Article Per Year (5 Year)
p-Index From 2021 - 2026
4.704
P-Index
This Author published in this journals
All Journal Jurnal Algoritma Jurnal Kalibrasi Jurnal Al-Iqtishad Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Business Innovation and Entrepreneurship Journal Jurnal Komunikasi Universitas Garut: Hasil Pemikiran dan Penelitian Journal of Applied Engineering and Technological Science (JAETS) Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah JRAK (Jurnal Riset Akuntansi dan Bisnis) (e-Journal) Jurnal Ekuilnomi Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ilmu Komunikasi Jurnal Algoritma Jurnal Kalibrasi Jurnal Ilmu Komunikasi Andalan Jurnal Media Pengabdian Komunikasi Jurnal Wahana Akuntansi: Sarana Informasi Ekonomi dan Akuntansi Journal of Knowledge Management Sinergi International Journal of Communication Sciences Lektur, Jurnal Ilmu Komunikasi Journal Of Entrepeneurship and Strategic Management (JESM) Kajian Akuntansi Khazanah Sosial
Novie Susanti Suseno
Universitas Garut
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 46 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 46 Documents
Search

 1   2   3   4   5 
Analisis Faktor-Faktor yang Mendorong Keberhasilan UMKM dalam Menjaga Mutu Makanan Khas Daerah di Tengah Kondisi Makanan Kekinian Ihsan Nurdin; Novie Susanti Suseno; Desi Qoriah
Jurnal Wahana Akuntansi Vol 9 No 2 (2024): Jurnal Wahana Akuntansi
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jwa.v9i2.43536

Abstract

Penelitian ini dilakukan untuk mengidentifikasi karakteristik utama yang diandalkan oleh UMKM di industri makanan untuk menjaga kualitas makanan dalam menjaga mutu makanan kekinian di Kabupaten Garut. Penelitian ini dilakukan dengan pendekatan analis faktor eksplorasi, teknik pengumpulan data dari studi lapangan dan studi pustaka meliputi observasi, wawancara, dan angket. Temuan penelitian menunjukkan bahwa ada delapan aspek yang ikut berperan, antara lain faktor legalitas, kenyamanan dan kebersihan, ekonomi, kualitas produk, kualitas layanan, kebersihan, investasi perusahaan, dan kebutuhan sehari-hari. Alasan kebersihan, ekonomi, dan investasi perusahaan adalah tiga faltor yang paling penting.  
Strategi PR Digital Ustadz Hanan Attaki dalam Menyebarkan Nilai Kebaikan di Instagram dan Efektivitasnya dalam Mencapai Kalangan Milenial Regina Mutia Nur Salsabila; Novie Susanti Suseno; Firmansyah Firmansyah
Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Vol 14, No 3 (2025): December
Publisher : Universitas Tribhuwana Tungga Dewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/jisip.v14i3.3611

