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All Journal Journal of Public Administration and Government (JPAG) Jurnal Akademik Pengabdian Masyarakat
Nurhayati Hamid
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Computer Science & IT Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Analisis Peningkatan Omzet dan Profitabilitas pada UMKM Bakso Kuah Di Lapangan Vatulemo Kota Palu Nuramanda Rizkiyah; Dinda Ayu Sintawati; Lia Natalia Sonda; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7247

Abstract

The existence of Micro, Small, and Medium Enterprises, particularly the meatball soup business in Vatulemo Field, Palu City, plays a crucial role in strengthening the local economy by providing employment and encouraging community creativity. This study aims to explore the factors influencing the increase in turnover and profitability of the meatball soup Micro, Small, and Medium Enterprises. The method applied is a case study with a qualitative approach, which aims to identify internal and external factors that contribute to business growth. The analysis results show that the characteristics of a product that is in high demand, a strategic location, and effective business management are the main strengths, while limited capital and marketing management remain challenges. Great opportunities arise from high market demand and government support, but the existence of business competition and rising raw material costs are threats that must be considered. With the use of appropriate strategies, Micro, Small, and Medium Enterprises can significantly increase turnover and profitability.
Dinamika Usaha Bakso Bakar Di Taman Bumi Bahari: Peluang, Tantangan, Dan Strategi Pengembangan Adika Tirta Atansyah; Pratiwi Pratiwi; Fadilatunisa Fadilatunisa; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7248

Abstract

Taman Lasoso telah menjadi tempat yang digemari oleh warga Palu dan sekaligus sumber penghidupan bagi UMKM. Salah satu produk yang ditawarkan kepada pengunjung adalah bakso bakar yang dijual oleh UMKM di Taman Lasoso. Usaha bakso bakar merupakan bisnis kuliner yang belakangan ini sangat populer di Indonesia. Metode dalam penelitian ini menggunakan metode kualitatif dengan mengumpulkan data melalui pengamatan, wawancara, dan dokumentasi kegiatan riset. Peluang untuk menjual bakso bakar memberikan beberapa keuntungan, seperti kesempatan untuk menjangkau segmen pasar yang sebelumnya terabaikan. Kendala yang dihadapi para pengusaha termasuk cuaca hujan, yang menyebabkan jumlah pengunjung dan pelanggan menjadi berkurang, serta adanya persaingan antar pedagang. Strategi pengembangan bisnis mencakup promosi sederhana, variasi menu, menjaga kualitas dan kebersihan, penyesuaian jam operasional, serta strategi harga yang terjangkau. Narasumber juga melaporkan peningkatan keuntungan pada akhir pekan dan penerapan sistem pembayaran tanpa tunai untuk mempermudah pelayanan kepada pelanggan.
PENGEMBANGAN UMKM KULINER SIOMAY DI DESTINASI WISATA TAMAN LASOSO UNTUK MENINGKATKAN EKONOMI LOKAL Fidya Fidya; Amelia Amelia; Adinda Podung; I Kade Sindya Sanjaya; Dandan Haryono; Suasa Suasa; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7249

Abstract

Lasoso Park has become a new icon in West Palu, where people can enjoy a public space to relax and socialize, with additional features such as a light tower and views of the Gawalise Mountains. Lasoso Park also rents various toy services and many culinary snacks, one of which is siomay. Siomay throughout its development is very popular among the Indonesian people and is easily found in snack places or existing parties. The method used is qualitative research, namely research that does not use mathematical, statistical, or computer models. Opportunities for MSME development in the Lasoso Park location offer various siomay variants such as fillings (eggs, meat, tofu, fried foods) and sauce variants, namely peanut sauce and firecrackers. The development strategy used in this siomay business is a digital marketing strategy and design promotion.
PENGEMBANGAN USAHA TRADISIONAL UMKM TABARO DANGE KHAS PALU Steven Ladjepe; Nafadillah Nafadillah; Juniva Juniva; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7250

Abstract

The Fisherman's Village Tourism is a popular destination for local residents in Palu City. This tourist spot is home to many micro, small, and medium enterprises (MSMEs). One such MSME is Tabaro Dange, a traditional Palu dish. This research employed qualitative methods, employing in-depth interviews and literature review. The potential for Tabaro Dange MSMEs is significant in creating employment opportunities for the community, particularly in Palu City. Challenges faced by entrepreneurs include adverse weather conditions and competition from modern food chains.
ANALISIS PRAKTIK WIRAUSAHA PADA USAHA MERCON TANTAN SEBAGAI UMKM KULINER LOKAL Anisa Auliya; Risti Indah Sari F; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 3 No. 6 (2025): November
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v3i6.7251

