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All Journal Research Report - Social Science Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Manajemen Bisnis dan Kewirausahaan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management - Small and Medium Enterprises (SME's) Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Kajian Akuntansi Journal of Business and Information System Jurnal Manajemen Maranatha
Istiharini .
Program Studi Manajemen, Fakultas Ekonomi, Universitas Katolik Parahyangan Bandung - Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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PENGARUH ATRIBUT PRODUK, BAURAN PROMOSI DAN HARGA INDOMIE DAN MIE SEDAAP TERHADAP LOYALITAS KONSUMEN INDOMIE Istiharini .
Bina Ekonomi Vol. 10 No. 2 (2006)
Publisher : Center for Economic Studies Universitas Katolik Parahyangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2036.826 KB) | DOI: 10.26593/be.v10i2.665.%p

Abstract

Indofood with lndomie as its brand is the market leader for Indonesian instant noodle. Indomie has been the market leader for instant noodle for the past thirty years. In the beginning of 2003, April 2003 to be exact, WingsFood enter the instant noodle market with Mie Sedaap for its brand. Mie Sedaap imitates lndomie's flavour, packaging color, yet with a slight difference in price. Mie Sedaap is cheaper than lndomie. Mie Sedaap existence threat lndomie. Indofood and WingsFood as the producer compete on product attributes, promotion mix and price to attract consumer to buy. Mie Sedaap new offerings attract consumer, they began to try Mie Sedaap. After trying Mie Sedaap, some of them still loyal to lndomie, some of them consume Indomie and Mie Sedaap and the others like Mie Sedaap and switch buying Mie Sedaap. We can see a declining in Indomie's loyalty.
Pengaruh Media Sosial Terhadap Citra Merek Dan Niat Beli Natalia Suwarsih; Theresia Gunawan; Istiharini Istiharini
COSTING : Journal of Economic, Business and Accounting Vol 4 No 2 (2021): COSTING : Journal of Economic, Business and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v4i2.2043

Abstract

Currently half of the world's population uses various social media platforms, so social media is a source of commercial activity. This study aims to determine the effect of social media marketing on brand image on purchase intention of generation Z at a university with brand image as a mediation variable. The method used in this research is to use descriptive quantitative analysis, descriptive that is to explain, analyze and find out the value of a variable against other variables. While the quantitative research method is to examine the population or sample where the sample is taken randomly to collect data with research instruments to test a hypothesis. The results of this study are that there is a positive effect of social media marketing on brand image, there is a positive effect of brand image on purchase intention of generation Z, there is a positive effect of social media marketing on purchase intention of Generation Z, and there is also a positive influence of social media on generation Z purchase intentions by mediating brand image Keywords: Social Media Marketing, Brand Image, Purchase Intention, Generation Z
PENGARUH PERSEPSI HARGA DAN KUALITAS TERHADAP NIAT BELI ULANG PRODUK PRIVATE LABEL BRAND (NON-FOOD CATEGORY) DI TOSERBA YOGYA & GRIYA KOTA BANDUNG Riska Fitri Ratnafuri; Theresia Gunawan; Istiharini Istiharini
Journal of Management Small and Medium Enterprises (SMEs) Vol 15 No 3 (2022): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v15i3.7236

Abstract

The purpose of this study is to analyze the effect of Perceived Price and Quality on Repurchase Intention for private label brand products (non-food category) at Yogya & Griya department stores, Bandung. This study uses 140 respondents who had purchased private label products (non-food category) twice in the last three months as sample consumers. The sampling used in this study is non-probability sampling technique. The method used is purposive sampling. This study uses questionnaire to collect data. Using the causal relationship method, it is employed the Validity Test, Reliability Test, the Classical Assumption Test, hypothesis test using the F test and t test, as well as analyze the Coefficient of Determination and Multiple Linear Regression. The result of this study shows that Perceived Price (X1) and Perceived Quality (X2) have a positive and significant effect on Repurchase Intention (Y), both partially and simultaneously, it can be said that Perceived Price and Quality are the determining factors in the Repurchase Intention of private label brand products (non-category), meaning that the higher the perceived price and quality, the more it will increase repurchase intention for private label brand products (non-food category). Keywords: Private Label Brand, Perceived Price, Perceived Quality, Repurchase Intention
PELATIHAN MANAJEMEN UNTUK MENINGKATKAN KEMAMPUAN PELAKU USAHA MIKRO DAN KECIL (UMK) BIDANG KULINER DI KOTA BANDUNG Probowo Erawan Sastroredjo; Maria Merry Marianti; Paulina Permatasari; Istiharini Istiharini; Natalia Christi
ABDIMAS ALTRUIS: Jurnal Pengabdian Kepada Masyarakat Vol 5, No 2 (2022): Oktober 2022
Publisher : Universitas Sanata Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24071/aa.v5i2.4559

