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Pengaruh Faktor Penentu Sikap Konsumen Dalam Niat membeli Ulang Pada Merek Direct to Consumer (DTC) Praharjo, Ardik -; Robbie, R. Iqbal -
Makro Jurnal Manajemen Dan Kewirausahaan Vol 9, No 1 (2024): Makro Jurnal manajemen Dan Kewirausahaan
Publisher : Universitas Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53712/jmm.v9i1.2304

Di industri fashion dan ritel, sekelompok perusahaan rintisan, yang disebut sebagai merek Direct-to-Consumer (DTC). Merek DTC didefinisikan sebagai merek e-commerce yang menjual langsung ke konsumen, tanpa perantara pengecer seperti department store. Merek tersebut biasanya memulai sebagai bisnis online murni, sepenuhnya memanfaatkan saluran digital untuk pemasaran dan penjualan. Penelitian ini bertujuan untuk mengidentifikasi penentu sikap konsumen dan niat pembelian kembali terhadap merek DTC. Penelitian ini merupakan penelitian eksplanatori dengan pendekatan kuantitatif. Survey menggunakan kuesioner (baik secara online dan ofline) dilakukan untuk mengambil data primer pada penelitian ini. Populasi dalam penelitian ini adalah merek Erigo, Laff Project, Nah Shoes, Ria Miranda, dan Heaven Light. Merek tersebut terkategorikan merek DTC karena pada proses pembeliannya menggunakan e-commerce dan termasuk merek ternama di Indonesia. Sampel pada penelitian ini ditetapkan dengan metode non probability sampling karena jumlah populasi tidak diketahui secara pasti. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria (1) berumur > 17 tahun (2) pernah membeli merek tersebut. Data yang diperoleh selanjutnya dilakukan analisis menggunakan Covariance Based Stuctural Equation Modelling (Partial Least Square-SEM) untuk mendeskripsikan hubungan antar variabel dengan menggunakan tiga tahapan, yakni evaluasi outer model, inner model, dan uji hipotesis (uji t). Berdasarkan hasil analisis, variabel media sosial, keunikan, inovasi, dan sikap pembeli terbukti memiliki pengaruh positif signifikan terhadap sikap konsumen. Faktor-faktor ini menunjukkan bahwa strategi perusahaan yang fokus pada inovasi, keunikan produk, dan penggunaan media sosial secara strategis, bersama dengan budaya perusahaan yang mendukung, sangat berperan dalam membentuk sikap konsumen yang positif.

Unlocking Performance: Person-Organization Fit and Job Satisfaction: Membuka Kinerja: Kecocokan Orang-Organisasi dan Kepuasan Kerja Robbie, R. Iqbal; Majid, Nur Kholis; Novianti, Khusnul Rofida
JBMP (Jurnal Bisnis, Manajemen dan Perbankan) Vol. 10 No. 1 (2024): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jbmp.v10i1.1932

This quantitative study looks at the impact of person-organization fit on employee performance, including work happiness as an intervening variable, at PT. Victory International Futures. Using a saturation sampling strategy, the complete population of 150 employees was questioned via questionnaires. The data was analyzed using Smart PLS. The results show that person-organization fit has a strong positive effect on job satisfaction and employee performance. Furthermore, job happiness was proven to have a considerable impact on employee performance. The findings highlight the relevance of person-organization fit in improving employee performance, with job happiness serving as a key intermediary mechanism. This study contributes to the academic literature by filling gaps in our understanding of the relationship between person-organization fit, job satisfaction, and employee performance, thereby enhancing theoretical frameworks and providing insights for organizational practice.

Evaluation of Organizational Performance Used Total Quality Management (TQM) Method Study : MSMEs Fisheries Food Processing Product in Pasuruan District Robbie, R. Iqbal; Nofan Jelang Ramadhani; Nurul Asfiah
JRB-Jurnal Riset Bisnis Vol 8 No 1 (2024): Oktober
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Pancasila

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v8i1.6452

Penelitian ini bertujuan untuk mengevaluasi kinerja organisasi menggunakan metode Total Quality Management (TQM) pada industri pengolahan makanan UMKM di Kabupaten Pasuruan, Jawa Timur, Indonesia. Meskipun UMKM di sektor perikanan memiliki potensi untuk berkontribusi pada pertumbuhan ekonomi daerah, UMKM di industri pengolahan makanan perikanan menghadapi beberapa tantangan yang membatasi potensi pertumbuhan mereka. TQM adalah pendekatan manajemen yang bertujuan untuk mengoptimalkan kinerja organisasi dengan terus meningkatkan kualitas produk, layanan, dan proses. Penelitian ini menggunakan pendekatan TQM untuk mengevaluasi hubungan antara variabel independen (komitmen manajer, manajemen karyawan, pemberdayaan karyawan, kualitas informasi, dan fokus pelanggan) dan variabel dependen (kesuksesan organisasi) di industri pengolahan makanan UMKM di Kabupaten Pasuruan. Hasil penelitian menunjukkan bahwa dedikasi manajemen dan manajemen tenaga kerja memiliki pengaruh positif terhadap kinerja organisasi, sementara pemberdayaan karyawan dan kualitas informasi tidak memiliki dampak yang signifikan. Selain itu, penelitian ini menemukan bahwa penekanan pada pelanggan dapat meningkatkan efektivitas organisasi secara keseluruhan. Temuan ini memberikan wawasan yang berharga bagi organisasi yang ingin meningkatkan kinerjanya dan menyoroti pentingnya memfokuskan pada praktik manajemen yang dapat berdampak positif pada organisasi.

