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All Journal Research Report - Social Science Jurnal Bisnis Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat JURNAL ILMU MANAJEMEN DAN BISNIS AdBispreneur Liquidity: Jurnal Riset Akuntansi dan Manajemen SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Sketsa Bisnis Jurnal Bisnis Darmajaya JURNAL LENTERA BISNIS Kumawula: Jurnal Pengabdian Kepada Masyarakat Journal of Enterprise and Development (JED) Jurnal Ilmiah Manajemen Kesatuan Responsive: Jurnal Pemikiran dan Penelitian Administrasi, Sosial, Humaniora dan Kebijakan Publik Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Jurnal Akuntansi Keuangan dan Bisnis Media Ekonomi Concept: Journal of Social Humanities and Education PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Dian Fordian
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Padjadjaran
Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Strengthening Brand Image through Integrated Marketing Communication: A Case Study of Sekolah Kak Seto's Approach to Educational Service Marketing Tiara, Shofi; Dian Fordian
SKeTsa Bisnis (e-jurnal) Vol 12 No 1 (2025): Sketsa Bisnis
Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v12i1.4741

Abstract

Introduction: This study aims to analyze the marketing communication strategies implemented by Sekolah Kak Seto in an effort to enhance the institution's brand image. The research is motivated by the growing importance of integrated marketing communication in shaping a positive public perception of educational institutions, particularly amid increasingly competitive conditions. The research question formulated is: "How does Sekolah Kak Seto implement marketing communication strategies to improve its brand image?". Methods: This study employs a descriptive qualitative method, with data collected through interviews, observations, and literature reviews. Results: The findings indicate that the strategies applied are based on the Integrated Marketing Communication (IMC) framework, which includes advertising, sales promotion, public relations, personal selling, and direct marketing. Conclusion: These strategies have been proven to positively impact the enhancement of the brand image and the overall growth of Sekolah Kak Seto.
The Influence of Financial Management Behavior On MSMES Sustainability of Tourist Attraction Services Eriyanti, Susi; Dai, Ratna Meisa; Fordian, Dian
Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Vol 11 No 1 (2025): Islamic Banking:Jurnal Pemikiran dan Pengembangan Perbankan Syariah - Agustus 20
Publisher : Sekolah Tinggi Ekonomi dan Bisnis Syariah (STEBIS) Indo Global Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36908/isbank.v11i1.1530

Abstract

MSMEs play a crucial role in economic growth, particularly in Pangandaran Village as a tourism destination. The business sustainability of MSMEs in tourist attraction services faces challenges from market competition and changes, which are presumed to be influenced by financial management behavior. This study aims to examine and analyze the influence of financial management behavior on business sustainability of MSMEs in tourist attraction services in Pangandaran Village.The research employed a quantitative descriptive-verification approach, with a sample of 106 MSME operators selected through stratified random sampling. Data were analyzed using simple linear regression. The results demonstrate that financial management behavior has a positive and significant effect on business sustainability (R² = 0.686, p < 0.05). The findings reveal that although MSME operators possess good financial management behavior, improvements are still needed in cash flow management practices, particularly in financial record-keeping and separation of business financial accounts. Furthermore, developing competitive advantages such as providing service packages is essential to enhance business sustainability.
The Influence Of Influencer Marketing And Product Placement On Teh Botol Sosro’s Brand Awareness Wibowo, Aldrian; Herawaty, Tetty; Fordian, Dian
SEIKO : Journal of Management & Business Vol 4, No 3 (2022)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v7i1.6905

