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Pemanfaatan TikTok sebagai Media Digital Marketing untuk Pemasaran Produk UMKM Desa Cingebul Wiedanto Prasetyo, Muhamad Awiet; Fathoni, M. Yoka; Safitri, Sisilia Thya; Fernandez, Sandhy; Wijayanto, Sena; Prasetyo, Yogo Dwi; Afrad, Mahazam
Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Vol 8, No 3 (2025): Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstormin
Publisher : Politeknik Harapan Bersama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30591/japhb.v8i3.8910

Abstract

Transformasi digital di sektor UMKM perdesaan masih menghadapi berbagai tantangan, terutama dalam hal pemanfaatan media sosial sebagai sarana pemasaran. Kegiatan pengabdian masyarakat ini bertujuan untuk meningkatkan kapasitas digital marketing pelaku UMKM di Desa Cingebul melalui pelatihan dan pendampingan pemanfaatan TikTok sebagai platform promosi. Metode pelaksanaan terdiri atas pemetaan kebutuhan, pelatihan teknis, praktik pembuatan konten, dan evaluasi performa. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam hal kepercayaan diri peserta, keterampilan membuat konten, serta konsistensi dalam membangun citra produk secara digital. Selain itu, muncul pula individu yang berperan sebagai pemimpin lokal (local leader) dalam mendampingi UMKM lain, yang menjadi indikator awal terbentuknya ekosistem digital desa. Temuan ini menguatkan pentingnya pendekatan partisipatif dan kontekstual dalam penguatan literasi digital masyarakat perdesaan.
An Information System Design Development “OKE ANIMAL” for Animal Clinic DISNAKKAN Kabupaten Ciamis Using The Prototype Method Silvia, Ayu; Safitri, Sisilia Thya
Journal of INISTA Vol 6 No 1 (2023): November 2023
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/inista.v6i1.1300

Abstract

This study presents a comprehensive investigation into the development and evaluation of an information system designed to streamline administrative record-keeping within the veterinary clinic of DISNAKKAN Ciamis. The observation phase, involving in-depth discussions with veterinary clinic staff, underscored the imperative need for an information system to enhance the management of patient data, medical records, and cirobis records. Significantly, this system is custom-tailored to accommodate the unique background of veterinary clinic officers, ensuring user-friendliness and swift adoption. The literature study buttressed the case for digital record-keeping, offering a compelling argument for minimizing data discrepancies through digital database recording. The prototype method was employed to guide the development process, commencing with extensive communication and quick planning. UML diagrams provided a roadmap for system functionality. The resulting prototype system, featuring login mechanisms, data entry forms, and data display components, was designed to elevate administrative efficiency. The deployment of the system and its usability assessment using the SUS method shed light on the user experience. This research marks a significant stride in enhancing administrative record management at the veterinary clinic of DISNAKKAN Ciamis, improved data management and record-keeping, while setting a valuable precedent for future system development in similar contexts.
Analysis of User Satisfaction with the Cards Application Using the End User Computing Satisfaction Method Eldita, Xenaya Hawa; Safitri, Sisilia Thya; Setyadi, Resad
Journal of INISTA Vol 6 No 2 (2024): May 2024
Publisher : LPPM Institut Teknologi Telkom Purwokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/inista.v6i2.1302

