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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Mediator Observasi Komunikator PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Aqlam: Journal of Islam and Plurality Journal of Law Science Jurnal Komunikasi Pendidikan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Didaktika: Jurnal Kependidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Visi Komunikasi Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Jurnal Pendidikan dan Pengabdian Masyarakat Jurnal Media Pengabdian Komunikasi Mediator: Jurnal Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Komunikan : Jurnal Komunikasi dan Dakwah Jurnal Inovasi Komunikasi CARONG: Jurnal Pendidikan, Sosial dan Humaniora
Dedeh Fardiah
Prodi Ilmu Komunikasi, Fakultas Ilmu Komunikasi, Universitas Islam Bandung, Indonesia
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Digital transformation through electronic-based government system performance as public relations strategy Fardiah, Dedeh; Darmawan, Ferry; Rinawati, Rini; Supaat, Viky Edya Martina; Hadnansyah, Edwan
PRofesi Humas Vol 9, No 1 (2024): August 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v9i1.56095

Abstract

Background: West Java Province is advancing towards digital governance with the West Java Digital Service. In 2023, it received the Indonesian Regional Government Appreciation Award for Integrated Digital Transformation from B-Universe. The revamped jabarprov.go.id portal provides an integrated one-stop public service platform, enhancing public access to information and services. Integration across regional, district, and city agencies has simplified portal management. The government’s approach to digital transformation includes adopting an electronic-based government system (SPBE) as part of its public communication strategy. This study explores the effectiveness of digital transformation via SPBE for communication advancement by the West Java Regional Government. It assesses its impact on public accessibility and service efficiency. Methods: This study uses a case study method and Focus Group Discussions with E-government managers in 28 cities/regencies in West Java. Results: The study reveals that public communication encompasses services for society, businesses, government, and ASN. Interaction processes involve infrastructure development, information provision, two-way interaction, and managing feedback. Information transactions include a complaint platform, guidelines, complaint submission, verification, handling, confirmation, resolution, and evaluation. Collaborations span government, society, the private sector, NGOs, academia, and international partners. Public communication optimation improves satisfaction, efficiency, transparency, accountability, and participation. Conclusion: Digital transformation through SPBE enhances efficiency, transparency, and public involvement, with government public relations crucial for supporting and optimizing SPBE performance. Implication: The research implies that the government should enhance information models for broader accessibility, which covers those with physical or digital limitations, and facilitate two-way interactions through digital platforms, AI, and Chatbots. Besides, education and socialization regarding SPBE services are fundamental. 
Gaya Komunikasi Politik Karna Sobahi Atas Kemenangan Pemilihan Bupati Majalengka Periode 2018-2023 (Studi Kasus Gaya Komunikasi Bupati Majalengka Karna Sobahi) Adi Junadi; Atie Rachmiatie; Dedeh Fardiah
Jurnal komunikan Vol. 1 No. 1 (2022): Komunikan: Jurnal Komunikasi dan Dakwah
Publisher : Departemen Komunikasi dan Penyiaran Islam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30993/jurnalkomunikan.v1i1.292

