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Pelatihan dan Pendampingan Media Sosial dalam Mendukung Promosi dan Penjualan Produk UMKM Ukiran Kayu Wiguna, I Komang Arya Ganda; Semadi, Ketut Ngurah; Asana, I Made Dwi Putra; Putra, Putu Satria Udyana; Radhitya, Made Leo
Jurnal KOMET Vol 1 No 1 (2024): Jurnal Komet: Kolaborasi Masyarakat Berbasis Teknologi : Volume 1 Nomor 1, Juni 2
Publisher : Yayasan Sinergi Widya Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70103/komet.v1i1.8

Abstract

Promosi dan Penjualan digital menjadi suatu proses bisnis yang harus dapat diterapkan pada setiap usaha, tidak terkecuali pada Usaha Mikro, Kecil, dan Menengah (UMKM). Perkembangan UMKM saat ini telah mengantarkan pada UMKM Goes Digital, sehingga adopsi teknologi dan pemanfaatan media promosi dan penjualan digital menjadi kebutuhan. Namun pada realitanya tentunya pemerataan dari pemanfaatan promosi dan penjualan digital disesuaikan dengan kemampuan dari setiap pemilik UMKM. Contohnya pada UMKM Kasari Ukir, Gianyar, bali yang memiliki permasalahan utama yang dihadapi dalam upaya mereka untuk bisa aktif di media sosial untuk menjalankan strategi promosi. Permasalah dalam pemasaran digital yang dialami pada usaha kasari ukir ini adalah belum mampu memanfaatkan sosial media untuk melakukan promosi serta pemasaran produk ukiran pada usaha kasari ukir.  Sehingga pada kegiatan Pengabdian Kepada Masyarakat (PKM) ini memfokuskan pada tranfer knowledge terkait pemanfaatan media sosial bagi pengelola UMKM dalam mendukung promosi dan penjualan.  Hasil kegiatan pelatihan dan pendampingan berupa pendampingan pembuatan konten Instagram, foto produk UMKM dalam mengasah keterampilan dalam bidang sosial media berupa Instagram, selain melatih cara copywriting dan teknik foto produk kegiatan ini diharapkan dapat mengasah keterampilan soft skill dan hard skill dalam usaha kasari ukir dalam bentuk pengaplikasian di era digital.
OPTIMALISASI SUMBER DAYA DAN PENGUATAN DIGITALISASI DESA BELUMBANG I Nyoman Agus Suarya Putra; Ni Wayan Wardani; Putu Satria Udyana Putra
Sewagati Vol. 4 No. 2 (2025): SEWAGATI
Publisher : Fakultas Teknik dan Informatika Universitas PGRI Mahadewa Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59819/sewagati.v4i2.5647

Abstract

The Community Service Program will be implemented for approximately three months, from March 2025 to June 2025, in Belumbang Village, Kerambitan District, Tabanan Regency, Bali. This program is driven by the challenges faced by villages in optimizing information technology for data collection, news input on the Village Information System (SID), and digital promotion due to limited human resource knowledge. The main goal is to help village officials digitize Belumbang Village and develop students' soft skills. This method involves situation analysis, preparation (surveys, permits, material preparation), and the implementation of nine main programs, including managing the OPEN SID website, creating village introduction videos, optimizing posyandu and elderly data, and digital literacy training for students. The results show that this activity facilitates data management, introduces the village digitally, raises public awareness about organic waste management, and improves the digital skills of village staff and students. In conclusion, this Community Service Program successfully contributed to digital transformation and community development in Belumbang Village.
Applying the Values of Local Wisdom of Samudra Kerthi in Animated Films as a Learning Medium for Early Childhood: A Case Study in Bali Putra, I Nyoman Agus Suarya; Wardani, Ni Wayan; Dwiputra, I Made Kohe Taruna; Putra, Putu Satria Udyana
Jurnal Bahasa Rupa Vol. 9 No. 1 (2025): Jurnal Bahasa Rupa Desember 2025
Publisher : Institut Bisnis dan Teknologi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v9i1.2008

Abstract

This study aims to develop a 2D animated learning medium for Early Childhood Education (ECE) that integrates the Balinese local wisdom of Samudra Kerthi as a strategic effort to instill environmental awareness from an early age. The urgency of this research is driven by the escalating waste crisis in Bali, particularly its impact on coastal and marine ecosystems, which necessitates educational strategies capable of fostering pro-environmental behavior in children. The development process follows the ACIA framework (Analyze, Creation, Improvement, Artwork). The Analyze phase involves identifying the requirements for effective media to stimulate environmental stewardship. The Creation phase encompasses designing animations tailored to aesthetic principles, developmental psychology, and the learning characteristics of young children. The Improvement phase was conducted through expert validation, practitioner feedback, and small-group trials to ensure conceptual clarity and audiovisual appropriateness. Findings from structured observations and teacher interviews indicate that 88% of the children comprehended the moral message and exhibited a high level of engagement with the animation. While the scope of this study remains limited to small-group trials with a brief observation period, media experts have confirmed that the animated product adheres to both pedagogical and aesthetic standards for ECE. These results suggest that local wisdom-based animation holds significant potential as an alternative medium for introducing environmental stewardship in early childhood.
Co-Authors Anak Agung Gde Ekayana Aniek Suryanti Kusuma Asana, I Made Dwi Putra Baehaqi Desak Dwi Utami Putra Desak Made Dwi Utami Putra Destiansyah, Bayu Tegar Desy Amelia Dwi Novitasari Dwiputra, I Made Kohe Taruna Eddy Hartono Efendi, Mochamad Arman Gede Surya Mahendra I Gede Iwan Sudipa I Gede Totok Suryawan I Ketut Setiawan I Nyoman Agus Suarya Putra I Nyoman Anom Fajaraditya Setiawan, I Nyoman Anom I Nyoman Jayanegara I Nyoman Widhi Adnyana Jatila , I Gede Mahesa Putra Kadek Ayu Ariningsih Meinarni, Ni Putu Suci Murpratiwi, Santi Ika Ni Kadek Nita Noviani Pande Ni Luh Ade Dinda Dharma Yanti Ni Made Mila Rosa Desmayani, Ni Made Mila Rosa Ni Made Suci Ariantini Ni Wayan Jeri Kusuma Dewi Ni Wayan Wardani Wardani Putu Gede Surya Cipta Nugraha Putu Surya Wedra Lesmana Putu Wirayudi Aditama Radhitya, Made Leo Sari, Ni Wayan Yunita Semadi, Ketut Ngurah Sutarwiyasa, I Ketut Wardani, Ni Wayan Wiguna, I Komang Arya Ganda Willdahlia, Ayu Gede Yoga Pramana Putra, I Putu Gede