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All Journal Al-Mashlahah: Jurnal Hukum Islam dan Pranata Sosial Economy Deposit Journal ( E-DJ) Jurnal Bisnis Dan Kajian Strategi Manajemen At-Tauzi: Jurnal Ekonomi Islam Holistic Al-Hadis : Jurnal Studi Hadis, Keindonesiaan, dan Integrasi Keilmuan Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Pendidikan dan Pembelajaran Sekolah Dasar (JPPSD) Jurnal Teknik Mesin Sinergi Journal of Student Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Median Arsitektur dan Planologi Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Jurnal Riset dan Inovasi Manajemen Muqaddimah: Jurnal Ekonomi, Manajemen, Akuntansi dan Bisnis Journal Economic Excellence Ibnu Sina Al-Shamela : Journal of Quranic and Hadith Studies Jurnal Jalan Jembatan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ilmiah Manajemen dan Akuntansi Jurnal Ekonomi Bisnis dan Kewirausahaan Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Prosiding Seminar Nasional Ilmu Teknik
Muhajirin Muhajirin
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh Brand Awareness Dan Brand Trust Terhadap Keputusan Pembelian Pada Produk Revlon Mutya Afisa; Muhajirin Muhajirin
Journal of Student Research Vol. 2 No. 2 (2024): Maret: Journal of Student Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jsr.v2i2.2874

Abstract

This study aims to determine and analyze the effect of brand awareness and brand trust on purchasing decisions for Revlon products. This type of associative research with primary data and sourced from research instruments in the form of a questionnaire with a Likert scale so that the type of data used is quantitative data. The research population is all consumers who have purchased Revlon products whose number is not known with certainty. The sample of this research was 96 respondents using purposive sampling technique. Data were collected by observation, questionnaires and literature study. Data analysis techniques using validity test, reliability test, classic assumption test multiple regression, multiple correlation coefficient, t test and f test. The results of the study show that band awareness and brand trust have a simultaneous effect on purchasing decisions for Revlon products.
PENGARUH INOVASI PRODUK DAN SOSIAL MEDIA MARKETING TERHADAP KEPUTUSAN PEMBELIAN KAIN TENUN DI UKM DINA Megawati Megawati; Sri Ernawati; Muhajirin Muhajirin
Jurnal Ekonomi Bisnis dan Kewirausahaan Vol. 1 No. 3 (2024): Juni : Jurnal Ekonomi Bisnis dan Kewirausahaan (JEBER)
Publisher : CV. Denasya Smart Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69714/x30vke89

Abstract

To increase competitive advantage and maintain market share in this modern era, companies carry out many sales strategies to achieve sales performance by innovating products and using social media marketing. This type of research is associative with a quantitative approach. The sampling technique used in this research was purposive sampling with criteria such as age 20 years and over because they were considered capable of answering the questions in the questionnaire, so the number of samples in this research was 50 respondents. Data was processed using SPSS 26.0. From the results of the multiple linear regression test, there is a relationship between product innovation and social media marketing on purchasing decisions. The results of this research indicate that the product innovation variable (X1) has no effect on purchasing decisions. The research results show that the social media marketing variable (X2) has a significant effect on purchasing decisions. Product innovation and social media marketing variables have a significant influence on purchasing decisions.
Co-Authors Abal Karima Abdul Salam Ade Fitratul Akbar Adriansyah NZ Agus Yohana Amirulmukminin Amirulmukminin Angga Lawang Sani Anisa Ade Ramadhani Asfar, Akbar Aswan Aswan Dewi Kartikasari Fadly Ta’bi Hendra Palebangan Indra Widaryanto Irma Mardian Iskendar Iskendar Ismunandar Ita Purnama Juwani Juwani Kamaluddin Kamaluddin Khofifah Indar Parawansyah La Ode Orba La Ode Sahari Marwah Majid Megawati Megawati Muhammad Badar Muhammad Rifki Mutya Afisa Nunung Anjani Nur Khusnul Hamidah Nurlaila Aprilliani Ovriadin Ovriadin PUJI LESTARI Resa Fahrisal runiaty runiaty Sri Ernawati Syaharuddin Rasyid Wan Sulastri Emin Wawan Setiawan Wijiharta, Wijiharta