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Analisis Kualitas Produk, Harga dan Brand Image: Evaluasi Segmentasi Pasar di Persebaya Store Surabaya Prawira, Yuda; Fatihudin, Didin; Mulyana, Phonny Aditiawan; Firmansyah, Muhammad Anang
Improvement: Jurnal Manajemen dan Bisnis Vol 4 No 2 (2024): Vol 4 No 2 September 2024
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v4i2.25119

Abstract

This study aims to analyze product quality, price and brand image to evaluate Persebaya Store market segmentation. The type of research was descriptive qualitative because it only wants to describe product quality, price and brand image for evaluating the compatibility of market segmentation after the Covid-19 pandemic. The unit of analysis in this study was Persebaya Store merchandise users (Persebaya fans), while the sample size used was 98 respondents. The technique of taking sample members from the population uses purposive sampling with certain characteristics. The results showed that product quality, price and brand image were still rated high, this was in line with the characteristics of respondents based on geographical, demographic, psychographic and behavioral aspects that came from young people who were always associated with aesthetic values, product style and being able to fulfill their social lifestyle. The findings in this study indicate that product quality, price and brand image are still aligned with the four aspects of market segmentation, but the environmental changes during the Covid-19 pandemic shifted changes in people's lifestyles in meeting their needs, especially the influence of social media in meeting the lifestyle needs of Persebaya Store merchandise users who always demand convenience, speed and accuracy in fulfilling their needs without being limited by space, place and time. Keywords: Market Segmentation, Persebaya Store, Product Quality, Price, Brand Image Penelitian ini bertujuan untuk menganalisis kualitas produk, harga dan brand image untuk mengevaluasi segmentasi pasar Persebaya Store. Jenis penelitian ini adalah deskriptif kualitatif karena hanya ingin mendeskripsikan kualitas produk, harga dan brand image untuk evaluasi kesesuaian segmentasi pasar pasca pandemi Covid-19. Unit analisis dalam penelitian ini adalah pengguna merchandise Persebaya Store (suporter Persebaya), sedangkan ukuran sampel yang digunakan sebanyak 98 responden. Teknik pengambilan anggota sampel dari populasi menggunakan purposive sampling dengan karakteristik tertentu. Hasil analisis menunjukkan bahwa kualitas produk, harga dan brand image masih dinilai tinggi, hal ini selaras dengan karakteristik responden berdasarkan aspek geografik, demografik, psikografik dan perilaku yang berasal dari kalangan usia muda yang selalu identik dengan nilai estetika, style produk, serta dapat memenuhi gaya hidup sosial mereka. Temuan dalam penelitian ini menunjukkan bahwa kualitas produk, harga dan brand image masih selaras dengan empat aspek segmentasi pasarnya, namun perubahan lingkungan selama pandemi Covid-19 menggeser perubahan gaya hidup masyarakat dalam memenuhi kebutuhan, khususnya pengaruh media sosial dalam memenuhi kebutuhan gaya hidup pengguna merchandise Persebaya Store yang senantiasa menuntut kemudahan, kecepatan dan keakuratan dalam memenuhi kebutuhannya tanpa dibatasi oleh dimensi ruang, tempat dan waktu. Kata kunci: Segmentasi Pasar, Persebaya Store, Kualitas Produk, Harga, Citra Merek
Analysis of Financial Distress Potential Using the Altman Z-Score and Springate Methods in Predicting Company Bankruptcy Afifah, Nindy Tri; Fatihudin, Didin; Roosmawarni, Anita
The Journal of Financial, Accounting, and Economics Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2024.v01.i02.p01

