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All Journal e-CliniC Journal of Indonesian Tourism and Development Studies Jurnal Pengembangan Kota Jurnal Tata Kota dan Daerah Jurnal Manajemen Dayasaing Jurnal Ilmiah Manajemen dan Bisnis (JIMB) Jurnal Terapan Abdimas Rekayasa Teknologi SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS Specta Journal of Technology Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi PERFECT EDUCATION FAIRY JAMBIS : Jurnal Administrasi Bisnis Dinamis: Jurnal Pengabdian Kepada Masyarakat
Ade Firmansyah
Universitas Sumatera Utara (USU)
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Social Sciences Transportation Other

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Analisis Strategi Pemasaran Untuk Meningkatkan Volume Penjualan Pada UMKM Akar Kelapa Mpok Nini Oleh-oleh Khas Betawi Di Bekasi Handayani, Dewi; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 2: April 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i2.4975

Abstract

This study aims to analyse marketing strategies to increase sales volume at MSMEs of coconut roots Mpok Nini typical Betawi souvenirs located at Damri Bus Terminal in Bekasi. This research used a descriptive qualitative approach. Data collection techniques used are interviews, observation and documentation methods. Determination of informants based on owners and employees of MSMEs of coconut root Mpok Nini typical Betawi souvenirs, buyers of coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and determination of academic lecturer informants selected based on Business Administration courses at the STIAMI Institute of Social and Management Sciences. The informants selected were 2 people from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, 2 buyers from the coconut root of MSMEs Mpok Nini typical Betawi souvenirs, and 1 academic lecturer informant Interview questions based on the marketing mix of the 4P marketing strategy, namely Product, Price, Place, Promotion. Based on these dimensions, there is each indicator to be used as a question in the interview. The 4P marketing strategy has been implemented by MSMEs of coconut root Mpok Nini typical Betawi souvenirs, product by maintaining excellence, price with affordable selling prices, place available in marketplaces and offline stores, and promotion carried out through marketplace advertisements. Obstacles in implementing marketing strategies are the emergences of competitors selling the same products and similar packaging.
Pengaruh Harga Dan Inflasi Terhadap Ekspor Pada Produk Kopi Ke Amerika Serikat Afriliyanti, Afriliyanti; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 5 No. 3: Juni 2025
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v5i3.5193

Abstract

Coffee is one of Indonesia's main export commodities. The United States is the largest market for coffee exports. This study aims to analyze the effect of price and inflation on exports of coffee products to the United States. This research is a type of explanatory research with a quantitative approach. The variables used in this study are price, inflation and exports. The data used is multiple linear regression analysis with time series data in 2015-2023. Secondary data obtained from the Central Statistics Agency (BPS) and the International Coffee Organization (ICO). The results showed that price has a negative and significant effect on exports of coffee products, while inflation also has the same effect, which is negative and significant. Recommendations for future research include analyzing other factors such as trade policies and climatic conditions that may affect Indonesian coffee exports.
An INFORMAL URBANISM IN CITIES: LITERATURE REFLECTION IN 30 YEARS firmansyah, ade
Tata Kota dan Daerah Vol. 15 No. 1 (2023): Jurnal Tata Kota dan Daerah
Publisher : Department of Urban and Regional Planning, Faculty of Engineering, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.takoda.2023.015.01.6

