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All Journal Jurnal Minds: Manajemen Ide dan Inspirasi EKSYAR: Jurnal Ekonomi Syari'ah & Bisnis Islam Binus Business Review Jurnal Ilmiah Ekonomi Islam Perisai : Islamic Banking and Finance Journal al-Afkar, Journal For Islamic Studies Bisma: Jurnal Bisnis dan Manajemen Islamika : Jurnal Ilmu-Ilmu Keislaman Jesya (Jurnal Ekonomi dan Ekonomi Syariah) JURNAL MANAJEMEN BISNIS Iqtishoduna: Jurnal Ekonomi Islam Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam Al-Muqayyad Muttaqien; Indonesian Journal of Multidiciplinary Islamic Studies Al-Sharf: Jurnal Ekonomi Islam Niqosiya: Journal of Economics and Business Research Iqtishodiyah : Jurnal Ekonomi dan Bisnis Islam International Journal of Islamic Business and Management Review Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Revenue : Jurnal Ekonomi Pembangunan dan Ekonomi Islam Likuid: Jurnal Ekonomi Industri Halal Islamic Economics and Business Review (IESBIR) Kartika: Jurnal Studi Keislaman Paradoks : Jurnal Ilmu Ekonomi Journal of Economics, Entrepreneurship, Management Business and Accounting Journal of Business Management and Islamic Banking International Conference on Islamic Economic Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah International Journal of Islamic Business and Economics (IJIBEC) Public Policy : Jurnal Aplikasi Kebijakan Publik dan Bisnis Malik Al-Shalih: Jurnal Pengabdian Masyarakat
Fahrurrozi Fahrurrozi
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Blue Economy and Sustainable Marine Tourism: An Islamic Economic Perspective on Tiga Pier Beach, Pamekasan Moh. Lutfi; Fahrurrozi; Zakiatur Riskiyah
Kartika: Jurnal Studi Keislaman Vol. 5 No. 2 (2025): Kartika: Jurnal Studi Keislaman (Agustus)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i2.252

Abstract

Tiga Pier Beach in Pamekasan Regency has emerged as a marine tourism destination contributing to local socio-economic development. Prior to tourism initiatives, the area lacked adequate waste management; however, the introduction of daily cleaning services has reduced environmental degradation. This study explores the application of blue economy principles creativity, innovation, local resource utilization, and zero-waste practices in fostering sustainable marine tourism, analyzed through an Islamic economic lens. Using a descriptive qualitative method, data were obtained from Badan Usaha Milik Desa (BUMDes) and Civil Service officials in Branta Village. Findings reveal that blue economy implementation is reflected in four key practices: (1) natural efficiency through low CO₂ emissions and resource conservation, (2) zero-waste management, (3) community empowerment to enhance social awareness, and (4) income diversification for coastal residents. These strategies have improved both economic benefits and the quality of tourist destinations. The study concludes that integrating blue economy principles with Islamic economic values can strengthen sustainability outcomes, providing a viable model for marine tourism development in Muslim-majority coastal regions.
Perilaku Konsumtif Mahasiswa Gen Z Pengguna TikTok Shop: Analisis Perspektif Maqashid Syariah Mawarni, Iga; Fahrurrozi; Muhtadi, Ridan
Kartika: Jurnal Studi Keislaman Vol. 5 No. 2 (2025): Kartika: Jurnal Studi Keislaman (Agustus)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i2.293

Abstract

Tiktok Shop is one proof of increasingly sophisticated technological developments in the realm of buying and selling online. But behind the advantages offered, there are still things that are detrimental to the community, namely buying an item that is only based on wishes not only for daily needs. This study aims to determine the consumptive behavior of Muslim students in Madura as Z Gen in using the Tiktok Shop application while looking based on the perspective of Sharia Maqashid. This study uses qualitative methods with descriptive forms. The data collection techniques used are observations, interviews, and literature reviews. There are three criteria for determining the informant used: First, Muslim students in Madura; Second, students who have Tiktok applications; Third, have bought goods in the Tiktok Shop application. The results showed the occurrence of consumptive behavior because it was caused by several internal and external factors, namely: 1) Internal factors: Age and lifestyle, 2) External factors: free postage vouchers, discount vouchers, and cheaper prices. These factors, if viewed based on the perspective of Sharia Maqashid, Muslim students in Madura in buying an item not based on the level of priority and do not refine the principle of hifz an-nafs (maintaining the soul) and Hifz al-Mal (maintaining property) because it is influenced and controlled by a desire for pleasure and not based on needs, resulting in consumptive behavior
How Loyal Are Consumers To Online Transportation In East Java ? Dian Permata Sari; Fahrurrozi; Addainuri, Muhammad Isbad
Paradoks : Jurnal Ilmu Ekonomi Vol. 8 No. 4 (2025): Agustus - Oktober
Publisher : Fakultas Ekonomi, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/paradoks.v8i4.1731

