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All Journal Niagawan JURNAL MANAJEMEN MOTIVASI BULETIN AL-RIBAATH Pelita Masyarakat Global Science Society
Rahmi Meutia
Universitas Samudra
Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Physics Public Health Social Sciences Other

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Strategi Peningkatan Volume Penjualan Melalui Bauran Pemasaran Pada Langsa Town Square Rahmi Meutia; Syardiansah Syardiansah
JURNAL MANAJEMEN MOTIVASI Vol 17, No 1 (2021): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/jmm.v17i1.2649

Abstract

Penelitian ini bertujuan untuk mengetahui strategi peningkatan volume penjualan melalui bauran pemasaran pada Langsa Town Square (Latos). Hasil penelitian menunjukkan bahwa produk-produk yang dijual di Latos belum beragam sebagaian besar pakaian wanita dan anak-anak, harga yang ditawarkan relatif sama untuk produk yang sama, lokasi Latos sangat strategi terletak di pusat kota Langsa, promosi penjualan belum maksimal dilakukan oleh Latos terhadap kegiatan penjualan produk-produknya, proses jual beli berlangsung secara tatap muka langsung di Latos, karyawan yang bekerja merupakan pekerja yang khusus menjual pakaian sesuai produk yang dijual, untuk penataan toko tidak jauh berbeda antara toko yang satu dengan yang lainnya. Strategi yang diharapkan dapat meningkatkan volumen penjualan adalah produk yang ditawarkan lebih beragam dengan harga yang lebih murah serta melakukan promosi yang lebih gencar untuk menarik minat pembeli. Proses jual belipun sebaiknya dapat juga dilakukan secara online dengan memanfaatkan karyawan yang terampil dan menampilkan keunikan tersendiri dari toko yang menjual produknya
Pelatihan Pengembangan Tanaman Obat Keluarga Melalui Peran Serta Masyarakat Di Kampung Seuriget Kecamatan Langsa Barat Syardiansah Syardiansah; Ayu Artlinta; Suri Amilia; Rahmi Meutia
Pelita Masyarakat Vol 2, No 2 (2021): Pelita Masyarakat, Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v2i1.3799

Abstract

The purpose of training the development of family medicinal plants through the participation of the community in Kampung Seuriget, Langsa Barat Subdistrict is to increase the interest of the community to be able to utilize vacant land around the house or yard so as to produce better use value for daily use from the value of family medicinal plants. economical. This training activity involved villagers as suspicious as especially housewives. The implementation of this training involved partners, namely the Seuriget Health Center in West Langsa District. The training method uses the apprenticeship method (direct guidance and work). The family medicinal plant development training was carried out from 7 February 2017 to 10 April 2017 with details of the activities including: making land for cultivation, plant nurseries and planting medicinal plants. The results obtained by the training participants were that they had begun to be able to prepare the land for the crops in the house and to grow crops according to the type of medicinal plants they were interested in. Furthermore, it is expected that the results of this family medicinal plant can be further processed to be able to become food ingredients or other types of processed products of economic value, not just limited to drugs.
Standarisasi Produk dan Penetapan Strategi Pemasaran Gula Semut Sebagai Upaya Peningkatan Daya Saing Produk di Desa Afrah Junita; Rahmi Meutia; Puti Andiny; Puji Wahyuningsih
Jurnal Buletin Al-Ribaath Vol 19, No 1 (2022): Buletin Al-Ribaath
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29406/br.v19i1.3552

Abstract

Tujuan Pengabdian untuk menciptakan standarisasi diversifikasi produk gula aren menjadi gula semut dengan memanfaatkan teknologi berupa mesin kristalisasi gula semut. Penggunaan teknologi dimaksudkan untuk meningkatkan produksi olahan gula semut yang berstandarisasi, sekaligus melakukan perubahan strategi pemasaran terhadap produk gula semut yang dihasilkan. Metode pelaksanaan kegiatan ini dilakukan dengan cara penyuluhan mengenai pentingnya standarisasi produk untuk meningkatkan daya saing. Memfasilitasi proses perizinan usaha dari Dinas Kesehatan, dan pendampingan langsung terhadap mitra usaha. Hasil dari pengabdian ini, mitra dapat merasakan kemudahan dalam melakukan proses produksi sehingga terjadi peningkatan kapasitas produksi gula semut. Sementara pendampingan yang dilakukan menujukkan hasil mitra dapat mengoperasikan mesin kristalisasi gula aren menjadi gula semut sehngga dapat menghasilkan gula semut sebanyak 20 kg dari 30 liter gula aren cair. Disamping itu, mitra memiliki nilai tambah dari kemasan dan merk yang sudah dibuatkan sehingga produk gula semut memiliki citra merk yang mudah dikenal di pasaran.
IMPROVING DIGITAL ACCOUNTING QUALITY BY USING ACCOUNTING DIGITAL APPLICATION IN GAMPONG SUKAJADI KEBUN IRENG LANGSA LAMA DISTRICT LANGSA CITY Rahmi Meutia; Maulana Rahman; Iqlima Azhar; Asnidar
Global Science Society Vol 3 No 2 (2021): Global Science Society (GSS) Jurnal Ilmiah Pengabdian Kepada Masyarakat
Publisher : LPPM dan PM Universitas Samudra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33059/gss.v3i2.3932