Abstract

Gaya komunikasi politik seseorang dalam konteks pemilihan kepala daerah merupakan aspek penting, karena gaya komunikasi politik yang efektif akan membuat masyarakat percaya, yang pada akhirnya dapat meningkatkan perolehan suara dalam pemilihan kepala daerah. Permasalahan yang seringkali terjadi dalam kajian gaya komunikasi politik, yakni sulit nya mendapatkan ciri khas gaya komunikasi dari aktor politik untuk menjadi pembeda dari aktor politik lainnya. Penelitian ini menggunakan studi kasus yang menjelaskan bahwa Karna Sobahi yang berasal dari kalangan Birokrat,kemudian sukses menjadi Bupati Kabupaten Majalengka. Hasil penelitian menunjukkan bahwa strategi gaya komunikasi politik Karna Sobahi didasarkan pada kajian kebutuhan masyarakat, sehingga pesan komunikasi politik yang disampaikan Karna Sobahi sangat sesuai dengan keadaan masyarakat. Tipe gaya komunikasi politik Karna Sobahi, peneliti sebut sebagai “Komunikasi Empati-Homophily” karena pembawaan komunikasi yang rapi, sopan, dan penuh kharisma menjadi pembeda Karna Sobahi dengan aktor politik lainnya dalam konteks gaya komunikasi. Metode penerapan gaya komunikasi Karna Sobahi fokus pada kegiatan bertemu langsung dengan masyarakat, hal ini dikarenakan Karna Sobahi mampu mengangkat secara langsung permasalahan yang terjadi di Kabupaten Majalengka. Ketiga hal itu merupakan aspek penting dalam penelitian ini, kemudian yang menjadi saran bagi Karna Sobahi yakni lebih aktif dalam menggunakan sosial media, karena terdapat pergeseran kegiatan-kegiatan sosial di masyarakat yang mulai masuk pada ranah digitalisasi. Kata Kunci: Gaya Komunikasi; Politik; Karna Sobahi
Teacher Instructional Communication in Offline Learning Post Pandemic at SMK KP Paseh Dian Mulyani; Dedeh Fardiah; Dede Lilis Chaerowati
Didaktika: Jurnal Kependidikan Vol. 13 No. 001 Desemb (2024): Didaktika: Jurnal Kependidikan (Special Issue 2024)
Publisher : South Sulawesi Education Development (SSED)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58230/27454312.1457

Abstract

This study is driven by the shift from online to offline learning following the COVID-19 pandemic, which has had a negative impact on students' psychological, emotional, and cognitive aspects. The aim of this research is to analyze teachers' instructional communication in face-to-face learning through the lens of cognitive learning theory. The research methodology is a descriptive qualitative approach with a case study design and a constructivist paradigm. The primary informants include teachers and school principals, while secondary informants consist of public relations officers and students, selected through purposive sampling. Data was gathered through interviews, observations, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing, with validation through source triangulation. The findings revealed that teachers at SMK KP Paseh meticulously planned learning activities post-pandemic, considering students' needs and appropriate teaching strategies. Evaluations were more structured, and instructional communication was aligned with these plans, focusing on creating an engaging and effective learning environment.
Pengaruh Konten Media Sosial Instagram terhadap Minat Beli Produk Bening’s Muhammad Ihsan Gunawan; Dedeh Fardiah
Jurnal Riset Manajemen Komunikasi Volume 5, No. 1, Juli 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i1.6328

