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All Journal An-Nisbah: Jurnal Ekonomi Syariah Daya Saing : Jurnal Ilmu Manajemen AKRUAL: Jurnal Akuntansi Dinamisia: Jurnal Pengabdian Kepada Masyarakat CARADDE: Jurnal Pengabdian Kepada Masyarakat IKRA-ITH EKONOMIKA Jurnal Akuntansi Kompetif Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ilmu Komputer dan Bisnis ARBITRASE: JOURNAL OF ECONOMICS AND ACCOUNTING International Journal of Social Science Kontigensi: Jurnal Ilmiah Manajemen PEKBIS Jurnal Pengabdian Mandiri Jurnal Pengabdian Kompetitif An-Nisbah: Jurnal Ekonomi Syariah
Dwika Lodia Putri
Universitas Lancang Kuning
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Daya Saing : Jurnal Ilmu Manajemen

 1 
PENGARUH BRAND IMAGE TERHADAP KEPUTUSAN MEMILIH BIMBINGAN BELAJAR PADA LEMBAGA PENDIDIKAN GANESHA OPERATION DI PEKANBARU Dwika Lodia Putri; Aznuriyandi Aznuriyandi
Jurnal Daya Saing Vol 5 No 3 (2019)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v5i3.395

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui Pengaruh Brand Image Terhadap Keputusan Memilih Bimbingan Belajar Pada Lembaga Pendidikan Ganesha Operation di Pekanbaru. Penelitian ini dilakukan pada siswa bimbingan belajar Ganesha Operation di Pekanbaru. Metode pengumpulan data dalam penelitian ini adalah menggunakan kuisioner dan filed Research yang terdiri dari observasi dan wawancara. Populasi dalam penelitian ini diambil dari jumlah siswa sebanyak 71 orang responden. Metode analisis data yang digunakan dalam penelitian ini adalah metode regresi linear sederhana yang mentabulasikan data dari kuisioner dengan menggunakan skala likert. Hasil dari penelitian ini bahwa brand image berpengaruh signifikan terhadap keputusan memilih bimbingan belajar pada Ganesha Operation, dengan keputusan pembelian sebesar 89,50% ditentukan oleh variabel brand image sedangkan sisanya sebesar 10,50% ditentukan oleh variabel lain di luar penelitian.
PENGARUH CITRA MEREK, DAN KUALITAS PRODUK TERHADAP MINAT BELI HANDPHONE SAMSUNG Studi Pada Mahasiswa Ekonomi Universitas Lancang Kuning Dwika Lodia Putri; Nurmansyah Nurmansyah; Aznuriyandi Aznuriyandi
Jurnal Daya Saing Vol 7 No 2 (2021)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v7i2.598

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh citra merek, dan kualitas produk terhadap minat beli Handphone Samsung. Penelitian ini dilakukan pada Mahasiswa Ekonomi Universitas Lancang Kuning yang menggunakan Produk Handphone Samsung. Sampel dalam penelitian berjumlah 100 responden. Pengambilan sampel menggunakan convenience sampling, sedangkan pengumpulan data dilakukan dengan menggunakan kuesioner. Analisis Regresi Linear Berganda digunakan untuk menguji pengaruh citra merek, dan kualitas produk terhadap minat beli Handphone Samsung. Hasil penelitian menunjukkan: 1) Citra Merek, dan Kualitas Produk secara simultan berpengaruh signifikan terhadap minat beli handphone Samsung. 2) Citra Merek, dan Kualitas Produk secara parsial berpengaruh signifikan terhadap minat beli handphone Samsung.
DUKUNGAN MANAJEMEN PUNCAK MEMODERASI PENGARUH KAPASITAS STAFF TERHADAP KINERJA ORGANISASI Dwika Lodia Putri; Farwitawati, Reni; Masirun
Jurnal Daya Saing Vol. 11 No. 2 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i2.2148

Abstract

This study examines the effect of staff capacity on the performance of higher education institutions (HEIs) in Riau, with a focus on the moderating role of top management support. In the context of higher education, staff capacity, which includes adequate knowledge, skills, and experience, is expected to improve operational effectiveness, especially in the areas of teaching, research, and services. However, the effect of staff capacity cannot always be realized without adequate support from top management. Therefore, this study uses Resource Dependency Theory (RDT) to examine the role of top management support in moderating the relationship between staff capacity and HEI performance. This study collected data from 382 lecturers at universities in Riau using simple random sampling technique. The results showed that staff capacity has a significant positive influence on HEI performance, with top management support serving as a moderator that strengthens the relationship. The findings indicate the importance of synergy between staff capacity and top management support in improving university performance. This study contributes to the education management literature by providing empirical evidence on the influence of staff capacity and top management support on organizational performance in the higher education sector
BUDAYA PEMBELAJARAN ORGANISASI DAN PROSES PEMBELAJARAN ORGANISASI SERTA PENGARUHNYA TERHADAP KINERJA ORGANISASI DAN KINERJA BERKELANJUTAN DI PERGURUAN TINGGI Arini, Arini; Masirun; Dwika Lodia Putri; Farwitawati, Reni
Jurnal Daya Saing Vol. 11 No. 3 (2025): Jurnal Daya Saing (JDS)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v11i3.2397

Abstract

This study aims to analyze the influence of organizational learning culture on organizational performance and sustainable performance, with the organizational learning process as a mediating variable. A quantitative approach was employed by conducting a survey of lecturers at universities in Riau Province, and the data were analyzed using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). The findings reveal that the organizational learning culture has a significant effect on the organizational learning process, which in turn enhances both organizational performance and sustainable performance. Furthermore, the organizational learning process is proven to mediate the relationship between organizational learning culture and organizational performance. These results support the Natural Resource-Based View (NRBV) theory, which positions organizational learning as a strategic resource that is difficult to imitate and serves as a source of long-term competitive advantage. This study is limited by its sample, which only covered universities in Riau Province, its cross-sectional design, and the restricted scope of variables. Future research is suggested to expand the sample coverage, employ longitudinal designs, and include additional variables such as transformational leadership, innovation, and the adoption of digital technologies. Theoretically, this study contributes to the enrichment of organizational learning literature in higher education, while practically it provides implications for university leaders to foster a learning culture that promotes openness, collaboration, and knowledge management in order to improve academic quality, governance, and organizational sustainability
Co-Authors Adi Rahmat Adi Rahmat Adi Setiawan ALJUFRI Arini Arini Asnuriyandi Asnuriyandi Azhari Azhari Aznuriyandi Aznuriyandi Aznuriyandi Aznuriyandi Aznuriyandi Aznuriyandi Aznuriyandi, Aznuriyandi Aznuryandi Aznuryandi Denok Sunarsi Dini Onasis faizah kamilah, faizah Fithrie, Souvya idel waldelmi idel waldelmi, idel Jeni Wardi Jeni Wardi Librina Tria Putri Librina Tria Putri Masirun Masirun Masirun Muhammad Syaiful Arif Nurmansyah Nurmansyah Nurmansyah Nurmansyah Nurmansyah Nurmansyah Nurmansyah Nurmansyah, Nurmansyah Nurmin Arianto Putri Widi Astuti Rahmawati Rahmawati Reni Farwitawati Reni Farwitawati Reni Farwitawati, Reni Safitri, Annisa Desi Safrul Rajab SYAFRUL RAJAB Tria Putri, Librina Zaharman Zaharman, Zaharman Zulia Khairani