Abstract

The rapid development of technology has significantly facilitated daily activities and brought about numerous changes in society. This swift technological advancement has had a profound impact on the development of payment systems in transactions. Various applications like CARDS have become well-known and widely utilized by many individuals to streamline their day-to-day transactions. CARDS application is also popular within school environments, making it easier for students and cooperative employees to conduct transactions for purchasing food, beverages, and other school necessities. However, there are challenges that need to be addressed regarding the use of the CARDS application. One of them is the lack of understanding among some parents in operating the application and loading credits. End User Computing Satisfaction can be used as a method to measure the level of satisfaction of a system application's users. This method compares user expectations with the reality provided by the application, thereby identifying how well the application meets user expectations. The research results will provide recommendations for improving the application, taking into account the End User Computing Satisfaction method.
Analisis Model Bisnis Dan Strategi Bisnis Usaha Kedai Kopi Menggunakan Business Model Canvas Dan SWOT (Studi Kasus: Cafe Kopi Klotok Tako) Salwa Salsabiila, Carissa; Thya Safitri, Sisilia
eProceedings of Engineering Vol. 12 No. 6 (2025): Desember 2025
Publisher : eProceedings of Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Cafe Kopi Klotok Tako merupakan UsahaMikro, Kecil dan Menengah (UMKM) yang mengusung konseptradisional-modern dan telah memiliki pelanggan tetap.Namun, proses bisnis yang dijalankan belum memanfaatkanteknologi secara optimal, seperti dalam pencatatan stok,reservasi, dan strategi promosi, sehingga menghambat efisiensidan pertumbuhan usaha. Kondisi tersebut penting untuk ditelitikarena meningkatnya persaingan industri kedai kopi diIndonesia menuntut pelaku UMKM untuk lebih adaptifterhadap digitalisasi. Cafe ini masih menghadapi kesenjanganantara operasional manual yang berjalan saat ini dengankebutuhan pasar yang dinamis dan digital. Penelitian inimenggunakan pendekatan deskriptif kualitatif melaluiwawancara, observasi, dan dokumentasi. Analisis dilakukandengan memetakan model bisnis menggunakan Business ModelCanvas (BMC), kemudian dievaluasi menggunakan SWOTuntuk merumuskan isu strategis. Solusi yang dikembangkanberupa model bisnis baru (BMC 2.0) yang mencakup sistemreservasi digital, promosi terstruktur, program loyalitas, danpengelolaan data pelanggan. Model bisnis baru telah divalidasioleh stakeholder dan expert, dan dinilai relevan untukditerapkan secara bertahap. Solusi ini berkontribusi dalammeningkatkan efisiensi operasional dan daya saing UMKM disektor FnB terutama kedai kopi melalui strategi berbasisdigital.Kata kunci — Model Canvas, Digitalisasi, FnB, StrategiBisnis, SWOT
Sistem Insentif Karyawan Berbasis Simple Additive Weighting untuk Usaha Multi Lokasi Daniel Yeri Kristiyanto; Sisilia Thya Safitri; Guruh Aryotejo
Jurnal Masyarakat Informatika Vol 12, No 2 (2021): November 2021
Publisher : Department of Informatics, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jmasif.12.2.42627

Abstract

Pemberian insentif di tiap perusahaan dapat dilakukan apabila perusahaan melakukan evaluasi penilaian kinerja (performance appraisal) terhadap para karyawan. Usaha yang memiliki multi lokasi yang berbeda berpotensi memiliki perbedaan antara satu cabang dengan cabang lainnya. Penerapan KPI (Key Performance Indicator) perlu dilakukan untuk tujuan perusahaan. Adanya Key Performance Indicator dinilai lebih efektif dalam membantu perusahaan memberikan evaluasi penilaian kinerja karyawan karena penilaian berdasarkan parameter yang jelas Paper ini menjelaskan mengenai usaha Warung Internet (Warnet), Printing dan Game Online, yang dikelola oleh PT.X di kota Semarang yang berkembang dari warnet teras rumah menjadi usaha berbasis Perseroan Terbatas sejumlah 7 cabang di lokasi yang berbeda. Seiring meningkatnya cabang usaha dan karyawan perlu dibuat sebuah sistem insentif bagi karyawan berprestasi melalui KPI yang dibuat sama untuk seluruh cabang melalui Sistem Pengambilan Keputusan berbasis Simple Additive Weighting (SAW), dimana KPI diinisialisasi ke dalam enam variabel dengan inisialisasi C1 (Kehadiran), C2 (Keterlambatan), C3 (Laporan Jaga), C4 (Rekapitulasi Setoran), C5 (Jumlah Error Print), dan C6 (Stock Opname). Hasil implementasi SAW mampu membuat seluruh cabang memiliki penilaian objektif mengenai insentif untuk seluruh karyawan berdasarkan kinerja terbaiknya
Implementasi ERP Pada Pengelolaan Transaksi Dan Inventaris Di Fourteen Adventure Menggunakan Metode RAD Resta Klendifa Jatiasih; Sisilia Thya Safitri
Governance IT Adoption and Technology Advance Vol. 1 No. 1 (2026)
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/govita.v1i1.10125

