Article Per Year (5 Year)
p-Index From 2021 - 2026
5.968
P-Index
This Author published in this journals
All Journal JMM17: Jurnal Ilmu Ekonomi dan Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis The Indonesian Journal of Public Administration (IJPA) Jurnal Riset Pendidikan Ekonomi EKONOMIS : Journal of Economics and Business MEDIA STUDI EKONOMI JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Ilmiah Akuntansi dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) MEDIA MANAJEMEN JASA BERDAYA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Cakrawala Repositori Imwi Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Journal of Economics and Business UBS ABDIMAS Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Akuntansi Manajerial (Managerial Accounting Journal) Berdikari : Jurnal Pengabdian kepada Masyarakat Journal of Social Science Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Teknologi Journal Research of Social Science, Economics, and Management Jurnal Ekonomi, Teknologi dan Bisnis KAMI MENGABDI Jurnal Pemberdayaan Nusantara El-Mujtama: Jurnal Pengabdian Masyarakat PANDAWA : Jurnal Pengabdian kepada Masyarakat STREAMING Business Journal
simamora, virgo
Universitas 17 Agustus 1945 Jakarta
Religion Arts Humanities Astronomy Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search
Journal : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

 1 
Pengaruh Consumptive Habit dan Kemudahan Transaksi Online Terhadap Business Productivity dengan Fasilitas Kemudahan IT sebagai Variable Moderasi Virgo Simamora; Tri Wahyuningsih
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 1 (2019): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The growth of e-commerce in Indonesia makes the number of business people in e-commerce also increase. Along with this growth, it has an impact on competition among increasingly competitive e-commerce players. Although the development of e-commerce is high, Indonesian people are still afraid to make online purchasing decisions, because of the low level of consumer confidence in shopping online. This study aims to analyze the effect of consumptive habbit and ease of online transactions on business productivity with IT facilities as a facility variable moderation. with the consumptive habbit, online transactions, and the ease of IT will make a company grow and increase its productivity in accordance with technological developments. In this study using a survey. The population of this research was conducted at the University of August 17 Jakarta students. While the sample in the study This is a student who already has a job. In this study also uses Rondom Sampling, which is that any writer found can be used as a sample. Data collection can also be done by giving questions n to respondents and tested by the analysis method of validates test and SmartPLS reliability. Keyword : consumptive habit, transaksi online,kemudahan IT dan business produktifity
PENGARUH DIGITAL MARKETING TERHADAP DAYA SAING PELAKU UMKM KRIPIK SINGKONG DI KECAMATAN KEBON BAWANG, JAKARTA UTARA. Virgo Simamora; Muhammad Ulul Albab; Rio Johan Putra; Diansyah Diansyah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini adalah penelitian eksplanasi yang bertujuan untuk melihat pengaruh digital marketing terhadap daya saing pelaku Usaha Mikro, Kecil Dan Menengah (UMKM) di Kelurahan Kebon Bawang, Jakarta Utara dan Kelurahan Utan Panjang di Jakarta Pusat. Penelitian ini adalah penelitian sensus karena seluruh anggota populasi menjadi objek penelitian. Terdapat 18 UMKM yang berpartisipasi pada penelitian ini. Sebelum dilakukan uji analisis regresi sederhana, dilakukan uji asumsi klasik yang menunjukkan terpenuhinya syarat regresi linear. Hasil penelitian menemukan bahwa digital marketing berpengaruh positif dan signfikan terhadap daya saing UMKM sebesar 92.1% dan sisanya 7.9% disebabkan oleh variabel lain yang tidak diteliti pada penelitian ini.
