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Penerapan Fungsi Manajemen Dakwah oleh Komunitas Dai Milenial dalam Berdakwah Melalui Media Sosial Dikalangan Generasi Muda Aisyah Asyrah, Nurul; Qudratullah
ALAMTARA Vol 9 No 1 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i1.3573

Penelitian ini bertujuan untuk menganalisis penerapan fungsi manajemen dakwah oleh komunitas Dai Milenial dalam menyampaikan pesan agama kepada generasi muda melalui media sosial. Dengan semakin berkembangnya teknologi dan media sosial, generasi muda kini lebih sering terpapar konten hiburan daripada pesan keagamaan. Penelitian ini menyoroti bagaimana fungsi manajemen dakwah meliputi perencanaan, pengorganisasian, pelaksanaan, dan pengawasan diterapkan oleh komunitas Dai Milenial untuk menciptakan dampak positif dalam dakwah berbasis digital. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif deskriptif dengan wawancara, observasi, dan dokumentasi sebagai teknik pengumpulan data. Hasil penelitian menunjukkan bahwa komunitas ini berhasil mengoptimalkan penggunaan platform seperti Zoom, Instagram, dan WhatsApp untuk menjangkau audiens lebih luas, terutama generasi muda. Proses perencanaan dilakukan secara matang dengan pemilihan materi yang relevan, pengorganisasian yang efisien, serta pelaksanaan dakwah yang interaktif. Evaluasi dan pengawasan dilakukan untuk meningkatkan kualitas kegiatan dakwah di masa mendatang. Penggunaan media sosial seperti Zoom, Instagram, dan WhatsApp dapat meningkatkan efektivitas dakwah, dengan penerapan perencanaan yang matang, pengorganisasian yang efisien, serta pelaksanaan yang interaktif. Namun, kendala terkait dengan kurangnya sosialisasi dan visibilitas kegiatan tetap menjadi tantangan besar. Untuk mengatasi hal ini, solusi yang dilakukan mencakup penguatan strategi sosialisasi, peningkatan kapasitas pengurus, serta kolaborasi dengan komunitas atau organisasi lain. Dampak nyata dari penerapan manajemen dakwah berbasis digital ini terlihat dalam kemampuan komunitas Dai Milenial untuk menjangkau audiens yang lebih luas dan beragam, serta meningkatkan partisipasi generasi muda dalam kegiatan dakwah. Penelitian ini memberikan kontribusi dalam pengembangan manajemen dakwah yang lebih adaptif dan relevan dengan kebutuhan audiens digital masa kini.

Tantangan Manajemen Dakwah Forum Muslimah Dakwah Kampus Daerah Bone dalam Menghadapi Dinamika Kampus Modern Hatimah, Husnul; Qudratullah
ALAMTARA Vol 9 No 1 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i1.3595

Da'wah is a vital activity in conveying Islamic teachings to the public, including within university settings. The campus serves as a strategic environment for shaping students' Islamic character, as they play a key role in upholding societal values. Amidst the rapid development of the times and technological advancements, campus-based da'wah must adapt to social dynamics and the evolving mindset of students, particularly in the digital era. In this context, the Forum Muslimah Dakwah Kampus Indonesia (FMDKI) in the Bone region plays a crucial role in promoting Islamic values among university students across campuses in Bone Regency. This study aims to analyze the challenges and solutions related to da'wah management within FMDKI Bone, focusing on its operations across local campuses. The primary emphasis is placed on aspects of da'wah management, including internal communication among leaders, the adaptation of da'wah activities to contemporary developments, and the difficulty of encouraging active participation among da'wah participants. This research employs a qualitative approach using a case study method, with data collected through in-depth interviews with FMDKI Bone administrators and members. The findings reveal that the main challenges faced by the organization include a lack of effective communication among leaders, difficulties in tailoring da'wah methods to engage Generation Z audiences, and the need for continuous renewal of da'wah content to remain relevant in a changing world. This study is expected to contribute to the development of more effective da'wah management strategies in the digital age, with the aim of nurturing Islamic character among university students.

