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Measuring Customer Loyalty Through Service Quality and Customer Satisfaction at Wirun Pharmacy in Purworejo Regency Safina Yuliani; Hesti Respatiningsih; Dewi Shanti Nugrahani
Brilliant International Journal Of Management And Tourism Vol. 5 No. 2 (2025): : Brilliant International Journal Of Management And Tourism
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/bijmt.v5i2.5233

This study aims to analyze the extent to which service quality and customer satisfaction influence consumer loyalty at Wirun Pharmacy, Purworejo Regency. The research adopts a quantitative explanatory approach, employing multiple linear regression, t-test, F-test, and coefficient of determination analysis as its analytical techniques. The sample of 104 respondents was determined using the Lemeshow formula to ensure representativeness. The findings of the study demonstrate that both service quality and customer satisfaction exert a positive and significant influence on customer loyalty. Among these two factors, customer satisfaction emerges as the most dominant variable shaping loyalty, highlighting its central role in determining whether consumers remain committed to continuing their transactions with the pharmacy. These results suggest that ensuring customer satisfaction is not only an outcome but also a strategic tool to foster long-term loyalty. Furthermore, the research underscores the necessity for pharmacy service providers to maintain high standards of service quality, while simultaneously focusing on customer-oriented strategies that prioritize satisfaction. Continuous improvement in aspects such as responsiveness, reliability, assurance, and empathy becomes essential to enhance consumer experiences. Practical implications of the findings provide valuable insights for pharmacy managers in designing service innovations, implementing customer-centered policies, and strengthening retention strategies in a competitive healthcare service environment. Overall, this study contributes to the understanding of how service-related factors interact to create sustainable consumer loyalty, offering guidance for both academic research and managerial practices in the field of pharmacy services. The study also highlights the relevance of customer relationship management, innovation, and effective communication as critical elements to sustain competitive advantage in the dynamic pharmaceutical industry.

The Impact of Ratings and Influencer Marketing on Consumer Purchase Decisions For Skincare Products on The Shopee Marketplace Selmadea Oktaviana; Dewi Shanti Nugrahani; Hesti Respatiningsih
International Journal of Economics, Commerce, and Management Vol. 2 No. 4 (2025): October : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i4.541

This study aims to examine the influence of ratings and influencer marketing on purchasing decisions for skincare products on the Shopee marketplace. This quantitative study involved 96 respondents and used multiple linear regression data analysis. The results show that ratings and influencer marketing have a significant influence. Purchasing decisions are influenced by ratings, which is the most dominant variable, meaning that the higher the rating, the greater the interest in the product. These findings emphasize the importance for sellers to maintain product and service quality to maintain high ratings and to collaborate with credible influencer marketers to strengthen their marketing strategies.

How To Improve Financial Performance For Disable People Organizer? Nur Siyami; Hesti Respatiningsih; Rizki Dewantara
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.55

Financial problems can be avoided by understanding the importance of financial literacy as a basic need. In general, vulnerable groups, including people with disabilities, have a low level of financial literacy and are categorized as a low income group, so it is still difficult to gain access to financial institutions, products and services. Therefore, there is a need for on going multi-sectoral education and assistance so that business groups with disabilities are more financially literate so that they can increase their financial independence and deserve financial services. This research aims to examine the impact of Financial Literacy, Financial Inclusion and Financial Technology on the Financial Performance of DPO Restu Abadi Puworejo. Data collection techniques in this research were obtained by observation, interviews, questionnaires, documentation and literature study. The population in this study were members of the DPO Restu Abadi Purworejo. The sampling technique used was purposive sampling with the criteria for members who had joined for more than 3 years, had an active business for 2 years and had consistent business income for 1 year, resulting in a total sample of 8 people. The data analysis techniques in this research are Multiple Linear Regression, Determination Test, and Hypothesis Test (T Test and F Test). Multiple regression analysis produces the equation Y=a+bX1+bX2+e. The regression results show that financial literacy, financial inclusion and financial technology have an impact on increasing the financial performance of DPO Restu Abadi Purworejo.

