Article Per Year (5 Year)
p-Index From 2021 - 2026
6.754
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM) Jurnal Penelitian Pendidikan Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal Mirai Management AdBispreneur Jurnal Manajemen Indonesia Jurnal Mitra Manajemen AFEBI Management and Business Review SEIKO : Journal of Management & Business Enrichment : Journal of Management Charity : Jurnal Pengabdian Masyarakat Jurnal Ekonomi Prosiding Konferensi Nasional PKM-CSR International Journal of Science and Society (IJSOC) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis International Journal of Applied Business and International Management Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Journal of Applied Business and Technology Journal Research of Social Science, Economics, and Management The Es Economics and Entrepreneurship eProceedings of Management Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Enrichment: Journal of Multidisciplinary Research and Development Journal Integration of Social Studies and Business Development Journal Integration of Management Studies International Journal of Economics, Commerce, and Management International Journal of Economics and Management Sciences ENDLESS : International Journal of Future Studies Journal of Integrated System Innovation Business Management and Accounting Journal
Astri Ghina
Universitas Telkom
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Nursing Public Health Social Sciences

Published : 53 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 53 Documents
Search

 2   3   4   5   6 
The Strategy Exploration To Improve Corporate Accelerator (CA) Performance: Case study on Metranet as a subsidiary of Telkom Group Mutiara; Ghina, Astri
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.385

Abstract

In Indonesia, digital startups play a vital role as drivers of innovation across sectors. Pro-technology regulations and a strong entrepreneurial mindset support their growth. PT Metra-Net, a subsidiary of Telkom Indonesia, operates a Corporate Accelerator (CA) program; however, its performance from 2019 to 2023 has not met expectations. This study aims to evaluate the factors influencing CA performance and formulate strategies for improvement. A qualitative case study approach was employed, with data collected through in-depth interviews and documentation, and analysed using Miles & Huberman's model. The theoretical framework comprises an internal analysis (IFE) based on the Resource-Based View (RBV) and an external analysis (EFE) utilising the PESTLE framework and Porter's Five Forces. Findings reveal Metranet's key strengths lie in access to the Telkom Group ecosystem and a collaborative management structure. Weaknesses include low go-to-market (GTM) synergy, limited research and development (R&D) capabilities, and underutilised data. External challenges arise from regulatory changes and global competition. Based on SWOT and IE Matrix analysis, an aggressive (growth-oriented) strategy is recommended. Improving CA performance requires aligning internal strategies with adaptive responses to external challenges. Recommendations include strengthening the CIO's role, optimising ESG and AI-driven R&D, and aligning with the digital market needs of state-owned enterprises (BUMN).
Mapping the Learning Journey of Students and Parents in an Inclusive Music School: Case Study of Sunar Sanggita Mahayasa, I Made Prasetya Wiguna; Ariyanti, Maya; Ghina, Astri
Journal Integration of Social Studies and Business Development Vol. 3 No. 2 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i2.394

Abstract

This study analyzes customer journey mapping of parents and students in Sunar Sanggita, a social enterprise that empowers the blind as music teachers. Through a qualitative approach involving in-depth interviews with 16 respondents, this study identified the stages of the consumer journey and pain points associated with using inclusive music course services. The results reveal four primary pain points: a lack of transparency regarding information about blind teachers, concerns about teachers' abilities, dependence on teaching assistants, and a scarcity of events to motivate students. Despite the initial challenges, the majority of respondents appreciated the social value gained from the experience of learning with blind teachers. This research contributes to the development of empathy-based service strategies for social enterprises that empower people with disabilities, while also providing insights into enhancing the quality of the consumer experience in the context of inclusive music education.
Designing a Web-Based Inquiry Management Platform Using a Design Thinking Approach: Case Study : PQM Consultants Nindytha Salsabila; Astri Ghina
International Journal of Economics, Commerce, and Management Vol. 2 No. 2 (2025): April : International Journal of Economics, Commerce, and Management
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijecm.v2i2.883

