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All Journal Jurnal Komunikasi MediaTor: Jurnal Komunikasi Mediator Observasi Komunikator PRofesi Humas Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Jurnal ASPIKOM Aqlam: Journal of Islam and Plurality Journal of Law Science Jurnal Komunikasi Pendidikan Jurnal Komunikasi Nusantara Jurnal Komunikasi Nusantara Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Didaktika: Jurnal Kependidikan Jurnal PIKMA : Publikasi Ilmu komunikasi Media dan Cinema Jurnal Visi Komunikasi Jurnal Riset Jurnalistik dan Media Digital Jurnal Riset Manajemen Komunikasi Bandung Conference Series: Communication Management Bandung Conference Series: Public Relations Bandung Conference Series: Journalism Jurnal Media Pengabdian Komunikasi MIMBAR : Jurnal Sosial dan Pembangunan Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Komunikan : Jurnal Komunikasi dan Dakwah Jurnal Inovasi Komunikasi
Dedeh Fardiah
Universitas Islam Bandung
Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Instagram Content Impact on Digital Literacy Capability Fardiah, Dedeh; Darmawan, Ferry; Rinawati, Rini; Cholifah, Yuristia Wira; Abdullah, Sandi Ibrahim
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 8, No 1 (2023): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v8i1.1219

Abstract

Instagram has become a social media with many users. Previous research has shown that Instagram content is often associated with learning media, promotion, entertainment, and politics. The purpose of this study is to see the relationship between Instagram content and people's digital literacy skills. Using the correlational method, the survey respondents were followers of the @jabarsaberhoaks Instagram account, which reached 59.5 thousand. The results showed two main content elements of @jabarsaberhoaks visual aspects of photos and videos, as well as textual elements that accompanied the visuals. While the themes raised consist of seven themes, namely saberinfo, saberliteration, saberbudaya, saberquote, sabertainment, saberquiz, and sabermoment.  The conclusion of this study is that hoax educational content on Instagram @jabarsaberhoaks has an impact on people's digital literacy levels.
Pengaruh Konten Media Sosial Instagram terhadap Minat Beli Produk Bening’s Muhammad Ihsan Gunawan; Dedeh Fardiah
Jurnal Riset Manajemen Komunikasi Volume 5, No. 1, Juli 2025, Jurnal Riset Manajemen Komunikasi (JRMK)
Publisher : UPT Publikasi Ilmiah Unisba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jrmk.v5i1.6328

Abstract

Abstract. Instagram is one of the most popular social media platforms among people. Instagram has the latest features to make it easier for people to interact with each other, apart from that, Instagram is also a platform for promotion. This research aims to find out how much influence Instagram marketing content has on purchasing decisions on the Instagram account @benings'clinik_bandung. The increase in users, especially among the younger generation, provides opportunities for brands to reach a wider audience, which is one of the phenomena that researchers discuss here, such as content visualization, and so on. The theories used in this research include marketing communications theory and content marketing theory. This research uses quantitative research methods with a positive paradigm. The targets of this research are users of beauty products from Bening's Clinic and followers of the Instagram account @beningsclinic_bandung. With the pressure of these two groups, the research aims to further explore the influence of social media content on their behavior and purchasing decisions. This research collects data through questionnaires. The results of this research show that simultaneously the Instagram marketing content indicators, namely Clear, Concise, Concrete, Correct, Coherent, Complere, Courteus, influence purchasing decisions on Instagram @benings'clinik_bandung. Abstrak. Instagram menjadi salah satu platform media sosial yang paling digemari masyarakat. Instagram memiliki fitur-fitur terkini untuk memudahkan masyarakat untuk saling berinteraksi, selain itu Instagram juga menjadi salah satu platform untuk promosi. Penelitian ini bertujuan untuk mengetahui seberapa besar pengaruh konten marketing instagram terhadap keputusan pembelian pada akun Instagram @benings’clinik_bandung. Meningkatnya pengguna, terutama di kalangan generasi muda, memberikan peluang bagi merek untuk menjangkau audiens yang lebih luas menjadi salah satu fenomena yang peneliti bahas disini, Adapun visualisasi konten, dan sebagainya. Teori yang dilakukan pada penelitian ini diantaranya yaitu teori komunikasi pemasaran, dan teori content marketing. Penelitian ini menggunakan metode penelitian kuantitatif dengan paradigma positivistik. Sasaran penelitian ini adalah pengguna produk kecantikan dari Bening’s Clinic serta pengikut akun Instagram @beningsclinic_bandung. Dengan menekankan dua kelompok ini, penelitian bertujuan untuk lebih mendalami pengaruh konten media sosial terhadap perilaku dan keputusan pembelian mereka. Penelitian ini mengumpulkan data melalui angket atau kuisioner. Hasil penelitian ini menunjukkan bahwa secara simultan indikator konten marketing Instagram yaitu Clear, Concise, Concrete, Correct, Coherent, Complere, Courteus berpengaruh terhadap keputusan pembelian pada Instagram @benings’clinik_bandung.
Komunikasi Dakwah dalam Kampanye Hijrah di Media Sosial Instagram Setiawan, Cyinthia Ayu Meilani; Fardiah, Dedeh; Safrudin, Irfan
Jurnal Inovasi Komunikasi Volume 3, No. 2, September 2025, Jurnal Inovasi Komunikasi (JIKOM)
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/jikom.v3i2.6325

