is multiple linear regression analysis. The results showed compensation, workload and job satisfaction together (simultaneously) significantly influence turnover intention. Partially shows that compensation has a negative and significant effect on turnover intention. Workload has a negative and significant effect on turnover intentions. Job satisfaction has a negative and significant effect on turnover intentions.
How Pesantren Economic Restriction Policy Enhances Institutional Sustainability Chaerudin; Dailibas; Kristanti Rahman; Afiq Chamim Mubaroq; Bramantyo Suryo Nugroho
UPY Business and Management Journal (UMBJ) Vol. 5 No. 2 (2026): UBMJ (UPY Business and Management Journal)
Publisher : Department of Management, Universitas PGRI Yogyakarta.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/ubmj.v5i2.9710

Abstract

Purpose: This article aims to critically examine the implementation of the protectionist economic model in the context of pesantren financial management. This model refers to the internal policies of pesantren in limiting the entry of goods or services from outside the pesantren environment, with the hope of strengthening economic independence and financial efficiency. Methodology: This research uses a qualitative approach with a case study method in several pesantren that have implemented protectionist policies for more than three years. Findings: The main findings explain that the success of financial management in pesantren is reflected in the ability to apply the principles of efficiency, accountability, and transparency in the management of their economy. The implementation of these principles is realized through an organized organizational structure, an institutional culture that supports good governance, and visionary leadership focused on strengthening financial independence. Additionally, the study shows that although the protectionist policy successfully reduced financial leaks and improved internal control, there are implementation challenges in the form of resistance from students and limitations in internal production capacity. Implications: This article contributes to the literature on financial management community based educational institutions and offers practical recommendations for other pesantren that wish to implement similar policies. Originality: This study integrates a modern financial management perspective with traditional Islamic economic value in the context of community-based educational institutions such as pesantren. Previous research has focused more on defining the protective economy in pesantren, the business unit created, and focusing on a single pesantren.
Pengaruh Strategi Promosi Voucher Berbasis Lokasi di TikTok terhadap Minat Beli Konsumen Azril Akbar Agustiyanti; Chaerudin Chaerudin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 12 No. 4 (2026): Agustus 2026
Publisher : Lembaga Komunitas Informasi Teknologi Aceh (KITA), Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v12i4.6492

Abstract

This study aims to analyze the effect of location-based voucher promotion strategies on TikTok toward consumer purchase intention, in line with the growing adoption of digital marketing technologies that utilize location-personalized features. The research problem concerns the lack of empirical evidence regarding the effectiveness of location-based promotions in influencing purchase intention, since most prior studies focused on general discounts, price promotions, or influencer marketing. A quantitative method was employed by distributing Likert-scale questionnaires to 100 active TikTok users exposed to location-based promotional vouchers. The data were analyzed using simple linear regression to examine the effect of promotional strategy variables on purchase intention. The findings indicate that loca-tion-based promotion strategies have a positive and significant effect on purchase intention, as reflected by a regression coefficient of 0,701 and a significance value of 0.000. The R² value of 0.417 shows that 41.7% of the variation in purchase intention is explained by the applied promotional strategy. These results indicate that relevant, contextual, and location-personalized promotions effectively increase consumers’ purchasing tendencies. The study concludes that the use of location-based vouchers on TikTok is an efficient and impactful promotional strategy, providing important implications for busi-nesses in designing more targeted digital marketing activities.
Co-Authors Abdul Jabbar Afiq Chamim Mubaroq Ahmad Badawi Saluy Anggia Novanda Isrofani Ari Hashari Ari Hashari Azril Akbar Agustiyanti Banuara Nadeak Bramantyo Suryo Nugroho Budiyanto, Hendro Dailibas Daniel Wisuda Purba Danny Ramdani Dapot Diarto Firdaus Yuni Dharta Fitri Rasdayanti Gifthera Dwilestari Haris Hermawan Effendi Indah Permatasari Dewi Ira Kamila Ira Nursehah Jejen Zainal Mutaqin Kristanti Rahman M. Farid Wajdi, M. Farid M. Ibni Akil Abdilah Marhamah Ilahiyah Muchtadin Muchtadin Muhammad Arifin Muhammad Arkan Raihan Nurtika Meinitasari Odi Nurdiawan Rastri Kusumaningrum Ruliando Hasea Purba Santika Maruhun Sisca Septiani Wina Almayanti Wulan Istia Fatmawati