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All Journal Gondang: Jurnal Seni dan Budaya Digital Zone: Jurnal Teknologi Informasi dan Komunikasi Journal of Applied Data Sciences Jurnal Pengabdian Masyarakat IPTEK International Journal of Research in Vocational Studies (IJRVOCAS) J-COSCIS : Journal of Computer Science Community Service Proceeding Applied Business and Engineering Conference SATIN - Sains dan Teknologi Informasi Jurnal Pengabdian Barelang Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat RECORD Journal of Loyality and Community Development Jurnal Pengabdian Cendikia Nusantara Prosiding Seminar Nasional Ilmu Sosial dan Teknologi (SNISTEK)
Andi Supriadi Chan, Andi Supriadi
Politeknik Negeri Medan
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Journal : Jurnal Tiyasadarma: Jurnal Pengabdian Kepada Masyarakat

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Penerapan Inovasi Dalam Penguatan Pasar Melalui Digital Visual Branding dan Peningkatan Produksi Sari Lemon Yoeni Hasibuan, Annalisa Sonaria; Rezha Destiadi; Muhammad Anhar Pulungan; Andi Supriadi Chan
Jurnal Tiyasadarma Vol. 2 No. 2 (2025): Vol. 2 No. 2 (2025): Januari 2025 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jta.v2i2.393

Abstract

Sari Lemon Yoeni is a lemon juice drink located in the city of Medan which is used as an ingredient in other drinks, such as coffee, tea and other drinks that are usually served in coffee shops and restaurants. However, there are several obstacles faced by partners related to production, promotion, product branding, and packaging. The purpose of this activity is to transfer knowledge and technology to partners in an effort to improve product branding, production, promotion and product packaging, which is carried out in this activity is divided into three stages. The first stage of activity preparation, the stage of implementing coaching activities and evaluating activities. Activities will be carried out until December 2024. Based on the results of visits and interactions with partners, it shows that there are several problems as described previously. So the program and solution offered to solve the problems faced by these partners is to provide expertise training in digital content usage techniques as a means of promotion and marketing of lemon products, product packaging that is in accordance with Basic Standards and needs so that it can be used for packaging sales of lemon juice production results and understanding and registration of trademarks for products so that they can be sold in North Sumatra. The steady increase in production to 60 bottles/production and repackaging of the product is better than before so that it can compete in the market, and partners understand the importance of marketing using social media and e-commerce in increasing sales of Yoeni lemon juice products.  
Alih Teknologi Pengolahan Pasca Panen Kopi Arabica Karo Dalam Peningkatan Produksi dan Pengemasan Menuju standarisasi Ekspor Destiadi, Rezha; Hasibuan, Annalisa Sonaria; Muhammad Anhar Pulungan; Nofriadi; Chan, Andi Supriadi
Jurnal Tiyasadarma Vol. 2 No. 2 (2025): Vol. 2 No. 2 (2025): Januari 2025 | Jurnal Tiyasadarma
Publisher : LPPM ITEBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62375/jta.v2i2.394

Abstract

Plantation commodities are one of the largest contributors to Indonesia's foreign exchange. In 2019, the total value of plantation exports reached IDR 359.14 trillion. As the fourth largest producer of coffee beans in the world, Indonesia places coffee as one of its leading plantation commodities. In 2019 until now, the value of coffee exports ranks as the fourth largest commodity in Indonesia. If this program's sustainability plan goes well, it is hoped that partners will be able to utilize the innovative technology that has been provided independently, increase harvest yields and be able to sell and distribute the harvest and even export to Malaysia. The activity will be carried out until December 2024. This activity will be carried out in Kab. Karo. The concept of knowledge and technology transfer carried out in this activity is divided into three stages. The first stage is the preparation of activities, the stage of implementation of coaching activities and evaluation of activities.Based on the results of visits and interactions with partners, it shows that there are 3 problems as previously described. then the programs and solutions offered to solve the problems faced by these partners are:The problem faced by Megara Coffee partners is that the very small sales results are caused by farmers directly selling the coffee logs to middlemen, because coffee processing activities are expensive.Megara Coffee and Warung Dayac do not yet have adequate processing technology and have done it semi-conventionally for post-harvest activities, namely with the help of a small huller machine with a capacity of 10 kg/hour. Increase in partner production up to 100% and partner product packaging becomes export standardization.
Co-Authors Abrar Hadi Alfannisa Annurallah Fajrin Alkadri Masnur Alvendo Wahyu Aranski Anam, M Khairul Andam Lukcyhasnita Ardiansyah, Luky Bastanta Tarigan, Andre Daniel Sinaga, Jose Daulay, Rizky Ananda Alam Syah Destiadi, Rezha Dwi Ilham, Muhammad Fajrin, Alfannisa Annurallah Faza, Sharfina Friendly Gabriel Ardi Hutagalung Gabriel Ardi Hutagalung Gabriel Ardi Hutagalung Hasibuan, Annalisa Sonaria hendri, nofri Hubbul Wathan Husna, Meryatul Juliani, Fitri Karerina Kristanti Sianturi, Yessi Lubis, Muhammad Farhan Muhammad Anhar Pulungan Nofriadi Nofriadi Novendra, Rizki Nuraini Pandu Pratama Putra, Pandu Pratama Rezha Destiadi Rezha Destiadi Riyanda Eka Putra, Wan Rizka Maulida Akbar Safitri Syam, Salmaini Surbakti, Enda Yunita Tumanggor, Orli Binta Turnandes, Yogo Vebby Walhidayat Yera Wahda Wahdi Yulia Fatmi