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All Journal Research Report - Social Science Jurnal Mirai Management Journal of Economic, Bussines and Accounting (COSTING) YUME : Journal of Management Aptisi Transactions on Technopreneurship (ATT) Jurnal Manajemen Bisnis dan Kewirausahaan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Journal of Management - Small and Medium Enterprises (SME's) Bina Ekonomi: Majalah Ilmiah Fakultas Ekonomi Universitas Katolik Parahyangan Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat JURNAL EKONOMI BISNIS DAN MANAJEMEN (EKO-BISMA) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Kajian Akuntansi Journal of Business and Information System Jurnal Manajemen Maranatha
Istiharini .
Program Studi Manajemen, Fakultas Ekonomi, Universitas Katolik Parahyangan Bandung - Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Social Sciences Other

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A model for the development of women's social entrepreneurship in Bandung City to enhance performance Deti Mulyo Harsono; Irsanti Hasyim; Istiharini Istiharini; Fanji Farman Farman; Yeremias Budi Irawan
Journal of Business and Information Systems (e-ISSN: 2685-2543) Vol 7 No 1 (2025): Journal of Business and Information Systems
Publisher : Department of Accounting, Faculty of Business, Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jbis.v7i1.265

Abstract

This research investigates the growth of social entrepreneurship among women in Bandung, Indonesia, to improve the performance of Micro, Small, and Medium Enterprises (MSMEs). It emphasizes the vital importance of women's involvement in the economy, especially in times of economic uncertainty, and evaluates several governmental efforts to empower female entrepreneurs. Utilizing Partial Least Squares (PLS) analysis, the research investigates the impact of motivation and social support on business performance. The study involves a survey of women social entrepreneurs in Bandung, supplemented by in-depth interviews and focus group discussions with experts from government, academia, and business sectors. The results indicate that both motivation and social support have a significant positive effect on business performance, with an R² value of 0.680, suggesting that these factors explain 68% of the variance in business performance. The validity and reliability of the indicators used were confirmed, showing good predictive relevance for business performance. This research contributes to understanding women's social entrepreneurship in Indonesia by providing insights into the motivational and social dynamics that enhance MSME performance. It emphasizes the importance of social support systems and motivation in fostering female entrepreneurship and its impact on the local economy.
Peran customer satisfaction sebagai mediator dalam hubungan antara brand experience dan brand loyalty Reyner Alexander Lyman; Marcellia Susan; Istiharini Istiharini
Jurnal Manajemen Maranatha Vol 23 No 1 (2023): Jurnal Manajemen Maranatha
Publisher : Universitas Kristen Maranatha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28932/jmm.v23i1.7676

Abstract

The development of the smartphone industry has caused market competition between smartphone manufacturers to become increasingly dynamic. Samsung smartphone line currently dominates the global market share. However, from year to year, Samsung market share continues to decline. Apart from that, many consumers complain about experience, loyalty, and satisfaction. The study aims to ascertain how brand experience, which is mediated by customer loyalty to Samsung smartphones, affects customer satisfaction. The research method used is descriptive research with a quantitative approach using the Partial Least Square Structural Equation Model (PLS-SEM). The criteria for this research were 216 respondents aged at least 20 years in Indonesia and using Samsung smartphones. Data collection uses an online questionnaire and non-probability sampling. The findings demonstrate that, through customer satisfaction, brand experience positively impacts customer loyalty.
Peran kepercayaan konsumen dalam memediasi pengaruh country of origin dan word of mouth terhadap keputusan pembelian Novianti, Nurfa Citra; Istiharini, Istiharini; Dewi, Vera Intanie
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 3 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i3.34355

