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All Journal Media Ekonomi dan Manajemen Serat Acitya MEDIA International Journal of Supply Chain Management Tirtamath : Jurnal Penelitian dan Pengajaran Matematika International Journal of Business, Law, and Education Jurnal Pengabdian kepada Masyarakat Jurnal Riset sosial humaniora, dan Pendidikan (Soshumdik) Edumatica: Jurnal Pendidikan Matematika Dharma Ekonomi Jurnal Kabar Masyarakat Avant-garde: Jurnal Ilmiah Pendidikan Seni Pertunjukan Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Jurnal Akademik Pengabdian Masyarakat Ardhi: Jurnal Pengabdian dalam Negri Untag Business and Accounting Review Digital Innovation : International Journal Of Management
Imam Gozali
UNTAG Semarang
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Neuroscience Public Health Social Sciences Transportation Other

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Journal : Serat Acitya

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Penerapan Model Strategi Keunggulan Bersaing Berorentasi Lingkungan Pada Perguruan Tinggi Swasta (PTS) Di Kota Semarang NURCHAYATI NURCHAYATI; Imam Gozali
Serat Acitya Vol 4, No 2 (2015): Perjuangan untuk Perbaikan
Publisher : FEB UNTAG Semarang

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Abstract

The Research oriented application environment competitive advantage strategy on Perguruan Tinggi Swasta (PTS) in Semarang with qualitative descriptive analysis tools produce information models ( 1 ) information technology ( IT ) services in support of very large. ( 2 ) The business strategy is carried out by PTS in Semarang with the strategy of market penetration , market development, product development, concentric diversification and horizontal stretegi able to improve organizational performance ( 3 ) The orientation of the customer ( student ) related to the needs of the stakeholders , ( 4 ) Orientation competitors and ( 5 ) environmental orientation to achieve competitive advantage. Informants in this study is the dean or a representative. The results of the phase II study recommends that the environmental dimension there are some private universities are not yet possess the green room and lobby space is adequate, there are private universities that do not have lifts for the disabled , all PTS has been to build relationships with the Company and the Bank, a small portion yet formed a partnership with IDX, most of PTS is not the concept of nationalism, and religion -based Key Word : information technology ( IT ), business strategy,  Market orientation, and environmental orientation
Co-Authors Abdul Fatah Agung Wibowo Agus Wiyoso Ali Djamhuri Amalia Amalia Asta Nugraha Aufar Fadlul Hady Bambang Riyadi C H Asta Nugraha CH Asta Nugraha Dwi Indah Evi Nur Afidoh Fajarin, Fajarin hadi, Harisnal Hepsi Nindiasari Hidayah Sri Pamungkas Ilham Kurniawan Ivan Kurniawan Joko Riyanto Lisa Erfi Yunita Lyan Audiah Meila Maulidina Eka Putri Muhammad Rifqi Muzayyan Nur Afni Aprillia Nurchayati Nurchayati Nurhayati Nurhayati Raden Mohamad Herdian Bhakti Rakiman Rakiman Ratnawati Dwi Putranti Honorata Rilus Kinseng RP Sigit Fiansyah Sisy Farah Adilah Siti Fatimah Slamet Setia Sukardi Sukardi Suklani Suparmi Suparmi Susi Afriyani Susilo Susilo Syahrul Afifudin Syamsuri Tanuri Tanuri Tasya Harsiami Trista Rima Setya Uci Tri Windarsih Yohaningsih, Yohaningsih