Abstract

Technological advancements and digital transformation have significantly impacted business management, including the consulting sector. PQM Consultants faces challenges in managing inquiries, which are still manually handled using Microsoft Excel. This manual process results in fragmented data, delays in accessing information, input errors, and difficulties in real-time monitoring of inquiry statuses. These issues affect operational efficiency, data transparency, and timely decision-making. This research focuses on developing a web-based inquiry management platform through the Design Thinking methodology, aiming to improve the efficiency and effectiveness of inquiry handling at PQM Consultants. Adopting a qualitative case study approach, the study gathers insights through in-depth interviews, direct observations, and document reviews involving consultants and support team members who are directly engaged in the inquiry process. Research participants consist of consultants and support team members directly involved in inquiry management. The study uses a Design Thinking approach, which focuses on solving problems through repeated refinement and actively involving users throughout the development process. This framework supports the development of creative solutions by deeply understanding user needs, defining key challenges, and continuously refining ideas through prototyping and testing (Costich 2021). The Empathize stage focuses on understanding user needs and challenges. The Define stage formulates the core problems specifically. The Ideate stage generates creative ideas as potential solutions. The Prototype stage develops an initial design of the platform, which is then tested during the Test stage to gather feedback for further refinement. The results indicate that the web-based inquiry management platform effectively addresses various challenges in managing inquiry data, such as access delays, input errors, and data fragmentation. The platform enables consultants to monitor inquiry statuses in real-time, access data transparently, and make faster and more accurate decisions.
Heuristic Evaluation-Based User Interface Analysis and Redesign of the Talenesia Human Resource Information System Application Miranda, Amelia Anis; Ghina, Astri
Journal Integration of Management Studies Vol. 3 No. 3 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jims.v3i3.386

Abstract

This study investigates the usability of the TALENESIA Human Resource Information System (HRIS) through Jakob Nielsen’s heuristic evaluation framework. The evaluation identified 34 usability issues, comprising five critical and 29 major problems. The most commonly violated heuristics included Visibility of System Status, Recognition Rather Than Recall, and Error Prevention, indicating significant barriers to user efficiency and satisfaction. To address these concerns, a series of interface redesigns was developed based on expert recommendations and user-centered design principles. The redesigned interfaces were subsequently validated through structured feedback sessions involving both usability experts and end users. The validation phase revealed that 85% of the proposed changes were fully approved, confirming the practical value of the improvements. These enhancements led to a more intuitive, responsive, and error-tolerant system experience for users. The study highlights the importance of heuristic evaluation as a diagnostic tool and demonstrates how iterative redesign—guided by usability principles—can significantly improve the effectiveness and user experience of HRIS platforms. Ultimately, the research offers both a methodological contribution to usability testing and practical insights for organizations seeking to optimize their digital HR systems.
Validation of The Business Model of IOT Digital Industry-Class Services Adelia Octaviana M; Ghina, Astri
International Journal of Economics and Management Sciences Vol. 2 No. 4 (2025): November : International Journal of Economics and Management Sciences
Publisher : Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/ijems.v2i4.894

Abstract

This study investigates KIDI IoT, an educational service by PT Telkom Indonesia designed to bridge the skills gap between Vocational High School (SMK) graduates and the demands of the Industry 4.0 workforce. The primary objective was to assess the extent to which the KIDI IoT service fulfilled the requirements of educators and learners to substantiate its value proposition. A qualitative, exploratory methodology was employed utilizing in-depth interviews and the Value Proposition Canvas (VPC) framework for analysis. The outcomes demonstrate how effectively the program's project-based, experiential approach increases user motivation and offers a practical, industry-relevant learning environment. The service successfully generates the desired customer benefits. A major customer pain point that the current model ignores is that participants often expressed that the two-day offline training period was insufficient to help them master the material or build their confidence for working independently. This led to a significant misalignment. The KIDI IoT value proposition is fundamentally strong and well-regarded; however, the study concludes that its implementation necessitates improvement, particularly through the provision of more specialized teacher training and an extended training duration, to ensure sustained impact and skill acquisition.
Service Innovation in Resort Management: The Case of a Tourism Firm in Indonesia Ghina, Astri; Hatammimi, Jurry
Jurnal Manajemen Teknologi Vol. 24 No. 2 (2025)
Publisher : Unit Research and Knowledge, School of Business and Management, Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/jmt.2025.24.2.1

