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Widiyarta, Agus
Fakultas Ilmu Sosial Dan Ilmu Politik, Universitas Pembangunan Nasional “Veteran” Jawa Timur, Surabaya
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Journal : PERSPEKTIF

 1 
STRATEGI CITY BRANDING KOTA SURABAYA SPARKLING SURABAYA DALAM MENINGKATKAN KUNJUNGAN WISATAWAN Widiyarta, Agus; Arwanto, Caisar Pieter Vega; Nugraha, Bagus Setyawan
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan Arwanto, Caisar Pieter Vega; Nugraha, Bagus Setyawan; Widiyarta, Agus
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF Juli
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan Caisar Pieter Vega Arwanto; Bagus Setyawan Nugraha; Agus Widiyarta
PERSPEKTIF Vol 9, No 2 (2020): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Strategi City Branding Kota Surabaya Sparkling Surabaya dalam Meningkatkan Kunjungan Wisatawan Caisar Pieter Vega Arwanto; Bagus Setyawan Nugraha; Agus Widiyarta
PERSPEKTIF Vol. 9 No. 2 (2020): PERSPEKTIF - July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v9i2.3646

Abstract

Research conducted by the author entitled "Surabaya City Branding Strategy" Surabaya Sparkling "In Increasing Tourist Visits". The purpose of this study is to find out how the Surabaya city branding strategy in increasing tourist visits. This is needed because the city of Surabaya has a lot of potential in the tourism sector such as parks in the city center, culinary tours, historic sites. The authors use Anholt's theory of general strategies in marketing or urban development and Kotler's hexagon city branding to find out how Surabaya's city branding strategy is in increasing tourist arrivals. The type of research used is the literature review where the research is in the library and study the literature which is the primary data source. The research approach uses descriptive qualitative analysis. The results of this study the Surabaya city government in increasing tourists, using the marketing strategy or promotion of city branding "Sparkling Surabaya" through the website, Instagram account, SSCT Bus, and holding events or activities one of them Car Free Day. This study concludes that the city branding strategy used is a marketing or promotion and event strategy, in increasing tourist visits.
Co-Authors Addin Thathit Yudha Kusuma Afifa Ulfa Auliya Alifianka Prila Permata Almuqrhoina Fajri, Allya Alvi Ismatul Hawa Amrisa Nur Fajri Ananda Haniyuhan Ananda Haniyuhana Anggraini, Aristyana Vira Anisa Sitta Ramadhani Aprillia, Rachel Nella Ardian Bagus Setiawan Arnanda, Ghea Arthemevia Indhawati Arwanto, Caisar Pieter Vega Ayu Maya Sari Bagus Setyawan Nugraha Bayu Priambodo Caisar Pieter Vega Arwanto Chanifah, Siti Choiriyah Eka Windiastuti Chumairoh, Devi Aprilia Devin Natasya Widyaningyun Dewi Austine Britania Dharmawan, Widya Diana Oktaviani, Diana Diaz Virdani Dina Naimahtus Sholikah DR. CATUR MSI SURATNOAJI Dynda Safitri Vandayani Dynda Safitri Vandayani Efida Aprilia H. A Eflizar Julian, Mochammad Rendy Eno Putri Larasati Failina, Zahrah Ghoniyyah Febria, Sarah Adora Fega Herdini Fibrianti, Marantika Firda Ainun Naziyah Firmansyah, Nosa Yudha Firzatulloh, Mochammad Nabil Gea Tamara Gina Nur Maya Jannah Hani Velia Tamimi Hidayati, Lila Rahma Nur Hilmi Izaz Robbani Husendi, Putri Aprilia Aini Husnul Chitam Innike Fitra Farastutie Isni Humaidah Izzuddin, Putra Riyan Jennifer Jennifer Kamelia Irfani Katerina Bataha Khofifah Agustina Kriswibowo, Arimurti Larasati, Eno Putri Mahardika Dimas Saputra Manik, Betseba Putricia Marantika Fibrianti Margi Arum, Yatasya Aimima Maulidya, Dinta Fernanda Meiregina, Anisya Miranda Dwi Setyaningrum Moch Rozzaq Mochammad Rendy Eflizar Julian Muhammad Arifin Muhammad Bagus Azizul Hakim Muhith, Mochammad Rossy Dukhan Mulia Nanda, Adevansyah Wika Nabilla Chesa Putri Hartono Natus, Angelique Salsabillah Yumna Patricia Nugraha, Bagus Setyawan Nur Aisyah Lusiana Nur Melywuni Pradika, Nurul Aini PRASETYO, Muhammad Alfian Pratama, Dewangga Putra Putrie Ngastiti Marganing Rahayu Rahma Farahdini Putri Rahmawati, Viona Eka Rahmawati Ramadhan, Andhika Ressa Fitriana Reyndi Rusmanjaya Rizky Nizar Wahyu Illahi Rohman, Faris Sahrur Rokhmawati, Desi Nur Romy Hafizh Lesmana Rosyidah, Laely Safira Tasya Nanda Sari Safitri Vandayani, Dynda Safitri, Lila Amelia Salsabila, Adinda Tarisa Saputra, Dema Prayuda Sarah Adora Febria Setiyowati, Mita Dwi Shafiya, Nandina Putri Sherina Aureliza Revilia Siti Kasiani Sitompul, Naomi Rosdamia Sumardjijati Sumardjijati, Sumardjijati Sumardjijati, Sumardjijati Sumarya, Erdin Handika Suyatno, Ananda Nurhaliza Syafiuddin, Mohammad Rafi Tantriani Tantriani Theofila Chevara Aira Nazaputri Windy Aprilia Dewi Yoga Raffi Krisnanda Putra Yovi Arif Zachary Yudha, Ragiel Zhahral, Arsyilia Zuhriatu Mahmudah