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All Journal SEGMEN Jurnal Manajemen dan Bisnis Adi Widya : Jurnal Pengabdian Masyarakat Community Empowerment JURPIKAT (Jurnal Pengabdian Kepada Masyarakat) Jurnal Manajemen Bisnis Kewirausahaan JURNAL EKONOMI BISNIS DAN MANAJEMEN International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences Global Management: International Journal of Management Science and Entrepreneurship International Conference on Digital Advanced Tourism, Management, and Technology Green Economics: International Journal of Islamic and Economic Education Journal of Digital Marketing and Search Engine Optimization Brilliant International Journal of Management and Tourism Prospect : Jurnal Manajemen dan Akuntansi
Hesti Respatiningsih
STIE Rajawali Purworejo
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Measuring Customer Loyalty Through Service Quality and Customer Satisfaction at Wirun Pharmacy in Purworejo Regency Safina Yuliani; Hesti Respatiningsih; Dewi Shanti Nugrahani
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.5233

Abstract

This study aims to analyze the extent to which service quality and customer satisfaction influence consumer loyalty at Wirun Pharmacy, Purworejo Regency. The research adopts a quantitative explanatory approach, employing multiple linear regression, t-test, F-test, and coefficient of determination analysis as its analytical techniques. The sample of 104 respondents was determined using the Lemeshow formula to ensure representativeness. The findings of the study demonstrate that both service quality and customer satisfaction exert a positive and significant influence on customer loyalty. Among these two factors, customer satisfaction emerges as the most dominant variable shaping loyalty, highlighting its central role in determining whether consumers remain committed to continuing their transactions with the pharmacy. These results suggest that ensuring customer satisfaction is not only an outcome but also a strategic tool to foster long-term loyalty. Furthermore, the research underscores the necessity for pharmacy service providers to maintain high standards of service quality, while simultaneously focusing on customer-oriented strategies that prioritize satisfaction. Continuous improvement in aspects such as responsiveness, reliability, assurance, and empathy becomes essential to enhance consumer experiences. Practical implications of the findings provide valuable insights for pharmacy managers in designing service innovations, implementing customer-centered policies, and strengthening retention strategies in a competitive healthcare service environment. Overall, this study contributes to the understanding of how service-related factors interact to create sustainable consumer loyalty, offering guidance for both academic research and managerial practices in the field of pharmacy services. The study also highlights the relevance of customer relationship management, innovation, and effective communication as critical elements to sustain competitive advantage in the dynamic pharmaceutical industry.
The Impact of Ratings and Influencer Marketing on Consumer Purchase Decisions For Skincare Products on The Shopee Marketplace Selmadea Oktaviana; Dewi Shanti Nugrahani; Hesti Respatiningsih
International Journal of Economics, Commerce, and Management Vol. 2 No. 4 (2025): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i4.541

Abstract

This study aims to examine the influence of ratings and influencer marketing on purchasing decisions for skincare products on the Shopee marketplace. This quantitative study involved 96 respondents and used multiple linear regression data analysis. The results show that ratings and influencer marketing have a significant influence. Purchasing decisions are influenced by ratings, which is the most dominant variable, meaning that the higher the rating, the greater the interest in the product. These findings emphasize the importance for sellers to maintain product and service quality to maintain high ratings and to collaborate with credible influencer marketers to strengthen their marketing strategies.
How To Improve Financial Performance For Disable People Organizer? Nur Siyami; Hesti Respatiningsih; Rizki Dewantara
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.55

Abstract

Financial problems can be avoided by understanding the importance of financial literacy as a basic need. In general, vulnerable groups, including people with disabilities, have a low level of financial literacy and are categorized as a low income group, so it is still difficult to gain access to financial institutions, products and services. Therefore, there is a need for on going multi-sectoral education and assistance so that business groups with disabilities are more financially literate so that they can increase their financial independence and deserve financial services. This research aims to examine the impact of Financial Literacy, Financial Inclusion and Financial Technology on the Financial Performance of DPO Restu Abadi Puworejo. Data collection techniques in this research were obtained by observation, interviews, questionnaires, documentation and literature study. The population in this study were members of the DPO Restu Abadi Purworejo. The sampling technique used was purposive sampling with the criteria for members who had joined for more than 3 years, had an active business for 2 years and had consistent business income for 1 year, resulting in a total sample of 8 people. The data analysis techniques in this research are Multiple Linear Regression, Determination Test, and Hypothesis Test (T Test and F Test). Multiple regression analysis produces the equation Y=a+bX1+bX2+e. The regression results show that financial literacy, financial inclusion and financial technology have an impact on increasing the financial performance of DPO Restu Abadi Purworejo.
Implementation Of Green Business Ecoprint Industry In Purworejo Regency Tri Wahyu Lestari; Adi Sucipto; Hesti Respatiningsih
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.56

