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All Journal Jurnal Agro Ekonomi Jurnal Ekonomi Pembangunan: Kajian Masalah Ekonomi dan Pembangunan Jurnal Ilmiah Hijau Cendekia JURNAL ILMIAH AGRINECA GANESHA: Jurnal Pengabdian Masyarakat
Agung Prasetyo
Universitas Tunas Pembangunan Surakarta (UTP)
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Materials Science & Nanotechnology Social Sciences

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The Kartu Tani Program's Effect on Farmers' Satisfaction Norbertus Citra Irawan; Suswadi; Kusriani Prasetyowati; Mahananto; Agung Prasetyo; Teguh Supriyadi
JURNAL ILMIAH AGRINECA Vol. 23 No. 2 (2023): JURNAL ILMIAH AGRINECA
Publisher : Fakultas Pertanian, Universitas Tunas Pembangunan Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36728/afp.v23i2.2804

Abstract

This study raises the issue of farmer satisfaction as a farmer card (kartu tani) user as the main focus. The aim is to measure farmer satisfaction using the farmer card (FC). The research was conducted using the case study method with a deliberate selection of research locations in Karanganyar, Sukoharjo and Wonogiri Regencies. Data was obtained through interviews, surveys, and observations. The study results indicate that service quality is the main factor contributing to farmer satisfaction, placing it in the first rank with a very high level of satisfaction. Positive testimonials from other farmers also show a significant level of satisfaction, ranking second. The experience of using the FC, which ranks third, also positively impacts the satisfaction level of farmers. Meanwhile, the accessibility of FCs and the quality of their products received quite satisfactory ratings in the fourth and fifth ranks. The financial institution's marketing strategy is ranked sixth with the same assessment, indicating the potential for improvement. This finding has implications for expanding responsive and more responsive services for farmer satisfaction using FCs. Recommendations for future research involve further exploring the factors that influence satisfaction levels and the development of more effective strategies in the promotion and marketing of FCs.
Co-Authors Achmad Fatchul Aziez Agus Budiyono Agustina Tri Suryaningsih Aprilia Yuanita Anwaristi Arganata Yuda Prastya Yuana Darsono . Daryanti David Bagas Riyanto Diego Hermacho Dwi Susilo Utami Endang Suprapti fivyn Dyah Ayu Permata Sari HARTOYO, EKO Haryuni Jalu Ariowibowo Kusriani Prasetyowati Kusriani Prasetyowati Kusriani Prasetyowati Mahananto Marwanti, Sri Mustaqim Nadian Nur Aulia nFN Darsono Norbertus Citra Irawan Purry Nur Hasanah R Soelistijono Sapto Priyadi Setie Harieni sri marwanti Suswadi Sutarno Teguh Supriyadi Tyas Soemarah K.D Wiyono