Abstract

Social media has become an effective platform for spreading da’wah messages, especially among younger audiences. Ustadz Hanan Attaki, a millennial preacher, uses Instagram to promote values of goodness through relevant and communicative approaches. This study aims to analyze the digital public relations (PR) strategy employed by Ustadz Hanan Attaki in shaping a positive image and conveying moral messages to his followers. A descriptive qualitative method was used, with data collected through content observation, interviews, literature review, and documentation of digital da’wah activities. Interviews were conducted with two active Instagram followers and two members of Ustadz Hanan Attaki’s creative media team. The informants were chosen for their active participation and direct engagement with the content. Persuasive communication theory was applied to understand how messages influence and persuade audiences. The findings indicate that Ustadz Hanan Attaki uses aesthetically appealing content, a relaxed yet meaningful communication style, and personal narratives that resonate emotionally with his audience. These strategies build a strong emotional connection and enhance the positive reception of Islamic values among young people. The main contribution of this research is to provide insights into the application of digital PR strategies in modern da’wah, offering a creative approach that other preachers or da’wah institutions can adopt to engage digital audiences. The originality of this research lies in its focus on Ustadz Hanan Attaki and its in-depth analysis of his social media communication strategy as a primary tool for spreading moral values.Media sosial kini menjadi platform efektif untuk menyebarkan pesan dakwah, terutama di kalangan audiens muda. Ustadz Hanan Attaki, seorang dai milenial, memanfaatkan Instagram untuk menyebarkan nilai-nilai kebaikan dengan pendekatan yang relevan dan komunikatif. Penelitian ini bertujuan untuk menganalisis strategi PR digital yang digunakan oleh Ustadz Hanan Attaki dalam membentuk citra positif dan menyampaikan pesan moral kepada pengikutnya. Penelitian ini menggunakan metode deskriptif kualitatif dengan pengumpulan data melalui observasi konten, wawancara, kajian pustaka, dan dokumentasi aktivitas dakwah digital. Wawancara dilakukan dengan dua pengikut aktif Instagram dan dua anggota tim media kreatif Ustadz Hanan Attaki yang dipilih berdasarkan keterlibatannya langsung dengan konten yang dibagikan. Teori komunikasi persuasif digunakan untuk memahami bagaimana pesan yang disampaikan dapat mempengaruhi dan membujuk audiens. Hasil penelitian menunjukkan bahwa Ustadz Hanan Attaki menggunakan konten yang menarik secara visual, gaya komunikasi yang santai namun bermakna, serta narasi personal yang dapat menyentuh emosi audiens. Strategi ini berhasil membangun kedekatan emosional dan meningkatkan penerimaan nilai-nilai Islam di kalangan pemuda. Kontribusi utama dari penelitian ini adalah memberikan wawasan baru tentang penerapan strategi PR digital dalam dakwah modern, serta menawarkan pendekatan kreatif yang bisa diterapkan oleh dai atau lembaga dakwah lain untuk menjangkau audiens digital. Keaslian penelitian ini terletak pada fokusnya terhadap Ustadz Hanan Attaki dan analisis mendalam tentang strategi komunikasi media sosialnya sebagai sarana utama untuk menyebarkan nilai-nilai moral. 
Pengaruh Promosi Melalui Social Media terhadap Keputusan Pembelian yang Dimediasi oleh Word Of Mouth Communication di KFC Azizah Audiatul Ula; Novie Susanti Suseno; Acep Abdul Basit
Journal of Knowledge Management Vol 14 No 2 (2020): JOURNAL OF KNOWLEDGE MANAGEMENT
Publisher : Fakultas Ekonomi Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/jkm.v14i2.1655

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh promosi melalui social media melalui word of mouth terhadap keputusan pembelian di KFC. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif dengan pendekatan deskriptif dan asosiatif. Teknik pengumpulan data yang digunakan adalah studi kepustakaan dan studi lapangan. Penarikan sampel yang digunakan dalam penelitian ini adalah teknik non probability sampling yaitu dengan teknik purposive sampling dengan sampel sebanyak 100 responden. Pengujian alat ukur data menggunakan uji validitas dan uji reliabilitas. Berdasarkan hasil penelitian menunjukkan bahwa promosi melalui social media berpengaruh signifikan terhadap keputusan pembelian di KFC, promosi melalui social media berpengaruh signifikan terhadap word of mouth di KFC, promosi melalui social media berpengaruh signifikan terhadap keputusan pembelian setelah memasukan variabel word of mouth ke dalam persamaan.
Efektivitas Konten Motivasi Youtube GreatMindIndonesia On Marissa’s Mind dalam Meningkatkan Semangat Hidup Penonton Cantika Najla Thifaliawan; Novie Susanti Suseno; Resty Mustika Pratiwi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.4886

Abstract

This study aims to examine in depth the effectiveness of motivational content On Marissa's Mind on the YouTube channel GreatmindIndonesia in increasing the enthusiasm for life of its viewers. This study uses a qualitative descriptive method with data collection techniques through observation, in-depth interviews, documentation, and literature studies. The informant in this study was an active  viewer of YouTube motivational content, while the expert resource person was a counselor, writer, and psychologist who has competence in the field of mental health. Viewers reported that this show had a positive impact on their mindset and enthusiasm in living life, especially in facing life challenges such as stress due to work, financial problems, and searching for identity. Through qualitative analysis techniques on viewer comments and in-depth interviews, it was found that the style of content delivery that is empathetic and relevant to everyday life is the key to the success of this content in influencing its audience. This content not only functions as a motivational medium, but also as a means of education and self- reflection for individuals who are struggling to improve their quality of life and mental health. With a strong narrative approach and based on real experiences, the content of On Marissa's Mind has been proven to have a significant influence on the enthusiasm for life of its viewers.
Analisis Preferensi Konsumen dan Review Influencer @Fujiiian terhadap Keputusan Pembelian di Social Commerce TikTok Vita Aulia Malik; Novie Susanti Suseno; Resty Mustika Pratiwi
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 4 (2025): November 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i4.5350