Pengaruh E-Service Quality Dan E-Wom Terhadap Keputusan Pembelian Serta Implikasinya Terhadap E-Customer Loyalty Pada E-Commerce Virgo Simamora; Syifa Fauziah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 3 (2019): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This sresearch aims to determine the effect of e-service quality, e-wom (electronic word of mouth), purchasing decisions, and e-customer loyalty in online shopping and transactions. The rapid development of technology has a big impact on various aspects, including the business world. This research is a quantitative study using explanative type. The sampling technique uses non probability sampling and the purposive sampling approach. Where the population is all e-commerce consumers such as Shopee, Tokopedia, Lazada, BliBli.com, Bukalapak, and so forth. While the sample is 99 consumers with certain criteria. Data collection techniques using Google Form and by distributing questionnaires. This research uses the validity and reliability and path coefficients test, the results obtained from this study indicate that E-Service Quality parcially influences Purchasing Decision is not significant with insignificant value of 0.073, E-Customer Loyalty with Purchase Decision parcially influences Decision Purchases with a significant value of 0.001, and E-WOM (electronic word of mouth) Purchasing Decisions parcially affect Purchasing Decisions with a significant value of 0.003.Keyword : e-service quality, e-wom, buying decision , dan e-customer loyalt
Pengaruh Relational Benefits Terhadap Kepuasan Pelanggan Dalam Meningkatkan Loyalitas Pelanggan Studi Kasus Pada Pengguna Aplikasi Grab Virgo Simamora; Juita Verawati
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 5, No 1 (2021): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the Effect of Relational Benefit on Customers in increasing Loyalty. Relational Benefit is the dependent variable in this study. Further data analysis using smart PLS. The population in this study are Grab users in the Cilincing Village, North Jakarta. The number of samples in this study were 100 Grab users using purposive sampling. The results of this study indicate that Relational Benefit has a significant positive effect on Customer Loyalty, Relational Benefit has a significant positive effect on customers, Furthermore, Relational Benefit has a significant positive effect on Customer Loyalty through customer goals.Keywords: Relational Benefit, Customer Satisfaction, Customer Loyalty
Pengaruh Celebrity Endorse Dan Trust In Platfrom Terhadap Minat Menggunakan Grab Melalui Brand Awarness Sebagai Variabel Mediasi Virgo Simamora; Widiastuti Widiastuti
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 3, No 3 (2019): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the effect of Celebrity Endorser and Trust in Platfrom on Interest in Using Grab and Brand Awarness as a mediator. The population in this study is the Students of the University of August 17 Jakarta who already have income. The sampling technique uses the Random Sampling method. The amount of data is 80 respondents taken through a questionnaire using partial least square (PLS) data analysis. Based on statistical tests, the results of the study show that Selebrity Endorser significantly influences the Interest in Using Grab, Trust in Platfrom significantly influences the Interest in Using Grab, Brand Awarness significantly influences the Interest in Using Grab. Brand Awarness mediation has a significant effect and is to strengthen the influence of Celebrity Endorser on Interest in Using Grab. Brand Awarness mediation has a significant effect and is to reinforce the influence of Trust in Platform on Interest in Using Grab.Keywords: Celebrity Endorser, Trust in Platform, Brand Awarness, Interest in Using Grab.
Pengaruh Influencer Dan Social Media Sebagai Strategi Marketing Baba Rafi Enterprise Terhadap Keputusan Pembelian Produk Ngikan Dengan Brand Awareness Sebagai Variabel Moderating Virgo Simamora; Riska Aulia Umry
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of Influencers and Social Media as Baba Rafi Enterprise's Marketing Strategy on Ngikan Product Purchase Decisions with Brand Awarness as Moderating Variables. The population in this study are consumers ngikan products. The data collection technique was carried out by purposive sampling by distributing questionnaires to 100 respondents of Ngikan consumers using partial least square (PLS) data analysis. Based on statistical tests, The results showed that influencers had a significant effect on Ngikan Product Purchase Decisions, Social Media did not significantly influence Ngikan Product Purchasing Decisions, Brand Awareness had a significant effect on Ngikan Product Purchase Decisions. Moderation of Brand Awareness has insignificant effect and weakens the influence of Influencers on Ngikan Product Purchase Decisions. Brand Awareness moderation has a significant effect and has the character of strengthening the influence of Social Media on the Ngikan Product Purchase Decision.