Abstract

Abstract. Instagram is one of the most popular social media platforms among people. Instagram has the latest features to make it easier for people to interact with each other, apart from that, Instagram is also a platform for promotion. This research aims to find out how much influence Instagram marketing content has on purchasing decisions on the Instagram account @benings'clinik_bandung. The increase in users, especially among the younger generation, provides opportunities for brands to reach a wider audience, which is one of the phenomena that researchers discuss here, such as content visualization, and so on. The theories used in this research include marketing communications theory and content marketing theory. This research uses quantitative research methods with a positive paradigm. The targets of this research are users of beauty products from Bening's Clinic and followers of the Instagram account @beningsclinic_bandung. With the pressure of these two groups, the research aims to further explore the influence of social media content on their behavior and purchasing decisions. This research collects data through questionnaires. The results of this research show that simultaneously the Instagram marketing content indicators, namely Clear, Concise, Concrete, Correct, Coherent, Complere, Courteus, influence purchasing decisions on Instagram @benings'clinik_bandung. Abstrak. Instagram menjadi salah satu platform media sosial yang paling digemari masyarakat. Instagram memiliki fitur-fitur terkini untuk memudahkan masyarakat untuk saling berinteraksi, selain itu Instagram juga menjadi salah satu platform untuk promosi. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh konten marketing instagram terhadap keputusan pembelian pada akun Instagram @benings’clinik_bandung. Meningkatnya pengguna, terutama di kalangan generasi muda, memberikan peluang bagi merek untuk menjangkau audiens yang lebih luas menjadi salah satu fenomena yang peneliti bahas disini, Adapun visualisasi konten, dan sebagainya. Teori yang dilakukan pada penelitian ini diantaranya yaitu teori komunikasi pemasaran, dan teori content marketing. Penelitian ini menggunakan metode penelitian kuantitatif dengan paradigma positivistik. Sasaran penelitian ini adalah pengguna produk kecantikan dari Bening’s Clinic serta pengikut akun Instagram @beningsclinic_bandung. Dengan menekankan dua kelompok ini, penelitian bertujuan untuk lebih mendalami pengaruh konten media sosial terhadap perilaku dan keputusan pembelian mereka. Penelitian ini mengumpulkan data melalui angket atau kuisioner. Hasil penelitian ini menunjukkan bahwa secara simultan indikator konten marketing Instagram yaitu Clear, Concise, Concrete, Correct, Coherent, Complere, Courteus berpengaruh terhadap keputusan pembelian pada Instagram @benings’clinik_bandung.
Cyberbranding Interactivity in Micro, Small, and Medium Enterprises (MSMEs) of Asbhoel Distro Senjani, Sena; Fardiah, Dedeh; Ratnasari, Anne
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 1 (2025): September 2025
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/xp7vnd33

Abstract

Ashboel Distro entered the fashion industry by branding the use of professional soccer players. The branding is very tantalizing and quite a novelty for the development of the fashion industry in the digital era. The purpose is to analyzing the packaging of Distro Asbhoel  cyberbranding content by using professional soccer players on Instagram. Method: Qualitative with a case study approach and inductive data analysis techniques. Results and conclusions: Asbhoel succeeded in building strong cyberbranding through interactive content packaging, dialogic communication, and consistent management of audience participation on Instagram. The strategy of using professional soccer players also proved effective in increasing brand awareness and building emotional connections with audiences. Implications: Reinforces the concepts of cyberbranding by demonstrating the importance of emotional engagement and two-way dialog in shaping brand loyalty. Provides guidance for businesses to design content, select the right influencers, and utilize audience feedback to build strong and sustainable branding.
Identity, Expression and Preferences of Muslim Youth Towards Da`Wah Content: Study on Podcasts at Islamic University of Bandung Aldreka, Ridfiazhi; Muhtadi, Asep S.; Fardiah, Dedeh
Aqlam: Journal of Islam and Plurality Vol 10, No 1 (2025)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/ajip.v10i1.3586