Abstract

The increase in the use of online transportation in East Java cannot be separated from the role of social media as a means of promotion and interaction with consumers. Consumers are now more inclined to choose transportation services not only because of price, but also because of their trust in the brand and the quality of the digital experience offered. This study attempts to analyze the factors that influence consumer loyalty to online transportation services, with a focus on the role of social media marketing, brand trust, brand affect, and value consciousness. In addition, brand trust is also tested as a mediating variable that connects social media marketing with brand loyalty. This study uses a quantitative approach involving 311 respondents who are online transportation users in East Java through purposive sampling. Data was obtained using a Likert scale-based questionnaire and analyzed using SEM-PLS version 4.0. The results show that social media marketing and brand trust have a positive and significant effect on brand loyalty, while brand affect and value consciousness do not have a significant effect. Social media marketing is also proven to increase brand trust, which then mediates the relationship with brand loyalty. These findings confirm that in the online transportation industry, consumer trust is the main factor in shaping loyalty, while emotional aspects and price awareness are not as decisive. This research can serve as a theoretical reference for the development of digital marketing and brand loyalty literature, as well as a practical guide for online transportation companies to focus more on building brand trust through transparent, interactive, and consistent social media marketing strategies in order to strengthen consumer loyalty.
ASPEK MODAL SOSIAL : PELUANG DAN TANTANGAN WARUNG MADURA DI KOTA TANGERANG SELATAN Izzati, Irma Nur; Addainuri, Muhammad Isbad; Fahrurrozi, Fahrurrozi
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 3 (2024): Edisi September - Desember 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i3.4554

Abstract

Penelitian ini bertujuan mengungkap modal sosial pedagang warung Madura di Kota Tangerang Selatan dan mengajak dalam keberlangsungan usaha mereka. Penelitian ini menggunakan pendekatan deskriptif kualitatif, Metode deskriptif kualitatif digunakan dengan studi literatur dan wawancara melalui media sosial, yang melibatkan pemilik toko kelontong Madura yang berdagang minimal satu tahun dan penduduk asli Madura. Hasil penelitian menunjukkan modal sosial terdiri dari jaringan antar pedagang, nilai kepercayaan, dan norma gotong royong. Jaringan sosial antar pedagang sempit karena keterbatasan waktu interaksi, namun norma kejujuran dan kerja keras mendasari aktivitas ekonomi mereka. Tingkat kepercayaan yang tinggi mengurangi kebutuhan pengawasan dan kontrak formal, sehingga mengurangi biaya operasional dan mempercepat proses bisnis. Penelitian ini menyimpulkan bahwa modal sosial berperan penting dalam mendukung perekonomian etnis Madura peluang dengan memperluas jaringan sosial ke luar komunitas mereka. Tantangan yang dihadapi meliputi keterbatasan interaksi sosial dan perlunya studi komparatif di kota lain.
Analisis Kapasitas Perguruan Tinggi dalam Mendukung Implementasi Sertifikasi Halal: Studi Kasus Halal Center UIN Madura Z.A, Khayrus Sabiqin; Fahrurrozi; Muhtadi, Ridan
Kartika: Jurnal Studi Keislaman Vol. 5 No. 3 (2025): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i3.379

Abstract

Universities, through halal centers, participate in supporting the implementation of halal certification. The halal center assists BPJPH in fulfilling halal obligations by providing halal assistance to MSME actors to obtain halal certification. The existence of the Halal Center plays an important role for business actors in the implementation of halal certification. However, there are several challenges, such as a lack of understanding among MSME actors regarding halal certification obligations and a lack of support from local governments and university institutions, which hinder its implementation. In this study, a qualitative descriptive method was used as a technique for data collection through interviews, observations, and documentation of the leadership of the UIN Madura Halal Center. This study aims to identify and determine the extent to which the UIN Madura Halal Center is capable of supporting the implementation of halal certification using several indicators, such as institutional, operational, collaborative, and socio-economic impacts. The results of this study indicate that the UIN Madura Halal Center is capable of supporting the implementation of halal certification for MSMEs. However, in its implementation, there are still problems such as a lack of financial support in building the LPH halal laboratory and a lack of halal assistants.
Optimalisasi Strategi Sertifikasi Halal Dalam Mendukung Islamic City Branding: Studi Eksplorasi pada Halal Center UIN Madura Syafiqoh, Anilna; Fahrurrozi , Fahrurrozi; Muhtadi, Ridan
Kartika: Jurnal Studi Keislaman Vol. 5 No. 3 (2025): Kartika: Jurnal Studi Keislaman (November)
Publisher : Lembaga Pendidikan Tinggi Nahdlatul Ulama (LPT NU) PCNU Kabupaten Nganjuk

