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All Journal ETIKONOMI MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Prosiding Seminas Competitive Advantage JDM (Jurnal Dinamika Manajemen) JAS (Journal of ASEAN Studies) Al-Iqtishad : Jurnal Ilmu Ekonomi Syariah (Journal of Islamic Economics) Journal of Economics, Business, & Accountancy Ventura MIX : Jurnal Ilmiah Manajemen OPERATION EXCELLENCE: Journal of Applied Industrial Engineering Jurnal Pertanian Terpadu Jurnal Bisnis dan Manajemen Informatika Pertanian AFEBI Management and Business Review ALQALAM Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) International Journal of Social Science and Business STI Policy and Management Journal Jurnal MEBIS (Manajemen dan Bisnis) Creative Research Management Journal The Journal of Indonesia Sustainable Development Planning (JISDeP) Jurnal Locus Penelitian dan Pengabdian Jurnal Manajemen dan Pemasaran Jasa Proceeding of International Conference Health, Science And Technology (ICOHETECH) Research Horizon
Budi Harsanto
FEB Universitas Padjadjaran Bandung
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Social Sciences Other

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Journal : Journal of Economics, Business,

 1 
Analysis of intention toward halal products: an empirical study of young consumers Budi Harsanto; Dika Jatnika
Journal of Economics, Business, & Accountancy Ventura Vol 20, No 2 (2017): August - November 2017
Publisher : STIE Perbanas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.760

Abstract

The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavioral control is connected to the intention to consume halal products, particularly halal food. This study refers to the two studies both in the Malaysian context. This is a survey-based research. It used a questionnaire for collecting the data taken from  151 active students of Faculty of Economics and Business in Unpad who participated as the respondents in this research. The data were analysed using a descriptive statistics, correlation, chi-square. and multiple regression. The findings show that the three main elements have a significance effect on the intention. This study is unique since it was conducted in Indonesia’s context and the results is slightly different from the findings of the previous one.
Analysis of intention toward halal products: an empirical study of young consumers Harsanto, Budi; Jatnika, Dika
Journal of Economics, Business, and Accountancy Ventura Vol. 20 No. 2 (2017): August - November 2017
Publisher : Universitas Hayam Wuruk Perbanas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14414/jebav.v20i2.760

Abstract

The purpose of this paper is to determine the intention of consumer in choosing halal products, particularly for food products. The three main elements in the Theory of Planned Behavior (TPB) consisting of attitude, subjective norm, and perceived behavioral control is connected to the intention to consume halal products, particularly halal food. This study refers to the two studies both in the Malaysian context. This is a survey-based research. It used a questionnaire for collecting the data taken from  151 active students of Faculty of Economics and Business in Unpad who participated as the respondents in this research. The data were analysed using a descriptive statistics, correlation, chi-square. and multiple regression. The findings show that the three main elements have a significance effect on the intention. This study is unique since it was conducted in Indonesia’s context and the results is slightly different from the findings of the previous one.
Co-Authors Adrian Noor Prayudha Akhmad Yunani Alfansi, Lizar Andi Achmadi Ardiansyah, Muhammad Kholifatul I ARMEN ZULHAM Asep Mulyana Asep Mulyana Badi'ah, Roudlotul Chrisna Permana Chrisna T. Permana Chrisna T. Permana Cupian Cupian Dika Jatnika Egi Arvian Firmansyah Limbong, Abigail Farren M. ABDILLAH RORKE ILYASA Merita Bernik Muhammad Kholifatul I Ardiansyah Musthopa Musthopa Permana, Chrisna Permana, Muhammad Alwi Reinhard, Welly Shandy, Venny Mellandhia Sulaeman Rahman Nidar Sutrisno, Debbie Umi Kaltum Venny Mellandhia Shandy Vita Sarasi Yudi Ahmad Faisal Yudi Azis Yulius, Gustav Yunizar Yunizar Yunizar Yunizar, Yunizar