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All Journal Jurnal Manajemen Terapan dan Keuangan Jurnal Kebijakan Publik Ilmu Administrasi Publik Dia: Jurnal Administrasi Publik Jurnal Ilmu Sosial dan Ilmu Politik (JISIP) Jurnal Administrasi Negara JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) FIKRI : Jurnal Kajian Agama, Sosial dan Budaya Journal of Governance ARISTO Sawala : Jurnal Administrasi Negara Jurnal Noken: Ilmu-Ilmu Sosial JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora JURNAL GOVERNANSI Jurnal Agregasi Journal of Humanities and Social Studies Journal of Education, Humaniora and Social Sciences (JEHSS) Journal Publicuho Dinamika Governance : Jurnal Ilmu Administrasi Negara Journal of Public Administration and Local Governance Jurnal Justitia : Jurnal Ilmu Hukum dan Humaniora Syntax Idea PERSPEKTIF Dialektika: Jurnal Ekonomi dan Ilmu Sosial Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL AKTUAL Ministrate: Jurnal Birokrasi dan Pemerintahan Daerah Academia Open jurnal syntax admiration JDP (Jurnal Dinamika Pemerintahan) Jurnal Desentralisasi dan Kebijakan Publik (JDKP) Public Administration Journal of Research Jurnal Manajemen Publik dan Kebijakan Publik (JMPKP) Jurnal Ilmiah Wahana Pendidikan Journal La Sociale Jurnal Ilmu Sosial dan Ilmu Politik Malikussaleh (JSPM) Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Jurnal Progress Administrasi Publik (JPAP) Jurnal Impresi Indonesia East Asian Journal of Multidisciplinary Research (EAJMR) Jurnal DIALEKTIKA : Jurnal Ilmu Sosial Perspektif Hukum Jurnal Administrasi Publik Indonesian Governance Journal (Kajian Politik-Pemerintahan) JKMP (Jurnal Kebijakan dan Manajemen Publik) JURNAL PARADIGMA: Journal of Sociology Research and Education Journal Publicuho Innovative: Journal Of Social Science Research NeoRespublica : Jurnal Ilmu Pemerintahan Indonesian Journal of Public Administration Review VISA: Journal of Vision and Ideas El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Public Service And Governance Journal Hudan Linnaas: Jurnal Ilmu Sosial dan Humaniora Journal of Ekonomics, Finance, and Management Studies Indonesian Governance Journal : Kajian Politik-Pemerintahan JHSS (Journal of Humanities and Social Studies)
Widiyarta, Agus
Program Studi Administrasi Publik Fisip Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : PERSPEKTIF

 1 
STRATEGI CITY BRANDING KOTA SURABAYA SPARKLING SURABAYA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN Widiyarta, Agus; Arwanto, Caisar Pieter Vega; Nugraha, Bagus Setyawan
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan Arwanto, Caisar Pieter Vega; Nugraha, Bagus Setyawan; Widiyarta, Agus
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan Caisar Pieter Vega Arwanto; Bagus Setyawan Nugraha; Agus Widiyarta
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan Caisar Pieter Vega Arwanto; Bagus Setyawan Nugraha; Agus Widiyarta
PERSPEKTIF Vol. 9 No. 2 (2020): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Effectiveness of Work Training Program Overcoming Unemployment in Job Training Center Mojokerto Nesy Hari Pratiwi; Agus Widiyarta
PERSPEKTIF Vol. 12 No. 3 (2023): PERSPEKTIF, July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v12i3.7147