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59240/kjsk.v5i3.380

Abstract

Halal certification is important for the community in Pamekasan district to support and strengthen Islamic city branding. In achieving an Islamic city image, the UIN Madura halal center contributes by providing halal certification assistance. However, challenges such as competition, unmotivated business actors, complex requirements and processes, cost barriers, and policy changes hinder its implementation. Using a descriptive qualitative method, this study aims to identify and analyze the strengths, weaknesses, opportunities, and threats through a SWOT approach and IFAS-EFAS strategic factors in optimizing the halal certification strategy carried out by the UIN Madura halal center while supporting the Islamic city branding of Pamekasan district. Data collection techniques include interviews, observations, and documentation with the head of the UIN Madura Halal Center. The results of the study identified internal and external factors of the UIN Madura Halal Center, including halal assistants in each sub-district, a lack of halal assistants, a large Muslim population, and the threat of competition. The study also identified optimalization strategies for SO, WO, ST, and WT that can be used as steps to optimize the halal certification strategy.
Analysis of Influencing Generation Z Purchasing Decisions in East Java Through Electronic Word of Mouth (E-WOM) Mediation Debby Yunitasari; Fahrurrozi Fahrurrozi; Muhammad Isbad Addainuri
Binus Business Review Vol. 16 No. 3 (2025): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v16i3.13572

Abstract

Generation Z spends more time on social media than on television, making their purchasing decisions influenced by digital content. The research attempted to analyze the factors of consumer behavior with a focus on their impact on Generation Z’s purchasing decisions. In addition, researchers examined the mediation relationship between the factors of purchasing decisions with electronic Word of Mouth (e-WOM). The research aimed to analyze the factors that influence Generation Z’s purchasing decisions at TikTok Shop, focusing on the role of influencer marketing, Fear of Missing Out (FOMO), and hedonic motivation through the mediation of e-WOM on purchasing decisions. The research uses a quantitative approach by collecting data from 260 respondents through a purposive sampling method. Data were obtained through an online questionnaire with a Likert scale, analyzed using SEM-PLS version 4.0. The results show that influencer marketing, FOMO, hedonic motivation, and e-WOM have a positive and significant effect on purchasing decisions. E-WOM significanty mediates the influence of influencer marketing and hedonic motivation on purchasing decisions, but does not mediate the influence of FOMO. Purchasing decisions are enhanced through the optimization of influencer marketing, the increased role of e-WOM as a communication strategy, and campaigns that evoke hedonistic motivation and FOMO. Researchers and practitioners can also leverage TikTok Shop as a strategic channel to quickly understand market responses. Businesses can also integrate emotional elements (hedonistic motivation and FOMO) and social elements (e-WOM and influencer marketing) into their digital marketing efforts to enhance product appeal.
Utilizing E-Commerce Affiliate Programs as a Digital Revenue Diversification Strategy for Halal Products Dela Safitri; Fahrurrozi Fahrurrozi; Ridan Muhtadi Ridan Muhtadi; Muhammad Zainur Rahman Afandi
al-Afkar, Journal For Islamic Studies Vol. 9 No. 2 (2026)
Publisher : Perkumpulan Dosen Fakultas Agama Islam Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31943/afkarjournal.v9i2.3389

