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All Journal EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis BALANCE: Economic, Business, Management and Accounting Journal Journal of Social Science Journal of Management and Bussines (JOMB) Bima Journal : Business, Management and Accounting Journal JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Jurnal Akuntansi, Manajemen Dan Ekonomi Islam (JAM-EKIS) Jurnal Akuntansi, Keuangan dan Teknologi Informasi Akuntansi JIMAKUKERTA Jurnal Entrepreneur dan Manajemen Sains Journal of Social Science Jurnal Ekonomi, Manajemen, Bisnis dan Akuntansi Review Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Journal of Indonesian Management
Eti Arini
Department Of Management And Bussiness, Faculty Of Economic, Universitas Muhammadiyah Bengkulu
Religion Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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The Influence Of Location, Product Completeness And Service Quality On Consumer Purchasing Decisions At Shop Enggano, Bengkulu City M. Ferdiansyah; Eti Arini
Jurnal Ekonomi, Manajemen, Akuntansi dan Keuangan Vol. 4 No. 4 (2023): Oktober
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/emak.v4i4.1466

Abstract

To determine the effect of location on purchasing decisions at Enggano Stores and determine the effect of product completeness on purchasing decisions at Enggano Stores. Quantitative research type. Data collection techniques are documentation, observation and questionnaires. Data analysis techniques using descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Location has a positive effect on the purchasing decision of the Enggano Department Store in Bengkulu City, thus the better the location, the higher the purchasing decision at the Enggano Department Store in Bengkulu City. The completeness of the product has a positive effect on the purchasing decision of the Enggano Department Store in the City of Bengkulu, thus the higher the completeness of the product, the greater the purchase decision for the Enggano Department Store in the City of Bengkulu. Service quality has a positive effect on p the higher the service quality, the higher the purchasing decision at the Enggano Department Store in Bengkulu City. Location, product completeness and service quality together show an influence on purchasing decisi urchasing decisions at the Enggano Department Store in Bengkulu City, thus ons.    
The Effect of Marketing Mix Strategy on Interest in Returning to Tourism Objects Sekunyit Beach, South Bengkulu Regency Julita Netri Vurwanda; Eti Arini
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1311

Abstract

The purpose of this study was to determine the effect of product, price, location, promotion and marketing mix on the intention to return to the Sekunyit Beach tourist attraction, South Bengkulu Regency. This research is a type of quantitative research. The method used in this research is descriptive method. Data collection techniques are observation and questionnaires. Data analysis techniques used descriptive analysis, multiple regression analysis, coefficient of determination (R2) and hypothesis testing. Based on the results of research on the effect of product, price, location and promotion on the decision to visit Sekunyit Beach Tourism, the following conclusions can be drawn: There is an influence of product (X1) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0 .05 and tcount > ttable (8.780> 1.66196) thus Ho is accepted and Ha is rejected. There is an effect of price (X2) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (7.714>1.66196). There is an influence of location (X3) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.000 <0.05 and tcount > ttable (5.320>1.66196) thus Ho is rejected and Ha is accepted. Likewise, Ho is rejected and Ha is accepted. There is an influence of promotion (X4) on interest in visiting (Y) Sekunyit Beach Tourism with a significance value of 0.001 <0.05 and t count > t table (7.714> 1.66196). Likewise, Ho is rejected and Ha is accepted. The Fsig value is 0.000 <0.05 and Fcount > Ftable (10.611 > 2.47), so it can be written that together product, price, location and promotion influence the interest in visiting Sekunyit Beach Tourism.
Analysis of The Effect of Marketing Strategy and Digital Marketing on Purchasing Decisions at the Home Industry of Kalamansi Orange’s in The City of Bengkulu Reza Irawan; Eti Arini
Journal of Indonesian Management Vol. 3 No. 2 (2023): June
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v3i2.1312

