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All Journal The Indonesian Journal of Business Administration Journal of Business Strategy and Execution Journal The Winners Binus Business Review JOIV : International Journal on Informatics Visualization EQIEN - JURNAL EKONOMI DAN BISNIS Journal Industrial Manufacturing The South East Asian Journal of Management Journal of Governance Risk Management Compliance and Sustainability
Mohammad Hamsal
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Engineering Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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Proposed business strategy for pt.prama anugerah bahana in propoerty business Aziiz Priojudanto, Alvino; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 8, No 1 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - PT. Prama Anugerah Bahana is a company engaged in property developer, especially for residential. The company was established in 2015 and has handled a housing project namely Pesona Pabuaran. Currently working on the second project, namely Pesona Jatibening since 2017. Based on the report of the Residential Property Price Survey issued by Bank Indonesia, the growth in sales and housing prices in 2018 has decreased. This also happened to PT. Prama Anugerah Bahana because no single house has been sold after a year on the Pesona Jatibening project. The purpose of this study is to analyze the internal and external environment of property business, to determine the ideal business strategy for PT. Prama Anugerah Bahana, and to develop implementation plan of the new business strategy. Data obtained using qualitative methods by conducting interviews with property stakeholders. Furthermore, several tools are used to analyze the property industry environment. For external analysis used PESTLE analysis, Porter 's Five Forces, and Competitor Analysis. While for internal analysis using Value Chain, VRIO Analysis, Customer Persona, and Existing Business Model Canvas. The next is the formulation of business strategy using SWOT Analysis, Porter Generic Strategies and Diamond Framework Strategy analysis. After environmental analysis and strategy formulation, the business strategy turns into a low-cost focus. Because the condition of Pesona Jatibening does not have sufficient differentiation and competitive advantages around the location. The implementation plan of the business strategy carried out from a financial perspective is to reduce house prices and increasing the marketing fee. While in terms of marketing is to use marketing agents exclusively coupled with large incentives. Keywords: business strategy, property, pestle, porter's five forces, value chain, vrio, porter generic strategies, strategy diamond framework, low-cost focus
The Business Strategy Development of Bright IMC Fuad, Rifqi; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 6, No 2 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Marketing Communication Agency is a fast growing Industry for both in Indonesia and Worldwide. Bright IMC is one of the local agencies that try to compete in this industry. However, even though the industry itself is growing yet Bright IMC was having a performance downfall in 2016. This problem will be handled by analyzing the external and internal condition of the company and try to find the most suitable strategy to compete in 2017. PESTEL Analysis, Porter’s Five Forces, and Competitor Analysis are used as the External Analysis. Value Chain for Services (VCSE) and VRIO Model will be conducted as Internal Analysis. Root Cause Analysis was conducted in order to know the root problem that was happening in Bright IMC, and to explain more about the best strategy for Bright IMC is done by Strategy Diamond, Business Level Strategy and Business Model Canvas. In the last chapter, it is found that although there was some external problem that happened in 2016, yet the main problem of Bright IMC was actually on the unpreparedness of Bright IMC’s internal team to face their situations at that time. First, Bright IMC didn’t have a proper account team whereas the role of account in agency world is one of the most important roles where the communication between Bright IMC team with clients and determine whether the projects are acquired or determine client’s satisfaction in Bright service. Second, Bright IMC managerial team have never defined basic managerial needs such as Job Descriptions for all employees, agency’s workflow, the weak internal and external communication occurred, un-updated digital assets that are used for promotion, and in planning and mapping clients. Third, although Bright IMC stated that they have all services that are needed for client’s marketing communication needs, however, the quality of Bright IMC internal team is not yet capable enough to be classified as IMC agency. Based on findings, the author recommends implementation plans that hopefully will be able to help Bright IMC in facing their problems and to prepare them to be more ready to maximize their capability for years ahead.Keywords: Marketing Communication, Advertising Agency, IMC, Root Cause Analysis, Business Strategy, Business Level Strategy, Strategy Diamond, Business Model Canvas
Marketing Strategy for Bank BJB to Increase Fee Base Income Mobile Harsa Bani Partapraja, Harry; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 5, No 3 (2016)
Publisher : The Indonesian Journal of Business Administration

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Technological development and information are unavoidable, its usefulness. Many companies the world attempts to change itself into power generators (powerhouse) global business through various investment radicals in e-business, e-commerce, and effort information technology (IT) other incredibly global. So there is a need clear managers, business and practitioner business to understand how to manage a functional organization that this important.
