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All Journal Media Trend: Berkala Kajian Ekonomi dan Studi Pembangunan Journal on Education Gorontalo Development Review Jurnal Mantik JURNAL EKSBIS Ecces: Economics, Social, and Development Studies Prosiding Seminar Nasional Multidisiplin International Journal of Economics Development Research (IJEDR) Jurnal E-Bis: Ekonomi Bisnis Jurnal EK dan BI EKONOMI, KEUANGAN, INVESTASI DAN SYARIAH (EKUITAS) Community Development Journal: Jurnal Pengabdian Masyarakat TIN: TERAPAN INFORMATIKA NUSANTARA Jurnal Scientia Elastisitas Jurnal Ekonomi Pembangunan Jurnal Ekonomi Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Jurnal Ekonomi Manajemen dan Sosial (JEMeS) PERADABAN JOURNAL of ECONOMIC and BUSINESS RESLAJ: Religion Education Social Laa Roiba Journal Journal of Innovative and Creativity Jurnal Terobosan Peduli Masyarakat (TIRAKAT) IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita
Adianita, Happy
Ekonomi Pembangunan, Universitas Bojonegoro
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Journal : Jurnal Scientia

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ANALYSYS OF PRODUCTION QUALITY, CAPITAL AND LABOR ON THE PRODUCTION OF FLOOR MATTRESSES IN BAURENO DISTRICT BOJONEGORO REGENCY Happy Adianita; Azhari; Dados Susilowati
Jurnal Scientia Vol. 11 No. 01 (2022): Education, Sosial science and Planning technique, August
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (294.962 KB) | DOI: 10.35337/scientia.Vol11.pp438-445

Abstract

This study aims to determine the effect of production quality, capital and labor on the production of floor mattresses in Baureno District, Bojonegoro Regency. This type of research is quantitative using quantitative descriptive associative research methods, for technical data analysis using multiple linear regression, partial correlation analysis, simultaneous, and determinant coefficient (R2). The population in this study were entrepreneurs and workers in Gunungsari Village, 80 respondents were taken as samples using the solvin formula. Collecting data using a questionnaire. From the research that has been carried out, it shows that the variables of production quality, capital, and labor partially have a significant effect on the production of floor mattresses, as evidenced by the results of partial testing that the results of the X1 variable are 0.541 > 0.05, the X2 variable is 0.876 > 0.05, and the variable X2 is 0.876 > 0.05. X3 0.616 > 0.05 means that the independent variable partially has a significant effect. The variables of the quality of raw materials, capital, and labor simultaneously have a significant effect on the production of floor mattresses with simultaneous test results where a value of 0.078 > 0.05 simultaneously has a significant effect on independent variables. And from the research, the coefficient of determination was 62.7%.
The influence of location, product innovation, customer relationship marketing (CRM) and competitiveness on increasing sales mediated by purchasing decisions CV. Martina Taste Bakery Yunni Rusmawati DJ; Happy Adianita; Nur Mustika Sari; Sabilar Rosyad; Emalia Nova Sustyorini
Jurnal Scientia Vol. 13 No. 01 (2024): Education, Sosial science and Planning technique, 2024
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the direct effect of location, product innovation, customer relationship marketing, and competitiveness on increased sales mediated by purchasing decisions cv. martina bakery flavour. This type of research is a quantitative approach with a sample of 144 respondents using a survey method by distributing questionnaires as a data collection method. The method used to analyze is SEM with Smart PLS version 3.0. the test used is the auter model test, inner mode test, and mediation. The results of this study indicate that location variables (X1), product innovation (X2), customer relationship marketing (X3), have a positive and significant effect on increasing sales (Y). Meanwhile, competitiveness (X4) has a negative and significant effect on increasing sales. It can also be concluded that location variables (X1), product innovation (X2), customer relationship marketing (X3), and competitiveness (X4) have a positive and significant impact on purchasing decisions (Z). The relationship between the increase in sales variable (Y) has an effect. positive and significant to customer satisfaction (Z). In the mediation test the location variable (X1) product innovation (X2) customer relationship marketing (X3) to increased sales is mediated by the purchase decision is said to be partial mediation. Variable (X2) and. Competitiveness variable (X4) to increased sales mediated by purchasing decisions is said to be Full Mediation.
Co-Authors Adiseputra, R. Yudhistira Ahmed, Ishfaq Anggapratama , Reza Anggraeni, Anggun Nur Anitasari, Hening Anshar Daud Arifhan Ady Dj Azhari Azhari Azhari, Azhari Budi Laksono, Arya Dados Susilowati DARSAN Dedi Marahendra, Wawan Edy Suhartono El Zikri Diaz Nur Widarta, Habibburrahman Emalia Nova Sustyorini Endang Endang, Endang Handayati, Ratna Handoko Wijoyo Hartiningsih Astuti Isna, Aulida Karisma, Devia Anindita Putri Moh. Saiful Anam Mugito, Mugito Nur Mustika Sari Nurcholidah, Lilik Oktaviana Arsita Pramesty, Sherlinda Ardyana Pristiwantiyasih Pristiwantiyasih R. Yudhistira Adi Seputra S.E., M.M. Retno Muslinawati Sabilar Rosyad Sari, Firanda Puspita SRI RAHAYU Suhartono, Edy Sulaeman, Moh. Muklis Sulistyowati, Rina Sumardi Trifandha, Siskha Vika Rahmaningtyas Yohanes Jibrail Mado Yudhistira Adisputra, R. Yunni Rusmawati DJ