Abstract

The target of this training is to increase the ability of micro and small entrepreneurs in the culinary field with the knowledge of finance, marketing, and production so that they can improve their business strategies and business management, increase sales and profits of their companies in a sustainable manner, develop and increase the size of their companies especially during COVID-19 pandemic. The training method is carried out online and offline. There are 3 stages carried out, namely: before, during, and after the training. Prior to the training, prospective participants are selected based on the criteria for the type of business and domicile that have been determined, namely in the city of Bandung. After that, training was carried out for 12 meeting sessions with varied topics covering management functions that are often applied in a company. The materials provided are Strengths Weaknesses Opportunities Threats (SWOT) Analysis and Business Model Canvas (BMC), Product Development Strategy and Digital Marketing, Brand and Copyright, Calculating Cost of Production, Making Financial Reports, Making Product Photos, Workplace Management: 5S Program, Health and Work Safety Program, Raw Material Purchase Management, Credit Management, Product Promotion Through Social Media, Product Quality Management. After the training had been completed, the trainers continued to provide regular assistance regarding the application of the knowledge that had been given during the training, as well as providing input on what Micro and Small Enterprises (MSEs) had implemented in their business.
Navigating E-Commerce Loyalty: The Role of E-Brand Experience and Mediating Factors in Indonesian Millennial Consumers Setiawan, Sandy; Susan, Marcellia; Istiharini, Istiharini
Aptisi Transactions On Technopreneurship (ATT) Vol 6 No 3 (2024): November
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34306/att.v6i3.460

Abstract

The rapid growth of e-commerce has driven advancements in internet technology, attracting consumer attention due to its benefits such as flexibility, broader market reach, lower operational costs, faster transactions, a wider range of products, and overall convenience. E-loyalty is crucial for online businesses because customer retention is directly linked to increased profits, making loyal customers the most valuable asset for any company. Millennials, who are wealthy, educated, and tech-savvy, represent the main group engaging in online shopping. To compete in a crowded market and build lasting customer relationships, marketers are increasingly focusing on enhancing the e-brand experience. This study examines the impact of e-brand experience on e-loyalty, with e-commerce in Indonesia serving as a mediating factor among millennials. An online survey distributed via social media collected 516 responses, with 438 meeting the criteria of having made at least two purchases within the past three months. The findings reveal that e-brand experience significantly influences e-trust, satisfaction, and loyalty among millennial consumers. Millennials trust in an e-commerce brand is strongly shaped by their experiences, which are further reinforced by positive feedback from others. A positive brand experience not only increases brand satisfaction but also fosters a strong desire for repeat purchases. For e-commerce platforms, providing excellent customer service and simple, user-friendly processes are essential for building and maintaining customer trust and loyalty.
Pengaruh Kualitas Layanan terhadap Loyalitas Pelanggan pada Klinik Hewan di Indonesia: Studi Literatur Nyoman Sakyarsih; Theresia Gunawan; Istiharini Istiharini
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 7 No. 3 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v7i3.323

