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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis BALANCE: Economic, Business, Management and Accounting Journal Journal of Social Science Journal of Management and Bussines (JOMB) Bima Journal : Business, Management and Accounting Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Journal of Social Science Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Eti Arini
Department Of Management And Bussiness, Faculty Of Economic, Universitas Muhammadiyah Bengkulu
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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The Influence Of Location, Product Completeness And Service Quality On Consumer Purchasing Decisions At Shop Enggano, Bengkulu City M. Ferdiansyah; Eti Arini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 4 (2023): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i4.1466

Abstract

To determine the effect of location on purchasing decisions at Enggano Stores and determine the effect of product completeness on purchasing decisions at Enggano Stores. Quantitative research type. Data collection techniques are documentation, observation and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Location has a positive effect on the purchasing decision of the Enggano Department Store in Bengkulu City, thus the better the location, the higher the purchasing decision at the Enggano Department Store in Bengkulu City. The completeness of the product has a positive effect on the purchasing decision of the Enggano Department Store in the City of Bengkulu, thus the higher the completeness of the product, the greater the purchase decision for the Enggano Department Store in the City of Bengkulu. Service quality has a positive effect on p the higher the service quality, the higher the purchasing decision at the Enggano Department Store in Bengkulu City. Location, product completeness and service quality together show an influence on purchasing decisi urchasing decisions at the Enggano Department Store in Bengkulu City, thus ons.    
The Effect of Marketing Mix Strategy on Interest in Returning to Tourism Objects Sekunyit Beach, South Bengkulu Regency Julita Netri Vurwanda; Eti Arini
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1311

Abstract

The purpose of this study was to determine the effect of product, price, location, promotion and marketing mix on the intention to return to the Sekunyit Beach tourist attraction, South Bengkulu Regency. This research is a type of quantitative research. The method used in this research is descriptive method. Data collection techniques are observation and questionnaires. Data analysis techniques used descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the effect of product, price, location and promotion on the decision to visit Sekunyit Beach Tourism, the following conclusions can be drawn: There is an influence of product (X1) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0 .05 and tcount > ttable (8.780> 1.66196) thus Ho is accepted and Ha is rejected. There is an effect of price (X2) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (7.714>1.66196). There is an influence of location (X3) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (5.320>1.66196) thus Ho is rejected and Ha is accepted. Likewise, Ho is rejected and Ha is accepted. There is an influence of promotion (X4) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0.05 and t count > t table (7.714> 1.66196). Likewise, Ho is rejected and Ha is accepted. The Fsig value is 0.000 <0.05 and Fcount > Ftable (10.611 > 2.47), so it can be written that together product, price, location and promotion influence the interest in visiting Sekunyit Beach Tourism.
Analysis of The Effect of Marketing Strategy and Digital Marketing on Purchasing Decisions at the Home Industry of Kalamansi Orange’s in The City of Bengkulu Reza Irawan; Eti Arini
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1312

Abstract

This studi aims to determine analysis of the effect of marketing strategy and digital marketing on purchasing decision at the home industry of kalamansi orange’s in the city of Bengkulu, either partially or simultan. There are several factors that will be discussed in this research, including marketing strategy and Digital Marketing. The object of this research is the consumer of the kalamansi orange’s, which amounts to 70 people. In this research the authors use the method of data collection by means of observation, documentation and distributing questionnaires. Data analysis techniques used in this study, using instrument test, classical assumption test, respondent response analysis, hypothesis testing and determinant coefficient.The results showed that Marketing Strategy has a positive and significant effect on Increasing sales , then the digital marketing shows a positive and significant effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu . So, from the results of the research that has been done, it can be concluded that marketing strategy and digital marketing have a partial or silmutaneous effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu.
The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City Silvia Septiani; Eti Arini
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1626

Abstract

This study aims to determine the influence of Brand Awareness, Content Marketing and Product Innovation on Purchase Decisions for Mixue Ice Cream Products in the West Circle of Bengkulu City for mixue consumers in the West Circle of Bengkulu City. This type of research is a quantitative descriptive type of research, the object of this research is Mixue Consumers in the West Circle of Bengkulu City. The sampling method is an accidental sampling technique. The number of respondents in this study was 100 respondents. The data collection method is using questionnaires. The data analysis technique uses Multiple Linear Regression Analysis Test and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that Brand Awareness has a positive and significant effect on Mixue product purchasing decisions. Content Marketing has a positive and significant influence on Mixue product purchasing decisions. Product Innovation has a positive and significant effect on Mixue product purchasing decisions. This is proven by fcount ≥ ftable (121,608 ≥ 2.70) with a significance of 0.000 ≤ 0.050. The coefficient of determination (R Square) is 0.755. This shows that the influence of the Brand Awareness (X1), Content Markting (X2) and Product Innovation (X3) variables on the Purchasing Decision Variable (Y) is 0.755 or 75.5% for west ring mixue consumers while 0.245 or 24.5% is determined by other factors which were not included in this study.
Co-Authors Ade Heriansya Adi Sismanto Aryo Kadman Amlianto Ayu Partiwi Ayu Puspita Sari Bill Sandy Budi Astuti Dicky Stiawan Elpi Widiya Ningsih Elsen Forezca Ervina Dwi Yuliani Febrianto Febrianto Hawin Yeni Roiselina Herfianti, Meiffa Hernadianto, Hernadianto Hesti Novfita Sari Jem Jemmy Saputra Julita Netri Vurwanda Khairul Bahrun Liza Febriani M. Ferdiansyah Marliza Ade Fitri Meilaty Finthariasari Melinda Ramadani Mr Islamuddin Nio Firdaus Onsardi, Onsardi Rahma Putri Susianti Ratna Wili Ratnawili Reni Indriani Reza Irawan Rina Yuniarti, Rina Ririn Harini Silvia Septiani Sulfitriah Sulfitriah Sumarlan, Ahmad Vemy Vionika Vina Sahnia Fitri Widia Permata Sari Yudi Partama Putra Yudi Pratama Putra