Business Startegy to Adding New Service - Case Study of PT SPARES Philby, Mohammad; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In a global perspective, every year Airline industries are still growing, aircraft manufacturers deliver more and more aircraft to their customer. From our Directorate General of Civil Aviation (DGCA), until 2015, there were at least 1.448 aircrafts that operate in Indonesia, 121 AOC (Aircraft Operation Certificate) Holder that consisting of scheduled airlines, scheduled cargo airlines, un-scheduled airlines, un-scheduled cargo airlines, and non-profit airlines. There are also 33 MRO (maintenance repair organization) that support all aircraft that not only operate here but also from overseas market. PT SPARES was founded in October 2014 with the main objective is to provide drone inspection service and consumable spare part for aviation industries in Indonesia but now its main selling point is aircraft consumable spare part services for airlines. The Objective of this thesis is to analyse the possibility of PT SPARES to expand their business in order to survive and to provide a recommendation regarding the new Business Model if expansion is feasible. Researcher is proposing to open logistics service to the customer with utilizing the third-party logistics model to minimized the investment. In PT SPARES, there is 7 key challenge parameter that can affect PT SPARES for expanding their line of business. The 7 key parameter are Government Policy on Export & Import Industry – Economic Policy Package VIII, Government Policy in Aviation Industry – Deregulation of Airline Tariff, Aviation Condition – Growth of Aircraft in Indonesia, Logistic Transport Condition – Interconnecting and creating new connection between cities, Skilled employee – There is needed a new skilled employee in the aviation & logistics, Market Share – Take on niche market and a need of Government support in Export & Import – Improvement of Export & Import system. Based on these findings, we found that they need to prepare how to handle related challenges in order to survive in logistics industries and proposed new Business Canvas Model with the new value proposition, Good government connection, Efficient customs brokerage, Efficient logistics service, and One-stop spare-parts solution. With the new value proposition, the operation of the PT SPARES will be change to accommodate it. There are also several implementations plans that we propose, in short-term, medium-term and long-term plan that hopefully can be a guidance for PT SPARES to achieve the sustainability and maintain and deliver customer expectation and satisfactory.Keywords: Airline, Aviation, Logistics, Spare Parts, Business Strategy, Value Preposition, Risk Management, Sustainability.
Business Strategy Development in Healthy Food and Drink Business (Case Study: Overjoyed Indonesia) Utami Putri, Fitri; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract. Increase of non-communicable diseases in Indonesia made people in urban areas such as Jakarta has made changes their lifestyle. They chose to eat healthy foods that have benefits for the body. Seeing this opportunity, Overjoyed  establish a business that provides food and drink to support health such as smoothies, pressed juices, and overnight oatmeals. Overjoyed established in early September 2014 and using the concept of product delivery services so that buyers can enjoy the products directly from the office or home. As a newcomer in the food and beverage industry, Overjoyed start promoting their products by doing some marketing activities, but the  brand awareness of Overjoyed is still low. Overjoyed products still do not get the attention of customers. It can be seen from the fluctuations in product sales and sales were below the targets set by the company. To faces the business constraints,, formulating strategies begins by analyzing the internal and external company using Value Chain Analysis, VRIO Framework, PEST Analysis, Porter’s Five Forces, and Competitors Analysis. The results of this analysis will give a conclusion in the form of a SWOT which explains the strengths, weaknesses, opportunities and threats for Overjoyed. Subsequent analysis using TOWS matrix to obtain new ideas and new strategies that will be developed into a new business model canvas. The analysis showed that Overjoyed  have weak brand position when compared with other competitors. Overjoyed conduct marketing activities only once and is not done regularly and continuously. This makes the marketing activities undertaken by Overjoyed less effective. in addition, during production, Overjoyed never replace the variety of flavors on the menu so many customers who leave the product of Overjoyed because they feel bored. The new strategy resulting from the analysis of this study was Overjoyed has to make product innovation, hiring marketing team, make product sales promotion, partnership with delivery company, and so fort. Keywords: Healthy Food and Beverages, Business Strategy, Business Model Canvas Abstract. Increase of non-communicable diseases in Indonesia made people in urban areas such as Jakarta has made changes their lifestyle. They chose to eat healthy foods that have benefits for the body. Seeing this opportunity, Overjoyed  establish a