Abstract

Abstract. Instagram has become a social media platform that is currently used not only for business purposes but also to spread goodness through da'wah. The large number of da'wah accounts popping up on Instagram has become a special attraction for people who want to learn more about Islamic teachings. The purpose of this study is to determine the da'wah strategy, the content of da'wah messages, and the da'wah methods used by the @teladan.rasul account in campaigning for hijrah on Instagram using a qualitative approach with a case study method. The results of this study show that the da'wah strategies, message content, and da'wah methods are carefully prepared according to the dominant target followers, which is what makes followers interested in choosing and following the @teladan.rasul account as a supporting medium for the hijrah process they are undertaking, thereby gradually applying the message content conveyed through concrete actions in their lives.
Cyberbranding Interactivity in Micro, Small, and Medium Enterprises (MSMEs) of Asbhoel Distro Senjani, Sena; Fardiah, Dedeh; Ratnasari, Anne
Jurnal PIKMA : Publikasi Ilmu Komunikasi Media Dan Cinema Vol. 8 No. 1 (2025): September 2025
Publisher : Fakultas Ekonomi dan Ilmu Sosial Program Studi Ilmu Komunikasi Universitas AMIKOM Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24076/xp7vnd33

Abstract

Ashboel Distro entered the fashion industry by branding the use of professional soccer players. The branding is very tantalizing and quite a novelty for the development of the fashion industry in the digital era. The purpose is to analyzing the packaging of Distro Asbhoel  cyberbranding content by using professional soccer players on Instagram. Method: Qualitative with a case study approach and inductive data analysis techniques. Results and conclusions: Asbhoel succeeded in building strong cyberbranding through interactive content packaging, dialogic communication, and consistent management of audience participation on Instagram. The strategy of using professional soccer players also proved effective in increasing brand awareness and building emotional connections with audiences. Implications: Reinforces the concepts of cyberbranding by demonstrating the importance of emotional engagement and two-way dialog in shaping brand loyalty. Provides guidance for businesses to design content, select the right influencers, and utilize audience feedback to build strong and sustainable branding.
Identity, Expression and Preferences of Muslim Youth Towards Da`Wah Content: Study on Podcasts at Islamic University of Bandung Aldreka, Ridfiazhi; Muhtadi, Asep S.; Fardiah, Dedeh
Aqlam: Journal of Islam and Plurality Vol 10, No 1 (2025)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/ajip.v10i1.3586

