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All Journal Gorga : Jurnal Seni Rupa SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Rupa Besaung : Jurnal Seni Desain dan Budaya Jurnal Abdimas Mandiri Narada : Jurnal Desain dan Seni Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat Jurnal Multidisiplin Madani (MUDIMA) Jurnal Abdimas Mahakam VisArt: Jurnal Seni Rupa dan Design
Bobby Halim
Universitas Indo Global Mandiri
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PENINGKATAN POTENSI EDUWISATA MUSEUM MAYJEN.TNI (PURN) DR. A.K. GANI LEWAT REVITALISASI BERBASIS INOVASI TIK Shinta Puspasari; Rachmansyah Rachmansyah; Bobby Halim; Farras Ananta; Risky Pranata; Ahmad Ghaly
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 9 (2023): Martabe : Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i9.3472-3479

Abstract

Kegiatan pengabdian kepada masyarakat (PkM) ini dilakukan di museum MayJen. TNI (Purn.) dr. A.K. Gani untuk meningkatkan potensi eduwisata museum pasca pandemi COVID-19 lewat revitalisasi berbasis inovasi Teknologi Informasi dan Komunikasi. Permasalahan mitra yang mengalami kesulitan dalam mempromosikan museum untuk eduwisata coba diselesaikan dengan menawarkan solusi berupa pembuatan perangkat pojok digital yang dapat dimanfaatkan sebagai fasiltas media promosi dilengkapi dengan fitur video profil museum dan apikasi sistem informasi koleksi museum. Sosialisasi dan evaluasi perangkat pojok digital dilakukan pada Pameran Senjata Tradisional 2023 yang diselenggarakan oleh Museum Negeri Sumatera Selatan. Sejumlah N=30 pengunjung pameran diminta untuk mengisi kuesioner umpan balik sebagai dasar evaluai kegiatan PkM. Hasil evaluasi kegiatan menunjukkan rata-rata responden menyatakan setuju bahwa perangkat pojok digital Museum  Mayjen. TNI (Purn) dr.A.K.Gani efektif sebagai fasilitas layanan informasi yang menarik minat kunjungan ke museum.  Kegiatan PkM ini diharapkan efektif bertampak pada peningkatan jumlah kunjungan eduwisata bagi museum MayJen. TNI (Purn.) dr.A.K.Gani serta masyarakat sekitarnya.
PELATIHAN PEMASARAN DIGITAL DI DESA TEGAL MULYO, KECAMATAN SUNGAI LILIN, KABUPATEN MUSI BANYUASIN Bobby Halim; Aji Windu Viatra
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 6, No 3 (2023): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v6i3.1109-1117

Abstract

Kegiatan pelatihan Pemasaran Digital di Desa Tegal Mulyo adalah jawaban para pihak. Di tengah pandemi ini, pemerintah Indonesia terus mendorong industri kreatif. Akibat pandemi, masyarakat Indonesia lebih banyak menghabiskan waktu untuk online karena masyarakat dapat melanjutkan aktivitas sehari-hari bekerja, belajar, dan menikmati hiburan online. Universitas Indo Global Mandiri Palembang berkomitmen untuk selalu berusaha terus melakukan pengabdian kepada masyarakat sebagai bentuk kepedulian civitas akademika untuk meningkatkan kualitas hidup masyarakat. Oleh karena itu, Tim Pengabdian Masyarakat Universitas Indo Global Mandiri Palembang bermaksud untuk bekerjasama  Desa Tegal Mulyo dengan sistem pelayanan internal yaitu: 1) Menyampaikan wawasan Pemasaran Digital dan cara pengaplikasiannya, 2) Memberikan keterampilan Pemasaran Digital kepada peserta pelatihan, 3) Meningkatkan keterampilan bagi peserta yang sudah memiliki landasan Seni Rupa dan Pemasaran, dan 4) Menyampaikan motivasi dan saran kepada peserta untuk wirausaha dan meningkatkan penjualan. Metode yang digunakan dalam kegiatan pelatihan digital marketing ini adalah metode sosialisasi dan ceramah, metode demonstrasi dan pengajaran serta metode partisipasi. Pelatihan Digital Marketing di Desa Tegal Mulyo memungkinkan peserta membuat konten promosi dan menerapkannya ke e-commerce di berbagai level. 
Peningkatan Skill melalui Pelatihan Motion Graphic di SMK Negeri 2 Banyuasin Bobby Halim; Yosef Yulius
Jurnal Abdimas Mahakam Vol. 5 No. 02 (2021): Juli
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kegiatan pelatihan Skill Motion Graphic di SMK Negeri 2 Banyuasin merupakan respon dari pihak terkait. Di tengah kondisi pandemi ini, industri kreatif terus digalakan oleh pemerintah Indonesia. Bidang Multimedia memiliki kesempatan tersendiri saat ini, dikarenakan pandemi yang menyerang Indonesia berakibat perubahan gaya hidup masyarakatnya. Akibat pandemi,masyarakat Indonesia lebih banyak menghabiskan waktu dengan daring/online karena melalui daring masyarakat masih dapat beraktivitas sehari-hari,dari bekerja, belajar (sekolah) hingga menikmati hiburan. Maka dari itu Multimedia berperan penting dalam gaya hidup saat pandemi ini. Universitas Indo Global Mandiri (UIGM) Palembang, berkomitmen untuk selalu berusaha melakukan pengabdian terhadap masyarakat secara terus menerus sebagai wujud kepedulian insan akademik terhadap peningkatan kualitas hidup masyarakat. Untuk itu Tim Pengabdian Masyarakat Universitas Indo Global Mandiri (UIGM ) Palembang bermaksud menjalin kemitraan dengan SMK Negeri 2 Banyuasin dengan skema pengabdian internal, yaitu 1) Memberikan wawasan mengenai Motion Graphic dan pengetahuan mengenai perkembangan industri kreatif. 2) Memberikan keterampilan Motion Graphic bambu terhadap peserta pelatihan. 3) Memberikan pengetahuan dan wawasan dalam pembuatan Motion Graphic. 4) Meningkatkan keterampilan bagi peserta yang sudah memiliki basic dasar dalam multimedia. 5) Memberikan motivasi dan kiat-kiat kepada peserta agar dapat menjadi desainer yang mandiri dan mampu memproduksi Motion Graphic secara berkala.
MEDIA PROMOSI VIRTUAL REALITY PANTAI TANJUNG KALIAN SEBAGAI IKON WISATA BANGKA BELITUNG kelvin hamdani; Bobby Halim; Mukhsin Patriansah
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.251