The Effect of Talent Management and Work Motivation On Employee Performance with Employee Retention as Intervening Variables in The Public Sector Permadi, Ramadhani Bagus; Nurhasanah, Siti; Febriani, Rizki; Robbie, R. Iqbal
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12840

The purpose of the study was to determine the effect of talent management and work motivation on employee performance with employee retention as an intervening variable at Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Jombang Regency. The population and sample in this study were all 50 employees using a total sampling technique. Data collection techniques using a questionnaire. The data analysis method used is Partial Least Square (PLS). The results of this study conclude that talent management has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, talent management has a positive and significant effect on employee retention, work motivation has a positive and significant effect on employee retention, employee retention has a positive effect and significantly on employee performance, employee retention is able to mediate positively and significantly the relationship of talent management variables to employee performance and employee retention is able to mediate positively and significantly the relationship of work motivation variables to employee performance.

The Influence of Talent Management, Job Satisfaction, and Retention on Employee Performance Ariyanto, Ricky Alfian; Robbie, R. Iqbal; Roz, Kenny; Pratika, Yeyen
Jambura Science of Management Vol 7, No 2 (2025): Jambura Science of Management - July 2025
Publisher : Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jsm.v7i2.30295

Purpose: The purpose of this research is to determine and analyze talent management, job satisfaction, employee retention and employee performance, the influence of talent management on employee performance, the influence of job satisfaction on employee performance, the influence of talent management on employee retention, the influence of job satisfaction on employee retention, the influence employee retention on employee performance, employee retention can mediate the influence between talent management on employee performance and employee retention can mediate the influence between job satisfaction and employee performance.Design/Methodology/Approarch: The type of research in preparing this thesis is explanatory research with the population, namely, production employees at PT. Polowijo Gosari Gresik, namely 234 employees, with a sample size of 70 respondents. The data analysis technique uses a range of scales and Structural Equation Modeling (SEM) with the partial least squares (PLS) method.Findings: The research results show that talent management is included in the good criteria, job satisfaction is quite satisfactory, employee retention is good, and employee performance is quite high. Talent management does not affect employee performance, job satisfaction has an effect on employee performance, talent management has no effect on employee retention, job satisfaction has no effect on employee retention, employee retention has an effect on employee performance, employee retention is unable to mediate the effect of talent management on employee performance and employee retention is unable to mediate the influence of job satisfaction on employee performance.

Model JEES untuk Mendorong Peningkatan Kinerja Melalui Kesejahteraan Karyawan Usaha Kecil di Industri Makanan Ringan di Malang Raya Robbie, R Iqbal; Ambarwati, Titiek
Jurnal Bisnis dan Kewirausahaan Vol 2 No 2 (2025): Juli
Publisher : ICON Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71154/qg7gww06

The aim of this research is to determine the effect of employee well-being on employee performance, engagement and job satisfaction, the effect of satisfaction on performance, the effect of work involvement on performance and the effect of job satisfaction and involvement as mediation between well-being and employee performance in food SMEs in Malang Raya. This research uses a quantitative approach. The sample used was 220 employees but only 167 questionnaires were filled in by employees who worked in food SMEs. Data collection techniques through interviews and questionnaires. Data Analysis Method uses Scale Range Analysis and Data Processing Using the Smart PLS Version 4.0 Software Program. The results of this research are that well-being has a positive and significant effect on employee performance, engagement and job satisfaction and the influence of engagement on performance and satisfaction with performance also has positive and significant results. The questionnaire was not filled in completely by all respondents

The Influence of Women Entrepreneurial Leadership on Employee Performance with Innovative Work Behavior as an Intervening Arifa, Difa Putri; Rumijati, Aniek; Robbie, Iqbal
Airlangga Journal of Innovation Management Vol. 6 No. 3 (2025): Airlangga Journal of Innovation Management
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/ajim.v6i3.72953

Employee performance is an important element that plays a role in determining the success of an organization, because the achievement of goals and the company's competitiveness are highly dependent on the quality and productivity of employees. Along with increasing competition in the global market, companies must understand and identify factors that can optimize employee performance, both in terms of motivation, leadership, and work environment. The importance of women's leadership in the business world is getting more attention, especially in the context of diversity and inclusion. This study aims to analyze the effect of women's entrepreneurial leadership on employee performance through innovative work behavior. This study uses a quantitative approach. The data collection method in this research is observation and a questionnaire. The analytical tool used is SEM PLS 4. The population subjects in this study were employees at SME of Sari Murni, Tulungagung, totaling 40 people. In the sampling technique in this study. The result of this study found that women's entrepreneurial leadership has a significant effect on employee performance. Women's entrepreneurial leadership has a significant effect on innovative work behavior. Innovative work behavior has no significant effect on employee performance. Innovative work behavior is not able to mediate the relationship between women's entrepreneurial leadership on employee performance