Implementation Of Green Business Ecoprint Industry In Purworejo Regency Tri Wahyu Lestari; Adi Sucipto; Hesti Respatiningsih
International Conference On Digital Advanced Tourism Management And Technology Vol. 1 No. 1 (2023): International Conference on Digital Advanced Tourism, Management, and Technolog
Publisher : Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/ictmt.v1i1.56

The ecoprint industry in Purworejo Regency is one of the industries committed to doing business in an environmentally friendly manner. Green business is the main focus in the operation of the ecoprint industry. In this context, green business refers to business practices that aim to improve sustainability and reduce negative environmental impacts. This descriptive qualitative research aims to explain how green business is applied in the ecoprint industry in Purworejo Regency. To find out how green business is implemented in the ecoprint industry in Purworejo Regency, the author interviewed the owner and the production department. Miles and Huberman techniques were used to analyse the data. The results of this study are that the application of green business in the ecoprint industry is reflected in the use of natural materials from plants and natural fibres that have been proven to reduce water and air pollution produced, there are efforts to educate consumers about the importance of environmentally friendly products and their benefits to the environment, and have used environmentally friendly packaging. In addition, the ecoprint industry in Purworejo Regency is implementing an efficient energy management system. Green business in the ecoprint industry is the right step to reduce negative impact on the environment. Overall, the ecoprint industry in Purworejo Regency has successfully operated a business with green business principles. In an era that is increasingly aware of the importance of sustainability, these steps not only provide benefits to the environment, but also enhance the good image of SMEs.

Peran Harga, Brand Image dan Inovasi Produk dalam Meningkatkan Loyalitas Pelanggan Studi Kuantitatif pada Konsumen Motor Honda di Kabupaten Purworejo Dwi Rahmadani, Anisa; Hesti Respatiningsih; Anna Probowati
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 2 (2026): April : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i2.1618

This study aims to examine the influence of price, brand image, and product innovation on the level of customer loyalty of Honda motorcycles, especially in Purworejo Regency. The method used in this study is a quantitative approach with an explanatory design. Data collection was carried out by distributing questionnaires to 100 respondents with the following requirements: a minimum of 17 years old, domiciled in Purworejo Regency, have used or owned a Honda motorcycle for at least 1 year, and selected using a purposive sampling technique. Then the data obtained were analyzed using multiple linear regression with the help of IBM SPSS Statistics 25. Before being analyzed, validity and reliability tests were conducted to determine the instrument can be used and a classical assumption test was conducted to ensure that the regression model meets statistical requirements. The results of the research analysis simultaneously show that price, brand image, and product innovation have a significant influence on customer loyalty. However, this is different from the partial test which indicates that only brand image has a significant influence in shaping customer loyalty. Brand image was also found to be the most dominant factor in increasing the tendency to repurchase, resistance to competing brands, and positive customer recommendations.

Pengaruh Gross Profit Margin, Quick Ratio, dan Debt To Asset Ratio Terhadap Nilai Perusahaan (Studi Empiris pada Perusahaan Manufaktur Sektor Industri Barang Konsumsi SUB Sektor Makanan dan Minuman Yang Terdaftar di Bursa Efek Indonesia Periode Tahun 2 Aelok Tabah Mungawanah; Dewi Shanti; Hesti Respatiningsih
Prospect : Jurnal Manajemen dan Akuntansi Vol. 13 No. 1 (2024): Prospect : Jurnal Manajemen dan Akuntansi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar

This research examines empirically the effect of Gross Profit Margin (GPM), Quick Ratio (QR), and Debt to Asset Ratio (DAR) to Company Values in manufacturing companiesin the consumer goods industry sector, food and beverage sub sector for the period 2020 – 2022. The ones in this research are all finance reports of food and baverage sub sector manufacturing companies that passed the sampling criteria for 3 years from 2020 – 2022. The sampling method was carried out using the purposive sampling method. The type of data analysis used in this research is quantitative data, with descriptive statistical analysis, classical assumption test, multiple linier regression, coefficient of determination and multiple correlation, partial test (T test) and simultaneous test (F test) using the SPSS version 16 application. This research shows that Gross Profit Margin (GPM), Quick Ratio (QR) and Debt to Asset Ratio (DAR) have a positive effect on Company alue in Manufacturing Companies in the Consumer Goods Industry sector, food and baverage sub-sector for period 2020 – 2022. Based on simultaneous testing, it states that Gross Profit Margin (GPM), Quick Ratio (QR) and Debt to Asset Ratio (DAR) simultaneously have a significant effect on Company Value in Manufacturing Companies in the Consumer Goods Industrial sector, food and beverage sub-sector for the period 2020 – 2022.