Abstract

Abstract : Bangka Belitung has one of the unique beach tourism such as Tanjung Kalian Beach. Tanjung Kalian Beach is a natural tourism and historical tour in Bangka Belitung Province, precisely on the island of Bangka. The uniqueness of Tanjung Kalian Beach has a lighthouse icon. A lighthouse is a tower building with a light source at the top to aid ship navigation. The lighthouse is also a silent witness to the occurrence of World War II at Tanjung Kalian Beach. To preserve the history of the lighthouse and World War II and provide information on the beauty of Tanjung Kalian Beach. So, it is necessary for designers to promote Tanjung Kalian Beach as a tourist icon of Bangka Belitung. This design method uses Design Thinking. Design thinking is a tool used in a problem solving, in the process using 5W+2H analysis. The main design media uses documentary videos that are packaged using virtual reality. The design of the Tanjung Kalian Beach promotion was carried out with the aim that the public would become familiar with Tanjung Kalian Beach and become a reference for people's holiday spots to Tanjung Kalian Beach so that it would be known to the public as a tourism icon of Bangka Belitung.
PERANCANGAN KAMPANYE SOSIAL PEMANFAATAN LIMBAH KULIT JAGUNG SEBAGAI PRODUK KERAJINAN Nurul Atifah Syafitri; Husni Mubarat; Bobby Halim
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.255

Abstract

Abstract: Corn is a well-known staple food in Indonesia, and its high consumption results in a lot of natural waste, such as corn husks and corn cobs. According to the Infopublic.id website, South Sumatra is listed as the fifth largest corn producer in Indonesia, with a corn farming area of 112,000 hectares and a total corn production of 707,546 tons. Based on the results of the questionnaire, it can be concluded that the people of Palembang do not know that corn plant waste can be reused other than being used as animal feed. In the process of overcoming these problems, the author uses the design thinking method through the 5W+1H method (what, why, who, where, why, how) for data collection and data analysis so as to produce a model that can be applied to actual scenario ideas. The main media used is a tutorial book on the utilization of corn husk waste, which includes information on the utilization of corn husk waste and tutorials on processing corn husk waste, news media such as posters, peeling of husks, and supporting media such as t-shirts, glasses, stickers, mini notebooks, hanging clothing, handicraft supply containers, decorative flowers, decorative lights, and mascots, which.
BUKU INTERAKTIF SEBAGAI MEDIA KAMPANYE MANFAAT BROTOWALI BAGI KESEHATAN MASYARAKAT DI KOTA PALEMBANG Kgs Ahmad Riski Ridwan; Bobby Halim; Husni Mubarat
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.340

Abstract

Abstract: This research based on data from the Palembang City HealthOffice, 27,475 men and 34,000 women affected by diabetes in 2021. This data shows an increase in diabetes so that it can be formulated in this design is how efforts to reduce of diabetes by consuming Brotowali, especially for adolescents in the city of Palembang. Consuming and processing Brotowali is designed interactive books with interesting illustrations and interactives and teaches reading while playing. This study uses the AISAS design method for data collection and data analysis through the 5W + 2H method so as to produce an idea that can be applied at the test stage for adolescents in Palembang and with questionnaire and interview techniques. Respondents in this study were 101 people. The works created are categorized into three media, the main media interactive books, media issues, posters, brochures, xbanners, motion graphics and supporting media, t-shirts, tumblers, stickers, key chains, pencil boxes, wall clocks, totebags, mascots, standing pouches, packaging. This design uses Brotowali illustrations which have characteristic thorny stems and love-shaped leaves, so that teenagers in the city of Palembang are more interested in consuming and processing Brotowali.
VIDEO SEBAGAI MEDIA KAMPANYE MANFAAT AIR KELAPA HIJAU MUDA UNTUK KESEHATAN TUBUH DI KOTA PALEMBANG Fania Andriani; Mukhsin Patriansah; Bobby Halim
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.383

