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All Journal Sosiohumaniora Jurnal Mirai Management Administraus Jurnal Ilmu Administrasi dan Manajemen Economics and Digital Business Review Sinomika Journal: Publikasi Ilmiah Bidang Ekonomi dan Akuntansi CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Management and Social Sciences Economics and Business Journal Jurnal Penelitian Ekonomi Manajemen dan Bisnis Journal of Economic Education and Entrepreneurship Studies Jurnal Bisnis Kolega Jurnal Manajemen Riset Inovasi Journal of Management and Creative Business DECISION : Jurnal Ekonomi dan Bisnis Jurnal Riset Akuntansi Jurnal Ekonomi dan Bisnis Akuntansi: Jurnal Riset Ilmu Akuntansi Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah Jurnal Kemitraan Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation International Journal of Education Management and Religion
Hety Budiyanti
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Religion Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Pengaruh Brand Ambassador Dan Sosial Media Marketing Tiktok Terhadap Keputusan Pembelian Scarlett Whitening Pada Mahasiswa Program Manajemen St Halija; Hety Budiyanti; M.Ilham Wardhana Haeruddin; Siti Hasbiah; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2505

Abstract

ST HALIJA, 2023. "The influence of brand ambassadors and TikTok social media marketing on the decision to purchase Scarlett Whitening among Management Study Program students" Thesis of the Management Study Program, Faculty of Economics and Business, Makassar State University. Supervised by Mrs. Hety Budiyanti and Mr. M. Ilham Wardhana Haeruddin.This research aims to determine the influence of brand ambassadors and TikTok social media marketing on purchasing decisions for Scarlett Whitening. The variables studied are brand ambassador and social media marketing as independent variables and purchasing decisions as the dependent variable. The population in this study were active students of the Management Study Program at Makassar State University with a sample using purposive sampling of 100 people. This research is quantitative research which was tested using the multiple linear regression method via SPSS 23.The results of this research show that brand ambassadors partially have a positive effect of 0.115 but are not significant on purchasing decisions with a significance value of 0.229 > 0.05, social media marketing partially has a positive effect of 0.765 and is significant on purchasing decisions with a significance value of 0.000 < 0.05. Simultaneously, brand ambassadors and TikTok social media marketing influence purchasing decisions with a significance value of 0.000 < 0.05.
Perencanaan dan Kinerja Keuangan Badan Pengelolaan Keuangan Daerah (BPKD) Kabupaten Gowa Muliati Muliati; Zainal Ruma; Anwar Anwar; Hety Budiyanti; Annisa Paramaswary Aslam
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1468

Abstract

This research aims to find out the planning of the Gowa Regency Regional Revenue and Expenditure Budget Report (APBD) in 2024 and 2025 using the least squares trend technique and wants to know how well the Gowa Regency Regional Financial Management Agency (BPKD) Financial Performance will be in 2024 and 2025 the future will be based on the regional financial independence ratio, the degree of decentralization ratio and the growth ratio. The type of research used is descriptive quantitative. The data processed is the Regional Revenue and Expenditure Budget Realization Report for 2020 to 2022. The data collection technique used in this research is documentation techniques. The data analysis technique is forecasting using the Trend least square formulation and the regional financial independence ratio, the degree of decentralization ratio and the growth ratio. The results of the research show that the projected regional income and expenditure budget (APBD) report for Gowa Regency in 2024 and 2025 will experience a deficit of IDR. (114,637,699,688.89) and Rp. (166,991,785,688.33). Meanwhile, the financial performance of the Gowa Regency Regional Financial Management Agency (BPKD) in 2024 and 2025 is poor, seen from the results of calculating the regional financial independence ratio, it is classified as very low and in the relationship pattern (Instructive) category, with details: in 2024 it is 19% and in 2025 will be 20%, then the decentralization degree ratio is classified as low, with details: in 2024 it will be 16% and 2025 it will be 17%, and the growth ratio is relatively low, with details: in 2024 it will be 5% and in 2025 it will be 4%.
The Effect Of Solvency And Operational Efficiency On The Company Value Of The Restaurant, Hotel And Tourism Subsector On The Indonesia Stock Exchange In 2019-2024 Putri Indah; Hety Budiyanti; Nurman
International Journal of Education Management and Religion Vol. 3 No. 2 (2026): July 2026
Publisher : Pondok pesantren As-salafiyah As-Safi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/ijemr.v3i2.1375