Abstract

Pertumbuhan pesat industri layanan medis veteriner di Indonesia didorong oleh peningkatan populasi hewan peliharaan dan kesadaran akan kesejahteraan hewan. Humanisasi hewan peliharaan telah mengubah mereka menjadi anggota keluarga, yang menyebabkan permintaan lebih tinggi akan layanan veteriner yang berkualitas. Studi ini meninjau berbagai artikel ilmiah untuk mengidentifikasi faktor-faktor kunci yang mempengaruhi loyalitas pelanggan di sektor ini. Metodologi yang digunakan melibatkan tinjauan literatur yang komprehensif, memilih studi relevan dari Google Scholar. Sepuluh artikel yang memenuhi kriteria dianalisis, dengan fokus pada hubungan antara kualitas layanan dan loyalitas pelanggan. Temuan menyoroti bahwa kualitas layanan yang tinggi, yang ditandai dengan keandalan, daya tanggap, jaminan, empati, dan bukti fisik, sangat penting dalam membangun kepuasan dan loyalitas pelanggan. Faktor tambahan seperti akses terhadap layanan, kondisi internal perusahaan, dan interaksi personal dengan pelanggan juga memainkan peran signifikan. Tinjauan ini menunjukkan bahwa mempertahankan kualitas layanan yang konsisten dan unggul dapat secara signifikan meningkatkan kepuasan pelanggan, yang pada akhirnya meningkatkan loyalitas dan keberlanjutan bisnis.Kesimpulannya, klinik hewan di Indonesia sebaiknya memprioritaskan peningkatan kualitas layanan di semua dimensi untuk memenuhi ekspektasi pelanggan, memastikan loyalitas jangka panjang, dan keunggulan kompetitif di pasar layanan veteriner yang sedang berkembang.
THE INFLUENCE OF ONLINE FOOD DELIVERY BRAND EXTENSIONS ON BRAND PREFERENCE IN E-COMMERCE APPLICATIONS Pandya, Raden Mochamad Ariandi Putra; Istiharini, Istiharini
Kajian Akuntansi Vol. 25 No. 2 (2024): September 2024
Publisher : UPT Publikasi Ilmiah UNISBA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/kajian_akuntansi.v25i2.4532

Abstract

Go-Jek and Grab are examples of e-commerce applications. They offer similar features from brand extensions that help people meet their daily needs. This research will further explore the influence of online food delivery brand extensions on brand preference. The research method used in this study is applied research with both qualitative and quantitative data. Data were obtained through a questionnaire distributed to 154 respondents who had used the Go-Jek and Grab e-commerce applications. The research employed descriptive, explanatory, and statistical techniques for data processing. This research consists of independent variables (brand extension) and dependent variables (brand preference). Analysis used linear regression and classical assumption tests to obtain research conclusions. This research shows that brand extension online food delivery, with the dimensions of similarity, reputation, perceived risk, and innovativeness, has an influence on brand preference, accounting for 26.8% on the Go-Jek application and 42% on the Grab application.       Keywords     : Brand extension, Brand Preference, e-commerce
Menjelajahi Peran Gamifikasi Dalam Loyalty Program Di Indonesia Nugraha, Willy Arya; Gunawan, Theresia; -, Istiharini
YUME : Journal of Management Vol 7, No 2 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i2.6796

Abstract

Penelitian ini mengeksplorasi penerapan gamifikasi dalam program loyalitas aplikasi mobile di Indonesia, berfokus pada perilaku konsumen. Menggunakan metode tinjauan literatur dari 20 artikel yang diperoleh melalui Google Scholar antara tahun 2014 hingga 2024, penelitian ini mengkaji program loyalitas yang menggunakan elemen gamifikasi. Hasil penelitian menunjukkan bahwa gamifikasi efektif meningkatkan kepuasan pelanggan, keterlibatan, dan loyalitas melalui pengalaman yang menyenangkan dan bermanfaat. Berbagai perusahaan di Indonesia telah berhasil mengintegrasikan elemen seperti poin, level, papan peringkat, tantangan, dan hadiah dalam program loyalitas mereka. Namun, penerapan gamifikasi menghadapi tantangan seperti desain yang tidak sesuai dengan audiens, infrastruktur digital yang belum merata, dan hadiah yang kurang menarik. Kesimpulan penelitian menekankan pentingnya empat pilar utama untuk keberhasilan gamifikasi: mekanika yang sederhana dan menyenangkan, integrasi dengan kebutuhan pelanggan, rasa terhubung dan komunitas, serta estetika yang menarik dan kemudahan penggunaan. Gamifikasi, jika diterapkan dengan tepat, memiliki potensi besar untuk meningkatkan loyalitas pelanggan dan mencapai tujuan bisnis di era digital yang kompetitif.
Pengaruh Kualitas Layanan Terhadap Kepuasan dan Loyalitas Pelanggan Bengkel Honda Jakarta Center Retail Kurniasih, Desti; Istiharini, Istiharini; Gunawan, Theresia
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 8 No. 1 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v8i1.355