Abstract

The Fast Moving Consumer Goods (FMCG) industry, especially the ready-to-drink packaged tea beverage industry, has experienced development from year to year. The development of this industry is marked by an increase in consumption volume and also the number of brands competing in this industry. One of the competing brands in this market is Teh Botol Sosro. Teh Botol Sosro, which competes fiercely with other brands, is making various efforts to increase brand awareness amidst this intense competition. The efforts made by Teh Botol Sosro are using influencer marketing by choosing Nex Carlos as its partner, as well as implementing promotions through product placement on Nex Carlos content that was uploaded on various platforms. This research aims to determine the influence of influencer marketing and product placement on brand awareness of Teh Botol Sosro. The object of this research is influencer marketing and product placement as dependent variables. The sampling technique used in this research is non-probability sampling, namely purposive sampling. The sample in this study consisted of 100 respondents with the criteria being that they had watched Nex Carlos content which included the Teh Botol Sosro product on the content. This research uses multiple linear regression analysis. The results of this research reveal that there is an influence between influencer marketing and product placement on brand awareness, both simultaneously and partially.
The Effect of Discount and Scarcity Message towards Impulse Buying (A Study on Rosé All Day Cosmetics’ Shopee Live) Firda Deviyana Rizki; Dian Fordian
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 5 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i5.1959

Abstract

Technological advancements have undeniably transformed consumer shopping behavior. Presently, numerous e-commerce platforms are fervently emphasizing the live shopping feature, including Shopee. Rosé All Day Cosmetics stands as a local cosmetic brand that has successfully increased its sales through Shopee Live. However, the beauty industry remains fiercely competitive. Therefore, Rosé All Day Cosmetics needs to implement appropriate strategies to enhance its sales through Shopee Live. This research aims to investigate the influence of discounts and scarcity messages on consumer impulse buying for Rosé All Day Cosmetics during Shopee Live sessions. The research objects are discounts and scarcity messages as independent variables, while impulse buying serves as the dependent variable. This study employs a descriptive-verification analysis with a survey research design. Non-probability sampling techniques were utilized to select a total of 130 respondents who meet the criteria of being Rosé All Day Cosmetics consumers that have made purchases during Shopee Live events. Multiple linear regression analysis was applied in this research. The research findings reveal a significant impact of both discounts and scarcity messages on impulse buying, both concurrently and individually.
Penerapan Compliance Risk Management (CRM) Dalam Meningkatkan Fungsi Pengawasan Penerimaan Pajak Fujifar Alaziz; Dian Fordian
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 16 No. 2 (2024): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v16i2.706

Abstract

Penelitian ini bertujuan untuk menganalisis penerapan Compliance Risk Management (CRM) dalam meningkatkan fungsi pengawasan penerimaan pajak di KPP Pratama Sumedang. Metode penelitian yang digunakan adalah deskriptif kualitatif, di mana data primer dikumpulkan melalui wawancara dengan petugas pajak, serta data sekunder diperoleh dari laporan KPP Pratama Sumedang. Hasil penelitian menunjukkan bahwa penerapan CRM dapat membantu para AR dalam mengidentifikasi dan menentukan strategi pengawasan berbasis risiko yang lebih efektif terhadap wajib pajak. CRM juga terbukti selaras dengan regulasi perpajakan yang berlaku dan berkontribusi pada peningkatan penerimaan pajak. Namun, penelitian ini menemukan bahwa meskipun CRM mampu meningkatkan penerimaan pajak, tetapi fluktuasi tingkat kepatuhan masih terjadi, yang mengindikasikan perlunya penyempurnaan sistem dan optimalisasi strategi pengawasan. Implikasi dari penelitian ini adalah pentingnya penguatan integrasi teknologi dan akurasi data dalam mengelola CRM secara lebih optimal. Penelitian ini memberikan nilai orisinal dengan menawarkan wawasan empiris mengenai optimalisasi CRM dalam pengawasan pajak di tingkat lokal serta rekomendasi untuk perbaikan sistem perpajakan berbasis risiko.
Do e-service quality and e-recovery service quality affect e-satisfaction? A study on mobile banking users Annita Maharani Kamil; Dian Fordian
Journal of Enterprise and Development (JED) Vol. 5 No. Special-Issue-1 (2023): Journal of Enterprise and Development (JED)
Publisher : Faculty of Islamic Economics and Business of Universitas Islam Negeri Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Purpose — This study aims to analyze the roles of e-service quality and e-recovery service quality on e-satisfaction in the mobile banking app.Method — The research method was conducted quantitatively using a descriptive-analytic method and verification analysis. A survey was conducted using a questionnaire instrument with 400 samples of active Indonesian mobile banking users. The collected data were analyzed using multiple regression analysis.Result — This study found that e-service quality and e-recovery service played a significant role in influencing the e-satisfaction of the users, both simultaneously and partially. The role of these two competencies is positive, indicating the progressive impact of e-service quality and e-recovery service quality on the users' e-satisfaction.Contribution — This research makes a significant academic contribution by providing valuable insights into the intricacies of e-service quality and e-recovery service quality concepts and their coherence with customer satisfaction in the context of marketing services, while also offering relevant and updated insights into the mobile banking subsector within the digital business landscape.
Analisis Pemeliharaan Barang Milik Negara pada Rumah Dinas Kantor Wilayah DJPb Provinsi Jawa Barat Tahun 2021-2023 Anggun Fakhirah; Dian Fordian
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 5 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i5.7090