Abstract

The restaurant, hotel, and tourism sectors have an important role in supporting national economic growth in Indonesia, especially through job creation to encourage Gross Domestic Product (GDP) growth by driving other sectors such as transportation, agriculture, and the food and beverage industry so that the value of companies in this sector is important to consider. However, fluctuations in the company's value are considered not only influenced by profitability, but also by capital structure and operational efficiency that are not fully optimal. Therefore, the problems in this study are focused on how solvency affects company value, how operational efficiency affects company value, and how solvency and operational efficiency affect company value simultaneously. The purpose of this study is to analyze the influence of solvency on company value, analyze the effect of operational efficiency on company value, and test the effect of solvency and operational efficiency simultaneously on company value in the restaurant, hotel, and tourism sub-sectors listed on the Indonesia Stock Exchange. This study uses a quantitative approach with secondary data in the form of corporate financial statements obtained through the official website of the Indonesia Stock Exchange and analyzed using panel data regression. The results of the study show that solvency has a significant effect on the company's value, while operational efficiency has no effect and is significant on the company's value. However, solvency and operational efficiency simultaneously affect the company's value.
The Influence Of EPS, ROE, And NPM On Stock Returns In Food And Beverage Sub-Sector Companies Listed On The Indonesia Stock Exchange Lintang Dwi Wulandari; Burhanuddin; Hety Budiyanti; Nurman; Annisa Paramaswary Aslam
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1134

Abstract

The food and beverage sector is a strategic sector that has a significant contribution to driving Indonesia's economic growth. However, in the 2019–2024 period, this sector experienced pressure due to high food inflation, rising raw material costs, and weakening public purchasing power which affected stock return fluctuations. (2) This condition is the background to this study which aims to examine the effect of Earning Per Share (EPS), Return on Equity (ROE), and Net Profit Margin (NPM) on stock returns in food and beverage sub-sector companies listed on the Indonesia Stock Exchange (IDX). (3) This study uses a quantitative approach with a panel data regression analysis method processed using EViews 12 software, with a total sample of 18 companies during the 2019–2024 period. (4) The results of the analysis show that both partially and simultaneously, the EPS, ROE, and NPM variables do not have a significant effect on stock returns. This indicates that profitability performance has not been able to provide a positive signal for investors in assessing the potential for stock returns. (5) Thus, the results of this study do not support Signaling Theory and provide an indication that stock return movements in the food and beverage sub-sector are more influenced by external factors such as food inflation and macroeconomic conditions compared to the company's internal financial performance.
The Effect Of Perceived Usefulness, Perceived Ease Of Use, And Perceived Security On E-Wallet Usage Interest With Trust As An Intervening Variable (Case Study Of Makassar State University) Nabila Lutfiah Amiruddin; Muhammad Ichwan Musa; Hety Budiyanti
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1142

Abstract

This study examines the effect of perceived usefulness, perceived ease of use, and perceived security on students’ interest in using e-wallets, with trust functioning as an intervening variable. The research was conducted at Makassar State University using a quantitative causal approach. A total of 50 respondents were selected through purposive sampling, limited to students actively using e-wallets for at least the last six months. Data were analyzed using multiple linear regression with SPSS 30. Descriptive statistics show consistent perceptions among respondents, with perceived usefulness (Min = 25; Max = 40; SD = 3.608), perceived ease of use (Min = 23; Max = 40; SD = 3.678), and perceived security (Min = 24; Max = 40; SD = 3.645). Meanwhile, intention to use e-wallets shows higher variation (Min = 29; Max = 51; SD = 4.688). Regression results demonstrate that perceived usefulness (t = 4.244; B = 0.634; Sig. = 0.003), perceived ease of use (t = 5.421; B = 0.674; Sig. = 0.000), and perceived security (t = 5.954; B = 0.676; Sig. = 0.000) significantly influence usage interest. Perceived ease of use provides the strongest influence. The F-test (F = 80.533; Sig. = 0.000) further confirms that the overall model significantly predicts e-wallet usage intention. Additionally, trust acts as an intervening variable that strengthens the influence of perceived security on usage interest, indicating that higher trust enhances adoption behavior. The study concludes that improving usefulness, ease of use, and security along with building user trust is essential for increasing students’ e-wallet adoption.
Financial Performance Analysis At PT Indofood Sukses Makmur Tbk For The Period 2020-2024 Isra' Indriyani; Nurman; Hety Budiyanti
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 2 No. 2 (2025): December 2025
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v2i2.1154