Abstract

Abstract: The rapid development of digital technology has transformed communication and information access, including Islamic propagation (da'wah). This study explores Universitas Islam Bandung (Unisba) students' preferences for digital da'wah content, particularly podcasts, using Berger and Luckmann's Social Construction of Reality theory and the bilisani qaumihi principle. Through qualitative methods, including in-depth interviews and observations targeting students aged 18-24, findings reveal preferences short, engaging, and visually appealing content for entertainment and long-form, educational content for deeper understanding. Platforms like TikTok, Instagram, and YouTube Shorts cater to short-form needs, while YouTube podcasts provide extensive and systematic discussions. Students favor relatable themes such as self-development, mental health, and daily Islamic practices, delivered in a relaxed, humorous, and relatable tone. The study concludes that digital da'wah must integrate entertainment with education to adapt to Generation Z's preferences, ensuring message relevance and effective Islamic value internalization in daily life.Key Words: Digital Da'wah, Student Preferences, Podcast, Social Media, Social ConstructionAbstrak: Perkembangan teknologi digital mengubah cara komunikasi dan akses informasi, termasuk dakwah Islam. Penelitian ini mengkaji preferensi mahasiswa Universitas Islam Bandung (Unisba) terhadap konten dakwah digital, khususnya podcast, dengan menggunakan teori Konstruksi Sosial atas Realitas dari Berger dan Luckmann serta prinsip bilisani qaumihi. Melalui metode kualitatif, termasuk wawancara mendalam dan observasi dengan target mahasiswa berusia 18-24 tahun, hasil penelitian menunjukkan preferensi konten singkat, menarik, dan visual untuk hiburan, serta konten panjang dan edukatif untuk pemahaman mendalam. Platform seperti TikTok, Instagram, dan YouTube Shorts memenuhi kebutuhan konten singkat, sementara podcast di YouTube memenuhi kebutuhan diskusi mendalam dan sistematis. Mahasiswa menyukai tema relevan seperti pengembangan diri, kesehatan mental, dan praktik Islami sehari-hari, dengan gaya penyampaian santai, humoris, dan relatable. Penelitian ini menyimpulkan bahwa dakwah digital harus mengintegrasikan hiburan dan pendidikan untuk beradaptasi dengan preferensi generasi Z, memastikan relevansi pesan, dan memungkinkan internalisasi nilai Islam dalam kehidupan sehari-hari.Kata Kunci: Dakwah Digital, Preferensi Mahasiswa, Podcast, Media Sosial, Konstruksi Sosial
JCC sebagai Komunikasi Digital Terpadu Informasi Kebencanaan di Jawa Barat Fardiah, Dedeh; Darmawan, Ferry; Rinawati, Rini; Supaat, Viky Edya Martina; Abdullah, Sandi Ibrahim
Jurnal Komunikasi Vol. 18 No. 1 (2023): VOLUME 18 NO 1 OKTOBER 2023
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol18.iss1.art4

Abstract

In the context of disaster communication in the digital era, synergy and cooperation between stakeholders in forming a disaster management information management system is carried out using digital communication integrated with the "Jabar Command Center" (JCC). However, the form of digital communication in the JCC is diverse because it covers all information about West Java. Therefore, this study aims to examine digital communication related to disaster information using the concept of integrated approach digital communication. The research method is a case study with data collection techniques through interviews and focus group discussions. The results showed that the form of digital communication in responding to disaster information in West Java was carried out by creating "Data Ecosystem Jabar," interactive public services through the website and the "SAPAWARGA" application. The communication pattern that occurred in the case of the Cianjur Earthquake is the complaint communication pattern through the Cianjur Earthquake Data Coordination Information Center (PISO DAPUR).
Instagram Content Impact on Digital Literacy Capability Dedeh Fardiah; Ferry Darmawan; Rini Rinawati; Yuristia Wira Cholifah; Sandi Ibrahim Abdullah
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1219

Abstract

Instagram has become a social media with many users. Previous research has shown that Instagram content is often associated with learning media, promotion, entertainment, and politics. The purpose of this study is to see the relationship between Instagram content and people's digital literacy skills. Using the correlational method, the survey respondents were followers of the @jabarsaberhoaks Instagram account, which reached 59.5 thousand. The results showed two main content elements of @jabarsaberhoaks visual aspects of photos and videos, as well as textual elements that accompanied the visuals. While the themes raised consist of seven themes, namely saberinfo, saberliteration, saberbudaya, saberquote, sabertainment, saberquiz, and sabermoment.  The conclusion of this study is that hoax educational content on Instagram @jabarsaberhoaks has an impact on people's digital literacy levels.
Komunikasi Dakwah dalam Kampanye Hijrah di Media Sosial Instagram Cyinthia Ayu Meilani Setiawan; Dedeh Fardiah; Irfan Safrudin
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.6325