Abstract

This studi aims to determine analysis of the effect of marketing strategy and digital marketing on purchasing decision at the home industry of kalamansi orange’s in the city of Bengkulu, either partially or simultan. There are several factors that will be discussed in this research, including marketing strategy and Digital Marketing. The object of this research is the consumer of the kalamansi orange’s, which amounts to 70 people. In this research the authors use the method of data collection by means of observation, documentation and distributing questionnaires. Data analysis techniques used in this study, using instrument test, classical assumption test, respondent response analysis, hypothesis testing and determinant coefficient.The results showed that Marketing Strategy has a positive and significant effect on Increasing sales , then the digital marketing shows a positive and significant effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu . So, from the results of the research that has been done, it can be concluded that marketing strategy and digital marketing have a partial or silmutaneous effect on increasing sales at the home industry of kalamansi orange’s in the city of Bengkulu.
The Influence Of Brand Awareness, Content Marketing, And Product Innovation On Purchase Decisions For Mixue Ice Cream Products In The West Circle Of Bengkulu City Silvia Septiani; Eti Arini
Journal of Indonesian Management Vol. 4 No. 1 (2024): March
Publisher : Penerbit Jurnal Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53697/jim.v4i1.1626

Abstract

This study aims to determine the influence of Brand Awareness, Content Marketing and Product Innovation on Purchase Decisions for Mixue Ice Cream Products in the West Circle of Bengkulu City for mixue consumers in the West Circle of Bengkulu City. This type of research is a quantitative descriptive type of research, the object of this research is Mixue Consumers in the West Circle of Bengkulu City. The sampling method is an accidental sampling technique. The number of respondents in this study was 100 respondents. The data collection method is using questionnaires. The data analysis technique uses Multiple Linear Regression Analysis Test and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that Brand Awareness has a positive and significant effect on Mixue product purchasing decisions. Content Marketing has a positive and significant influence on Mixue product purchasing decisions. Product Innovation has a positive and significant effect on Mixue product purchasing decisions. This is proven by fcount ≥ ftable (121,608 ≥ 2.70) with a significance of 0.000 ≤ 0.050. The coefficient of determination (R Square) is 0.755. This shows that the influence of the Brand Awareness (X1), Content Markting (X2) and Product Innovation (X3) variables on the Purchasing Decision Variable (Y) is 0.755 or 75.5% for west ring mixue consumers while 0.245 or 24.5% is determined by other factors which were not included in this study.
PENGARUH LIVE STREAMING DAN FEAR OF MISSING OUT TERHADAP KEPUTUSAN PEMBELIAN Siti Rahma Nurhafizah; Eti Arini
JURNAL MANAJEMEN MODAL INSANI DAN BISNIS (JMMIB) Vol. 7 No. 1 (2026): Juli
Publisher : Yayasan Insani Mandiri Santani

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of Live Streaming and Fear of Missing Out (FoMO) on the purchase decisions of Generation Z TikTok Shop users among students at Muhammadiyah University of Bengkulu. This research employs a quantitative method with a survey approach. Data were collected through questionnaires distributed to 301 respondents. The data analysis technique used is multiple linear regression analysis with the assistance of SPSS software. The results of this study indicate that Live Streaming has a positive and significant effect on the purchase decisions of student TikTok Shop users at Muhammadiyah University of Bengkulu. Fear of Missing Out (FoMO) also has a positive and significant effect on purchase decisions. The higher the attractiveness, trust, and expertise in live streaming, as well as the higher the level of FoMO experienced, the greater the tendency of students to make purchase decisions. Simultaneously, Live Streaming and Fear of Missing Out (FoMO) have a positive and significant effect on purchase decisions. Therefore, improving the quality of live streaming and leveraging the FoMO phenomenon can enhance students' purchase decisions. Keywords: live streaming, fear of missing out (FoMO), purchase decision.
PENGEMBANGAN SUMBER DAYA MANUSIA DAN EFIKASI DIRI PENGARUHNYA TERHADAP KINERJA PEGAWAI DENGAN KEPUASAAN KERJA SEBAGAI VARIABLE INTERVENING Aza Kamella Gusmenta; Eti Arini
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 2 (2026): Juli
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the Effect of Human Resource Development and Self-Efficacy on Employee Performance with Job Satisfaction as an Intervening Variable (Case Study of the Public Works and Spatial Planning Agency of Mukomuko Regency). This study uses a quantitative approach. The total number of employees of the Public Works and Spatial Planning Agency of Mukomuko Regency is 91 people and all of them are used as samples in this study. There are several tests used in this study, namely Instrument Test (Validity Test and Reliability Test), Classical Assumption Test (Normality, Multicollinearity Test and Heteroscedasticity Test) and using Multiple Regression Analysis, Regression Equation Analysis and Determination Coefficient Analysis (R2) as well as using Hypothesis Test (Perial t-Test and Simultaneous F-Test). The results of this study indicate that Human Resource Development and Self-Efficacy have a significant effect on the Performance of Employees at the Mukomuko Regency Public Works Department, both directly and through Job Satisfaction as an intervening variable. Appropriate HR development improves competence and job satisfaction, while high self-efficacy strengthens employee confidence and work motivation. Job satisfaction has been shown to be an important link that strengthens the influence of both variables on performance, so that the overall findings emphasize the importance of increasing employee capacity, self-confidence, and work well-being to achieve optimal performance. Keywords: Self-Efficacy, Employee, Performance and Job Satisfaction
ANALISIS PERSEPSI KONSUMEN TERHADAP KUALITAS PENDAP DI USAHA PENDAP & PALAI CIK SUR KOTA BENGKULU Elsi Munalisa; Eti Arini
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9409