Abstract

Abstract. Purpose: This study adopted a design thinking approach to create an artificial intelligence (AI)-integrated chatbot that enhances service responsiveness while simultaneously leading to operational efficiency and enabling personalization. Methodology: Through qualitative research techniques comprising a literature review and interviews with nine people, this study identifies critical service-specific pain points. It delves into the transformative role of AI within the realm of resort management performance. Here, the Gioia Methodology was used to analyse the qualitative data, thereby enabling systematic coding and concept development, as well as the development of robust theoretical propositions for future research. Findings: The results provide relevant information on AI-driven knowledge co-creation, operational transformation through AI chatbots, and customer-centric innovation. This analysis yielded three theoretical implications: (1) AI chatbots enable knowledge co-creation that benefits interdepartmental communication and real-time information sharing; (2) AI chatbots transform service operations by addressing knowledge gaps and allowing automation in coordination; and (3) AI-driven personalization fosters customer experiences, which subsequently fosters service innovation in the context of resort management. Implications for Theory and Practice: The study theoretically extends service-dominant logic (SDL) and the technology acceptance model (TAM) by showcasing how AI facilitates co-creation and personalized service. Practically, it offers resort managers actionable insights on leveraging AI to improve operational workflows, service quality, and customer satisfaction. Originality/Value: This study offers a novel contribution by applying the Gioia Methodology within a resort management context. It produces grounded theoretical propositions that can guide future research on AI-driven service innovation. The originality of this work lies not only in the context of SME-based resorts but also in the methodological rigor and development of transferable insights for theory and practice. Keywords: Service innovation, resort management, customer experience, customer-centric innovation, AI chatbot, and design thinking.
Developing a Business Ecosystem for the Creative Culinary Economy in Sukabumi Supriandi, Supriandi; Ghina, Astri
The Es Economics and Entrepreneurship Vol. 4 No. 01 (2025): The Es Economics And Entrepreneurship (ESEE)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esee.v4i01.656

Abstract

The culinary industry, as a creative sector of the economy, plays a crucial role in building local economic resilience in Sukabumi City. While it carries great potential, this industry is hampered by continuing issues such as fragmented actor relationships, undeveloped digital infrastructure, a lack of institutional support, and an underdeveloped business ecosystem. This research aims to develop business ecosystem architecture that enables the establishment of an inclusive sustainable food industry through a five-step descriptive qualitative approach: (1) boundary delineation of ecosystems, (2) value mapping of actor roles, (3) value proposition, (4) analysis of interactions, and (5) verification of architecture. Data were collected through in-depth interviews and document review of government, culinary entrepreneur, academic, media, and community stakeholders via the Penta Helix framework. Results show that the existing ecosystem remains structurally uncoordinated and functionally inefficient, particularly in terms of data integration, funding avenues, and service accessibility. Applying the five-step model—establishing ecosystem boundaries, mapping actor roles, value propositions, interaction analysis, and architecture verification—a digitally integrated ecosystem design is proposed in this research. The design emphasizes collaborative governance, digital transformation, and actor orchestration to facilitate effective mobilization of resources, information exchange, and co-creation of value. The results contribute to the literature in business ecosystem models and provide local governments, as well as stakeholders, with practical recommendations for strengthening the culinary creative economy industry.
Development of a Marketplace Building Store Using a Value Proposition Design Approach (Case Study: XYZ.COM) Widaryanto, Muhammad Septian; Ghina, Astri
Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital Vol 4 No 2 (2025): NOVEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jekombital.v4i2.1033

Abstract

This research is designed with the aim of identifying the various problems that are commonly faced by users of the XYZ.com building materials marketplace and, at the same time, developing appropriate solutions by applying the Value Proposition Design approach in order to address those problems more effectively. The main challenges that XYZ.com is currently experiencing are related to user adoption as well as overall user satisfaction, which then become the primary focus and central concern of this research. In conducting the study, qualitative research methods were employed, with data collection carried out through in-depth interviews combined with observation activities to obtain richer insights. This research is also grounded in the pragmatism paradigm, which emphasizes practical considerations in problem-solving. The expected contribution of this research is not only to provide practical recommendations that can enhance XYZ.com’s services but also to add valuable insights to the existing literature on e-commerce platform development in Indonesia.
EVALUASI PENDIDIKAN KEWIRAUSAHAAN DI UNIVERSITAS Raudhatul Zannah, Ghevira Nazla; Ghina, Astri
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 8 No 2 (2024): Edisi Mei - Agustus 2024
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v8i2.4357