Abstract

This study aims to identify the potential for financial distress in oil and gas sub-sector companies listed on the Indonesia Stock Exchange using two prediction models, namely Altman Z-Score and Springate. This study also tests whether there is a significant difference between the two methods in detecting bankruptcy risk. The sampling method used is purposive sampling, with the population consisting of all oil and gas sub-sector companies listed on the IDX during the period 2011–2015, and six companies were obtained as samples that met the criteria. This study was motivated by the decline in national oil and gas reserves, technical-operational challenges, and global oil price volatility which have a significant impact on the financial stability of companies in this sector. The data analysis methods used include the application of the Altman Z-Score and Springate models to calculate the financial distress score for each company, followed by a Paired Sample T-Test to determine significant differences between the two methods. The results of the study indicate that most companies show indications of being in a high-risk zone for financial distress, both based on the Altman Z-Score and Springate analyses. In addition, statistically significant differences were found between the prediction results of the two models, indicating differences in sensitivity in detecting bankruptcy risk. The implications of this study indicate the importance for oil and gas company management, investors, and regulators to use more than one analysis model in identifying and anticipating financial crises early in order to maintain the sustainability of the national energy industry.
The Influence of Financial Literacy and Lifestyle on Student Financial Management Behavior Putri, Afrizna Kurnia; Fatihudin, Didin; Maharani , Rieska
The Journal of Financial, Accounting, and Economics Vol. 1 No. 1 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2024.v01.i01.p01

Abstract

The purpose of this study was to determine the effect of financial literacy and lifestyle on Financial Management Behavior of Management Students of Muhammadiyah University of Surabaya. The following research uses a quantitative approach and analytical method multiple linear regression. The data collection technique in this study used a questionnaire with a sample of 181 respondents. The results of the following research show that financial literacy, and lifestyle simultaneously have a positive and significant effect on financial management behavior of management students of Muhammadiyah University of Surabaya. While partially the variable that greatly influences is financial literacy, the lifestyle variables have no significant effect on financial management behavior of management students of Muhammadiyah University of Surabaya. So with financial literacy a person can manage his finances appropriately and efficiently.
Impact Profitability, Liquidity, and Credit Risk to Market Capitalization Banking Sector on the Indonesia Stock Exchange Sa’adah, Masrurotus; Fatihudin, Didin; Roosmawarni, Anita
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 01 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i01.p01

Abstract

This study aims to test and analyze impact profitability, liquidity, and credit risk of the banking sub-sectors on market capitalization listed on the Indonesia Stock Exchange from 2009-2018. This research method used panel data regression analysis. The sampling method of this research used a purposive sampling technique. The F-test results showed that profitability, liquidity, and credit risk simultaneously had a significant effect on market capitalization with a significance value of 0.0%. The test results with the t-test show that only profitability has a significant positive impact on market capitalization with a significance level of 0.0%. In contrast, other variables, namely liquidity and credit risk, had an insignificant effect.
The Effect of Financial Technology (Fintech) and Service Providers on Customer Value: Case Study on Gas Station Services in Surabaya City Purwonegoro, Stefiany Agung; Fatihudin, Didin; Mockhlas, Mochamad; Mahardhika, Budi Wahyu
The Journal of Management, Digital Business, and Entrepreneurship Vol. 1 No. 04 (2023)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JMDBE.2023.v01.i04.p03

Abstract

This study aims to analyze the effect of financial technology and service providers on customer value in Surabaya City. The variables tested in this study include financial technology (X₁), service providers (X₂), and customer value (Y) as the dependent variable. The sample used in this study amounted to 87 respondents who are users of gas stations in Surabaya, with three types of fuel service providers, namely Pertamina, SHELL, and British Petroleum (BP). Sampling was done purposively by selecting respondents who actively use the gas station service. Hypothesis testing was conducted using multiple linear regression to analyze the effect of financial technology and service providers on customer value. Hypothesis testing results show that financial technology significantly influences customer value, with a significance value of 0.001, smaller than 0.05. On the other hand, service providers also influence customer value, albeit with a significance value of 0.099, which is insignificant at the 5% significance level. Based on these results, financial technology contributes more to perceived customer value than service providers. These findings indicate the importance of innovation in Fintech as a key factor in improving customer satisfaction in the gas station service sector.
Market Capitalisation and Financial Performance: Evidence from Banking Listed Company in Indonesia Roosmawarni, Anita; Fatihudin, Didin; Mauliddah, Nurullaili
Jurnal Analisis Bisnis Ekonomi Vol 20 No 2 (2022)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/bisnisekonomi.v20i2.7835