Abstract

This study aims to analyze consumer perceptions of the product quality of Pendap at Usaha Pendap & Palai Cik Sur in Bengkulu City, identify the quality aspects that most influence consumer evaluations, and understand their relationship with purchase intention and loyalty. The research employs a qualitative method with a case study approach. Primary data were obtained through observation, in-depth interviews with 10 consumers and the business owner, as well as documentation. Data analysis was conducted using thematic analysis techniques to identify patterns in consumer perceptions. The results show that, in general, consumers have a positive perception of Pendap quality, particularly in terms of taste, texture, and cleanliness, which are considered distinctive, authentic, and consistent. However, there are critical notes regarding packaging and presentation aspects, which some consumers perceive as still simple, less informative, and less visually appealing. These findings align with consumer perception theory, which includes cognitive, affective, and conative dimensions, and emphasize the importance of packaging innovation and enhancing visual appeal without eliminating the product’s traditional values. This research is expected to contribute theoretically to the study of traditional culinary marketing and provide practical insights for MSME actors to improve competitiveness through product quality enhancement, particularly in visual and packaging aspects. Keywords: consumer perception, product quality, pendap, traditional food, Bengkulu
PENGARUH KOMPENSASI DAN MOTIVASI TERHADAP KINERJA Annah Fitri Yani; Eti Arini
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9419

Abstract

This study aims to determine the "Effect of Compensation and Motivation on Employee Performance (Case Study at PT. Enseval Putera Megatrading Bengkulu", both partially and simultaneously. The type of research used is quantitative research. The population in this study amounted to 55 people, using the total side technique, which means that all populations are used as research samples. Based on the t test (Partial) on the Compensation variable, it is known that the calculated t value is > t table (12.387 > 1.675) with a probability of t sig 0.000 < 0.05. On the Motivation variable, it is known that the calculated t value is > t table (15.636 > 1.675) with a probability of t sig 0.000 < 0.05. So it can be concluded that both X variables, namely Compensation and Motivation, partially influence employee performance. Based on the results of the f test, it is known that the calculated f value > f table (129,375 > 2.78) with a probability of f sig 0.000 < 0.05, which indicates that Ho is rejected and Ha is accepted, meaning that Compensation and Motivation together (simultaneously) have a positive effect on the performance variable. The R square value obtained is 83.3%, which means it has a strong influence. This figure shows that employee performance can be explained by Compensation and Motivation by 83.3%. The remaining 16.7% is influenced by other factors that are not examined or explained in this study. Keywords: Compensation, Motivation and Employee Performance
PENGARUH TOXIC LEADERSHIP, JOB STRESSDAN PERCEIVED ORGANIZATIONALSUPPORT TERHADAP TURNOVER INTENTION PADA KARYAWAN DI PT. KELAPA SAWIT GSB EMPAT LAWANG Eti Arini; Kurniawan Agusman
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9785