Pengaruh Influencer Dan Social Media Sebagai Strategi Marketing Baba Rafi Enterprise Terhadap Keputusan Pembelian Produk Ngikan Dengan Brand Awareness Sebagai Variabel Moderating Virgo Simamora; Riska Aulia Umry
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 1 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to examine the influence of Influencers and Social Media as Baba Rafi Enterprise's Marketing Strategy on Ngikan Product Purchase Decisions with Brand Awarness as Moderating Variables. The population in this study are consumers ngikan products. The data collection technique was carried out by purposive sampling by distributing questionnaires to 100 respondents of Ngikan consumers using partial least square (PLS) data analysis. Based on statistical tests, The results showed that influencers had a significant effect on Ngikan Product Purchase Decisions, Social Media did not significantly influence Ngikan Product Purchasing Decisions, Brand Awareness had a significant effect on Ngikan Product Purchase Decisions. Moderation of Brand Awareness has insignificant effect and weakens the influence of Influencers on Ngikan Product Purchase Decisions. Brand Awareness moderation has a significant effect and has the character of strengthening the influence of Social Media on the Ngikan Product Purchase Decision. Kata Kunci : Brand Awareness, Influencer, Purchase Decisions, Social Media, Baba Rafi Enterprise’s Marketing Strategy
Pengaruh Celebrity Endorsement Terhadap Keputusan Pembelian Melalui Brand Image Skincare Nature Republic Virgo Simamora; Rana Sadilah
JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Vol 4, No 2 (2020): Journal For Business and Entrepreneurship
Publisher : JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study has the main objectives, namely to inform the effect of celebrity endorsement on the brand image of Nature Republic skincare, to inform the influence of celebrity endorsement on the purchasing decision of Nature Republic, to inform the influence of brand image on the purchasing decision of Nature Republic, and to inform the influence of celebrity endorsement on purchasing decisions through brand image skincare Nature Republic. The sampling technique used is non-probability sampling. To determine the number of sample respondents using purposive sampling technique, the sample obtained is 100 respondents using Nature Republic. The data analysis technique needed in this research is Structural Equation Modeling (SEM) with PLS (Partial Least Square) software. The results of the analysis obtained in this study are that each variable has a positive effect on each other.Keywords: Celebrity Endorsement, Purchase Decision, Brand Image
Co-Authors Abriandi, Abriandi Adelia, Fika Ari Soeti Yani Ariani, Jihan Ayu Dwi Astuti Ayu Dwi Astuti Bayu Dwi Saputra Bayu Dwi Saputra, Bayu Dwi Bima Setyahardi, Paulus Bobby Reza Celeste Celeste Diansyah Diansyah Dina Maryana Eka Sulastri Sitanggang Eka Sulastri Sitanggang Eka Susanti Elli Kusmiyati Elvina Recha Anjani Fika Adelia Indrianti Sulistianingsih Irene Octavia Juita Verawati Kaylasalma, Nazla Khalisah Visiana Lani Diana Wijaya Lovia Oktaviyana Lukiyana, Lukiyana Maria Prudensia Leda Muga Maulinda Bulan Muga, Maria Prudensiana Leda Muhammad Dipo Lukito muhammad junaid kamaruddin Muhammad Ulul Albab Muhammad Yunior Alfabet Mulyani, Shindi Sri Nazla Kaylasalma Novi Theresia Kiak Paras Islami Paras Islami Paulus Bima Setyahardi Permatasari, Sheila Silvia Pravitasari, Endyastuti Putra, Bagas Putri, Camelia Qiven Daud Qiven Daud Rana Sadilah Rio Johan Putra Riska Aulia Umry Salini, S Sarwita Siti Aisyah Siti Aisyah Syifa Fauziah Tri Wahyuningsih Widiastuti Widiastuti Yanuar Rahmadan