Strategi Fundraising dalam Memperoleh Pendapatan Dana pada Organisasi Relawan Gesit Bone Az zulfa, Yuandini; Qudratullah
ALAMTARA Vol 9 No 1 (2025): Alamtara: Jurnal Komunikasi dan Penyiaran Islam
Publisher : Program Studi Komunikasi dan Penyiaran Islam (KPI) Institut Agama Islam Tarbiyatut Tholabah (IAI TABAH)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58518/alamtara.v9i1.3609

This research aims to analyze the fundraising strategies implemented by Gesit Bone Volunteer Organization to generate revenue. The method used is qualitative with a descriptive approach, which is done through interviews and analyzing the organization's official documentation to detail the fundraising strategy implemented. The research results show that Gesit Bone Volunteer Organization implements two fundraising strategy patterns, one of which uses the crowdfunding platform “KitaBisa” as the main source of funding. The process of fundraising is done by preparing a structured assessment and draft budget (RAB) to increase transparency and trust among donors. This approach is not only effective in fundraising but also minimizes the negative risks that are often encountered in traditional street fundraising. Meanwhile, the second strategy is the use of image campaigns through social media. Gesit Bone Volunteer Organization regularly shares documentation of activities such as photos, short videos and other creative content to attract attention and arouse public emotions. This strategy is to enhance the organization's image as a professional and trustworthy social institution and expand the donor network. This research also uses relevant fundraising theories to analyze the approach of Gesit Bone Volunteer Organization, such as the use of digital technology, transparency in fund management and communication creativity, which are key factors in the success of Gesit Bone Volunteer Organization's fundraising strategy in the modern era.

Towards Discursive Justice: An Integrative Foucault-Islam Framework for Critical Media Discourse Analysis in Justice Issues Qudratullah, Qudratullah; Nohong, Mursalim; Iqbal, Muhamad; Susanti, Ressi; Alkanan, Omer Mohamed Taha
Jurnal Ilmiah Al-Syir'ah Vol 23, No 1 (2025)
Publisher : IAIN Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30984/jis.v23i1.3196

This research aims to analyze the construction of online media discourse in the "Vina Cirebon" case through the integration of Foucauldian discourse analysis and Islamic legal perspectives to understand the dynamics of power, knowledge, and justice in media narratives. Using a qualitative approach with case study design, this research analyzes six Kompas.com news articles from January-June 2024 selected purposively. The analytical method includes critical discourse analysis based on Foucault's model examining knowledge systems, power-knowledge relations, regimes of truth, and subject construction, which is then evaluated using Islamic legal perspectives on principles of justice (al-’adl), transparency (al-wuduh), and protection of human dignity (karamah al-insan). Research findings reveal that media operates as a discursive apparatus legitimizing institutional dominance of the Indonesian National Police (POLRI) in controlling information production and distribution, where "truth" is constructed through discursive practices that marginalize alternative perspectives. Islamic legal evaluation shows misalignment between media practices and Islamic justice principles, particularly in transparency and protection of individual dignity. This research produces the innovative concept of "discursive justice" that demands media practices to be not only procedurally fair but also substantively protective of human rights. The findings indicate the need for transformation of the media ecosystem towards more responsible and ethical practices in the context of justice.

Dramaturgy of identity and K-Pop's fan community communication behaviour in Bone Regency Wandi, Wandi; Marta, Rustono Farady; Qudratullah, Qudratullah; Yuliarti, Monika Sri; Nisa, Ainun
Jurnal Studi Komunikasi Vol. 9 No. 2 (2025)
Publisher : Faculty of Communications Science, Dr. Soetomo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/jsk.v9i2.10174

The Korean Wave (Hallyu) phenomenon has formed a new communication pattern among K-Pop fans in Indonesia, including the ARMY Bone community in Bone Regency. This study examined the communication behaviour of the ARMY Bone community through Erving Goffman's Dramaturgy Theory, focusing on the formation of formalist and ritualistic impressions, as well as identity dynamics through the concept of front stage and backstage. This study used a qualitative method of a phenomenological approach, with observation techniques, in-depth interviews, and documentation of seven informants selected purposively. The results of the study show that ARMY Bone's communication behaviour is formed through verbal symbols (Korean terms, BTS songs, the word ‘Borahae’) and nonverbal (dress style, dance, facial expressions) that form a collective identity and impression as loyal fans. In the public space (front stage), members present themselves according to the role of the community, while in the private space (backstage) they show a more authentic personal identity. These findings strengthened the concept of dramaturgy that social identity is formed through performative and contextual self-presentation strategies, along with the dynamics of the community and popular culture they adopt. The implications of these findings suggest that fan communities such as ARMY Bone play a role in shaping young people's social identities through symbolic communication and self-presentation strategies, while also being social spaces that support local expressions of global culture.

