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Journal : JOSAR (Journal of Students Academic Research)

NEWS FRAMEWORK OF THE ARREST OF DJOKO TJANDRA IN KOMPAS.COM AND DETIK.COM Bella Febriyana Ananda; Razanah Mutiara Rysan; Fikry Zahria Emeraldien; Juwito Juwito
JOSAR (Journal of Students Academic Research) Vol 6 No 3: September 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v7i1.1540

Abstract

Like conventional media, online media is also active to take part in reporting every reality that is happening around. Online media can influence the meaning and image that results from the reality it constructs. This study aims to identify the news about Djoko Tjandra's arrest in online media Kompas.com and Detik.com. This study uses a qualitative approach with a Robert N. Entman framing analysis method which is carried out with four tools, namely: (1) defining the problem, (2) diagnosing the cause, (3) making moral judgements, (4) treatment recommendations. Object of this research is the news about the arrest of suspect in the corruption case, Djoko Tjandra, by Bareskrim Polri which were uploaded by the two media from 31 July to 7 August 2020. From the research results, Kompas.com uses a frame in the legal field and tends to highlight this case as a legal problem. This is reinforced by the inclusion of legal references, selection of sources with legal backgrounds, and explanations of legal procedures in this case. Meanwhile, Detik.com defines the problem as a violation of the law and presents news related to moral issues such as Djoko Tjandra asking for protection from various parties.
MARKETING STRATEGY IN BUILDING BRAND AWARENESS (Qualitative Study On Instagram Account @localprideindonesian) Sania Nerissa; Juwito
JOSAR (Journal of Students Academic Research) Vol 6 No 2: June 2021
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v6i2.1972

Abstract

Brand awareness or brand awareness is one way to measure marketing effectiveness as measured by the ability of customers to recognize and remember names, images and signs associated with certain brands. According to Charles in Atmoko (2018), strategy is a concept of how companies and institutions organize themselves and all activities related to them so that the business they run can succeed in competition. The data sources in this study were 4 informants, 1 Co-founder of the @localprideindonesian Instagram account and 3 business people who had used paid promotional services on the @localprideindonesian Instagram account. The data technique used is the depth interview technique. The results of the study show how the @localprideindonesian Instagram account marketing strategy in building brand awareness. This is influenced by the informant's internal factors, where the informant knows that Instagram social media can build brand awareness by optimizing marketing strategies, so that activities become more effective.
SEMIOTIC ANALYSIS OF MULTICULTURALISM REPRESENTATION ON CHILD CHARACTERS IN THE FILM “CUTIES” Aldi Purnomo; Syifa Syarifah Alamiyah; Catur Suratnoaji; Juwito
JOSAR (Journal of Students Academic Research) Vol 7 No 1: March 2022
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35457/josar.v8i1.2122

Abstract

This study focused on the multiculturalism representation of child characters in the movie “Cuties” (2020), directed by Maimouna Doucoure. The research was interesting as it represented the child characters into multiculturalism issues which became the central problem in “Cuties”. The data was obtained in the form of movie scenes that presented the structure of multiculturalism issues. These issues were shown both visually and narratively. The study was a descriptive qualitative study using a semiotic analysis method that referred to the John Fiske model, which consisted of reality level, representation level, and ideology level. The symbols in the movie scenes represented the multiculturalism in “Cuties”. This multiculturalism could convey the diversity and differences in French society. The result of study indicated that multiculturalism was shown by the process of accepting a new culture, which was represented through attitude, behavior, narration, and other aspects in the movie through the characterization of Amy as the child character. Besides, the existence of this multiculturalism process could construct the identity formation in anyone without exception to a child.