Abstract

This study aims to analyze the role of brand trust in mediating the influence of country of origin and word of mouth on purchase decisions, with a focus on the case of purchasing Honda cars. A quantitative approach and explanatory research method were employed, utilizing Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The research was conducted on a sample of 169 respondents, selected using a non-probability convenience sampling method, specifically targeting Honda car owners in Jabodetabek area. The results show that country of origin has a significant effect on both brand trust and purchase decision. Meanwhile, word of mouth does not have a direct effect on purchase decision but does significantly influence brand trust. Furthermore, brand trust is proven to mediate the relationship between country of origin and purchase decision, but not between word of mouth and purchase decision. These findings highlight the importance of positive perceptions of a product's country of origin in building consumer trust, which in turn drives purchase decisions, particularly in the context of automotive products. Penelitian ini bertujuan untuk menganalisis peran kepercayaan merek dalam memediasi pengaruh country of origin dan word of mouth terhadap keputusan pembelian dengan mengambil studi pada Keputusan pembelian mobil merek Honda. Penelitian ini menggunakan pendekatan kuantitatif dan metode eksplanatif, dengan teknik analisis Structural Equation Modeling (SEM)-Partial Least Square (PLS). Penelitian ini dilakukan pada sampel sebanyak 169 responden dan pengambilan sampel menggunakan Teknik non-probability-convenience sampling yakni pemilik mobil merek Honda di wilayah Jabodetabek. Hasil penelitian ini dapat membuktikan bahwa country of origin berpengaruh terhadap kepercayaan dan Keputusan pembelian, sedangkan, word of mouth tidak dapat dibuktikan berpengaruh langsung terhadap keputusan pembelian, tetapi berpengaruh terhadap kepercayaan. Kepercayaan terbukti dapat memediasi hubungan antara country of origin dan keputusan pembelian, tetapi tidak untuk hubungan antara word of mouth dan keputusan pembelian. Temuan ini menegaskan pentingnya persepsi positif terhadap negara asal sebagai pembentuk kepercayaan konsumen, yang kemudian mendorong keputusan pembelian, khususnya dalam konteks produk otomotif.
PROGRAM PERSIAPAN DAN PENGEMBANGAN BISNIS KULINER BAGI WIRAUSAHA MUDA DI KOTA BANDUNG Marianti, Maria Merry; Istiharini, Istiharini; Harsono, Deti Mulyo; Christi, Natalia; Debby, Teresia
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 9 No 2 (2025): Edisi Mei - Agustus 2025
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v9i2.5889

Abstract

The birth of young entrepreneurs in a region is considered very important because it can encourage local economic growth and create jobs. However, the current situation shows the tight business competition, especially in the culinary field in Bandung City. In an effort to help prospective entrepreneurs and young entrepreneurs compete in a competitive business environment, the Faculty of Economics, Parahyangan Catholic University, in collaboration with the First Baptist Church of Bandung held a business pre-incubation program for young entrepreneurs, which is expected to be a provision in developing innovative business ideas, building a business, and managing a business well. From the results of the pre-incubation program activities (training and mentoring) for young entrepreneurs in the culinary field in Bandung City, participants felt helped by the various materials presented in an easy-to-understand manner so that it is hoped that this program can help participants achieve business success in the future. “Keywords: Entrepreneur; Young Entrepreneur; Culinary Business”
Evolusi Pemasaran Digital, Peran Media Sosial dan Kecerdasan Buatan dalam Meningkatkan Keterlibatan dan Loyalitas Konsumen Koesjono, Angelina; Istiharini, Istiharini
Jurnal Mirai Management Vol 10, No 2 (2025)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v10i2.9745

Abstract

Artikel ini membahas evolusi pemasaran digital dengan fokus pada peran media sosial dan kecerdasan buatan (AI) dalam meningkatkan keterlibatan dan loyalitas konsumen. Melalui tinjauan pustaka terhadap sepuluh artikel ilmiah, ditemukan bahwa strategi pemasaran berbasis AI lebih efektif dalam mendorong interaksi dan konversi dibandingkan pendekatan konvensional. Personalisasi konten dan promosi eksklusif terbukti meningkatkan intensi pembelian, sementara media sosial berperan penting dalam membangun kesadaran merek. Buying intention berfungsi sebagai variabel mediasi antara strategi digital dan keputusan pembelian akhir. Studi ini menekankan pentingnya integrasi teknologi digital, psikologi konsumen, dan strategi branding untuk menciptakan pengalaman pelanggan yang relevan dan berkelanjutan.
Co-Authors Christi, Natalia Debby, Teresia Deti Mulyo Harsono Fanji Farman Fernando Mulia Harsono, Deti Mulyo Hasyim, Irsanti Heny Hendrayati Koesjono, Angelina Kurniasih, Desti L. Retno Adriani Marcellia Susan Maria Merry Marianti Natalia Christi Natalia Suwarsih Novianti, Nurfa Citra Nugraha, Willy Arya Nyoman Sakyarsih Pandya, Raden Mochamad Ariandi Putra Paulina Permatasari Regina Detty Reyner Alexander Lyman Riska Fitri Ratnafuri Sandra Sunanto Sastroredjo, Probowo Erawan Setiadi Umar Setiawan, Sandy Theresia Gunawan Theresia Gunawan Vera Intanie Dewi Yeremias Budi Irawan YUSUF, RAMAYANI