Abstract

The maintenance of State-Owned Assets (BMN) is a crucial aspect of asset management to ensure sustainability and preserve government investment value. One of the assets requiring special attention is official residences designated for government employees. This study aims to analyze the maintenance of official residences at the Regional Office of the Directorate General of Treasury (DJPb) in West Java Province from 2021 to 2023. Using a qualitative descriptive and comparative approach, data were collected through interviews with key stakeholders, direct observations, and documentation analysis. Findings indicate that out of 84 available housing units, only 14 are in good condition, while the rest suffer from minor to severe damage. The primary challenges in maintenance include budget constraints, delays in central government approvals, and minimal resident involvement in routine upkeep. Although monitoring systems such as the State House Ledger Card (KLRN) and the State Asset Management Information System (SIMAN) have been implemented, their effectiveness requires improvement. This study recommends strengthening coordination among stakeholders, optimizing budget allocation, and utilizing digital technology in asset management to enhance efficiency and effectiveness in maintaining government-owned residences within DJPb
Analisis Kualitas Jasa Menggunakan Metode Servqual (Studi Pada Joss Laundry Jatinangor) Nadira Adinda Putri Asmara; Tetty Herawaty; Dian Fordian
Liquidity Vol. 14 No. 2 (2025): Liquidity
Publisher : Institut Teknologi dan Bisnis Ahmad Dahlan Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32546/lq.v14i2.3169

Abstract

Service quality encourages the formation of strong bonds between customers and companies. Customer satisfaction is achieved when their expectations and needs are consistently met through the services provided. This research was conducted at Joss Laundry Jatinangor. To understand and meet customer expectations, the SERVQUAL method was used to measure the gap between customer expectations and perceptions across five dimensions of service quality. The study was also supported by validity and reliability tests to ensure the accuracy of the data. Out of 20 attributes analyzed, 9 were found to have negative gap values, indicating that customer perceptions were still below their expectations. The largest negative gap was identified in the attribute of timeliness in service completion, with a gap value of -0.35. Based on these findings, it is recommended that Joss Laundry Jatinangor prioritize improvements in service timeliness and conduct regular evaluations of other negatively scored attributes. Enhancing operational efficiency and providing employee training are essential steps to improve overall service quality and maintain customer satisfaction.
The Impact of Institutional Support, Lecturer Capabilities, and Product Development on the Commercialization of Health Research Ratih Gantini Nurhayati; Ria Arifianti; Dian Fordian
Jurnal Ilmiah Manajemen Kesatuan Vol. 14 No. 1 (2026): JIMKES Edisi January 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v14i1.4948