Abstract

Abstract. Instagram has become a social media platform that is currently used not only for business purposes but also to spread goodness through da'wah. The large number of da'wah accounts popping up on Instagram has become a special attraction for people who want to learn more about Islamic teachings. The purpose of this study is to determine the da'wah strategy, the content of da'wah messages, and the da'wah methods used by the @teladan.rasul account in campaigning for hijrah on Instagram using a qualitative approach with a case study method. The results of this study show that the da'wah strategies, message content, and da'wah methods are carefully prepared according to the dominant target followers, which is what makes followers interested in choosing and following the @teladan.rasul account as a supporting medium for the hijrah process they are undertaking, thereby gradually applying the message content conveyed through concrete actions in their lives.
Menumbuhkan Kesadaran Literasi Digital pada Anak melalui Strategis Komunikasi Guru Efektif Oji Kurniadi; Dedeh Fardiah; Rini Rinawati
Jurnal Pendidikan dan Pengabdian Masyarakat Vol. 9 No. 2 (2026): Mei
Publisher : FKIP Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppm.v9i2.11211

Abstract

Transformasi digital di Indonesia meningkat pesat, pengguna aktif internet mencapai 209,3 juta pada 2023. Laporan State of Mobile 2024 Indonesia merupakan negara dengan rata-rata pengguna perangkat mobile terlama di dunia, mencapai 6,05 jam per harinya tahun 2023. Anak-anak usia sekolah dasar turut terdampak oleh intensitas penggunaan gadget, baik secara positif maupun negatif. Oleh karena itu, diperlukan literasi digital sejak dini melalui pendekatan yang dekat dengan mereka, yakni guru. Permasalahan yang muncul yaitu kurangnya pemahaman mengenai gadget, dampak gadget pada perkembangan anak, pengetahuan mengenai literasi digital dan strategi menumbuhkan kesadaran digital serta pemahaman mengenai prinsip komunikasi efektif. Kegiatan PKM ini bertujuan memberdayakan guru di Jaringan Sekolah Islam Terpadu (JSIT) Majalengka agar mampu menanamkan kesadaran bijak dalam menggunakan gadget kepada anak. Hasil pelaksanaan PKM menunjukkan bahwa peserta memiliki pengetahuan yang tinggi mengenai materi literasi digital yang disampaikan, namun demikian pemberikan materi yang disampaikan tetap memberikan penambahan pengetahuan peserta mengenai materi PKM.
Co-Authors Abdullah, Sandi Ibrahim Adi Junadi Aldreka, Ridfiazhi Anne Ratnasari Annisa Arsyad Fadhilah Aprilia Nasya Utami Ari Junaedi Atie Rachmiatie Cyinthia Ayu Meilani Setiawan Dede Lilis Chaerowati Dian Mulyani Edo Ilham Gumelar Eka Susilawati Fajarwati, Noerma Kurnia Fajjar Maullana Gustria febri nur faturohman Feni Putri Andini Ferry Darmawan Ghea Grahmaulidya Ghinaayra Maisyara Salsabila Ghinda Nevithya Kono Hadnansyah, Edwan Hafshah Sabila Rasyid Intan Nur Azis Irfan Safrudin Iwan Seppriadi Kania Putri Hertisya Kiki Zakiah Darmawan Kurnia Lucky Leo Randika Listya Anindita Marina Yuliani Mira Kumala Sari Misbach Hussudur Muhammad Ihsan Gunawan Muhammad Pradika Ikbal Firdaus Muhammad Rais Mumtaz Muhammad Rifqi Maulana Muhtadi, Asep S. Mutia Umar Nabilla Maharani Ariawan Nadya Savira Chaerani Neng Putri Neni Yulianita Nia Kurniati Novita Damayanti Oji Kurniadi Oji Kurniadi Puspa Elissa Putri Rian Hoerudin Rifqi Abdul Rini Rinawati Riska Y. Imilda Rizky Tiara Sandi Ibrahim Abdullah Senjani, Sena Seppriadi, Iwan Supaat, Viky Edya Martina Syifa Martiaz Arifin Yanti Widayanti Yenni Yuniati Yuliani, Marina Yuristia Wira Cholifah Zaskhya Andretta