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All Journal Journal of Business & Banking Jurnal Dimensi JBMP (Jurnal Bisnis, Manajemen dan Perbankan) International Research Journal of Business Studies (E-Journal) EKONOMIS : Journal of Economics and Business Jurnal Penamas Adi Buana Martabe : Jurnal Pengabdian Kepada Masyarakat JURNAL MANAJEMEN BISNIS Jurnal Samudra Ekonomi dan Bisnis Jurnal Administrasi dan Manajemen JURNAL EKSBIS Revitalisasi : Jurnal Ilmu Manajemen Al-Kharaj: Journal of Islamic Economic and Business FiTUA : Jurnal Studi Islam Jurnal Kedaymas JWM (JURNAL WAWASAN MANAJEMEN) International Research Journal of Business Studies Jurnal Riset Ekonomi, Manajemen, dan Bisnis
Soni Harsono
Universitas Hayam Wuruk Perbanas Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL EKSBIS

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ANALISIS STRATEGI PEMASARAN UNTUK MENINGKATKAN PENJUALAN PADA PT BHIRAWA STEEL PASCA AKUISISI PT HUTAMA KARYA (PERSERO) Devira Rachmadayanti, Levia; Harsono, Soni
JURNAL EKBIS Vol 24 No 1 (2023): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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Abstract

This research was carried out with the aim of identifying the marketing strategies carried out by PT. Bhirawa Steel. This research's marketing strategy analysis uses SWOT analysis, using qualitative research design methods. Information related to marketing strategy was obtained from direct interviews with all informants, conducting field observations, and collecting secondary data on the company. The result of this research is that the implementation of marketing strategies at PT. Bhirawa Steel has been running well, even though it is not perfect. The most important thing in the successful implementation of this marketing strategy is the commitment of superiors and marketing managers to improve and control the competitive marketing strategy for steel products.
THE INFLUENCE OF SERVICE QUALITY, COMPANY IMAGE AND COMPLAINT HANDLING ON LOYALTY WITH SATISFACTION AS INTERVENING Odang, Laura Maria Jeanne; Harsono, Soni
JURNAL EKBIS Vol 25 No 1 (2024): EKBIS (Jurnal Analisis, Prediksi dan Informasi
Publisher : Universitas Islam Lamongan

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This study aims to test and analyze the effect of service quality, corporate image and complaint handling on satisfaction. As well as to test and analyze Service Quality on Loyalty with Satisfaction as Intervening for Customers of Bank NTT Maumere Branch. This research is a type of explanatory research with a quantitative approach. The sample population is 220 customers of Bank NTT Maumere Branch. The sampling technique in this study was purposive sampling. The data analysis technique uses the Partial Least Square (PLS) approach with variance based SEM using PLS 4.01 smart tools. The results of the analysis can be concluded that Service Quality, Corporate Image and Complaint Handling have a significant effect on Customer Satisfaction of Bank NTT Maumere Branch; and Satisfaction has a significant effect on Customer Loyalty; and Service Quality, Corporate Image and Complaint Handling have a significant effect on Customer Loyalty through Customer Satisfaction of Bank NTT Maumere Branch
Co-Authors Abdillah, Ulil Absor Faiq Ahmad Syagif Apriyanto, Eko Basuki Rachmat Basuki Rachmat Basuki Rachmat Devira Rachmadayanti, Levia Dhorifi, Ahmad Dica Fitrani, Laqma Dwi Karya Yuris Prabawati Emma Yulianti Erlinda, Sela Sefrina Geby Laylany Widjanarko Gunasti Hudiwinarsih Hadi, Muhamad Ferdian Harry Widyantoro Harry Widyantoro Haryo Agung Prasetyo Junaidin, Junaidin Lastyawati, Trizki Maretia Mega T. Mochamad Syaifudin Al Azis Much Aji Rochman Soleh Nathan Tidiend Haripraditya Nur, Shania Ayanda Nurul Hasanah Uswati Dewi Odang, Laura Maria Jeanne Pariyem, Pariyem Pratama, Rizky Yudha Prathama, Gibson Purnama Sari, Linda Ronny Rr. Iramani Setyawan, Fahmi Rachmat Silvy Eka Ratna Sari Tiya Gita Pawitra Tjahjani Prawitowati Tjahjani Prawitowati Tjahjani Prawitowati Trisa Indrawati Yody Metana, Nosy