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All Journal Al-Mashlahah: Jurnal Hukum Islam dan Pranata Sosial IJOCE (International Journal of Offshore and Coastal Engineering) Economy Deposit Journal ( E-DJ) Jurnal Bisnis Dan Kajian Strategi Manajemen At-Tauzi: Jurnal Ekonomi Islam Holistic Al-Hadis : Jurnal Studi Hadis, Keindonesiaan, dan Integrasi Keilmuan Akrab Juara : Jurnal Ilmu-ilmu Sosial Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Pendidikan dan Pembelajaran Sekolah Dasar (JPPSD) Jurnal Teknik Mesin Sinergi Journal of Management and Social Sciences Journal of Student Research Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Median Arsitektur dan Planologi Sharing: Journal Of Islamic Economics, Management And Business Jurnal Manajemen Dan Bisnis Ekonomi Jurnal Riset Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Journal Economic Excellence Ibnu Sina Al-Shamela : Journal of Quranic and Hadith Studies Jurnal Jalan Jembatan Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Ekonomi Bisnis dan Kewirausahaan Masyarakat Berkarya: Jurnal Pengabdian dan Perubahan Sosial Jurnal Agroterpadu Prosiding Seminar Nasional Ilmu Teknik Jurnal Riset dan Inovasi Manajemen
Muhajirin Muhajirin
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Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mechanical Engineering Medicine & Pharmacology Public Health Social Sciences Transportation Other

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Pengaruh Influencer Marketing Terhadap Keputusan Pembelian Pada Foodbox Bima Akhmad Fajar; Muhajirin Muhajirin; Muhammad Yusuf
Sharing: Journal of Islamic Economics Management and Business Vol. 3 No. 2 (2024): Desember 2024
Publisher : Program Studi Ekonomi Syariah Fakultas Agama Islam Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/sharing.v3i2.31732

Abstract

This research aims to determine the influence of influencer marketing on purchasing decisions at Foodbox Bima. This type of research is associative. The research instrument uses a Likert scale questionnaire. The population used is all consumers who have purchased and consumed food or drinks at the Bima City Foodbox, the exact number of which is unknown. Because the population was not known with certainty, the Cochran formula was used and a sample of 96 people was obtained. The sampling technique was carried out using a purposive method. Data collection techniques in this research are observation, questionnaires and literature study. Data analysis techniques use validity tests, reliability tests, simple linear regression, correlation coefficients, determination tests and t tests. The research results show that there is a significant influence of influencer marketing on purchasing decisions at Foodbox Bima with a strong level of relationship and a magnitude of influence of 48.1%.
ANALISIS PENGARUH KUALITAS PELAYANAN ONLINE TERHADAP KEPUASAN PELANGGAN PADA TOKO YUIKAASHOP Rahmadany stie bima; Irma Mardian; Muhajirin Muhajirin
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2317

Abstract

In Fulfilling Customer Satisfaction, Service Quality becomes a reference for consumers in making purchasing decisions. The aim of this research is to determine the partial effect of online service quality on customer satisfaction. The type of research is associative. The research instrument used a questionnaire with a Likert scale. The population used in this research is all consumers who have made purchases at the Yuikashop Store, the number of which is not known for certain (unknown population). The number of samples used in this research was 50 respondents with a sampling technique, namely purposive sampling. Data collection techniques use observation, questionnaires and literature study. Data analysis techniques include validity tests, reliability tests, simple linear regression tests, determination tests, and t tests. The results of this research indicate that online service quality has a significant effect on customer satisfaction.
DAMPAK STRATEGI PEMASARAN DIGITAL TERHADAP LOYALITAS KONSUMEN DI E-COMMERCE: STUDI KASUS SHOPEE INDONESIA Muhajirin Muhajirin; Ita Purnama; Novi Kadewi Sumbawati
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2863