Abstract

Cities and urban areas are faced with heterogeneous conditions, physically, socially, environmentally and economically. Many academics believe that urban heterogeneity creates a two-sided urban face. Conditions that tend to show these comparisons lead to the formal and informal conceptions of urban areas. Informal urbanism has increased in recent years to become a growing political object and a scientific concern for some researchers or academics. This article attempts to identify research flows and research priorities in the field of informal urbanism based on an analysis of the literature from 1997 to 2022, including 1,056 documents from the Scopus database. The author uses two software, namely Bibliometrics (Biblioshiny) and VOSviewer, for performance and network mapping analysis. The results show that the field of informal urbanism has grown from the aspect of the number of publications in the past 30 years. Analysis based on country shows that the majority of developed countries outperform other countries in producing publications on informal urbanism. The results of this study can help academics and researchers by providing important insights into the field of urban research.
PENGARUH KOMPENSASI, KOMUNIKASI DAN KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PT UNISON INDONESIA INDUSTRIAL SURABAYA Firmansyah, Ade; Iswati , Iswati
Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Vol. 2 No. 11 (2024): Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi
Publisher : Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh dari kompensasi, komunikasi, dan kepuasan kerja terhadap kinerja karyawan baik pengaruh secara simultan ataupun secara parsial. Penelitian ini juga bertujuan untuk mengidentifikasi variabel independen yang memiliki pengaruh terbesar terhadap kinerja karyawan. Adapun populasi pada penelitian ini adalah keseluruhan karyawan pda PT Unison Indonesia Industrial Surabaya. Sementara pengambilan sampel dengan teknik probability sampling dengan besaran sampel yang dihitung menggunakan rumus slovin. Pengumpulan data pada penelitian ini yaitu melalui kuesioner, observasi, dan wawancara. Teknik analisis data yang digunakan adalah analisi regresi linier berganda. Berdasarkan dari penelitian yang sudah dilakukan didapatkan bahwa kompensasi, komunikasi, dan kepuasan kerja memiliki pengaruh secara simultan terhadap kinerja karyawan. Penelitian ini juga menemukan bahwa kompensasi, komunikasi, dan kepuasan kerja masing-masing berpengaruh signifikan terhadap kinerja karyawan. Selanjutnya berdasarkan hasil pengujian yang sudah dilakukan, peneliti juga menemukan bahwa variabel yang memiliki pengaruh dominan terhadap kinerja karyawan adalah variabel kompensasi.
Pengaruh Kepercayaan dan Kemudahan Penggunaan Terhadap Keputusan Penggunaan Aplikasi OVO (Survei Pada Generasi Z di Jakarta Pusat) Safitri, Annisa; Firmansyah, Ade
JAMBIS : Jurnal Administrasi Bisnis Vol. 4 No. 2: April 2024
Publisher : JAMBIS : Jurnal Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jambis.v4i2.3983

Abstract

This study aims to determine and analyze the influence of Trust and Ease of Use on the Usage Decision of the OVO application. This research is a quantitative study. The research sample consisted of 100 respondents, selected using Purposive Sampling. Data collection technique employed a questionnaire that had been tested for validity and reliability. The data analysis used multiple linear regression analysis, t-test, F-test, and coefficient of determination. The results of this study indicate that based on the t- test, both Trust and Ease of Use variables have a significant partial effect. Simultaneously, both Trust and Ease of Use variables have a positive and significant effect on the Usage Decision of the OVO application (a survey among Generation Z in Central Jakarta).
Analisis Bisnis Ekspor Porang Sebagai Upaya Diversifikasi Ketahanan Pangan Di Masa Mendatang Santoso, Teguh; Firmansyah, Ade; Sudarwanto, Sudarwanto
SEIKO : Journal of Management & Business Vol 9, No 1
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v9i1.10635

Abstract

Artikel ini bertujuan untuk menganalisis bisnis ekspor porang sebagai upaya diversifikasi ketahanan pangan di masa depan. Penelitian ini menggunakan pendekatan metode campuran, yaitu kuantitatif yang dilanjutkan dengan kualitatif. Pertama, peneliti menggunakan kuesioner terstruktur untuk mengumpulkan data mengenai praktik bisnis ekspor porang3. Data ini dianalisis dengan menggunakan metode Structural Equation Modelling-Partial Least Square (SEM-PLS). Kajian ini menyoroti adanya paradoks dalam industri porang, di mana potensi ekonomi yang menjanjikan seringkali tidak dapat dimaksimalkan oleh petani karena ketidakpastian harga dan keterbatasan dalam rantai pasok. Hasilnya menunjukkan bahwa porang memiliki peran strategis dalam diversifikasi pangan nasional, meskipun petani menghadapi tantangan seperti fluktuasi harga dan sulitnya akses ke pasar ekspor. Oleh karena itu, diperlukan dukungan pemerintah untuk menjamin stabilitas harga, memperkuat hilirisasi produk, dan memberikan pendampingan yang berkelanjutan. Kata kunci: Budidaya, Porang, Diversifikasi, Ketahanan Pangan, Ekspor
Hedonic Value Dan Eudaimonic Value Pada Quality Of Life Dan Purchase Behavior Produk Starbucks Firmansyah, Ade; Burhanudin, Burhanudin
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 8 No 1 (2023): Jurnal NUSAMBA
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/nusamba.v8i1.18102