Abstract

This study addresses transaction and inventory management problems at Fourteen Adventure, a rental service UMKM, where manual recording using written notes and spreadsheets caused data inaccuracies and delays. Data were collected through interviews with the head of the store, direct observation of business processes, and system evaluation using User Acceptance Testing (UAT). The proposed solution is the implementation of an ERP system based on Odoo using the Rapid Application Development (RAD) method, which consists of requirement planning, RAD design workshop, and implementation stages. System functionality was evaluated using Black Box Testing, while user satisfaction was measured through UAT involving key internal users. The results show that the system achieved 100% functional validity and demonstrated high usability, improving the accuracy of transaction and inventory recording, reducing manual errors, and enabling real-time stock monitoring. UAT results indicate that the system was perceived as very good by the head of the store (84.8%) and good by sales staff (73.4%), indicating successful adoption and positive operational impact
Pengembangan dan Pendampingan ASTAGIS 2.0 dalam Digitalisasi Pertanian Desa Cingebul Sisilia Thya Safitri; Arif Riyandi; Muhamad Awiet Wiedanto Prasetyo; Jamaludin Abdul Karim; Selvia Oktarina Br Haloho; Fahrezi Fikri Al Khafid
Abdibaraya Vol 5 No 01 (2026): Abdibaraya
Publisher : Universitas Ma'arif Nahdlatul Ulama Kebumen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53863/abdibaraya.v5i01.2268

Abstract

Agricultural data management at the village level is still dominated by un-integrated manual recording, which complicates planning, the distribution of production facilities, and the marketing of crops. This community service activity aims to implement and support the use of the ASTAGIS 2.0 application to downstream research results and advance the digitalization of land management and agricultural marketing in Cingebul Village, Banyumas Regency. The community service method used is Joint Application Design (JAD) combined with participatory mentoring, involving Gapoktan and Poktan from the needs identification stage to system evaluation. The results of the activity indicate that ASTAGIS 2.0 can be used well by the community, with an average System Usability Scale (SUS) score of 76.39, which is in the good category. Implementing this system increases the community's capacity to manage agricultural data and opens opportunities for broader crop marketing. The current community service results include developing features to facilitate farmers' crop marketing, making their crops more accessible to the wider community, and supporting the digital transformation of village agriculture
PEMBERDAYAAN PEREMPUAN DESA MELALUI PEMANFAATAN MEDIA SOSIAL: STUDI KASUS KADER PKK DAN WANI LEMPER DESA AMPELSARI Khairun Nisa Meiah Ngafidin; Sarah Astiti; Dwi Mustika Kusumawardani; Sisilia Thya Safitri; Rona Nisa Sofia Amriza; Sukmadiningtyas Sukmadiningtyas
RESONA : Jurnal Ilmiah Pengabdian Masyarakat Vol 10, No 1 (2026)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/resona.v10i1.2913

Abstract

Perkembangan teknologi digital dan platform media sosial menawarkan peluang transformatif bagi pemberdayaan sosial-ekonomi perempuan di wilayah pedesaan. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menjembatani kesenjangan digital (digital divide) dan meningkatkan kompetensi teknologi pada 30 orang kader Pemberdayaan Kesejahteraan Keluarga (PKK) dan komunitas WANI LEmPER di Desa Ampelsari, Kabupaten Kebumen. Pelaksanaan dilakukan melalui metode workshop dan pendampingan partisipatif pada 12 Maret 2026, mencakup materi literasi digital dasar, strategi branding, content planning, hingga praktik penyuntingan video menggunakan InShot. Berdasarkan analisis data kuesioner evaluasi, kegiatan ini terbukti efektif mengatasi hambatan psikologis (“gagap digital”) dengan 100% responden menyatakan kepuasan (Setuju/Sangat Setuju) terhadap kebermanfaatan pelatihan. Pendekatan Technology Acceptance Model (TAM) dan Resource-Based View (RBV) digunakan untuk menganalisis bagaimana kompetensi teknologi mengubah media sosial menjadi modal strategis tak berwujud. Hasil analisis menunjukkan bahwa intervensi literasi digital berhasil memfasilitasi pemberdayaan multidimensi (personal, sosial, dan ekonomi) serta membangun ketahanan wirausaha (entrepreneurial resilience). Rekomendasi tindak lanjut berfokus pada pelatihan public speaking dan penulisan jurnalistik guna memaksimalkan partisipasi UMKM perempuan dalam Social Commerce.  Abstract. The advancement of digital technology and social media platforms presents transformative opportunities for the socio-economic empowerment of women in rural areas. This community service initiative aims to bridge the digital divide and enhance the technological competencies of 30 cadres from the Family Welfare Empowerment (PKK) organization and the WANI LEmPER community in Ampelsari Village, Kebumen Regency. The program was implemented through workshops and participatory mentoring on March 12, 2026, covering topics ranging from fundamental digital literacy, branding strategies, and content planning, to practical video editing using the InShot application. Based on the analysis of evaluation questionnaire data, the intervention proved highly effective in overcoming psychological barriers (digital anxiety), with 100% of the respondents expressing satisfaction (Agree/Strongly Agree) regarding the utility of the training. The Technology Acceptance Model (TAM) and Resource-Based View (RBV) approaches were utilized to analyze how technological competencies transform social media utilization into an intangible strategic asset. The analytical findings indicate that the digital literacy intervention successfully facilitated multidimensional empowerment—encompassing personal, social, and economic dimensions—while fostering entrepreneurial resilience. Future recommendations focus on conducting advanced training in public speaking and journalistic writing to maximize the participation of women-led MSMEs within the Social Commerce landscape.
Design and Development of a Web-Based Information System Using Agile Methodology for PKBM Satria Bintang Cahaya Purnama; Sisilia Thya Safitri
Journal of Software Engineering and Multimedia (JASMED) Vol. 3 No. 2 (2025): Journal of Software Engineering and Multimedia (JASMED)
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20895/jasmed.v3i2.10109