Abstract

The ecoprint industry in Purworejo Regency is one of the industries committed to doing business in an environmentally friendly manner. Green business is the main focus in the operation of the ecoprint industry. In this context, green business refers to business practices that aim to improve sustainability and reduce negative environmental impacts. This descriptive qualitative research aims to explain how green business is applied in the ecoprint industry in Purworejo Regency. To find out how green business is implemented in the ecoprint industry in Purworejo Regency, the author interviewed the owner and the production department. Miles and Huberman techniques were used to analyse the data. The results of this study are that the application of green business in the ecoprint industry is reflected in the use of natural materials from plants and natural fibres that have been proven to reduce water and air pollution produced, there are efforts to educate consumers about the importance of environmentally friendly products and their benefits to the environment, and have used environmentally friendly packaging. In addition, the ecoprint industry in Purworejo Regency is implementing an efficient energy management system. Green business in the ecoprint industry is the right step to reduce negative impact on the environment. Overall, the ecoprint industry in Purworejo Regency has successfully operated a business with green business principles. In an era that is increasingly aware of the importance of sustainability, these steps not only provide benefits to the environment, but also enhance the good image of SMEs.
Building Purchase Decisions For Fashion Products in E-Commerce: The Role Of Social Media Endorsers, Viral Marketing, And Perceived Quality Lilis Purwitasari; Hesti Respatiningsih; Dewi Shanti Nugrahani
Green Economics: International Journal of Islamic and Economic Education Vol. 2 No. 1 (2025): January: Green Economics: International Journal of Islamic and Economic Educati
Publisher : International Forum of Researchers and Lecturers

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70062/greeneconomics.v2i1.162

Abstract

The purpose of this study was to see how social media endorsements, viral advertising, and perceived quality can build Shopee consumers' decisions in Purworejo Regency to buy fashion products in e-commerce. We conducted data analysis using regression, t-test, and F-test on a sample of 107 respondents. The results showed that social media endorser and viral marketing variables had a positive and significant effect on purchase decisions, while perceived quality did not show a significant positive impact. These findings highlight the importance of marketing strategies that incorporate social media endorsers and viral marketing in influencing consumer purchase decisions. This research provides valuable insights for marketers in designing effective campaigns for fashion products on e-commerce platforms.
Integration of Sustainability Keywords in Digital Marketing for Green Branding Respatiningsih, Hesti; Lestari, Tri Wahyu
Journal of Digital Marketing and Search Engine Optimization Vol. 2 No. 2 (2025): Journal of Digital Marketing and Search Engine Optimization
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/czattw53

Abstract

This study investigates how sustainability-oriented keywords can be strategically integrated into digital marketing to strengthen green branding performance among environmentally conscious consumers. The objective of this research is to identify the most effective sustainability keywords, examine their influence on brand perception, and develop a practical framework for optimizing keyword integration across digital marketing channels. Using a mixed-methods approach, the study combines keyword analytics from 1,200 online search queries with qualitative interviews conducted with 15 digital marketing professionals in sustainable business sectors. Findings reveal three dominant keyword clusters—eco-friendly, carbon-neutral, and sustainable materials—that significantly increase search visibility and positively influence perceptions of corporate environmental responsibility. The implications include offering practical guidance for marketers to align keyword strategies with sustainability values, enhancing brand authenticity and competitiveness. The originality of the research lies in presenting an empirically validated green-keyword integration framework that bridges SEO strategy with sustainability communication, a topic understudied in prior digital marketing literature.
Peran Harga, Brand Image dan Inovasi Produk dalam Meningkatkan Loyalitas Pelanggan Studi Kuantitatif pada Konsumen Motor Honda di Kabupaten Purworejo Dwi Rahmadani, Anisa; Hesti Respatiningsih; Anna Probowati
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1618

