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FINANCIAL FEASIBILITY ANALYSIS OF SMALL AND MEDIUM ENTERPRISES: A CASE STUDY OF UD. MANGGENG FOOD IN MANGGENG DISTRICT, SOUTHWEST ACEH REGENCY Bagio; Cut Nidawati; Akhmad Baihaqi; Sri Handayani; Qhisthina Atikah; Safrika; Liston Siringo Ringo; Nana Ariska; Alfis Yuhendra
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 5 No. 6 (2025): December
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v5i6.4976

Abstract

This study analyzes the financial feasibility of the Manggeng Peanut business at UD. Manggeng Food in Southwest Aceh Regency. This agro-industrial MSME plays a strategic role in driving the local economy, but faces challenges from fluctuating raw material prices and supplies that impact cash flow instability. This quantitative descriptive study uses primary and secondary data from production activities in 2024 to evaluate the profitability and feasibility of the business. The analysis results show that this business is profitable with revenue of Rp. 195,437,334. The Revenue Cost (R/C) Ratio of 1.30 indicates business feasibility, where every Rp. 1,000 expenditure generates IDR . 1,300 in revenue. The Break Even Point (BEP) analysis supports these findings, showing that the actual selling volume and price of all product variants far exceed the break-even point, with the highest profit margin in the 1.3 kg package. It is concluded that the Manggeng Peanut business at UD. Manggeng Food is not only financially viable but also has a resilient financial foundation and profitable prospects for further development, despite the volatility of raw materials.
Co-Authors Abdul Muzammil Abdul Muzammil Agustiar Agustiar Agustiar Akhmad Baihaqi Alfis Yuhendra Alfizar Ariska, Nana Aswin Nasution Bagio, Bagio Cut Nidawati Dedy Darmansyah Eka Kurniasih Erlisa Faizin, Rusdi Fantashir Awwal Fuqara Handayani, Sri Harianto Hermanto Siregar Inayatillah Inayatillah Irma Wahyuni Irvan Subandar Jalil, Ivon Khairun Nisa Khairun Nisa Muhammad Reza Aulia Muhammad Sayuthi Munandar Nasution, Anisah Nunung Kusnadi Qhisthina Atikah Safrika Safrika Safrika Sri Handayani Sufriadi Sufriadi Sufriadi Sufriadi Suwaibah Aslamiyah Teuku Athaillah