Abstract

PKBM Satria is a non-formal educational institution that still conducts its student registration and provision of learning materials manually. The main problems include incomplete data, swapped attachments, the risk of document loss, and limited learning access due to shared classroom usage. This research aims to develop a web-based information system using the Agile method to overcome these issues. The system's primary features include online registration, management of student and teacher data, and online learning. Black Box testing showed that all features function properly. The User Acceptance Test (UAT) results indicate the system is well-accepted by its users: admins gave an average score of 80% (very good), teachers scored 80.4% (very good), and students scored 67.1% (good). This study proves that implementing the Agile method is effective in producing an adaptive digital solution for non-formal education.
Digitalisasi Pengelolaan Lahan dan Pemasaran Hasil Pertanian Melalui Penguatan Kapasitas Kelompok Tani Sandhy Fernandez; Muammar Muammar; Arif Riyandi; Sisilia Thya Safitri; Muhamad Awiet Wiedanto Prasetyo
Jurnal Masyarakat Madani Indonesia Vol. 5 No. 1 (2026): Februari
Publisher : Alesha Media Digital

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59025/6mp47h76

Abstract

Kegiatan pengabdian kepada masyarakat ini dilaksanakan untuk menjawab permasalahan pengelolaan lahan dan pemasaran hasil pertanian yang masih dilakukan secara konvensional oleh kelompok tani di Desa Cingebul, Kabupaten Banyumas. Pencatatan data lahan yang belum terstruktur serta keterbatasan pemanfaatan media digital menyebabkan kesulitan dalam perencanaan, evaluasi, dan pengambilan keputusan, serta membatasi jangkauan pemasaran hasil pertanian. Program ini bertujuan untuk mendukung transformasi digital pertanian melalui penguatan kapasitas kelompok tani dalam pengelolaan data lahan dan pemasaran hasil pertanian berbasis teknologi digital. Metode pelaksanaan meliputi analisis kebutuhan melalui observasi dan wawancara, pelatihan pengelolaan data lahan digital, pelatihan pemasaran digital, serta pendampingan implementasi secara langsung di lapangan. Hasil kegiatan menunjukkan peningkatan pemahaman peserta yang ditunjukkan oleh kenaikan skor evaluasi kuantitatif dari rentang 52–60 pada pre-test menjadi 80–86 pada post-test, dengan peningkatan tertinggi pada kemampuan input data lahan. Evaluasi kepuasan peserta juga menunjukkan nilai rata-rata tinggi pada kategori baik hingga sangat baik dengan skor antara 4,55–4,81. Secara keseluruhan, kegiatan ini meningkatkan efisiensi pengelolaan lahan, transparansi data pertanian, dan kesiapan kelompok tani dalam memanfaatkan teknologi digital secara berkelanjutan.