Article Per Year (5 Year)
p-Index From 2021 - 2026
2.255
P-Index
This Author published in this journals
All Journal Media Ekonomi dan Manajemen Serat Acitya MEDIA International Journal of Supply Chain Management Tirtamath : Jurnal Penelitian dan Pengajaran Matematika International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Edumatica: Jurnal Pendidikan Matematika Dharma Ekonomi Jurnal Kabar Masyarakat Avant-garde: Jurnal Ilmiah Pendidikan Seni Pertunjukan Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Akademik Pengabdian Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Untag Business and Accounting Review Digital Innovation : International Journal Of Management
Imam Gozali
UNTAG Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Transportation Other

Published : 19 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Dharma Ekonomi

 1 
Pengaruh Store Atmosphere, Kualitas Pelayanan dan Visual Merchandising Terhadap Keputusan Pembelian: Studi Pada Pelanggan Mr. K Cafe BSB City Semarang Imam Gozali
Dharma Ekonomi Vol. 31 No. 2 (2024): DHARMA EKONOMI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/de.v31i2.159

Abstract

As time goes by, the combination of store atmosphere, service quality and visual merchandising has become an important factor for cafe business owners and customers in choosing a place to gather and chat over coffee. This research aims to analyze the influence of store atmosphere, service quality and visual merchandising on purchasing decisions for Mr. customers. K cafe BSB City Semarang. The population in this study were all customers who visited using a non-random sampling technique, totaling 96 respondents using accidental sampling. As for collecting data by distributing questionnaires to respondents who happen to be found. The results of the analysis show that store atmosphere and service quality have a positive and significant effect on purchasing decisions, while visual merchandising has a negative and insignificant effect on purchasing decisions.
Co-Authors Abdul Fatah Agung Wibowo Agus Wiyoso Ali Djamhuri Amalia Amalia Asta Nugraha Aufar Fadlul Hady Bambang Riyadi CH Asta Nugraha Dwi Indah Evi Nur Afidoh Fajarin, Fajarin hadi, Harisnal Hepsi Nindiasari Hidayah Sri Pamungkas Ilham Kurniawan Ivan Kurniawan Joko Riyanto Lisa Erfi Yunita Lyan Audiah Meila Maulidina Eka Putri Muhammad Rifqi Muzayyan Nugraha, Ch. Asta Nur Afni Aprillia Nurchayati Nurchayati Nurhayati Nurhayati Raden Mohamad Herdian Bhakti Rakiman Rakiman Ratnawati Dwi Putranti Honorata Rilus Kinseng RP Sigit Fiansyah Sisy Farah Adilah Siti Fatimah Slamet Setia Sukardi Sukardi Suklani Suparmi Suparmi Susi Afriyani Susilo Susilo Syahrul Afifudin Syamsuri Tanuri Tanuri Tasya Harsiami Trista Rima Setya Uci Tri Windarsih Yohaningsih, Yohaningsih