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PENGARUH KEPUASAN PELANGGAN DAN KEPERCAYAAN PELANGGAN TERHADAP LOYALITAS PELANGGAN Febrianto Febrianto; Eti Arini
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 1 (2022): Juli 2022
Publisher : Yayasan Insani Mandiri Santani

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Abstract

Customer loyalty is the loyalty of consumers to a product/service. Several factors that influence customer loyalty are customer satisfaction and customer trust. This study aims to determine the effect of customer satisfaction and customer trust on customer loyalty for drinking water in the KitaRO brand at the Putra Kitaro agent, Manna City, South Bengkulu.            This type of research is quantitative research with a descriptive approach. The population of this study were all customers of KitaRO branded bottled water at the Putra KitaRO agent, Manna City, South Bengkulu. The number of research samples as many as 120 people. Data collection was done by observation and questionnaires. The data analysis technique used multiple linear regression analysis techniques.            The results of data analysis obtained multiple linear regression equations as follows: Y = 2.251 + 0.281 X1 + 0.621 X2. The results of the analysis show that partially customer satisfaction has a positive and significant effect on customer loyalty (tcount = 4.774 and tsig = 0.000) and customer trust has a positive and significant effect on customer loyalty (tcount = 6.793 and tsig = 0.000). Simultaneously there is an effect of customer satisfaction and customer trust on customer loyalty (Fcount = 82,464 and Fsig = 0.000).            It is recommended to Putra KitaRO agents to be able to increase customer loyalty by creating customer satisfaction and high customer trust in drinking water products in the KitaRO brand packaging. Keywords: Loyalty, Satisfaction, Trust
PENGARUH PENGALAMAN KERJA DAN KEMAMPUAN KERJA TERHADAP KINERJA KARYAWAN PADA PT ARTA BOGA CEMERLANG KOTA BENGKULU Eti Arini; Hawin Yeni Roiselina
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 3 No. 1 (2022): Juli 2022
Publisher : Yayasan Insani Mandiri Santani

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Abstract

The purpose of this study was to determine the effect of work experience and work ability on employee performance at PT.Arta Boga Cemerlang, Bengkulu City. This study uses quantitative methods and data collection by means of observation, interviews and questionnaires. The population in this study were all employees of PT. Arta Boga Cemerlang, Bengkulu City, totaling 60 people and sampling using the saturated sampling method. Based on the results of multiple linear regression, the regression equation form Y = 4.522 + 0.370 (X1) + 0.546 (X2). This equation can be explained by the positive influence of each independent variable, namely Work Experience (X1) and Work Ability (X2) on employee performance (Y). And the coefficient of determination of R2 = 0.653 or approximately (65,3%) through hypothesis testing together (simultaneously) and individually (partial) in this study using the t test and f test, Work Experience (X1) and Work Ability ( X2) = 0.000, it means that the value of Fsig <0.05 indicates jointly and has a significant effect.Keywords: Work Experience, Work Ability, Employee Performance
The Effect of Marketing Mix Strategy on Interest in Returning to Tourism Objects Sekunyit Beach, South Bengkulu Regency Julita Netri Vurwanda; Eti Arini
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1311

Abstract

The purpose of this study was to determine the effect of product, price, location, promotion and marketing mix on the intention to return to the Sekunyit Beach tourist attraction, South Bengkulu Regency. This research is a type of quantitative research. The method used in this research is descriptive method. Data collection techniques are observation and questionnaires. Data analysis techniques used descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the effect of product, price, location and promotion on the decision to visit Sekunyit Beach Tourism, the following conclusions can be drawn: There is an influence of product (X1) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0 .05 and tcount > ttable (8.780> 1.66196) thus Ho is accepted and Ha is rejected. There is an effect of price (X2) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (7.714>1.66196). There is an influence of location (X3) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (5.320>1.66196) thus Ho is rejected and Ha is accepted. Likewise, Ho is rejected and Ha is accepted. There is an influence of promotion (X4) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0.05 and t count > t table (7.714> 1.66196). Likewise, Ho is rejected and Ha is accepted. The Fsig value is 0.000 <0.05 and Fcount > Ftable (10.611 > 2.47), so it can be written that together product, price, location and promotion influence the interest in visiting Sekunyit Beach Tourism.
Analysis of The Effect of Marketing Strategy and Digital Marketing on Purchasing Decisions at the Home Industry of Kalamansi Orange’s in The City of Bengkulu Reza Irawan; Eti Arini
Journal of Indonesian Management (JIM) Vol. 3 No. 2 (2023): June
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1312