Abstract

This study aims to analyze the impact of digital marketing strategies on consumer loyalty in the Shopee Indonesia e-commerce platform. Digital marketing encompasses various methods such as digital advertising, social media, loyalty programs, and flash sales, which are employed to attract and retain consumers. The study uses a quantitative approach with a survey of 200 respondents who are active Shopee users. The results indicate that digital marketing has a significant influence on consumer loyalty, with loyalty programs having the greatest impact, followed by digital advertising, social media, and flash sales. A simple linear regression analysis shows that digital marketing accounts for 56% of the variation in consumer loyalty. This research highlights the importance of integrated digital marketing strategies to enhance consumer engagement and loyalty.
Alat Penyortir Buah Tomat Berdasarkan Tingkat Kematangan Buah Berbasis Arduino Dan Sensor Warna Muhajirin Muhajirin; Muh. Rusli Said; Emil Multazam
Jurnal Agroterpadu Vol 4, No 1 (2025): Jurnal Agroterpadu Volume 4, Nomor 1, Maret 2025
Publisher : Universitas Al Asyariah Mandar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35329/ja.v4i1.6072

Abstract

Penelitian ini mengembangkan sebuah alat penyortir buah tomat yang menggunakan Arduino sebagai otak pengendali dan sensor warna sebagai pengukur tingkat kematangan buah. Tujuan dari penelitian ini adalah untuk menciptakan sebuah sistem otomatis yang mampu memisahkan buah tomat berdasarkan tingkat kematangannya secara efektif dan efisien. Metode yang digunakan melibatkan penggunaan sensor warna untuk mengidentifikasi warna kulit buah tomat yang berbeda-beda pada tingkat kematangan yang berbeda pula. Data yang diperoleh dari sensor warna diproses menggunakan mikrokontroler Arduino untuk mengklasifikasikan buah tomat ke dalam beberapa kelompok kematangan yang telah ditentukan sebelumnya. Hasil eksperimen menunjukkan bahwa alat penyortir buah tomat yang dikembangkan mampu mengenali dan memisahkan buah tomat dengan tingkat akurasi yang tinggi berdasarkan klasifikasi kematangan yang telah ditetapkan. Selain itu, sistem ini juga memiliki potensi untuk dikembangkan lebih lanjut dengan mempertimbangkan aspek skalabilitas dan integrasi dengan sistem pengolahan lebih lanjut dalam industri pertanian.
Risk Analysis of Dual Fuel Tug Ship Design in Maritime Technology Development Innovation Program – BRIN Dewi Kartikasari; Muhajirin Muhajirin; Waluyo Waluyo; Siti Sadiah; Dany Hendrik Priatno
International Journal of Offshore and Coastal Engineering Vol. 7 No. 1 (2023)
Publisher : Department of Ocean Engineering

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12962/j25800914.v7i1.15528

Abstract

The problem that often occurs in the ship design process is the deviations in time and quality of results. IMO [1] regulations provide a methodology that ship design should be carried out with a risk-based probabilistic approach. This paper aims to become a source of reference information for ship design innovations in supporting efforts to increase performance optimization and efficiency. In the dual fuel tugboat design carried out in the BRIN Maritime Technology Development Innovation Program with funding from the government, the risk analysis begins with identifying and collecting data on control systems and internal controls based on existing risks, data collection on regulations, operational procedures, ship design business processes, and measuring the probability of risk occurrence. Furthermore, the level of risk is ensured by looking at the risk analysis matrix and making a risk map. The results of the analysis show that there are 3 risk events with a high-risk status that can lead to reduced quality and delays in the completion of the tugboat design, which is a skill base, experience, and the ship model test schedule.
Co-Authors Abal Karima Abdul Salam Ade Fitratul Akbar Adriansyah NZ Agus Yohana Akhmad Fajar Amirulmukminin Amirulmukminin Angga Lawang Sani Anisa Ade Ramadhani Asfar, Akbar Aswan Aswan Dany Hendrik Priatno Dewi Kartikasari Dewi Kartikasari Emil Multazam Fadly Ta’bi Hendra Palebangan Irma Mardian Iskendar Iskendar Ismunandar Ita Purnama Juwani Juwani Kamaluddin Kamaluddin Khofifah Indar Parawansyah La Ode Orba La Ode Sahari Marwah Majid Megawati Megawati Muh. Rusli Said Muhammad Badar Muhammad Rifki MUHAMMAD YUSUF Mutya Afisa Novi Kadewi Sumbawati Nunung Anjani Nur Khusnul Hamidah Nurlaila Aprilliani Ovriadin Ovriadin PUJI LESTARI Rahmadany stie bima Resa Fahrisal runiaty runiaty Siti Sadiah Sri Ernawati Syaharuddin Rasyid Vera Damayanti Waluyo Waluyo Wan Sulastri Emin Wawan Setiawan Wijiharta, Wijiharta