business that provides food and drink to support health such as smoothies, pressed juices, and overnight oatmeals. Overjoyed established in early September 2014 and using the concept of product delivery services so that buyers can enjoy the products directly from the office or home. As a newcomer in the food and beverage industry, Overjoyed start promoting their products by doing some marketing activities, but the  brand awareness of Overjoyed is still low. Overjoyed products still do not get the attention of customers. It can be seen from the fluctuations in product sales and sales were below the targets set by the company. To faces the business constraints,, formulating strategies begins by analyzing the internal and external company using Value Chain Analysis, VRIO Framework, PEST Analysis, Porter’s Five Forces, and Competitors Analysis. The results of this analysis will give a conclusion in the form of a SWOT which explains the strengths, weaknesses, opportunities and threats for Overjoyed. Subsequent analysis using TOWS matrix to obtain new ideas and new strategies that will be developed into a new business model canvas. The analysis showed that Overjoyed  have weak brand position when compared with other competitors. Overjoyed conduct marketing activities only once and is not done regularly and continuously. This makes the marketing activities undertaken by Overjoyed less effective. in addition, during production, Overjoyed never replace the variety of flavors on the menu so many customers who leave the product of Overjoyed because they feel bored. The new strategy resulting from the analysis of this study was Overjoyed has to make product innovation, hiring marketing team, make product sales promotion, partnership with delivery company, and so fort. Keywords: Healthy Food and Beverages, Business Strategy, Business Model Canvas
Digital Business Model Development for PT. Ascada Musik Indonesia Setiawan, Affan; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 8, No 2 (2019)
Publisher : The Indonesian Journal of Business Administration

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Abstract - In the year of 2010, PT. Sutera Indomusik which has been establish since 1997 and many others local records label company is went bankrupt. The main reason of the bankruptcy is because the records company is focusing on selling physical records such as CD (compact disc) and cassettes while the piracy activity in Indonesia is still very high and seems uncontrolled. Two years later, Mr. Dicky as the owner of PT. Sutera Indomusik is establish the new company called PT. Ascada Musik with the main focus are to thrive in digital music businesses. Digital music are the terms used by music industry to define how the product is being sold on the market. If the music is sold by pay the CD or cassettes fee, then it is called physical and if the music is sold by paying download fee or subscribing fee or streaming fee then it is called digital. Since its establishment, Ascada Musik is successfully achieve its goal which is success on digital music businesses especially on Ring back tone (RBT) and full track download. For years, Ascada Music is mainly focus on RBT and full track download sales but as mention from IFPI (International Federation of Phonographic Industry) music reports, the revenue recorded from digital (RBT and full track) is going down every year. This trend is followed by another trend which is streaming technology because along with the decline of revenue by RBT and full track the revenue from streaming is increasing. So this is a phenomenon that happen in digital music industry and It is not align with the business strategy of Ascada Music since it is still focus on RBT and full track only. So the objective of this research are to analyze the internal and external factors of Ascada Music that influenced the company digital music business and to develop new strategies according to the current phenomena. The research methodology will be divided into three parts, first is to do the literature study to analyze the internal and external factor of the company using tools/platform then the second is building an interview protocol and selecting comprehensive stakeholder to be interviewed and collecting and analyzing the data from the interview. Last, based on the first and second step researcher compose a strategy suggestion for the company. Based on analysis, it is clear that the way people consume music is changing and Ascada Musik is not ready for that. This is influence the digital business of Ascada Musik because more of the customer is consuming music by streaming (audio and video) and leaving RBT and full track download which is the current focus of Ascada Musik. So Ascada Music should align its focus with the phenomena and develop new strategies to success. In the end, researcher has developed the recommendation business strategies and implementation plan for Ascada Musik. This implementation plan consists of three parts which is short term plan for plan under one-year time, medium term plan for plan between 1-3 years plan then the long-term plan for plan from 3 to 5 years. Hopefully the implementation plan can guide Ascada Musik to develop their digital business.Keywords: Digital Music, RBT, full track, streaming, business strategy