Abstract

Abstract: The rapid development of digital technology has transformed communication and information access, including Islamic propagation (da'wah). This study explores Universitas Islam Bandung (Unisba) students' preferences for digital da'wah content, particularly podcasts, using Berger and Luckmann's Social Construction of Reality theory and the bilisani qaumihi principle. Through qualitative methods, including in-depth interviews and observations targeting students aged 18-24, findings reveal preferences short, engaging, and visually appealing content for entertainment and long-form, educational content for deeper understanding. Platforms like TikTok, Instagram, and YouTube Shorts cater to short-form needs, while YouTube podcasts provide extensive and systematic discussions. Students favor relatable themes such as self-development, mental health, and daily Islamic practices, delivered in a relaxed, humorous, and relatable tone. The study concludes that digital da'wah must integrate entertainment with education to adapt to Generation Z's preferences, ensuring message relevance and effective Islamic value internalization in daily life.Key Words: Digital Da'wah, Student Preferences, Podcast, Social Media, Social ConstructionAbstrak: Perkembangan teknologi digital mengubah cara komunikasi dan akses informasi, termasuk dakwah Islam. Penelitian ini mengkaji preferensi mahasiswa Universitas Islam Bandung (Unisba) terhadap konten dakwah digital, khususnya podcast, dengan menggunakan teori Konstruksi Sosial atas Realitas dari Berger dan Luckmann serta prinsip bilisani qaumihi. Melalui metode kualitatif, termasuk wawancara mendalam dan observasi dengan target mahasiswa berusia 18-24 tahun, hasil penelitian menunjukkan preferensi konten singkat, menarik, dan visual untuk hiburan, serta konten panjang dan edukatif untuk pemahaman mendalam. Platform seperti TikTok, Instagram, dan YouTube Shorts memenuhi kebutuhan konten singkat, sementara podcast di YouTube memenuhi kebutuhan diskusi mendalam dan sistematis. Mahasiswa menyukai tema relevan seperti pengembangan diri, kesehatan mental, dan praktik Islami sehari-hari, dengan gaya penyampaian santai, humoris, dan relatable. Penelitian ini menyimpulkan bahwa dakwah digital harus mengintegrasikan hiburan dan pendidikan untuk beradaptasi dengan preferensi generasi Z, memastikan relevansi pesan, dan memungkinkan internalisasi nilai Islam dalam kehidupan sehari-hari.Kata Kunci: Dakwah Digital, Preferensi Mahasiswa, Podcast, Media Sosial, Konstruksi Sosial
Co-Authors Abdullah, Sandi Ibrahim Adi Junadi Aldreka, Ridfiazhi Anne Ratnasari Aprilia Nasya Utami Atie Rachmiatie Cholifah, Yuristia Wira Dadi Ahmadi Dede Lilis Chaerowati Dian Mulyani Edo Ilham Gumelar Eka Susilawati Fajarwati, Noerma Kurnia febri nur faturohman Feni Putri Andini Ferry Darmawan Ghea Grahmaulidya Ghinaayra Maisyara Salsabila Ghinda Nevithya Kono Hadnansyah, Edwan Intan Nur Azis Irfan Safrudin Iwan Seppriadi Kiki Zakiah Darmawan Kurnia Lucky Leo Randika Listya Anindita Marina Yuliani Mira Kumala Sari Misbach Hussudur Muhammad Ihsan Gunawan Muhammad Pradika Ikbal Firdaus Muhtadi, Asep S. Mutia Umar Nabilla Maharani Ariawan Nadya Savira Chaerani Neng Putri Neni Yulianita Nia Kurniati Nia Kurniati Syam Oji Kurniadi Oji Kurniadi Puspa Elissa Putri Rian Hoerudin Rifqi Abdul Rini Rinawati Riska Y. Imilda Rizky Tiara Sandi Ibrahim Abdullah Senjani, Sena Seppriadi, Iwan Setiawan, Cyinthia Ayu Meilani Supaat, Viky Edya Martina Syifa Martiaz Arifin Viky Edya Martina Supaat Yanti Widayanti Yenni Yuniati Yuliani, Marina