Abstract

The globalization has an impact on socia life so that lifestyle changes occur. The entry of foreign products and hedonic behavior to obtain a quality of life is a form of influence of globalization. Quality of life has an important role in the current consumer phenomenon. This study aims to determine the effect of hedonic value and eudaimonic value on the quality of life, which in turn will affect consumer behavior. This research is included in quantitative research with data collection techniques using questionnaires in google form. The results in this study indicate that hedonic value and eudaimonic value have a significant influence on the quality of life of consumers, which in turn has a significant influence on purchasing behavior. The results of this study indicate that someone buys Starbucks products with hedonic value and eudaimonic value needs to achieve quality of life, which in turn can affect their buying behavior.
A Study of Tourism Destinations Planning and Spatial Analysis in Ciletuh-Palabuhan Ratu Geopark Indra Wardana, Andreas; Firmansyah, Ade; Dian Mawarni, Ida Ayu Sawitri
Journal of Indonesian Tourism and Development Studies Vol. 14 No. 1 (2026)
Publisher : Graduate School, Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jitode.2026.014.01.02.

Abstract

Tourism planning plays a crucial role in ensuring inclusive and sustainable development by balancing economic growth with environmental conservation. This study aims to examines the tourism planning framework in Ciletuh-Palabuhan Ratu Geopark, focusing on key tourism elements: attractions, amenities, accessibility, and the spatial context of Ciemas Sub-district. This geopark has the potential to support the local economy through its unique geological features and cultural heritage. However, this potential has yet to provide optimal socio-economic benefits to local communities. A qualitative descriptive approach was applied, integrating literature review, stakeholder interviews, field-based observations. Spatial analysis was conducted using GIS through overlay techniques incorporating topography, contour intervals, road networks, rivers, settlement patterns, tourist attractions, and protected areas. The results identified nine major tourist attractions categorized into marine, landscape, and geotourism, with the Ciletuh Mega Amphitheater serving as the spatial landmark. While local amenities reflect sustainable architectural characteristics, accommodation capacity remains limited. Accessibility is limited by the lack of public transport and poor road conditions in several strategic areas. The study delineates tourism planning zones covering 4,827.35 ha and proposes an integrated tourism trail connecting major attractions. These findings provide a strategic basis for environmentally sustainable tourism development aligned with geopark’s conservation objectives.
Penerapan Aplikasi Edobi Pada Tata Kelola Keuangan “Fresh and Clean Laundry” Firmansyah, Ade; Faqih Ghinal Ilmi, M.; Athourrohman, M.; Ahsanul Khuluq, M.; Fikri Hamdani, M.; Sopingi, Imam
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Juli-Desember 2025
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v5i2.9915

Abstract

Pengabdian ini bertujuan untuk meningkatkan tata kelola keuangan usaha Fresh & Clean Laundry melalui penerapan aplikasi Edobi. Metode yang digunakan meliputi observasi, wawancara, pelatihan, dan pendampingan kepada pemilik usaha. Aplikasi Edobi dipilih karena kemampuannya dalam mencatat transaksi, menyusun laporan keuangan, serta memantau arus kas secara real-time. Hasil kegiatan menunjukkan peningkatan signifikan dalam keteraturan pencatatan dan efisiensi pengelolaan keuangan harian. Implikasi dari pengabdian ini adalah terciptanya sistem keuangan yang lebih transparan, akuntabel, dan terstruktur, sehingga membantu pengambilan keputusan bisnis yang lebih tepat. Kegiatan ini juga dapat direplikasi pada UMKM lain untuk mendukung digitalisasi manajemen keuangan.
Co-Authors Afriliyanti, Afriliyanti Ahsanul Khuluq, M. Athourrohman, M. Burhanudin Burhanudin Dewi Handayani Dian Mawarni, Ida Ayu Sawitri Djunaidi Djunaidi Effendi, Darwin Erwin G Kristanto Faqih Ghinal Ilmi, M. Fathur Rohman, Fathur Fikri Hamdani, M. Fitriyani Fitriyani Hardi, Rachmat Taufik Hardiyansyah, H Imam Sopingi Indra Wardana, Andreas Iswati , Iswati Kharisma, Antonius Hansen Listriasdy, Listriasdy Misnawati Misnawati Mukhlis, Andi M. Ahsan Pertiwi, Yossie Rahmattulah, Rahmattulah Rosyid, Rosyid Safitri, Annisa Saiful Ulum, Achmad Sudarwanto, Sudarwanto Teguh Santoso Theressa, Thea Diva