Business Strategy Development and Business Model RS Bakti Timah (RSBT) Groups Pangkal Pinang Under Bakti Timah Foundation (YBT) Become PT RS Bakti Timah as An Existance of Diversification Effort from PT Timah (Persero) Tbk Wibisono, Muhammad Subuh; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 16 (2013)
Publisher : The Indonesian Journal of Business Administration

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Rumah Sakit Bakti Timah groups (RSBT ) is a hospital that managed by Bakti Timah Foundation. Now, RSBT  will become independent through forming an Inc (Incorporated) that will be called “PT RS Bakti Timah”. Concern with the stock-holdings from this PT RS Bakti Timah (99 %) by PT Timah (Persero) Tbk, and (1 %) by Bakti Timah Foundation. This research shows the internal condition of the company and external industry situation with internal and external analysis to find the root causes. In this part, the authors used some model, they are external business situation analysis (macro environment) PESTLE Analysis, Industry Analysis Porter’s Five Force, Internal Analysis Resources and Capability, Business Model and Value Proposition Alignment, Business Model Need Analysis, SWOT analysis, and qualitative survey in questionnaire form and interview. From the business issues faced by RSBT groups, we got major problem that  RSBT groups has difficulty to get investment asset from investor (Bank) because its status under foundation. If RSBT groups will become independence, RSBT will get many benefit from PT Timah (Persero) Tbk Company as majority asset holder (99 %) and minority asset holder of Bakti Timah Foundation ( 1 %). From business issues that RSBT groups faced, the major caused by RSBT groups’ status under Bakti Timah Foundation until RSBT groups has difficulty to get investment asset from investor (Bank) because its status under foundation, with this independent of RSBT groups many benefit will be get for PT Timah (Persero) Tbk Company as majority asset holder (99 %) and minority asset holder of Bakti Timah Foundation ( 1 %). The result of this study we solve this problem by  using Strategic Innovation and Business Model Canvas, Strategic Generic Porter’s ; Corporate Strategy PT RS. Bakti Timah  and Business Strategy RSBT groups, together with Business Model Canvas RSBT groups existing and Business Model Canvas RSBT groups New/proposed. From the results, we suggest to implement analysis results into practical action. Keywords: RSBT groups, hospital business, development strategy, Strategy Implementation, business model Canvas
Business Model and Strategy Development of PT Rev Kreasindo Utama Novrizal, Aldila; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 4, No 5 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.In the early and mid of 2000s, casual fashion became a trend among youth in Indonesia, especially teenager and young adult, due to the development in music or any other creative activities engaging youth to express their ideas and interests. In the notion of grabbing the business opportunities in this industry, Rev Clothing was founded in 2007. As the company keeps developing, it challenges the fierce competition within the clothing industries involving both local and international brand companies. This thesis aims to analyze the business development of Rev Kreasindo Utama and to draw the business strategy and model that are applicable for the company in order for the company to survive and compete within the industry. For the environmental scanning stage, this process is to analyze both external and internal factors that effect to company. Then, formulating the strategy is also done to decide what strategy that needs to be undertaken by Rev Kreasindo Utama to overcome the obstacles challenged. All of the strategies and business models development must be formulated in its implementation plan so that Rev Kreasindo Utama can easily get solutions to settle the problems faced in running the business.Keywords: Fashion, Casual Fashion, Business Model, and Business Strategy 
Business Strategy Development of PT DAK (Dok Air Kantung) in Order to be a Market Leader in The Shipyard Industry Wibowo, Ari; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 2, No 16 (2013)
Publisher : The Indonesian Journal of Business Administration

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The aim of this final project is to find the root of the problems that occur in PT DAK (Dok Air Kantung) that is about the number of shipyard customers from internal PT Timah as a holding of 80% and the number of shipyard customers of the external which is only 20% of total revenue. The root of the problems that wasfound is that the quality of work offered by PT DAK is still less than the expectations of customers, customer complaints are not responded quickly, and the lack of marketing employee that can search the  external customer. Business strategy of the company must be changed immediately with respect to the shipyard key success factor. Business strategy development method used is the canvas business model, which used nine basic building blocks that must be fixed one by one to obtain the appropriate business strategy with the root problems that occur. Keywords: Shipyard, PT DAK, Canvas Business Model, Human Resources.