Abstract

This studi aims to determine analysis of the effect of marketing strategy and digital marketing on purchasing decision at the home industry of kalamansi orange’s in the city of Bengkulu, either partially or simultan. There are several factors that will be discussed in this research, including marketing strategy and Digital Marketing. The object of this research is the consumer of the kalamansi orange’s, which amounts to 70 people. In this research the authors use the method of data collection by means of observation, documentation and distributing questionnaires. Data analysis techniques used in this study, using instrument test, classical assumption test, respondent response analysis, hypothesis testing and determinant coefficient.The results showed that Marketing Strategy has a positive and significant effect on Increasing sales , then the digital marketing shows a positive and significant effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu . So, from the results of the research that has been done, it can be concluded that marketing strategy and digital marketing have a partial or silmutaneous effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu.
The Effect of Rewards and Career Development on Employee Performance at PT. Telkom Bengkulu Branch Dicky Stiawan; Eti Arini
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1288

Abstract

The purpose of this study was to find out whether rewards and career development simultaneously have a significant effect on employee performance at PT. Telkom Bengkulu Branch. This research is a type of quantitative research. Data collection techniques are documentation, observation and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the effect of reward, career development and service quality on the performance of consumer employees at PT. Telkom Bengkulu, it can be concluded that Reward (X1) has a positive and significant effect on the performance of employees (Y) of PT. Telkom Bengkulu means increasing the rewards given by the company to employees, thus increasing employee performance. Career development (X2) has a positive and significant effect on employee performance (Y) PT. Telkom Bengkulu means that the career development provided by the company to employees increases, the employee performance increases. Rewards and career development jointly affect the performance of employees of PT. Telkom Bengkulu.
The Influence of Reward, Punishment, and Work Environment on Work Discipline of Employees of Pt Tunas Dwipa Matra Kepahiang Branch Widia Permata Sari; Eti Arini
Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Vol. 3 No. 1 (2023): Juni
Publisher : Penerbit ADM Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emba.v3i1.1292

Abstract

This study entitled The Effect of Reward, Punishment, and Work Environment on Work Discipline of Employees of PT Tunas Dwipa Matra, Kepahiang Branch. The formulation of the problem in this study is whether the effect of reward, punishment, work environment on employee work discipline at PT Tunas Dwipa Matra Kepahiang branch. The purpose of this study was to determine whether the effect of reward, punishment, and work environment on the work discipline of employees of PT Tunas Dwipa Matra, Kepahiang branch. By using research test data analysis techniques, the results of the data can be concluded that the respondents' perceptions of Rewards (X1), Punishment (X2), Work Environment (X3) and Discipline (Y) with multiple linear regression results obtained the following equation: Y = 5.148 + 0.206 (X1) + 0.425 (X2) + 0.433 (X3) indicates that there is a positive effect between Reward (X1) Punishment (X2) and Work Environment (X3) on Work Discipline (Y). Variables Reward (X1), Punishment (X2) led to the determination of the effect of Discipline (Y) of R2 = 0.603 or approximately (60.3%) through individual (partial) and joint (simultaneous) hypothesis testing in this study using the t and f test, Reward (X1), Punishment (X2) and Work Environment (X3) = 0.000, meaning that the fsign value < 0.05 indicates that together they have a significant effect.
The Effect of Compensation, Work Motivation on Job Satisfaction and Employee Performance at PT. Cremonapratama Total Engineering Bengkulu City Aryo Kadman Amlianto; Eti Arini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 3 (2023): Juli
Publisher : Penerbit ADM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i3.1267

Abstract

This Job satisfaction is an expression of a person's feelings or attitude towards his work, while employee performance is the end result of maximum employee work to achieve company goals and objectives for progress and achieving the company's goals. The research objective is to determine the effect of compensation on job satisfaction and employee performance. This type of research is quantitative research, carried out at PT. Cremonapratama Total Engineering Bengkulu City in March 2023 until completion. Data collection using questionnaires and data analysis using multiple linear regression models, determination analysis and hypothesis testing, with the help of SPSS software. The results showed that compensation has a significant effect on employee job satisfaction. Work motivation has a significant effect on job satisfaction. Compensation and work motivation have a significant effect on employee job satisfaction. Compensation has a significant effect on employee performance. Work motivation has a significant effect on employee performance. Compensation and work motivation have a significant effect on employee performance.
Corporate Governance And Financial Performance (In Manufacturing Companies Listed on the IDX in 2016-2020) Yudi Partama Putra; Meiffa Herfianti; Eti Arini
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 11 No 2 (2023)
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v11i2.3903