The Effect of Talent Management and Work Motivation On Employee Performance with Employee Retention as Intervening Variables in The Public Sector Permadi, Ramadhani Bagus; Nurhasanah, Siti; Febriani, Rizki; Robbie, R. Iqbal
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8 No 1 (2024): IJEBAR : Vol. 8, Issue 1, March 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i1.12840

The purpose of the study was to determine the effect of talent management and work motivation on employee performance with employee retention as an intervening variable at Badan Kepegawaian dan Pengembangan Sumber Daya Manusia (BKPSDM) Jombang Regency. The population and sample in this study were all 50 employees using a total sampling technique. Data collection techniques using a questionnaire. The data analysis method used is Partial Least Square (PLS). The results of this study conclude that talent management has a positive and significant effect on employee performance, work motivation has a positive and significant effect on employee performance, talent management has a positive and significant effect on employee retention, work motivation has a positive and significant effect on employee retention, employee retention has a positive effect and significantly on employee performance, employee retention is able to mediate positively and significantly the relationship of talent management variables to employee performance and employee retention is able to mediate positively and significantly the relationship of work motivation variables to employee performance.

PENGUATAN KETAHANAN KELUARGA & EKONOMI KELUARGA DI TENGAH PANDEMI COVID-19 SERTA DIGITALISASI CAGAR BUDAYA NGGOPIT Fawaiq Sayyaf, R. Tanzil; Robbie, R. Iqbal
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 5, No 3 (2022): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v5i3.1137-1143

Pelaksanaan pengabdian ini dilakukan di desa Pendem, yang memiliki potensi baik sumber daya manusianya, atau sumber daya alamnya. Peserta diberikan pemahaman dan penyuluhan tentang penguatan peran keluarga dalam Hukum Keluarga Islam dan juga dibekali pemahaman tentang ketahanan ekonomi keluarga. Sehingga, para peserta mampu mengatasi ancaman ketahanan keluarga dan ketahanan ekonomi keluarga. Kesimpulan yang diperoleh yakni; bahwa dalam keluarga tidak ada dominasi yang kuat, yang ada adalah kolaborasi antar anggota keluarga. Penguatan peran keluarga agar masing-masing anggota keluarga mampu menjalankan perannya, walaupun di masa sulit sekalipun, ketahanan keluarga mereka tetap terjaga dan kuat. Selanjutnya, temuan kedua adalah bahwa pengelolaan keuangan selama pandemi sangat diperlukan, agar tercipta sebuah ketahanan ekonomi keluarga.Â

Evaluation of Organizational Performance Used Total Quality Management (TQM) Method Study : MSMEs Fisheries Food Processing Product in Pasuruan District R. Iqbal Robbie; Nofan Jelang Ramadhani; Nurul Asfiah
Jurnal Riset Bisnis Vol. 8 No. 1 (2024): Oktober
Publisher : Fakultas Ekonomi dan Bisnis Universitas Pancasila Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35814/jrb.v8i1.6452

Penelitian ini bertujuan untuk mengevaluasi kinerja organisasi menggunakan metode Total Quality Management (TQM) pada industri pengolahan makanan UMKM di Kabupaten Pasuruan, Jawa Timur, Indonesia. Meskipun UMKM di sektor perikanan memiliki potensi untuk berkontribusi pada pertumbuhan ekonomi daerah, UMKM di industri pengolahan makanan perikanan menghadapi beberapa tantangan yang membatasi potensi pertumbuhan mereka. TQM adalah pendekatan manajemen yang bertujuan untuk mengoptimalkan kinerja organisasi dengan terus meningkatkan kualitas produk, layanan, dan proses. Penelitian ini menggunakan pendekatan TQM untuk mengevaluasi hubungan antara variabel independen (komitmen manajer, manajemen karyawan, pemberdayaan karyawan, kualitas informasi, dan fokus pelanggan) dan variabel dependen (kesuksesan organisasi) di industri pengolahan makanan UMKM di Kabupaten Pasuruan. Hasil penelitian menunjukkan bahwa dedikasi manajemen dan manajemen tenaga kerja memiliki pengaruh positif terhadap kinerja organisasi, sementara pemberdayaan karyawan dan kualitas informasi tidak memiliki dampak yang signifikan. Selain itu, penelitian ini menemukan bahwa penekanan pada pelanggan dapat meningkatkan efektivitas organisasi secara keseluruhan. Temuan ini memberikan wawasan yang berharga bagi organisasi yang ingin meningkatkan kinerjanya dan menyoroti pentingnya memfokuskan pada praktik manajemen yang dapat berdampak positif pada organisasi.

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