New Business Model Generation of E-Money for Online Payment: A Case Study of XL Tunai an E-Money Product of PT XL Axiata, Tbk Koesmanggala, Koesmanggala; Hamsal, Mohammad
The Indonesian Journal of Business Administration Vol 4, No 6 (2015)
Publisher : The Indonesian Journal of Business Administration

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Abstract.As second largest Mobile Network Operator in Indonesia, with over 65 million subscriber base, PT XL Axiata Tbk (XL) intends to strengthen its position in the market, by introducing a diversified service through offering of electronic money (e-money) as payment method, named as XL Tunai. After over two years since the service was launched on 2012, both of adoption and usage rate is still below initial expectation. Although there is some argument that the business does not well take off due to some constraints from the regulations side, it is believed that customers do not find strong reason to use of XL Tunai as payment method.This research is intended to analyze, formulate and suggest implementation of strategies that are realized through new business models for the e-money services with specific application as online payment method. A conceptual framework used to perform this research derives from combination of strategy tools namely: PEST, Porter’s Five Forces, VRIO Framework, Value Chain Analysis, SWOT analysis, that are used to analyze the business case, while strategy formulation is developed using TOWS Matrix, business and corporate level strategy formulation with main focus of diversification framework adopted from Hamel-Prahalad’s core competencies and market matrix. Four generated business models referring to the diversification roadmap are then interpreted in nine business models building blocks written on Osterwalder – Pigneur’s Business Model Canvas.Keywords: business model generation, business model canvas, e-money
Co-Authors Abdul Rochim Aldila Novrizal, Aldila Anton Firdaus Argi Thaufani Ari Wibowo Arta, Aditya Aziiz Priojudanto, Alvino Boma Wardhana, Boma Bramantoro Abdinagoro, Sri Christine Hermawan Dhiani Rakhmawati, Meita Eduardus Ivan Subianto Faruq Nugroho, Aditya Fuad, Rifqi Ganiarsa, Kasandika Gautama So, Idris Hadi Sundoyo Hardiyanto Hardiyanto Harimukti Wandebori Harsa Bani Partapraja, Harry Humiras Hardi Purba I Gusti Ngurah Agung Imaduddin, Dani Akhmad Kirana Putri, Astari Koesmanggala Koesmanggala, Koesmanggala Mahdi Rajab, Fadil Mangiring Ganda Parulian Butar Butar, Paul Melati Faeroza Muhammad Subuh Wibisono Mustika Ganiamalia Nindiani, Aina Nugroho, Antonius Sony Eko Peranginangin, Pulung Philby, Mohammad Qonitza, Maghfira Rahajeng Widiana Purwaningrum Revolt Marthen Wenas, Revolt Marthen Ridho Herasmara Sari Wahyuni, Lily Sudhartio, Setiawan, Affan Utami Putri, Fitri Veronica Hutagalung, Donda Ria Vorega Badalamenti Yuniarty, -