INOVASI MANAJEMEN DAKWAH DI ERA DIGITAL PADA KOMUNITAS HIJRAH BOOSTERS: Innovation In Da'wah Management In The Digital Era For The HijrahBoosters Community Alfiani; Qudratullah
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 8 No 1 (2025): Juni
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v8i1.258

Penelitian ini bertujuan untuk menganalisis inovasi manajemen dakwah di era digital yang diterapkan oleh komunitas Hijrah Boosters, sebuah komunitas dakwah yang aktif memanfaatkan teknologi komunikasi modern. Dengan menggunakan pendekatan kualitatif deskriptif, penelitian ini mengkaji strategi yang digunakan komunitas dalam memanfaatkan media sosial untuk menyebar-kan pesan-pesan keislaman yang relevan dengan generasi muda. Data penelitian diperoleh melalui observasi aktivitas daring, analisis konten, dan wawancara mendalam dengan pengurus komunitas. Hasil penelitian menunjukkan bahwa Hijrah Boosters mengadopsi beragam inovasi, seperti penggunaan platform populer Instagram, Facebook, dan Threads, yang dipadukan dengan fitur-fitur interaktif seperti live streaming, polling, reels, dan story interaktif. Strategi ini dirancang untuk membangun keterlibatan audiens secara berkelanjutan dan memperluas jangkauan dakwah. Komunitas juga menerapkan manajemen kon-ten yang terstruktur, meliputi perencanaan materi, penjadwalan unggahan secara konsisten, dan evaluasi rutin terhadap respons audiens. Meskipun demikian, komunitas menghadapi sejumlah tantangan, di antaranya persaingan konten dakwah dengan komunitas atau influencer lain, serta perubahan algo-ritma media sosial yang memengaruhi visibilitas unggahan. Tantangan tersebut diatasi dengan melakukan penyesuaian strategi berbasis data, meningkatkan kualitas visual dan pesan, serta berkolaborasi dengan tokoh atau komunitas lain untuk memperluas jejaring. Penelitian ini memberikan wawasan tentang pent-ingnya inovasi, adaptasi, dan konsistensi dalam dakwah digital. Temuan ini juga menegaskan bahwa keberhasilan dakwah di era modern sangat bergantung pada kemampuan mengelola media digital secara kreatif dan responsif terhadap dinamika platform yang digunakan.

INOVASI MANAJEMEN DAKWAH DI ERA DIGITAL PADA KOMUNITAS HIJRAH BOOSTERS Alfiani; Qudratullah; Alfiani, Alfiani; Qudratullah, Qudratullah
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 8 No 1 (2025): Juni
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v8i1.258

This study aims to analyze the innovation of dakwah management in the digital era implemented by the Hijrah Boosters community, an active dakwah group that utilizes modern communication technologies. Using a descriptive qualitative approach, this research examines the strategies adopted by the community in leveraging social media to disseminate Islamic messages relevant to younger generations. Data were collected through online activity observations, content analysis, and in-depth interviews with community administrators. The findings reveal that Hijrah Boosters adopt various innovations, including the use of popular platforms such as Instagram, Facebook, and Threads, combined with interactive features such as live streaming, polls, reels, and interactive stories. These strategies are designed to build sustained audience engagement and expand dakwah outreach. The community also implements structured content management, including material planning, consistent posting schedules, and routine evaluations of audience responses. Nevertheless, the community faces several challenges, including competition from other dakwah content and changes in social media algorithms that affect content visibility. These challenges are addressed through data-driven strategy adjustments, improving visual and message quality, and collaborating with public figures or other communities to expand networks. This study provides insights into the importance of innovation, adaptation, and consistency in digital dakwah. The findings also affirm that successful dakwah in the modern era greatly depends on the ability to manage digital media creatively and respond effectively to the dynamics of the platforms used.

INOVASI MANAJEMEN DAKWAH DI ERA DIGITAL PADA KOMUNITAS HIJRAH BOOSTERS Alfiani; Qudratullah; Alfiani, Alfiani; Qudratullah, Qudratullah
Masjiduna : Junal Ilmiah Stidki Ar-Rahmah Vol 8 No 1 (2025): Juni
Publisher : Sekolah Ilmu Dakwah dan Komunikasi Islam (STIDKI) Ar Rahmah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52833/masjiduna.v8i1.258