Abstract

Langsa City has 3,579 Micro, Small & Medium Enterprises (MSMEs) which are divided into 5 sub-districts in Langsa City. Of course our daily sights and activities cannot be separated from various services and goods created by MSME actors. GampongSukajadiKebunIreng is one of the areas where various MSMEsbusinesses take place. Business actors say that there is still a lack of a touch of technology in running their business, especially in sales transactions record that manually done, even they do not record sales transactions because they do not know how, and do not understand the importance of recording transactions.Some business actors think it is enough to calculate by themselves and just remember how much money issued for capital, sales created, and profit earned. Based on these problems, the service team wants to help introduce digital bookkeeping.The implementation method is in the form of counseling and socialization the importance of accounting, conduct digital accountingtraining and direct assistance. By having thesesactivities we hope participants will understand the importance of accounting and be able to do digital accounting. The goals are they can know sales cash flow, havemonthly transactions record, know sales record and several other benefits obtained for increasing their business, help family’s economic and in general will support of GampongSukajadiKebunIreng’s economic.
Pelatihan Pengembangan Tanaman Obat Keluarga Melalui Peran Serta Masyarakat Di Kampung Seuriget Kecamatan Langsa Barat Syardiansah Syardiansah; Ayu Artlinta; Suri Amilia; Rahmi Meutia
Pelita Masyarakat Vol. 2 No. 2 (2021): Pelita Masyarakat, Maret
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/pelitamasyarakat.v2i2.3799

Abstract

The purpose of training the development of family medicinal plants through the participation of the community in Kampung Seuriget, Langsa Barat Subdistrict is to increase the interest of the community to be able to utilize vacant land around the house or yard so as to produce better use value for daily use from the value of family medicinal plants. economical. This training activity involved villagers as suspicious as especially housewives. The implementation of this training involved partners, namely the Seuriget Health Center in West Langsa District. The training method uses the apprenticeship method (direct guidance and work). The family medicinal plant development training was carried out from 7 February 2017 to 10 April 2017 with details of the activities including: making land for cultivation, plant nurseries and planting medicinal plants. The results obtained by the training participants were that they had begun to be able to prepare the land for the crops in the house and to grow crops according to the type of medicinal plants they were interested in. Furthermore, it is expected that the results of this family medicinal plant can be further processed to be able to become food ingredients or other types of processed products of economic value, not just limited to drugs.
PENGARUH PROMOSI, HARGA, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP KEPUTUSAN PEMBELIAN SKINCARE OLEH PRIA DI KOTA LANGSA Maulana Rahman; Rahmi Meutia; Varika Eka
Niagawan Vol 12, No 3 (2023): NIAGAWAN VOL 12 NO 3 November 2023
Publisher : Fakultas Ekonomi Universitas Negeri Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24114/niaga.v12i3.48771

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Promosi, Harga, Kualitas  Produk, dan Gaya Hidup terhadap Keputusan Pembelian Skincare oleh pria di  Kota Langsa. Populasi dalam penelitian ini adalah masyarakat umum pria di  Kota Langsa yang sudah menggunakan skincare. Teknik penentuan sampel pada  penelitian ini menggunakan teknik non probability sampling dengan metode purposive sampling dengan kriteria sudah menggunakan produk skincare pria yang berusia antara 17 – 35 tahun. Penelitian ini menggunakan metode analisis dasar menggunakan regresi linier  berganda, uji t, uji F dan uji koefisien determinasi (Adjusted R2). Hasil uji validitas pada kuesioner variable promosi, harga, kualitas produk dan gaya hidup kesemuanya dinyatakan valid. Hasil reabilitas dapat disimpulkan bahwa  seluruh variabel yang digunakan dalam penelitian ini dinyatakan reliabel. Hasil penelitian  ini menunjukkan bahwa hasil uji t menunjukkan bahwa variabel promosi (X1), harga (X2) , kualitas  produk (X3), dan gaya hidup (X4) secara parsial berpengaruh signifikan terhadap keputusan  pembelian skincare oleh pria di Kota Langsa. Hasil uji F menunjukkan bahwa promosi (X1), harga (X2), kualitas produk (X3),  dan gaya hidup (X4) secara simultan berpengaruh signifikan terhadap  keputusan pembelian skincare oleh pria di Kota Langsa.
Co-Authors Afrah Junita Asnidar Asnidar Ayu Artlinta Iqlima Azhar Maulana Rahman Puti Andiny Suri Amilia Syardiansah, Syardiansah Varika Eka Wahyuningsih, Puji