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All Journal ELTIN Journal: Journal of English Language Teaching in Indonesia urnal Interaksi: Jurnal Ilmu Komunikasi TRANSBORDERS: International Relations Journal NUSANTARA : Jurnal Ilmu Pengetahuan Sosial JURNAL HERITAGE EQIEN - JURNAL EKONOMI DAN BISNIS JISIP: Jurnal Ilmu Sosial dan Pendidikan Kybernan: Jurnal Studi Kepemerintahan Jurnal Ilmu Komunikasi dan Bisnis MIMBAR : Jurnal Penelitian Sosial Dan Politik Jurnal Pendidikan dan Konseling Jurnal Pengabdian Masyarakat Borneo Buana Ilmu Jurnal Ilmu Pemerintahan Suara Khatulistiwa Jurnal Ilmiah Wahana Pendidikan Da'watuna: Journal of Communication and Islamic Broadcasting Media Bina Ilmiah Innovative: Journal Of Social Science Research Journal of Education Religion Humanities and Multidiciplinary
Made Panji Teguh Santoso
Universitas Singaperbangsa Karawang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Public Health Social Sciences Other

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Journal : Da'watuna: Journal of Communication and Islamic Broadcasting

 1 
Analisis Strategi Komunikasi Pemasaran Lazatto Unsika 2 Dalam Mempromosikan Produk Kepada Konsumen Intan Awalia; Fardiah Oktariani Lubis; Made Panji Teguh Santoso
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 3 No 1 (2023): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (300.099 KB) | DOI: 10.47467/dawatuna.v3i1.2559

Abstract

\\\\This study aims to analyze the marketing communication strategy used by Lazatto Unsika 2, in promoting its products to consumers. The development process of globalization was initially marked by advances in information and communication technology, which gradually increased rapidly until finally humans were increasingly spoiled by all existing technology. Likewise in the culinary business world, the promotion and transaction process is easier and more practical to do with digital technology. This has led to an increase in consumer interest in culinary products, and has made the culinary industry one of the most profitable industries and has led to more and more entrepreneurs in this field. The results showed that the marketing communication strategy carried out by Lazatto Unsika 2 in promoting products to its customers in Karawang was very well done. The messages and information conveyed by Lazatto Unsika 2 in increasing customer interest in Karawang are carried out with various interesting and unique promos. The promotion process was also quite successful in attracting a lot of customer interest. Keywords: Strategy; Marketing Communication; Promotion
Strategi Branding PT Pupuk Kujang dalam Pembentukan Citra melalui Akun Instagram @pupukkujang Habibah, Dian; Kusumaningrum, Rasti; Teguh Santoso, Made Panji
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.5264

Abstract

Currently, many companies are competing to build their image through social media platforms like Instagram. PT Pupuk Kujang is also using Instagram for branding and engaging with the public to maintain the company's existence. This research aims to uncover PT Pupuk Kujang's branding strategy using the concept of The Circular Model of Some by Regina Luttrell. The research method employed is qualitative with a descriptive approach. It utilizes interview, observation, and documentation techniques. The research findings indicate that in the "Share" stage, PT Pupuk Kujang shares the latest content using a call-to-action method, shares social activity content to build public trust in the company, and provides company contact information on Instagram. In the "Optimize" stage, they monitor trending topics and conduct satisfaction surveys to ensure that @pupukkujang is optimal in sharing content. In the "Manage" stage, the management of @pupukkujang is done manually without using tools. In the "Engage" stage, they target native digital audiences by creating persuasive content without relying on specific brand influencers.Top of Form
Pengaruh Word Of Mouth terhadap Keputusan Mahasiswi Fisip Unsika Membeli Produk Kosmetik Hanasui Mattedorable Lip Cream Boba Edition Hidayat, Zahra Rusydina; Kusumaningrum, Rastri; Teguh Santoso, Made Panji
Da'watuna: Journal of Communication and Islamic Broadcasting Vol 4 No 2 (2024): Da'watuna: Journal of Communication and Islamic Broadcasting
Publisher : Institut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/dawatuna.v4i2.5448

Abstract

This research aims to determine the influence of Word of Mouth on the decision college students Faculty of Social Science and Political science Singaperbangsa Karawang University to buy the Hanasui Mattedorable Lip Cream Boba Edition cosmetic product. The research object is word of mouth as the (independent variable) and buying decisions as the (dependent variable) and use Elaboration Likelihood Model (ELM). The research method used is quantitative method with a survey design for 88 college students respondents who knew and had purchased the Hanasui Mattedorable Lip Cream Boba Edition cosmetic product. The questionnaire was used to measure how much influence word of mouth had on Unsika FISIP students in making purchasing decisions. The analysis technique used is Simple Linear Regression. The result of this research was that the word of mouth had a significant effect on purchasing desicision. Three variables that are believed to be indicators of word of mouth, namely discussing, recommending, encouraging. The research results of hypothesis testing recommend variables have no influence on purchasing decisions, while the variables discussing and encouraging influence purchasing decisions. Based on the results of the coefficient of determination test, it shows that word of mouth has a significant influence of 54.8% on purchasing decisions
Co-Authors Agus Ruslan Effendi Ahmad Najib Akmal Ana Fitriana Poerana Angga Sanita Putra Annisa Nur Jannah Aulia, Alif Dadan Kurniansyah Dadan Kurniansyah Digma Ihsan Nurrochman Ekawaty, Novian Evi Priyanti Fachri Achmad Fauzi Fadhlan Nur Hakiem Fara Aliyayahya Fathan Syafiq Naufal Fauzi, Gamawan Feyza Raharsh Lumintosari Fikriasih Wigati Firdaus Yuni Dharta Fuzi Fauziah Getri Sena Muetya Ghalda Efflina Balqis Ghina Shabrina Gili Argenti Gun Gun Gumilar Gun Gun Gumilar Habibah, Dian Hannibal Putri, Pihanka Ratu Hayatul Rahmi Hidayat, Zahra Rusydina Hikmah Fauziah Iis Samsiyah Intan Awalia Kadam, Elia Kurniansyah, Dadan Kusumaningrum, Rasti Kusumaningrum, Rastri Lubis, Fardiah Oktariani Luluatu Nayiroh Marsingga, Prilla Maulana Rifai Mochammad Ferdy Alvianto Muhammad Fauzan, Nanda Muharam, Muhammad Rizky Nabila Novinka Sari Nanda Muhammad Fauzan Nopiana, Medi Priyanti, Evi Rastri Kusumaningrum Rianita Puspa Sari Ridwan Asegap Rifa’i, Maulana Rina Maria Hendriyani Siti Nursanti Sri Fitria Mulyadi Tia Fitri Amelia Zainal Abidin Zainal Abidin Zainal Abidin