This study aims to analyze the innovation of dakwah management in the digital era implemented by the Hijrah Boosters community, an active dakwah group that utilizes modern communication technologies. Using a descriptive qualitative approach, this research examines the strategies adopted by the community in leveraging social media to disseminate Islamic messages relevant to younger generations. Data were collected through online activity observations, content analysis, and in-depth interviews with community administrators. The findings reveal that Hijrah Boosters adopt various innovations, including the use of popular platforms such as Instagram, Facebook, and Threads, combined with interactive features such as live streaming, polls, reels, and interactive stories. These strategies are designed to build sustained audience engagement and expand dakwah outreach. The community also implements structured content management, including material planning, consistent posting schedules, and routine evaluations of audience responses. Nevertheless, the community faces several challenges, including competition from other dakwah content and changes in social media algorithms that affect content visibility. These challenges are addressed through data-driven strategy adjustments, improving visual and message quality, and collaborating with public figures or other communities to expand networks. This study provides insights into the importance of innovation, adaptation, and consistency in digital dakwah. The findings also affirm that successful dakwah in the modern era greatly depends on the ability to manage digital media creatively and respond effectively to the dynamics of the platforms used.

An Exploratory Study On Service Quality Infrastructure In Malaysian Hotels Qudratullah, Qudratullah; Malik, Ikmal Abd; Razak, Azrin Abdul; Derioh, Grace
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 10 No 1 (2023): June
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v10i1.33219

The purpose of this study is to explore the scope and the level of commitment among employees towards service quality management practises in a hotel's organisation. Descriptive research design is used to know the parameters of service quality management in hotels. By applying a mixed of qualitative and quantitative data collection method from 100 hotels in Kuala Lumpur, 54 hotels responded, resulting in a response rate of 45%. The results indicate that the design and monitoring functions were ranked as the two most important phases in the service management process to incorporate service quality practises into a hotel's infrastructure for improved service quality gap management, followed by the implementation and planning functions.

Beyond The Domestic Space: The Beauty Of Women In Hijab In The Commercials Qudratullah; Abd Malik, Ikmal
Musãwa Jurnal Studi Gender dan Islam Vol. 23 No. 1 (2024)
Publisher : Sunan Kalijaga State Islamic University & The Asia Foundation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/musawa.2024.223.114-126

In advertisements, women are close to the role of models of the products offered. It is because women are considered to have many attractions. This article explores the meaning of the beauty of women wearing the hijab in the Wardah cosmetic advertisement version "Kisah di Balik Cantik: Awal Mimpi ."This advertisement highlights the stories of individual journeys and struggles to achieve authentic and meaningful beauty. This advertisement not only explores the physical aspects of beauty but also promotes messages about beauty that come from within as well as motivates personal stories. This can help change the narrow narrative of hijab-wearing women's beauty in the media. This advertisement features a short story that includes the ability and competence to represent the beauty of women wearing the hijab in making decisions about products, jobs, and partners. This study uses a qualitative approach and Roland Barthes' semiotic as a tool of analysis. The results of this study indicate that the beauty of women in hijab contains three elements: halal, reasonable, and not excessive. Beauty comes from within, behaves gently, and independently dares to get challenges and work outside the domestic sphere.[Dalam iklan, perempuan sangat dekat dengan peran model dengan beragam produk yang ditawarkan. Hal ini dikarenakan wanita dianggap memiliki kelebihan dan daya tarik yang banyak dikagumi. Artikel ini bertujuan untuk menggali makna kecantikan wanita berhijab dalam iklan kosmetik Wardah versi “Kisah di Balik Cantik: Awal Mimpi”. Iklan ini menyoroti cerita perjalanan dan perjuangan individu untuk meraih kecantikan yang autentik dan bermakna. Iklan ini tidak hanya mengeksplorasi aspek fisik kecantikan, tetapi juga mempromosikan pesan tentang kecantikan yang berasal dari dalam dan cerita-cerita pribadi yang memotivasi. Hal ini dapat membantu mengubah narasi yang terkadang sempit tentang kecantikan wanita berhijab dalam media. Iklan ini menampilkan cerita singkat yang memuat kemampuan dan kompetensi dalam representasi kecantikan perempuan berhijab dalam memilih aspek mengambil keputusan tentang produk, pekerjaan dan pasangan. Penelitian ini menggunakan pendekatan kualitatif dan semiotika Roland Barthes sebagai alat analisis. Hasil penelitian ini menunjukkan bahwa kecantikan wanita berhijab mengandung tiga unsur yaitu halal, baik, dan tidak berlebihan. Kecantikan datang dari dalam, berperilaku lembut, dan secara mandiri berani mengambil tantangan serta bekerja di luar ranah domestik]

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