Abstract

This study aims to examine the influence of price, brand image, and product innovation on the level of customer loyalty of Honda motorcycles, especially in Purworejo Regency. The method used in this study is a quantitative approach with an explanatory design. Data collection was carried out by distributing questionnaires to 100 respondents with the following requirements: a minimum of 17 years old, domiciled in Purworejo Regency, have used or owned a Honda motorcycle for at least 1 year, and selected using a purposive sampling technique. Then the data obtained were analyzed using multiple linear regression with the help of IBM SPSS Statistics 25. Before being analyzed, validity and reliability tests were conducted to determine the instrument can be used and a classical assumption test was conducted to ensure that the regression model meets statistical requirements. The results of the research analysis simultaneously show that price, brand image, and product innovation have a significant influence on customer loyalty. However, this is different from the partial test which indicates that only brand image has a significant influence in shaping customer loyalty. Brand image was also found to be the most dominant factor in increasing the tendency to repurchase, resistance to competing brands, and positive customer recommendations.
Pengaruh Gross Profit Margin, Quick Ratio, dan Debt To Asset Ratio Terhadap Nilai Perusahaan (Studi Empiris pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi SUB Sektor Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2 Aelok Tabah Mungawanah; Dewi Shanti; Hesti Respatiningsih
Prospect : Jurnal Manajemen dan Akuntansi Vol. 13 No. 1 (2024): Prospect : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This research examines empirically the effect of Gross Profit Margin (GPM), Quick Ratio (QR), and Debt to Asset Ratio (DAR) to Company Values in manufacturing companiesin the consumer goods industry sector, food and beverage sub sector for the period 2020 – 2022. The ones in this research are all finance reports of food and baverage sub sector manufacturing companies that passed the sampling criteria for 3 years from 2020 – 2022. The sampling method was carried out using the purposive sampling method. The type of data analysis used in this research is quantitative data, with descriptive statistical analysis, classical assumption test, multiple linier regression, coefficient of determination and multiple correlation, partial test (T test) and simultaneous test (F test) using the SPSS version 16 application. This research shows that Gross Profit Margin (GPM), Quick Ratio (QR) and Debt to Asset Ratio (DAR) have a positive effect on Company alue in Manufacturing Companies in the Consumer Goods Industry sector, food and baverage sub-sector for period 2020 – 2022. Based on simultaneous testing, it states that Gross Profit Margin (GPM), Quick Ratio (QR) and Debt to Asset Ratio (DAR) simultaneously have a significant effect on Company Value in Manufacturing Companies in the Consumer Goods Industrial sector, food and beverage sub-sector for the period 2020 – 2022.
Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Pegawai pada Kantor Pertanahan Kabupaten Purworejo Lina Dwi Wulandari; Anes Arini; Hesti Respatiningsih
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The study aims to determine whether there is a partial and simultaneous positive and significant effect between the independent variables, namely work environment (X1) and work motivation (X2), on the dependent variable, which is employee performance (Y). The subject of this research were all employees of the Purworejo Regency Land Office who had ASN status. The sampling method uses non – probability sampling, namely saturated sampling, as many as 53 employees. The result of data analysis show that partially the work environment has a positive effect on employee performance. The work environment which includes lighting, air temperature, noise, use of color, space for movement, ability to work and relationship beetwen employees has a significant impact on employee performance.Apart from that, work motivation alsohas a positive effect on employee performance. Employee work motivation is influenced by various factor such as performance benefits, working conditions, work facilities, work performance and recognition from superiors, all of which have a direct impact on employee performance.
Technology-based empowerment and disaster resilience strengthening for coffee farmer groups in Donorejo Village, Purworejo Adi Sucipto; Hesti Respatiningsih; Rusmiyatun Rusmiyatun; Suyitno Suyitno; Murry Harmawan Saputra; Jeki Mediantari Wahyu Wibawanti; Yoga Wicaksana; Singgih Maulana Wira Adi Saputra; Satrio Budi Aji; Aprilia Dewi Nurkhasanah; Talita Erina Tri Widyastuti
Community Empowerment Vol. 11 No. 2 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/ce.16004

Abstract

Coffee farming is a major source of livelihood for rural communities, but its sustainability is threatened by weak managerial capacity, low technology adoption, and landslide risks. This community service activity aims to strengthen the economic independence of the “Bangun Semi” Coffee Farmer Group in Donorejo Village, Purworejo. The program was implemented using a Participatory Action Research (PAR) approach through the stages of socialization, training, technology application, mentoring, and evaluation. Interventions included digital bookkeeping training, strengthening the branding and digital marketing of Kopi Semi, installing a solar-powered coffee roasting machine, utilizing coffee husk waste into fermented animal feed, and implementing a Landslide Early Warning System (LEWS). The results showed an increase in business capacity and partner resilience. The selling price of coffee increased by more than 120%, roasting productivity rose from 2 kg/day to 12 kg/day, and energy costs decreased by up to 88%. In addition, the utilization of coffee husk waste reduced feed costs by up to 20%, while LEWS strengthened early warning and community preparedness. This integrated model is effective in strengthening a resilient local economic independence and has the potential to be replicated in other disaster-prone areas.
Co-Authors Adi Sucipto Adi Sucipto, Adi Aelok Tabah Mungawanah Ahmad Muzaki Ahmad Muzaki Aisya Putri Sintowati Anes Arini Anes Arini Anna Probowati Aprilia Dewi Nurkhasanah Arkan Salsabila Asegaf Bayu Kurniawan Chairani Putri Permata Dewi Chirzah Dewi Fitrianingsih Dewi Shanti Dewi Shanti Nugrahani Dewi Siti Nur Aisyah Dewi Yuliyanti Dita Ayu Nur Saputri Dita Ayu Nur Saputri Dwi Rahmadani, Anisa Hilda Nova Indira Indah Purwaningsih Irawati, Dwi Lestari, Tri Wahyu Lilis Purwitasari Lina Dwi Wulandari Makhzumi Jundana Murry Harmawan Saputra NANI WAHYUNI Nani Wahyuni Nova ari Pangesti Nur Farichatul Ngaisah Nur Siyami Nur Siyami Nur Siyami Nurdiyanto, Ahmad Dwi Nurlaila Fatmawati Rizki Dewantara Rizki Dewantara Rizky Dewantara Safina Yuliani Satrio Budi Aji Selmadea Oktaviana Singgih Maulana Wira Adi Saputra Suyitno Suyitno Talita Erina Tri Widyastuti Tri Wahyu Apriyani Tri Wahyu Lestari Tutik Rosiani Usmiyatun Usmiyatun Vista Alifia Indriyani Wibawanti, Jeki Mediantari Wahyu Yoga Wicaksana Yoga Wicaksana