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THE TRANSFORMATION OF RELIGIOUS PRACTICES OF DIGITAL UMMAH IN THE AGE OF ALGORITHMS Alfi, Imam; Basit, Abdul; Halwati, Umi; Malik , Abdul
Al-Qalam Vol. 31 No. 2 (2025): Jurnal Al Qalam
Publisher : Balai Penelitian dan Pengembangan Agama Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31969/alq.v31i2.1702

Abstract

The study examines the formation of new religious authorities within the Cyber Islamic Ummah, configured by social media algorithms. Through a one-month qupesalitative approach, the research focused on the analysis of viral religious content on TikTok, YouTube, and Instagram by applying the theoretical framework of Digital Ummah and Cyber Islamic Environments (CIEs). Data were collected through observation of the top 30 videos on each platform, in-depth interviews with five ulama (traditional Islamic scholars) and five digital influencers, as well as audience interaction analysis (likes, shares, and comments), which were then analyzed thematically. The findings reveal new religious practices among digital users, characterized by the dominance of short da'wah content (15-60 seconds) on TikTok and Instagram Reels, which yields an engagement rate 3-5 times higher than long-form content. This reality leads to the simplification of complex religious material into a sound bite that loses crucial nuance. The themes of prohibiting heresy (32%), criticizing modern lifestyle (25%), and practical worship guides (18%) dominate, reconfiguring the hierarchy of religious authority where digital popularity outweighs the depth of knowledge. Although Cyber Islamic Environments, as a hybrid space, democratize access to religious knowledge, there is a risk of fragmentation of understanding, shallowness of meaning, and intolerance. The study recommends strategic collaboration among scholars, content creators, digital platforms, and regulators through the transformation of da'wah formats, enhancing digital literacy, and drafting ethical guidelines to create a healthy digital da'wah ecosystem while preserving the authenticity of traditional scientific teachings and authorities.
PERAN SENSASI DAN PERSEPSI SEBAGAI MEKANISME PENYARING DALAM FENOMENA INFORMATION OVERLOAD Fatimah, Siti; Adirais, Dzulfikar; Halwati, Umi
AN-NASHIHA Journal of Broadcasting and Islamic Communication Studies Vol. 5 No. 01 (2025): April : Jurnal AN-Nashiha Journal of Broadcasting and Islamic Communcation Stu
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/an-nashiha.v5i01.2404

Abstract

The phenomenon of information overload has become a major challenge in the digital era, as the rapid flow of data exceeds human cognitive capacity to absorb, comprehend, and respond effectively. This study employas descriptive qualitative approach through a literature review to explain the role of sensation and perception as filtering mechanisms within intrapersonal communication. The findings indicate that sensation acts as the initial gateaway that limits incoming sensory stimuli, while perception functions as a selective filter that assigns meaning and relevance to information. When these mechanisms are unable to manage the volume and intensity of stimuli, individuals are more likely to experience stress, confusion, cognitive fatigue, and decreased productivity. Beyond emphasizing the importance of internal filtering processes, this study highlights the need for future research, including empirical testing of the dual-filter model of sensation and perception, the development of intervntions such as notification management and information literacy training, and platform specific investigations in digital media environments. Future studies are also encouraged to incorporate neuroscientific approaches and cross-cultural analysis to deepen understanding of cognitive responses to information overload. Overall, the findings underscore the urgency of implementing stimulus management strategies and strengthening cognitive skills to maintain effective learning, work performance, and decision-making in increasingly information dense digital ecosystem.
The Effects of Mass Communication on Changes of Public Attitudes and Behavior in the Digital Era Prasetia, Hendra; Syihab, Muhammad Fahmi; Halwati, Umi
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2437

Abstract

Through social media and online platforms that reach a wide audience, the development of information technology in the digital era has significantly changed the pattern of mass communication. Every message in the media does not stop at conveying information but can also have an impact on the audience. This impact is known as the mass communication effect, which has become a major focus in communication studies. How audiences think, act, and behave is largely influenced by the media. This study aims to discuss the effects of mass communication on changes in attitudes and behavior, focusing on three main domains of human psychology: cognitive, affective, and conative. This research use descriptive qualitative approach and content analysis to emphasize the effects of mass communication on the psychological realm. The results of this study demonstrate that digital media has the ability to construct knowledge, influence feelings, and drive audience action quickly and dynamically. This research confirms that the role of social media as a strategic space requires critical study, especially on the effects of mass communication on understanding the relationship between media dynamics, society, and the process of forming an opinion that has an impact on changes in people's attitudes and behavior.