Abstract

Abstract (10 pt): When you drink young coconut water, it is very fresh and has a sweet taste because it contains sugar. Apart from that, it has a number of macro and microminerals. Coconut water also contains vitamins and protein, although in small amounts. Young coconut water contains water protein, arginine, alanine, cysteine and serine, which are four types of high amino acids. Young coconut water contains a number of complete nutrients and is beneficial for body health. The nutritional content of young coconut water is protein, fat, carbohydrates, vitamin C, vitamin B complex, sugar, electrolytes and growth hormone. The types of sugar contained in young coconut water are sucrose, glucose, fructose and sorbitol. Designing a social campaign for the benefits of young coconut water for body health in Palembang City using video. By designing the video in this campaign, the author hopes that the public will know the many benefits of young coconut water for body health through the main media that will be designed by the author in the form of video motion graphics and supporting media such as calendars, books, posters, videos and branding. This campaign media will be made as attractive as possible so that people are interested in reading the information and education presented.
KERAJINAN KREATIF SEBAGAI MEDIA PERANCANGAN KAMPANYE SOSIAL PEMANFAATAN LIMBAH ESPRESSO DI PALEMBANG Muhammad Hidayah; Heri Iswandi; Bobby Halim
VisArt: Jurnal Seni Rupa dan Design Vol. 1 No. 2 (2023): VisART: Jurnal Seni Rupa & Desain
Publisher : Penerbit dan Percetakan, CV. Picmotiv

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61930/visart.v1i2.413

Abstract

Abstract: Epresso is a beverage produced from finely ground coffee beans, which are then pressed using a manual tool or an espresso machine filled with water to extract the liquid, resulting in what is known as espresso. Once the espresso is prepared, there is waste generated by coffee makers, leading to accumulated garbage. This is the reason why the author has created a social campaign design to promote the utilization of espresso waste in Palembang city.
Pola Semiotika Representasi Emosi pada Desain Sampul Buku Anak: Analisis Peirce pada The Feelings Series Karya Trace Moroney Hestia Rachmat Nunciata Lubis; Yosef Yulius; Bobby Halim
JURNAL RUPA Vol 10 No 1-2 (2025): In Press
Publisher : Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25124/rupa.v10i1-2.9247

Abstract

The study investigates semiotic patterns of emotional representation in children’s book cover design using Charles Sanders Peirce’s icon-index-symbol framework. The research examines ten book covers from The Feelings Series by Trace Moroney, a children’s picture book series that consistently addresses basic emotions in early childhood. The study aims to identify how emotional meanings are constructed through visual signs and to examine the dominant semiotic strategies employed across covers. A descriptive qualitative method was employed was applied through structured visual observation of key cover elements, including character facial expressions, body gestures, color palettes, typography, and background composition. Each visual element was treated as a unit of analysis and independently coded by two coders according to Peirce’s classification of iconic, indexical, and symbolic signs. Inter-coder reliability was assessed using percentage agreement, resulting in an initial agreement rate of 90%, with remaining discrepancies resolved through reflective discussion grounded in operational definitions and contextual visual analysis. The findings reveal a consistent cross-cover semiotic pattern in which indexical signs such as body posture, gesture, gaze direction, and compositional emphasis play a dominant role in constructing emotional context, while iconic signs, particularly facial expressions, function as primary cues for immediate emotional recognition. Symbolic signs, including color conventions, typographic treatment, and series identity, operate to stabilize and reinforce emotional meanings through culturally familiar visual codes. These three sign types work in an integrated manner to form a cohesive and readable system of emotional representation across the series. The study demonstrates that Peirce’s semiotic framework can be systematically operationalized as and analytical tool in visual communication design research, particularly within the context of children’s emotional literacy. The identified semiotic patterns provide practical insights for designers and publishers in developing children’s book cover that effectively communicate emotions in ways that are visually clear, developmentally appropriate, and emotionally supportive.
Co-Authors Achmad irfansyah Ahmad Ghaly Aji Windu Viatra Amaliatulwalidain Amaliatulwalidain, Amaliatulwalidain Ardiansyah Fania Andriani Farras Ananta Firdaus Pangestu Marfa Galang Sabillah Bahar Hestia Rachmat Nunciata Lubis Husni Mubarat Husni Mubarat Husni Imelda Saluza, Imelda Iswandi, Heri K. Ghazali kelvin hamdani Kgs Ahmad Riski Ridwan M. Edo Pratama Putra Muhammad Hidayah Mukhsin Patriansah Mukhsin Patriansyah Nike Anggraini Nike Angraini Nurul Atifah Syafitri Rachmansyah Rachmansyah Risky Pranata Shinta Puspasari Yulius, Yosef