Abstract

The commercialization of university research in the health sector is a strategic pathway for transforming academic knowledge into societal and economic value. Universitas Padjadjaran has generated numerous health-related innovations, yet its progression toward full downstream application and market entry remains uneven. This study examines the influence of institutional support, lecturer capability, and product development readiness on the success of research commercialization among academics in the health cluster. A qualitative design combining surveys and interviews was conducted from September to October 2025, involving 114 respondents selected purposively from 282 lecturers with research-based products. The findings show that commercialization success is strongly shaped by four key factors: sustained institutional support and incentive policies, collaborative networks with industry and government, lecturers’ competencies in innovation management, and research effectiveness aligned with market and regulatory requirements. These results highlight the importance of strengthening institutional ecosystems to support research downstreaming and provide practical guidance for policymakers and university leaders in fostering sustainable academic entrepreneurship in Indonesia.
Exploring Trends And Collaborations InFinancial Well-Being Research: A Bibliometric Study Of Attitude nd Behavior Constructs. Nenden Kostini; Dian Fordian
Media Ekonomi Vol. 26 No. 1 (2026): Media Ekonomi: Vol. 26 No. 1 Januari 2026
Publisher : Universitas Muhammadiyah Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The concept of financial well-being has garnered increasing global attention as a multidimensional construct that integrates economic, psychological, and behavioral dimensions in assessing individual financial welfare. This study aims to explore research trends, thematic structures, and patterns of scientific collaboration in financial well-being studies, with a specific focus on attitude and behavior constructs. A bibliometric approach was employed, analyzing data retrieved from the Scopus database covering the period from 2013 to 2024, based on a search query incorporating keywords related to financial well-being, financial literacy, behavior, and attitude. The analysis was conducted using VOSviewer software to map keyword co-occurrence networks, thematic clusters, and collaboration patterns among authors, institutions, and countries. The findings indicate a consistent increase in publication output, reflecting the growing academic relevance of behavioral and attitudinal dimensions in financial well-being research. Thematic mapping identified five primary clusters—namely financial literacy, financial behavior, financial attitude, psychological well-being, and behavioral finance—affirming the interdisciplinary nature of this field. Collaboration analysis revealed that research networks remain predominantly concentrated among developed nations, including the United States, the United Kingdom, and Australia, while contributions from developing countries remain limited. These findings underscore the importance of expanding cross-national collaboration and integrating behavioral, psychological, and digital perspectives into future financial research. Overall, this study provides a comprehensive overview of the evolution and intellectual structure of financial well-being research, serving as a foundational reference for theoretical development and applied practice in financial behavior and welfare.
Co-Authors Agus Taryana Ahmad Zaki Aisna Dewi Romizza Anggun Fakhirah Anne Angelia Ramadiawati Annita Maharani Kamil Arianis Chan Arif Sugiono Azis, Esa Amirul Bambang Hermanto Bambang Hermanto Eriyanti, Susi Erna Maulina Esa Amirul Azis Fadhila Hana Martaputri Farisadri Fauzan Firda Deviyana Rizki Fujifar Alaziz Hanna Audrey Lavinia Hilda Leilani Masniarita Pohan Ilham Gemiharto Ivan Yulivan Iwan Sukoco Judith Felicia Irawan Kamil, Annita Maharani Lavinia, Hanna Audrey Linda Kurniawati Margo Purnomo Margo Purnomo Mohammad Benny Alexandri Muhammad Ikhlas Dharma Nadira Adinda Putri Asmara Nenden Kostini Nur Dina Petrus Canisius Suroso R. Anang Muftiadi Ratih Gantini Nurhayati Ratih Purbasari, Ratih Ratna Meisa Dai, Ratna Meisa Rendra Rianto Ria Arifianti Rianto, Rendra Rivani . Rusdin - Rusdin . Sandjaya, Teguh Sembiring, Diva Imanuela Sharon Wang Sudarto, Syahrial Maulana Suhal Kusairi Suryanto Suryanto Tetty Herawaty Tetty Herawaty Tetty Herawaty, Tetty Tiara, Shofi Wibowo, Aldrian Yayan Nuryanto