Abstract

Universitas Telkom telah mengintegrasikan kewirausahaan sebagai unsur yang tak terpisahkan dalam proses pendidikannya, terutama dalam konteks memenuhi rencana Visi Misi Universitas. Penilaian ini bertujuan untuk mengevaluasi Pendidikan kewirausahaan dari kelompok mahasiswa MBTI angkatan 2020 yang telah menyelesaikan perjalanan pembelajaran kewirausahaan. Secara khusus, penelitian ini berfokus pada Fakultas Ekonomi dan Bisnis dalam program Manajemen Bisnis Telekomunikasi Informatika (MBTI). Tujuan penelitian ini adalah untuk mengetahui efektivitas pelaksanaan pendidikan kewirausahaan di program studi MBTI. Selain itu penilaian ini juga bertujuan untuk dan mengetahui faktor-faktor yang mempengaruhi menurunnya minat berwirausaha dari mahasiswa MBTI angkatan 2020 yang telah menyelesaikan proses pembelajaran kewirausahaan dengan menggunakan metode EEP (Entrepreneurship Education Programs dimana dalam pelakasanaanya peneliti mewawancarai 6 narasumber yaitu 3 Dosen pengajar dan 3 mahasiswMBTI angkatan 2020. Hasil dari penelian menjelaskan bahwa terdapat 5 variabel yang menjadi hasil dan temuan bagi Evaluasi Pendidikan Kewirausahaan di Universitas
Validasi Model Bisnis Pengembangan Produk Startup Di Bidang Games (Studi Kasus: Eternal Dream Studio) Gracia, Wildan Arsy; Ghina, Astri
eProceedings of Management Vol. 10 No. 5 (2023): Oktober 2023
Publisher : eProceedings of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Startup di bidang games telah menjadi salah satu bagian penting dalam perekonomian Indonesia. Hal ini dikarenakanIndustri games menjadi salah satu industri yang diminati oleh berbagai kalangan di Indonesia sehingga membuatIndonesia menjadi pasar game mobile terbesar di Asia Tenggara. Saat ini sudah banyak pengembang game yang adadi Indonesia, hal tersebut menyebabkan terjadinya persaingan pada pengembang game untuk menarik minatkonsumennya. Tujuan dari penelitian ini untuk memvalidasi model bisnis startup games Eternal Dream Studiomenggunakan metode validasi model bisnis pada bagian pengembangan produk dengan menguji blok Business ModelCanvas yang diprioritaskan. Penelitian ini menerapkan metodek kulitatif dengan pendekatan studi kasus. DataDikumpulkan dengan wawancara dan observasi. Dilakukan validasi model bisnis pada Business Model Canvas yangingin dikembangkan dan kemudian dianalisis melalui pengujian ide bisnis untuk memverifikasi kesesuaian nilaiterhadap konsumen yang dituju. Hasil dari evaluasi ini akan menghasilkan rekomendasi untuk langkah-langkahpengembangan di masa depan Setelah melakukan serangkaian pengujian, peneliti menghasilkan rekomendasi untukpengembangan produk berdasarkan temuan yang diperoleh. Kesimpulan yang didapat pada hasil penelitian ini,validasi model bisnis yang berhasil terletak pada aspek pendapatan (revenue streams) dan hubungan dengan konsumen(customer relationship), sementara aspek proposisi nilai (value propositions) dan saluran distribusi (channels) tidakmemenuhi kriteria validasi.Kata Kunci-startup, Business Model Canvas, pengujian ide bisnis, validasi model bisnis, pengembangan produk
Co-Authors Adelia Farhani Romadhona Adelia Octaviana M Aditya Fathur Rohman Adzra Helga Engrasia Gushendri Cristovao Moniz Joao Dhea Alyani Dian Indiyati Diennova, M Alvito Domingas de Fatima Xavier Dwi Larso Eka Yuliana Faadiyah, Nasywaa Gracia, Wildan Arsy Grisna Anggadwita Imam Hidayat, Adnan Indrawati Jaenudin, Rachmandio Fadhil Januario Soares Jurry Hatammimi Lafzi Qur’aini Fitrinia Ligar Galih Anugrah Luvita Puteri Jamilah Maharani, Marva Malinda Mahayasa, I Made Prasetya Wiguna Maya Ariyanti Miranda, Amelia Anis Muhammad Eko Utomo Muhammad Farhan Ramadhan Muji Rahmad Mulyadi, Muhammad Rafli Ilham Mutiara Nadira Ramadhanti Nikita Aida Alfisyahrina Nindytha Salsabila Noor, Nindytha Salsabila Kara Nurul Afifah Pri Hermawan Rahmadani, Siti Nayla Rashin, Maraya Azizah Ratna Lindawati Lubis Raudhatul Zannah, Ghevira Nazla Rissella Jihan Syanita Roosdiono Roosdiono Setiawan, Ahmad Agung Setyawan, Fajar Irvan Sinaryanti, Ina Sisca Eka Fitria Supriandi Supriandi, Supriandi Surwito, Barry Mulya Syahnas, Nurafni Hidayah Tara Diva Azura Thahir, Nurhaya Utomo Sarjono Putro Virna Vidya Yustita Wahyu Eka Kiswardani Widaryanto, Muhammad Septian Zafirah, Fricillia