Abstract

This study analyzes the financial performance of PT Indofood Sukses Makmur Tbk during the period 2020-2024, a challenging era marked by the COVID-19 pandemic, inflation, exchange rate fluctuations, and dependency on commodity imports. The research objectives are to evaluate the company's overall financial health through comprehensive financial ratio analysis encompassing liquidity, solvency, activity, and profitability aspects, while integrating the influence of external macroeconomic factors on operational performance. This study employs a quantitative descriptive method with a case study approach, utilizing secondary data from annual financial reports and official sources including IDX, BI, and BPS. Financial ratio calculations are performed to evaluate year-to-year performance trends. The main findings reveal that PT Indofood demonstrated significant improvement across all financial dimensions: liquidity ratios increased from 1.37 to 2.15, indicating strong short-term debt servicing capability; solvency ratios improved with DAR declining from 0.51 to 0.46 and DER from 1.06 to 0.85, reflecting reduced dependency on external financing; profitability recovered with NPM reaching 7.5%, ROA 6.7%, and ROE 12.5% in 2024 after a temporary decline in 2022; and activity ratios remained stable with TATO ranging between 0.50-0.61 times, demonstrating efficient asset utilization. In conclusion, PT Indofood successfully navigated the pandemic challenges and volatile economic conditions through effective cost management, operational efficiency improvements, and prudent financial strategies, positioning the company for sustainable growth in the post-pandemic era.
The Influence Of Financial Literacy On Investment Decisions Of Generation Z In Maros Regency (Case Study Of Generation Z In Lau District) Annisa Dewi Lebbi; Tenri Sayu Puspitaningsih Dipoatmojo; Hety Budiyanti
Journal of Studies in Academic, Humanities, Research, and Innovation Vol. 3 No. 1 (2026): Vol 3 No 1 June 2026
Publisher : Ponpes As-Salafiyyah Asy-Syafi'iyyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71305/sahri.v3i1.1456

Abstract

: Generation Z in the digital era has easy access to various investment instruments, but differences in financial literacy levels often affect the quality of their investment decisions. This study aims to examine the extent to which financial literacy influences investment decisions among Generation Z in Lau District, Maros Regency. This study used a quantitative approach with a survey method, in which 60 respondents were selected through a purposive sampling technique. Data were collected using a questionnaire with a Likert scale, then analyzed through a series of statistical tests including validity, reliability, normality, heteroscedasticity, and simple linear regression. The results of the study show that financial literacy has a positive and significant influence on investment decisions, with a correlation coefficient (R) of 0.991 and a determination coefficient (R²) of 0.983. This indicates that 98.3% of the variation in investment decisions can be explained by financial literacy. These findings confirm that the better an individual's level of financial literacy, the more rational and appropriate investment decisions they make. Practically, these results emphasize the importance of improving financial literacy among the younger generation to encourage intelligent, rational, and long-term goal-oriented investment behavior, especially in areas with varying levels of financial literacy, such as Lau District.
Co-Authors Agung Widhi Kurniawan Ahmad Ali Amiruddin Tawe Anastashia Maharani Muhadi Andi Dwi Wulandari Andi Mustika Amin Annisa Dewi Lebbi Annisa Paramaswary Annisa Paramaswary Aslam Anwar Anwar Anwar Ramli Burhanuddin Dian Isqamah M Farah Nur Friska , Friska Ikhwan Maulana Ilham Wardhana Haeruddin Ilma Wulansari Hasdiansa Ina Lapparan Indah Lestari Anwar Isra' Indriyani Kasrianti Lintang Dwi Wulandari M.Ilham Wardhana Haeruddin Madina Madina Maulidsa Qadyannu Muliana Agus Muliati, Muliati Mutiara Devi Damayanti Nabila Lutfiah Amiruddin Nur Aisyah Nurhaedah Nurhaedah Nurhayati Nurhayati Nurman Nurman Nurman Nurman Nurman Nurul Fadilah Aswar Putri Indah Rezky Amalia Hamka Rezky Natakusuma Amin Risdayanti Idris Romansyah Sahabuddin Shine Pintor Shofiyah Khairunnisa Siti Hasbiah St Halija Syahrani Amni Tenri Sayu Puspitaningsih Dipoatmojo Zainal Ruma