Abstract

This article aims to determine the effectiveness of the job training program at the Mojokerto Job Training Center (BLK). The problem focused on the effectiveness of the job training program at BLK Mojokerto in tackling unemployment. To approach this problem, a theoretical reference from Budiani (2007) on the theory of program effectiveness is used which measures effectiveness using four indicators, namely program accuracy, program socialization, program objectives and program monitoring. The data were collected through qualitative descriptive research methods, where the data collection techniques used observation, interview and documentation techniques. The data sources used are primary and secondary data and analyzed qualitatively. This study concluded that based on the results of research conducted by the author on the effectiveness of the job training program at BLK Mojokerto analyzed based on four indicators, including: accuracy of program targets, program socialization, program objectives and program monitoring showed that BLK Mojokerto had met these four indicators, so that the training program held could be said to be effective and could help participants to improve skills and the expertise he has.
Co-Authors Addin Thathit Yudha Kusuma Afifa Ulfa Auliya Alifianka Prila Permata Almuqrhoina Fajri, Allya Alvi Ismatul Hawa Amrisa Nur Fajri Ananda Haniyuhan Ananda Haniyuhana Anggraini, Aristyana Vira Anisa Sitta Ramadhani Aprilia Nur Fadillah Aprillia, Rachel Nella Ardian Bagus Setiawan Arthemevia Indhawati Arwanto, Caisar Pieter Vega Ayu Maya Sari Ayu Oktavianingrum Bagus Setyawan Nugraha Bayu Priambodo Caisar Pieter Vega Arwanto Chanifah, Siti Choiriyah Eka Windiastuti Chumairoh, Devi Aprilia Devin Natasya Widyaningyun Dewi Austine Britania Dewi Austine Britania Dharmawan, Widya Diana Oktaviani, Diana Diaz Virdani Dina Naimahtus Sholikah DR. CATUR MSI SURATNOAJI Dwi Lestari Dynda Safitri Vandayani Dynda Safitri Vandayani Efida Aprilia H. A Eflizar Julian, Mochammad Rendy Eno Putri Larasati Evita Dwi Setiani Putri Failina, Zahrah Ghoniyyah Febria, Sarah Adora Fega Herdini Fibrianti, Marantika Firda Ainun Naziyah Firly Erya Faldilal Nuraini Firmansyah, Nosa Yudha Firzatulloh, Mochammad Nabil Gea Tamara Gina Nur Maya Jannah Hani Velia Tamimi Hidayati, Lila Rahma Nur Hilmi Izaz Robbani Husendi, Putri Aprilia Aini Husnul Chitam Inayati, Anifa Rully Innike Fitra Farastutie Isni Humaidah Izzuddin, Putra Riyan Jayusman, Tria Adhinta Indra Jennifer Jennifer Kamelia Irfani Katerina Bataha Khofifah Agustina Kriswibowo, Arimurti Larasati, Eno Putri Mahardika Dimas Saputra Manik, Betseba Putricia Marantika Fibrianti Margi Arum, Yatasya Aimima Maulidya, Dinta Fernanda Meiregina, Anisya Miranda Dwi Setyaningrum Moch Rozzaq Mochammad Rendy Eflizar Julian Muhammad Arifin Muhammad Bagus Azizul Hakim Muhith, Mochammad Rossy Dukhan Mulia Nanda, Adevansyah Wika Nabilla Chesa Putri Hartono Natus, Angelique Salsabillah Yumna Patricia Nawangsari, Ertien Rining Nesy Hari Pratiwi Nugraha, Bagus Setyawan Nur Aisyah Lusiana Nur Melywuni Pradika, Nurul Aini PRASETYO, Muhammad Alfian Pratama, Dewangga Putra Putrie Ngastiti Marganing Rahayu Rahma Farahdini Putri Rahmawati, Viona Eka Rahmawati Ramadhan, Andhika Ressa Fitriana Reyndi Rusmanjaya Rizky Nizar Wahyu Illahi Rohman, Faris Sahrur Rokhmawati, Desi Nur Romy Hafizh Lesmana Rosyidah, Laely Safira Tasya Nanda Sari Safitri Vandayani, Dynda Safitri, Lila Amelia Salsabila, Adinda Tarisa Saputra, Dema Prayuda Sarah Adora Febria Setiyowati, Mita Dwi Shafiya, Nandina Putri Sherina Aureliza Revilia Siti Kasiani Sitompul, Naomi Rosdamia Sumardjijati Sumardjijati, Sumardjijati Sumardjijati, Sumardjijati Sumarya, Erdin Handika Suyatno, Ananda Nurhaliza Syafiuddin, Mohammad Rafi Tantriani Tantriani Theofila Chevara Aira Nazaputri Windy Aprilia Dewi Yoga Raffi Krisnanda Putra Yovi Arif Zachary Yudha, Ragiel Zhahral, Arsyilia Zuhriatu Mahmudah