Abstract

The rapid development of the digital economy has encouraged the emergence of various innovations in generating income opportunities, including the utilization of e-commerce affiliate programs as a digital marketing strategy. In the context of the halal industry, this strategy has become increasingly relevant due to the growing demand for halal products and the need for business actors to diversify their sources of income. This study aims to analyze the utilization of e-commerce affiliate programs as a strategy for digital income diversification in halal products. This research employs a descriptive qualitative approach, with data collected through interviews, observations, and documentation. The informants in this study are affiliate marketers who actively utilize digital platforms. The results show that e-commerce affiliate programs play a significant role as an alternative source of income that is flexible and accessible to various groups. In addition, this strategy is effective in expanding the marketing reach of halal products without requiring high promotional costs. The success of affiliate program implementation is influenced by several factors, including personal branding, content consistency, product selection, and the ability to build consumer trust. This study concludes that e-commerce affiliate programs are a relevant and potential strategy for supporting digital income diversification while strengthening the halal industry ecosystem in the digital economy era.
The Impact of Artificial Intelligence (AI) Implementation on the Labor Market from the Perspective of Maqashid Syariah Kurratu A'yuni; Fahrurrozi
Journal of Business Management and Islamic Banking Vol.4 No.2 (2025)
Publisher : UIN Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jbmib.2025.0402-05

Abstract

Research Aims: This study aims to analyze the impact of AI implementation on the labor market by integrating the Maqashid Syariah perspective as an ethical framework. Methodology: This research employed a qualitative approach with library research methods. Data was collected from journals, books, research reports, and academic publications. Analysis was conducted using content analysis through data reduction, presentation, and drawing conclusions. Research Findings: The implementation of AI has three main effects on the labor market: (1) productivity effect, namely increased efficiency, productivity, and work safety, (2) replacement effect, namely the shift in human roles due to automation, especially in routine work, and (3) recovery effect, namely the creation of new jobs that require high skills and digital competencies. AI increases productivity and opens up new job opportunities, but also raises challenges such as structural unemployment, skills gaps, and ethical implications. From the perspective of Maqashid Syariah, these impacts can be directed so that technological progress remains oriented towards the benefit through the principles of hifz al-mal (protection of property), hifz al-nafs (protection of life), and hifz al-'aql (protection of reason). Theoretical Contribution: This research integrates Islamic ethics in understanding the transformation of the digital labor market. Research limitation and implication: This research is limited to literature sources without empirical data support. The implications of this research can form the basis for formulating inclusive and sustainable employment policies.
Model Kemitraan Islam Melalui Collective Enterprise untuk Keberlanjutan Usaha Pangkas Rambut Helmi Mahmud; Fahrurrozi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 7 No. 1 (2025): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v7i1.5119

Abstract

A company must have a desire to achieve the goals that have been targeted, but in an uncertain situation a company must make decisions that can be detrimental to its business and must continue the company's vision and mission, so that the business continues to be sustainable without experiencing considerable losses, then a company must cooperate with other companies such as partnering with the Collective Enterprise system that based on Islam so that companies participating in the Collective Enterprise feel not disappointed and foster a high sense of solidarity, a Collective Enterprise in a barber business partnership has a characteristic that distinguishes it from other businesses, when doing a business will not be able to stand alone but still needs the support of the business system which has easier system support in the sustainability of the business, In this sustainability, business partnerships are very much considered so that they use Islamic partnerships because Islam is the religion that Rahmatan Lil Alamin is considered to be.
Co-Authors Abdillah, Kudrat Ach Alfan Irhamsyah Achmad Room Fitrianto Addainuri, Muhammad Isbad Ahmad Rajaul Masrur Ainol Yakin Alfarisi, Moh. Rizal Cici Wilantini Darmawati, Mila Darwis Darwis Debby Yunitasari Dela Safitri Deviana Iswahyuni Dian Permata Sari Effendy, Moh. Hafid Faiqur Rohman Nafisy Farid Firmansyah Farid Firmansyah Ferdianto, Oktavian Helmi Mahmud Idrus Ali Iftekhar Ahmed Robin Ishfaq Ahmed Istiq Lailiyah Izzati, Irma Nur Jazirotudiinil Koyyimah Karman Kurratu A'yuni Lukmanul Hakim Lukmanul Hakim Makrufah, Amirotul Mardhatillah, Masyithah Maulana, Nor Mohammad Mawaddah Mawaddah Mawarni, Iga Meirina Tri Ananda Putri Moh. Lutfi Moh.Imron Maulana Mohammad Hamim Sultoni Mohammad Hamim Sultoni Muhammad Isbad Addainuri Muhammad Zainur Rahman Afandi Mujaddidi, Ah. Shibghatullah Novita Tri Buana Dewi Nurul Farian Qurratul Aini Ridan Muhtadi Royyan Fadli Sakinah Sakinah Sakinah Sakinah Sayyidi sayyidi Syafiqoh, Anilna Umam, Khotibul Usman Usman Wasilul Chair Wasilul Chair Yakin, Ainol Z.A, Khayrus Sabiqin Zainal Abidin Zakiatur Riskiyah