Abstract

Penelitian ini bertujuan untuk mengetahui Pengaruh Corporate Governance Terhadap Kinerja Keuangan (Pada Perusahaan Manufaktur Yang Terdaftar di BEI Tahun 2016-2020). Corporate Governace sebagai variabel independen dalam penelitian ini diproksikan oleh dewan komisaris independen, dewan direksi, jumlah rapat dewan, keragaman gender, dan komite audit, sedangkan kinerja keuangan sebagai variabel dependen diukur menggunakan indikator pengukuran ROA. ROE, dan EPS. Populasi dalam penelitian ini seluruh perusahaan manufaktur yang terdaftar di BEI tahun 2016-2020 dan sampel yang digunakan dalam penelitian ini diambil dengan menggunakan metode purposive sampling, yaitu teknik pengambilan sampel dengan mempertimbangkan data kriteria tertentu yang disesuaikan dengan tujuan penelitian. Sampel dalam penelitian ini adalah laporan keuangan dan annual report perusahaan manufaktur mulai dari tahun 2016-2020 terdiri dari 76 perusahaan manufaktur yang memenuhi kriteria, dengan total observasi sebanyak 380. Metode pengumpulan data dengan menggunakan dokumentasi. Analisis data yang digunakan adalah uji statistik deskriptif dan uji hipotesis menggunakan alat regresi data panel. Hasil penelitian ini menunjukkan bahwa secara parsial dewan komisaris independen, jumlah rapat dewan, keragaman gender, komite audit tidak berpengaruh siginifikan terhadap kinerja keuangan baik yang diukur dengan ROA, ROE, dan EPS, sedangkan dewan direksi berpengaruh terhadap kinerja keuangan yang di ukur dengan ROA, ROE, dan EPS, dan secara simultan dewan komisaris, dewan direksi, jumlah rapat dewan, keragaman gender, dan komite audit berpengaruh secara bersama-sama terhadap kinerja keuangan.
PENGARUH PELIMPAHAN WEWENANG TERHADAP EFEKTIFITAS KERJA KARYAWAN HOTEL DI KABUPATEN LEBONG Bill Sandy; Eti Arini
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5067

Abstract

The aims of study were to describe the effectiveness of employee work, the delegation of authority that has been running and to analyze the effect of the delegation of authority with the work effectiveness of the Hotel, Lebong Regency. This research was conducted at the Hotel, Lebong Bengkulu Regency. This research is analytical research with quantitative method using cross sectional approach. The populations were all employees of the Hotel, Lebong Bengkulu Regency as many as 50 people. The analysis method used the results of descriptive analysis, bivariate analysis and simple linear regression. The results showed that the work effectiveness described on all indicators of work effectiveness showed a good category. The delegation of authority that has been running at the Hotel, Lebong Regency, shows a good category. The delegation of authority has a positive and significant effect on the work effectiveness of the Hotel, Lebong Regency. Based on linear regression analysis, the hypothesis which states that the delegation of authority has a significant effect on work effectiveness is accepted. The conclusion of the study is that the delegation of authority affects the effectiveness of employees' work. Keywords: effectiveness, hotel, work, delegation and authority Keywords: effectiveness, hotel, work, delegation and authority
PENGARUH PELATIHAN, KOMPENSASI, DAN DISIPLIN KERJA TERHADAP MOTIVASI KERJA KARYAWAN (Studi Pada Koperasi Berkah Syariah Al-Fida Kota Bengkulu) Vemy Vionika; Eti Arini
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 4 No. 2 (2023): Juli 2023
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v4i2.5084

Abstract

Human Resources have a big role in determining the progress or development of the organization. The higher the quality of the human resources owned by the organization, the better the work motivation generated by HR at work. This study aims: To determine the effect of training, compensation, and work discipline on employees' work motivation Bengkulu) both partially and simultaneously. This type of research is a quantitative approach. The method used in this research is descriptive method. The population in this study were all 31 employees of the Al-Fida Syariah Berkah Cooperative, Bengkulu City. Based on the results of research on the Effect of Training, Compensation, and Work Discipline on Employee Work Motivation (Study on the Al-Fida Berkah Syariah Cooperative, Bengkulu City, the following conclusions can be drawn: 1). The training has a positive effect on the work motivation of the employees of the Alfida Syariah Berkah Cooperative. 2). Compensation has a positive effect on the work motivation of the employees of the Alfida Syariah Berkah Cooperative. 3). Work discipline has a positive effect on the work motivation of employees of the Alfida Syariah Berkah Cooperative. 4). Training, compensation and work discipline together show the effect on employee work motivation at the Alfida Berkah Syariah Cooperative. Keywords: Training, Compensation, Work Discipline and Work Motivation.