Abstract

This study aims to analyze the influence of toxic leadership, job stress, and perceived organizational support on turnover intention in case study employees at PT galempa Sejahtera Bersama Simpang Perigi Empat Lawang Branch. This research uses quantitative methods with a survey approach, where data is obtained through questionnaires distributed to 60 respondents. The results of this study confirm that psychological, social and support factors have a significant influence on individual exit intentions. This underscores the importance of positive leaders and a healthy work environment as well as support from the company in maintaining employee engagement. Therefore, organizations need to implement policies to improve leadership quality, effectively manage work stress, and increase the level of support perceived by employees to lower high exit intentions. A decrease in exit intention can be achieved through improving a healthy and supportive work environment. Keywords: Toxic Leadership, Job Stress, Perceived Organizational Support, Turnover Intention
PENGARUH WORK LIFE BALANCE DAN GAYA KEPEMIMPINAN DEMOKRATIS TERHADAP KINERJA PEGAWAI DAMKAR BENGKULU SELATAN Ferdy Ardison; Eti Arini
Jurnal Entrepreneur dan Manajemen Sains (JEMS) Vol. 7 No. 1 (2026): Januari
Publisher : UM. Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jems.v7i1.9786

Abstract

Performance is a very important part in achieving company goals. Employee performance is influenced by many factors including work life balance and leadership style. The purpose of this study was to determine the effect of work life balance and leadership style democratic on employee performance in the South Bengkulu Fire Department.  This research was conducted at the South Bengkulu Fire Department. The type of research used in this study was quantitative descriptive. The sample in this study was 77 people with the sampling technique in this study was total sampling. Data collection techniques were observation, questionnaires and documentation. The data analysis technique used in this study was quantitative descriptive.  The results showed that work life balance had a significant effect on employee performance in the South Bengkulu Fire Department with a calculated t value> t table (2.582> 1.66600) and (sig a = 0.012 <0.050). Leadership style had a significant effect on employee performance with a calculated t value> t table (3.368> 1.66600) and (sig a = 0.001 <0.050). The results of the F test show that the F count value is 44.376 > 3.12 with a significance value of 0.000 < 0.050, which means that there is a significant simultaneous influence of the work life balance and leadership style democratic variables on employee performance in the Bengkulu Selatan Fire Department environment. The R Square value is 0.545, this means that the rise and fall of the dependent variable, namely employee performance, is influenced by the independent variables, namely work life balance and leadership style by 54.5%, while the remaining 45.5% is influenced by other variables. Keywords: Work Life Balance and Leadership Style Democratic, Performance
Co-Authors Ade Heriansya Adi Sismanto Annah Fitri Yani Aryo Kadman Amlianto Ayu Partiwi Ayu Puspita Sari Aza Kamella Gusmenta Bill Sandy Budi Astuti Dicky Stiawan Elpi Widiya Ningsih Elsen Forezca Elsi Munalisa Ervina Dwi Yuliani Febrianto Febrianto Ferdy Ardison Hawin Yeni Roiselina Herfianti, Meiffa Hernadianto, Hernadianto Hesti Novfita Sari Jem Jemmy Saputra Julita Netri Vurwanda Khairul Bahrun Kurniawan Agusman Liza Febriani M. Ferdiansyah Marliza Ade Fitri Meilaty Finthariasari Melinda Ramadani Mr Islamuddin Nio Firdaus Onsardi, Onsardi Rahma Putri Susianti Ratna Wili Ratnawili Reni Indriani Reza Irawan Rina Yuniarti, Rina Ririn Harini Silvia Septiani Siti Rahma Nurhafizah Sulfitriah Sulfitriah Sumarlan, Ahmad Vemy Vionika Vina Sahnia Fitri Widia Permata Sari Yudi Partama Putra Yudi Pratama Putra