Abstract

The development of social commerce, especially on the TikTok platform, has changed the way consumers make purchasing decisions. In addition to being a platform for entertainment, TikTok is a powerful tool for marketing thanks to interactive elements like live broadcasts and the yellow shopping. Many merchants market their products on TikTok. This study aims to analyze how consumer preferences and influencer reviews on the @Fujiiian account influence purchasing decisions on TikTok social commerce. The research method used is quantitative descriptive with data collection techniques through surveys of 40 respondents and statistical analysis using chi-square and attitude measurement scales. The results of the study show that consumer preferences, such as reviews, ratings, and comments, have a significant influence on the level of trust and purchasing decisions. Consumers tend to buy products with positive reviews and high ratings. In addition, influencer reviews play an important role in building product credibility and increasing consumer interaction. Influencers with a large number of followers and high levels of engagement are able to increase product appeal through interesting and informative content. TikTok's social commerce features, such as live broadcasts and direct links to products, also facilitate the purchasing process. This study provides an important contribution to understanding the formation of consumer behavior on social commerce platforms, as well as being a strategic reference for business actors in utilizing influencers and consumer preferences to increase the effectiveness of digital marketing.
Characterization of Child Influencer's Personal Branding: Analysis of The Father's Role in Shaping Abe's Image on The TikTok Account @Abe_Daily Ganthira Nur afrian P; Zikri Fachrul Nurhadi; Novie Susanti Suseno
Sinergi International Journal of Communication Sciences Vol. 4 No. 1 (2026): February 2026
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijcs.v4i1.927

Abstract

This study investigates the growing presence of kid influencers on social media particularly TikTok which signals a shift in how children are represented within the digital landscape. The @abe_daily account, documenting everyday interactions between Abe and his father, is used as the central case. The research aims to identify the personal branding characteristics of the child influencer Abe and to examine the father’s role in constructing this image. Employing a descriptive qualitative design, data were gathered through semi-structured interviews with five informants and two experts in personal branding and child psychology, complemented by social media observation, documentation, and a literature review. Thematic analysis was used to interpret the data. The findings indicate that Abe’s natural disposition, enthusiasm, and spontaneous facial expressions constitute the core elements of his personal branding. The development of this branding corresponds with Montoya’s eight personal branding principles, encapsulated through authenticity, consistency, and emotional resonance. The study concludes that the father’s ethically aware guidance aimed at preventing exploitation while balancing the child’s developmental needs is essential in sustaining Abe’s positive and responsible presence within the digital environment.
Co-Authors Abdullah, Khairul Hafezad Acep Abdul Basit Achmad Mauludin Adinda Lestari Ai Hartini Akbar, Gugun Geusan Aliya Fadilah Amelia Putri Azizah Audiatul Ula Bahar Sudewo Aji Cantika Najla Thifaliawan Desi Qoriah Desvita Cahyani Ingawan Dwirani Fauzi Lestari Elsa Dewiyana Fauzan Abdurazaq Febrina, R. Ismira Firmansyah Firmansyah Ganthira Nur afrian P Gumi Sundari Hanis Syafikoh Hasibuan Hendrawan, Heri Hermina, Tinneke Hidayat Sudaha Hilmi Aulawi Hilmi Aulawi Hilmi Aulawi Ihsan Nurdin Ima Nurbayani Irma Rosmayati Khopiva Sri Yulianti Marti Dewi Ungkari Marti Dewi Ungkari Mira Amelia Mochamad Romdhon Muhammad Alfian Gustira Mulyaningsih Nia Nur Insani Nova Sofia Rachmadania R Tita Rospita S Rafael Gani Barlian Ranti Pujie Lestari Regina Mutia Nur Salsabila Reny Dany Merliyana Resty Mustika Pratiwi Ridian Gusdiana Shofa Nurul Hakim Sintia Anggelina Sistha Drana Sofyan Siti Sarah Isnaeni Syarah Rochmatunisa Syifa Robiath Ulfha Vita Aulia Malik Wahyuningsih Wahyuningsih Yulia Yulistina Zikri Fachrul Nurhadi, Zikri Fachrul