Pengaruh Lingkungan Kerja dan Motivasi Kerja terhadap Kinerja Pegawai pada Kantor Pertanahan Kabupaten Purworejo Lina Dwi Wulandari; Anes Arini; Hesti Respatiningsih
Prospect : Jurnal Manajemen dan Akuntansi Vol. 14 No. 2 (2025): Prospect : Jurnal Manajemen dan Akuntasi
Publisher : STIE Rajawali Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar

The study aims to determine whether there is a partial and simultaneous positive and significant effect between the independent variables, namely work environment (X1) and work motivation (X2), on the dependent variable, which is employee performance (Y). The subject of this research were all employees of the Purworejo Regency Land Office who had ASN status. The sampling method uses non – probability sampling, namely saturated sampling, as many as 53 employees. The result of data analysis show that partially the work environment has a positive effect on employee performance. The work environment which includes lighting, air temperature, noise, use of color, space for movement, ability to work and relationship beetwen employees has a significant impact on employee performance.Apart from that, work motivation alsohas a positive effect on employee performance. Employee work motivation is influenced by various factor such as performance benefits, working conditions, work facilities, work performance and recognition from superiors, all of which have a direct impact on employee performance.

Understanding Consumer Loyalty in the Digital Era: The Role of Experience, Brand Image, and Price Perception in Grab's Online Transportation Services Diana Rosalinda Kusuma Dewi; Hesti Respatiningsih; Anes Arini
Digital Innovation : International Journal of Management Vol. 3 No. 3 (2026): July: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i3.741

This research aims to analyse the influence of consumer experience, brand image, and price perception on consumer loyalty in Grab's online transportation service using a quantitative approach. The study involved 103 respondents and employed various analyses, including instrument quality tests, classical assumption tests, multiple linear regression, t-tests, f-tests, and the coefficient of determination. The results indicate that consumer experience does not affect loyalty, whereas brand image and price perception positively impact consumer loyalty. These findings highlight that loyalty towards Grab's online transportation service is more strongly influenced by brand image and price perception than consumer experience alone. The study offers insights for Grab to optimise its brand image, maintain competitive pricing, and deliver excellent service to enhance consumer loyalty

Analisis Kepuasan Konsumen Ditinjau dari Fitur Marketplace dan Pengalaman Belanja pada Pengguna Shopee di Kabupaten Purworejo Riski Nur Wulandari; Dewi Shanti Nugrahani; Hesti Respatiningsih
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1990

This study aims to examine the influence of service features and shopping experiences on Shopee customers' satisfaction, particularly among users in Purworejo Regency. This study employed a quantitative approach using a survey method. Data were collected by distributing questionnaires to 97 respondents selected through a purposive sampling technique. The collected data were analyzed using multiple linear regression, t-test, and F-test with IBM SPSS version 26. The results indicated that both service features and shopping experiences have a positive and significant influence on customer satisfaction, both partially and simultaneously. These findings suggest that well-designed marketplace features, such as ease of navigation, secure payment systems, and efficient transaction processes, combined with positive shopping experiences, play an important role in enhancing customer satisfaction. A satisfying shopping experience encourages customers to develop positive perceptions of the platform and increases the likelihood of repeated use and customer loyalty. Therefore, Shopee should continue to improve the quality of its digital services while maintaining a seamless and enjoyable shopping environment. This research contributes to the literature on E-commerce consumer behavior and can serve as evaluation material for the Shopee marketplace in developing strategies to improve customer satisfaction and maintain competitiveness in the digital marketplace.

Analisis Kepuasan Konsumen Ditinjau dari Fitur Marketplace dan Pengalaman Belanja pada Pengguna Shopee di Kabupaten Purworejo Riski Nur Wulandari; Dewi Shanti Nugrahani; Hesti Respatiningsih
JURNAL EKONOMI BISNIS DAN MANAJEMEN Vol. 4 No. 3 (2026): Juli : JURNAL EKONOMI BISNIS DAN MANAJEMEN
Publisher : CV. ALIM'SPUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jise.v4i3.1990

This study aims to examine the influence of service features and shopping experiences on Shopee customers' satisfaction, particularly among users in Purworejo Regency. This study employed a quantitative approach using a survey method. Data were collected by distributing questionnaires to 97 respondents selected through a purposive sampling technique. The collected data were analyzed using multiple linear regression, t-test, and F-test with IBM SPSS version 26. The results indicated that both service features and shopping experiences have a positive and significant influence on customer satisfaction, both partially and simultaneously. These findings suggest that well-designed marketplace features, such as ease of navigation, secure payment systems, and efficient transaction processes, combined with positive shopping experiences, play an important role in enhancing customer satisfaction. A satisfying shopping experience encourages customers to develop positive perceptions of the platform and increases the likelihood of repeated use and customer loyalty. Therefore, Shopee should continue to improve the quality of its digital services while maintaining a seamless and enjoyable shopping environment. This research contributes to the literature on E-commerce consumer behavior and can serve as evaluation material for the Shopee marketplace in developing strategies to improve customer satisfaction and maintain competitiveness in the digital marketplace.

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