Abstract

Market capitalization is a vital performance tool for the banking companies, the current profit and the future earnings of the banks also have an important impact on the market capitalization of the banks. This study aimed to determine Return on Equity effect, Capital Adequacy Ratio, Non Performing Loan and Firm Size on the banking sectors market capitalization listed on the Indonesia Stock Exchange 2010-2020. This research method used multiple linear regression analysis with data processing using the tools Stata 15 program. The sampling method of this research used a purposive sampling technique. The F-test results showed that simultaneously Return on Equity, Capital Adequacy Ratio, Non Performing Loan, and Firm Size had a significant effect on market capitalization with a significance value of 0,0%. The test results with the t-test show that Capital Adequacy Ratio and Firm Size has a significant positive effect on market capitalization with a significance level less than 0,0%.
Penguatan Profitabilitas dalam Meningkatkan Pengaruh Enterprise Risk Management pada Nilai Perusahaan Perbankan di Indonesia Mauliddah, Nurullaili; Fatihudin, Didin; Oktaviani, Marista; Prasasti, Karari Budi
Jurnal Ilmu Manajemen Vol. 15 No. 1 (2025): Jurnal Ilmu Manajemen
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/jim.v15i1.870

Abstract

As a company tasked with catalyzing the economy, banking has a level of profitability and risk that needs to be considered. The dangers faced include a decrease in profitability and company value. This research aims to analyze the influence of profitability moderation on the influence of company size and Enterprise Risk Management (ERM) on banking company value. Using purposive sampling, this research found 11 samples of conventional banking companies listed on the IDX in 2018-2021 and analyzed using the Moderation Regression Analysis (MRA) method with SPSS 25. The results of the research show that without and with ROE as a moderating variable, the influence of company size on company value remains significant and increases when there is ROE as moderating variable; however, the ERM variable with or without ROE as a moderating variable still does not have a considerable influence on company value.
DIGITALISASI BANK SAMPAH: PEMANFAATAN SISTEM INFORMASI SEBAGAI MEDIA PENCATATAN KEUANGAN Nurullaili Mauliddah; Tyasha Ayu Melynda Sari; Ashr Hafidz Tantri; Zeni Rusmawati; Didin Fatihudin; Oktavia Artikawati Santoso
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 4 No. 03 (2026): MEI 2026
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Keberadaan bank sampah di Surabaya menjadi bagian penting dalam mendukung kebijakan pengurangan sampah dan peningkatan kesadaran masyarakat terhadap pentingnya pengelolaan lingkungan secara berkelanjutan. Salah satunya adalah bank sampah yang berada di Kecamatan Jambangan Kota Surabaya. Bank sampah Diansati sebagai salah satu bank sampah yang aktif di Kecamatan Jambangan. Seiring berkembangnya jumlah nasabah dan volume transaksi, bank sampah menghadapi tantangan dalam pengelolaan administrasi dan keuangan, terutama pada pencatatan setoran sampah, saldo tabungan anggota, hingga laporan kas masuk dan kas keluar. Banyak bank sampah masih menggunakan pencatatan manual sehingga berisiko menimbulkan kesalahan data dan keterlambatan laporan. Oleh karena itu, penerapan sistem informasi bank sampah menjadi solusi yang relevan untuk meningkatkan efektivitas pengelolaan keuangan, transparansi transaksi, dan kualitas pelayanan kepada masyarakat. Sistem SIMBAH atau Sistem Informasi Bank Sampah Diansati ini membantu pembukuan dan pencatatan laporan keuangan bank sampah Diansati. Tujuan dari dibentuknya sistem ini dalam rangka peningkatan manajemen pengelolaan bank sampah Diansati dari aspek keuangan dengan sistem informasi
Comparative Analysis of the Health Level of State-owned Banks and Private Banks Using the RGEC (Risk Profile, Good Corporate Governance, Earnings, Capital) Method in 2019-2023 Anggita Nurhayati; Didin Fatihudin; Budi Wahyu Mahardika; Nurullaili Maulidah
International Conference on Economics, Management, Business, and Accounting Vol 2 No 1 (2025): International Conference on Economics, Management, Business, and Accounting
Publisher : P3I UMSurabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/iconemba.v2i1.30150