Abstract

This study aims to analyze entrepreneurial practices in local culinary Micro, Small, and Medium Enterprises (MSMEs), namely Mercon Tantan, amidst the rapid development of the food industry in Indonesia. MSMEs are the main foundation of the national economy with a significant contribution to job creation and economic growth. Mercon Tantan is a manifestation of innovation that raises the theme of the typical spicy dish "mercon," successfully attracting attention, especially the younger generation, through menu variations, levels of spiciness, and intense flavor profiles. The results of interviews indicate that the main challenges faced by Mercon Tantan are the rampant competition with similar vendors and the need for innovation to meet the public's desire for more contemporary products.
PEMANFAATAN SARI APEL SEBAGAI BAHAN BAKU PRODUK MAKANAN DAN MINUMAN DI KOTA BATU MALANG Putri Asti Sidik; Lely Elviana; Anil Zikri; Endang Ayu Rahmawati; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7721

Abstract

This study aims to analyze the utilization of apple extract as a raw material for food and beverage products in Batu City, Malang, using a qualitative approach. Batu City has strong potential for developing apple-based extract products, supported by the availability of high-quality apples, the tourism sector, and the distinctive added value of apple extract. However, MSME actors face several challenges, such as simple production technology, inconsistent quality and sanitation standards, limited packaging, and suboptimal digital marketing. Dependence on tourism and fluctuations in apple prices also pose threats to business sustainability. Opportunities for developing apple-extract products are considerable, including diversification into fermented beverages, jams, sauces, and dessert-based products, supported by government initiatives through training and production capacity improvement. SWOT analysis shows that effective development strategies include leveraging internal strengths and external opportunities, addressing weaknesses through innovation and training, and mitigating threats through strategic planning. Overall, apple extract is a valuable local resource that can support MSME economic growth and strengthen Batu City’s identity as an apple-based agro-tourism city, with successful development relying on innovation, improved production standards, packaging, and appropriate marketing strategies.
Peran UMKM pada Olahan kripik Apel untuk Mendorong Pertumbuhan Ekonomi lokal Kota Batu Malang Hikma Hikma; Wilda Wilda; Novianti Dewi Lestari; Nira Ramadhani M; Suasa Suasa; Dandan Haryono; Nurhayati Hamid
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 4 No. 1 (2026): Januari
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v4i1.7723

Abstract

This study examines the contribution of micro, small, and medium enterprises (MSMEs) in apple chip processing to local economic development in Batu City, Malang. Batu City, a major apple-producing region in Indonesia, has high prospects for developing apple-based processed products, including apple chips. The study was conducted using a qualitative descriptive method involving interviews, field observations, and documentation. The research findings revealed that the apple chip business has a significant impact on absorbing local workers, increasing residents' incomes, and establishing the image of a regional specialty product. These MSMEs also encourage creativity in product development, improving packaging design, and expanding distribution networks through digital platforms as a form of transformation towards a creative economy. However, there are obstacles such as limited access to capital, weak business management skills, and high competition in the market. The study's conclusions confirm that apple chip MSMEs play a crucial role in advancing the creative economy in Batu City. Therefore, government intervention is needed in the form of training programs, assistance with marketing access, and the development of policies that strengthen the MSME ecosystem for sustainable local economic growth.
Co-Authors Adhwa Al Faatin Adika Tirta Atansyah Adinda Podung Adinda Prameswary Putry Aisyah Citra Alya Sasabila Yabiy Amelia Amelia Andita Triana Anil Zikri Anisa Auliya Ario Ario Bahtiar Bahtiar Citra Lestari Dandan Haryono Desinta Desinta Deswita Wulandari Dinda Ayu Sintawati Elin Elin Endang Ayu Rahmawati Ersa Amelia Vega Esra Citra Togatorop Eva Afrilia Fadilatunisa Fadilatunisa Fidya Fidya Fitri Almirah Maulidya Harifa Harifa Hikma Hikma Hj Suasa I Kade Sindya Sanjaya Isna Tuainia Jesiyani Junetri Jihan Dzalfana Juniva Juniva Lely Elviana Lia Natalia Sonda Lutfiani Moh Naif Moh Yusuf Muhammad Afandi Muhammad Agung Ananta Praja Nafadillah Nafadillah Nandita Fradina Nazwa Nazwa Nira Ramadhani M Novianti Dewi Lestari Nur Adha Kausen Nur Rahmayanti Nuramanda Rizkiyah Nurfadhila Lapangandong Pratiwi Pratiwi Putri Asti Sidik Rahdiyatul Zahra Rahma, Agustian Ristamala Ristamala Risti Indah Sari F Rizali Djaelangkara Siti Anisah Steven Ladjepe Suasa Suasa Wilda Wilda Yulvianti Hamidu