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Ade Firmansyah
Universitas Sumatera Utara (USU)
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Kepemimpinan dalam Aspek Ilmu Ontologi Rahmattulah, Rahmattulah; Firmansyah, Ade; Misnawati, Misnawati; Listriasdy, Listriasdy; Fitriyani, Fitriyani; Effendi, Darwin; Djunaidi, Djunaidi
Jurnal Pendidikan Tambusai Vol. 9 No. 2 (2025): Agustus
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai, Riau, Indonesia

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Abstract

Penelitian ini membahas pentingnya kepemimpinan dalam berbagai aspek kehidupan, khususnya dari perspektif ontologi. Permasalahan utama adalah kurangnya pemahaman umum mengenai konsep kepemimpinan dan hubungannya dengan hakikat keberadaan manusia. Tujuan penelitian ini adalah untuk menguraikan peran ontologi dalam menjelaskan esensi kepemimpinan dan kontribusinya terhadap pencapaian tujuan organisasi. Metode yang digunakan adalah studi kepustakaan kualitatif, dengan mengumpulkan dan menganalisis data dari berbagai sumber literatur seperti buku, jurnal, dan karya tulis. Hasil penelitian menunjukkan bahwa ontologi memberikan dasar pengembangan pengetahuan yang luas, membantu menjelaskan sifat dan eksistensi entitas, serta mengkaji hubungan antar entitas. Kesimpulannya, ontologi sangat berperan dalam memahami hakikat pemimpin dan kepemimpinannya, sehingga dapat mendukung efektivitas dan keberlanjutan organisasi.
Analisis Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Pada UMKM Akar Kelapa Mpok Nini Oleh-oleh Khas Betawi Di Bekasi Handayani, Dewi; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol 5, No 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4975

Abstract

This study aims to analyse marketing strategies to increase sales volume at MSMEs of coconut roots Mpok Nini typical Betawi souvenirs located at Damri Bus Terminal in Bekasi. This research used a descriptive qualitative approach. Data collection techniques used are interviews, observation and documentation methods. Determination of informants based on owners and employees of MSMEs of coconut root Mpok Nini typical Betawi souvenirs, buyers of coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and determination of academic lecturer informants selected based on Business Administration courses at the STIAMI Institute of Social and Management Sciences. The informants selected were 2 people from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, 2 buyers from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and 1 academic lecturer informant Interview questions based on the marketing mix of the 4P marketing strategy, namely Product, Price, Place, Promotion. Based on these dimensions, there is each indicator to be used as a question in the interview. The 4P marketing strategy has been implemented by MSMEs of coconut root Mpok Nini typical Betawi souvenirs, product by maintaining excellence, price with affordable selling prices, place available in marketplaces and offline stores, and promotion carried out through marketplace advertisements. Obstacles in implementing marketing strategies are the emergences of competitors selling the same products and similar packaging.
Pengaruh Harga Dan Inflasi Terhadap Ekspor Pada Produk Kopi Ke Amerika Serikat Afriliyanti, Afriliyanti; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol 5, No 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5193

Abstract

Coffee is one of Indonesia's main export commodities. The United States is the largest market for coffee exports. This study aims to analyze the effect of price and inflation on exports of coffee products to the United States. This research is a type of explanatory research with a quantitative approach. The variables used in this study are price, inflation and exports. The data used is multiple linear regression analysis with time series data in 2015-2023. Secondary data obtained from the Central Statistics Agency (BPS) and the International Coffee Organization (ICO). The results showed that price has a negative and significant effect on exports of coffee products, while inflation also has the same effect, which is negative and significant. Recommendations for future research include analyzing other factors such as trade policies and climatic conditions that may affect Indonesian coffee exports.
An INFORMAL URBANISM IN CITIES: LITERATURE REFLECTION IN 30 YEARS firmansyah, ade
Tata Kota dan Daerah Vol. 15 No. 1 (2023): Jurnal Tata Kota dan Daerah
Publisher : Department of Urban and Regional Planning, Faculty of Engineering, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.takoda.2023.015.01.6

Abstract

Cities and urban areas are faced with heterogeneous conditions, physically, socially, environmentally and economically. Many academics believe that urban heterogeneity creates a two-sided urban face. Conditions that tend to show these comparisons lead to the formal and informal conceptions of urban areas. Informal urbanism has increased in recent years to become a growing political object and a scientific concern for some researchers or academics. This article attempts to identify research flows and research priorities in the field of informal urbanism based on an analysis of the literature from 1997 to 2022, including 1,056 documents from the Scopus database. The author uses two software, namely Bibliometrics (Biblioshiny) and VOSviewer, for performance and network mapping analysis. The results show that the field of informal urbanism has grown from the aspect of the number of publications in the past 30 years. Analysis based on country shows that the majority of developed countries outperform other countries in producing publications on informal urbanism. The results of this study can help academics and researchers by providing important insights into the field of urban research.
Co-Authors Afriliyanti, Afriliyanti Ahmad Zazili Dewi Handayani Djunaidi Djunaidi Effendi, Darwin Erwin G Kristanto Fathur Rohman, Fathur Fitriyani Fitriyani Hardi, Rachmat Taufik Hardiyansyah, H Kharisma, Antonius Hansen Listriasdy, Listriasdy Maulana, Fazry Misnawati Misnawati Mukhlis, Andi M. Ahsan Pertiwi, Yossie Rahmattulah, Rahmattulah Rohaini Rosyid, Rosyid Saiful Ulum, Achmad Sudarwanto, Sudarwanto Teguh Santoso Theressa, Thea Diva Yusdianto