Abstract

This study compares the health levels of state-owned and private banks in Indonesia from 2019 to 2023 using a quantitative descriptive approach based on the RGEC method (Risk Profile, Good Corporate Governance, Earnings, and Capital). The indicators analyzed include Non-Performing Loan (NPL), Good Corporate Governance (GCG), Return on Assets (ROA), and Capital Adequacy Ratio (CAR). Data were collected from the financial reports of four state-owned banks (Mandiri, BRI, BNI, BTN) and four private banks (BCA, CIMB Niaga, Danamon, Permata) listed on the Indonesia Stock Exchange. Descriptive statistics and Independent Samples T-Test were used for analysis. Results show a significant difference in NPL (Sig. < 0.05), with private banks having lower NPLs, indicating better credit quality. However, GCG, ROA, and CAR show no significant differences (Sig. > 0.05), meaning both types of banks have similar performance in governance, profitability, and capital adequacy.
Rasio Keuangan Dapat Memprediksi Kesulitan Keuangan: Perusahaan Makanan Dan Minuman Yang Terdaftar Di Bursa Efek Indonesia Marista Oktaviani; Didin Fatihudin; Shofiyah Nur Aini
Improvement: Jurnal Manajemen dan Bisnis Vol 6 No 1 (2026): Vol 6 No 1 Maret 2026
Publisher : UMSurabaya Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/imp.v6i1.31670

Abstract

This study examines whether financial ratios can predict financial distress in food and beverage firms listed on the Indonesia Stock Exchange during 2019–2023. The study analyzes the effects of liquidity, profitability, and leverage, represented by the Current Ratio (CR), Return on Equity (ROE), and Debt to Assets Ratio (DAR). Using secondary data from eight firms selected through purposive sampling, this study applies panel data regression analysis with EViews 12. The results show that CR has a significant negative effect on financial distress, ROE has a significant positive effect, while DAR has no significant effect. Simultaneously, the three variables significantly influence financial distress with an adjusted R² of 92.24%. These findings indicate that financial ratios are important indicators for predicting financial distress in Indonesian food and beverage firms. Keywords: financial distress, liquidity, profitability, leverage, financial ratios, food and beverage firms.   Penelitian ini bertujuan untuk menguji kemampuan rasio keuangan dalam memprediksi financial distress pada perusahaan subsektor makanan dan minuman yang terdaftar di Bursa Efek Indonesia periode 2019–2023. Variabel yang digunakan meliputi Current Ratio (CR), Return on Equity (ROE), dan Debt to Assets Ratio (DAR). Penelitian menggunakan data sekunder dari delapan perusahaan yang dipilih melalui purposive sampling dan dianalisis menggunakan regresi data panel dengan EViews 12. Hasil penelitian menunjukkan bahwa CR berpengaruh negatif dan signifikan terhadap financial distress, ROE berpengaruh positif dan signifikan, sedangkan DAR tidak berpengaruh signifikan. Secara simultan, ketiga variabel berpengaruh signifikan terhadap financial distress dengan nilai adjusted R² sebesar 92,24%. Temuan ini menunjukkan bahwa rasio keuangan dapat digunakan sebagai indikator dalam memprediksi financial distress pada perusahaan makanan dan minuman di Indonesia.  Kata Kunci : financial distress, likuiditas, profitabilitas, leverage, rasio keuangan, perusahaan makanan dan minuman.