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan dan kepuasan terhadap loyalitas pelanggan Bengkel Honda Jakarta Center. Metode penelitian yang diterapkan dalam penelitian ini adalah kuantitatif dan menerapkan menerapkan metode korelasional. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner yang disebar kepada pelanggan yang telah melakukan servis dan telah melakukan servis sebelumnya minimal 2 kali di Bengkel Honda Jakarta Center. Pengolahan data dalam penelitian ini menggukanan metode Partial Least Square yang merupakan pendekatan alternatif dalam structural equation modelling (SEM). Total responden dalam penelitian ini adalah 112 responden. Hasil penelitian menunjukan bahwa kualitas layanan berpengaruh terhadap kepuasan dan loyalitas pelanggan, namun kepuasan pelanggan tidak berpengaruh terhadap loyalitas pelanggan serta tidak memediasi hubungan antara kualitas layanan terhadap loyalitas pelanggan.
BRAND TRUST DALAM PERSPEKTIF KONSUMEN: SEBUAH SYSTEMATIC LITERATURE REVIEW TERHADAP FAKTOR DAN IMPLIKASINYA Yusuf, Ramayani; Istiharini, Istiharini; Hendrayati, Heny
JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Vol 3 No 2 (2024): JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA)
Publisher : ABISATYA DINAMIKA ISWARA PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58268/eb.v3i2.132

Abstract

Brand trust is a critical element in building long-term relationships between brands and consumers. In the context of increasingly intense market competition, understanding the factors that influence brand trust and its implications for consumer behavior is essential for both business practitioners and academics. This study aims to identify the factors influencing brand trust from the consumer perspective and its implications for brand loyalty, consumer satisfaction, and repurchase intention.This research employs a Systematic Literature Review (SLR) method, analyzing 15 scholarly articles published in indexed journals between 2000 and 2023. The articles were selected based on their relevance to the topics of brand trust, its forming factors, and its implications. Data were analyzed qualitatively to identify key patterns and findings. The literature synthesis reveals that brand trust is influenced by several key factors, including: (1) product quality, (2) brand reputation, (3) consumer experience, (4) transparent brand communication, and (5) brand consistency in fulfilling promises. Additionally, brand trust has significant implications for enhancing brand loyalty, consumer satisfaction, and repurchase intention. This study also finds that brand trust acts as a mediator between service quality and consumer loyalty. Brand trust is a multidimensional construct built through the interaction of various factors, both from the brand and consumer experience perspectives. The practical implication of these findings is the importance for companies to focus on consistency, transparency, and quality in building consumer trust. This study contributes theoretically by mapping the factors that shape brand trust and its implications, while also offering recommendations for future research to explore different industrial and cultural contexts.
Co-Authors Christi, Natalia Debby, Teresia Deti Mulyo Harsono Fanji Farman Fernando Mulia Harsono, Deti Mulyo Hasyim, Irsanti Heny Hendrayati Koesjono, Angelina Kurniasih, Desti L. Retno Adriani Marcellia Susan Maria Merry Marianti Natalia Christi Natalia Suwarsih Novianti, Nurfa Citra Nugraha, Willy Arya Nyoman Sakyarsih Pandya, Raden Mochamad Ariandi Putra Paulina Permatasari Regina Detty Reyner Alexander Lyman Riska Fitri Ratnafuri Sandra Sunanto Sastroredjo, Probowo Erawan Setiadi Umar Setiawan, Sandy Theresia Gunawan Theresia Gunawan Vera Intanie Dewi Yeremias Budi Irawan YUSUF, RAMAYANI