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The Effects of Mass Communication on Changes of Public Attitudes and Behavior in the Digital Era Prasetia, Hendra; Syihab, Muhammad Fahmi; Halwati, Umi
Busyro: Jurnal Dakwah dan Komunikasi Islam Vol. 7 No. 1 (2025): November : Busyro : Jurnal Dakwah dan Komunikasi Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/kpi.v7i1.2437

Abstract

Through social media and online platforms that reach a wide audience, the development of information technology in the digital era has significantly changed the pattern of mass communication. Every message in the media does not stop at conveying information but can also have an impact on the audience. This impact is known as the mass communication effect, which has become a major focus in communication studies. How audiences think, act, and behave is largely influenced by the media. This study aims to discuss the effects of mass communication on changes in attitudes and behavior, focusing on three main domains of human psychology: cognitive, affective, and conative. This research use descriptive qualitative approach and content analysis to emphasize the effects of mass communication on the psychological realm. The results of this study demonstrate that digital media has the ability to construct knowledge, influence feelings, and drive audience action quickly and dynamically. This research confirms that the role of social media as a strategic space requires critical study, especially on the effects of mass communication on understanding the relationship between media dynamics, society, and the process of forming an opinion that has an impact on changes in people's attitudes and behavior.
Women's Empowerment Counseling and the Challenges of Beneficiary Graduation: From Dependency to Independence Alfi, Imam; Faishol, Lutfi; Halwati, Umi; Fathurohim, Fathurohim
Smart Society Vol. 6 No. 1 (2026): Smart Society
Publisher : FOUNDAE (Foundation of Advanced Education)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/smartsociety.v6i1.931

Abstract

This research is motivated by the high dependence of beneficiaries on social assistance. Beneficiary Families (KPM) face mental, psychological, and social obstacles in achieving post-graduation economic independence, so that financial-based empowerment programs are considered not effective enough. This research aims to understand the role of empowerment counseling in the process of social assistance for graduates, especially in psychosocial, behavioral, and economic aspects, to support the transition process from dependence to sustainable independence. The approach of this study uses a descriptive qualitative method with a phenomenological analytical framework to understand the subjective experiences of beneficiaries in the local context of Banyumas Regency. Data collection was carried out through active observation, in-depth interviews, and documentation to capture the meaning, perception, and process of social assistance as experienced and interpreted by the informants. The research subjects consisted of five social companions at the sub-district level and fifty families of graduation participants from ten communities in Banyumas. Data were analyzed through the process of reduction, classification, and mapping of findings by linking field results to empowerment theory and community counseling practices. The results of the research on social assistance through community empowerment counseling for beneficiary graduates (PKH) in Banyumas indicate that empowerment counseling plays a role in supporting the independence process of participants. This research explicitly highlights women's empowerment in the transition from dependence on social assistance to economic and psychosocial independence, with empowerment counseling as a key element in the process of change. The mentoring approach through socialization, access, partnerships, and independent business development is understood as an effort to increase personal autonomy through strengthening motivation, confidence, and mindset changes. The application of cognitive restructuring techniques, motivational interviewing, support groups, and community support through KUBE and community leaders strengthens the sustainability of the graduation process
Co-Authors Abdul Basit Adirais, Dzulfikar Al Faozi, Mahfudz Alfi, Imam Faishol, Lutfi Fathurohim, Fathurohim Harun Arrosyid Hendra Prasetia Hidayat, Imam Ma’arif imam, Imam Alfi Johar Arifin Kuswantoro Kuswantoro, Kuswantoro Malik , Abdul nawawi Nawawi Nawawi Nurfiana, Efen Pamungkas, Anggit Prasetyo Nugroho, Adhitya Ridwan Budhi Rakatiwi, Yolanda Siti Fatimah Syihab, Muhammad Fahmi